Message to Our Customers

Vinyl Flooring


Enjoy the look of traditional wood plank floors or stone tile in easy-care, do-it-yourself resilient vinyl flooring. Laying your own floor has never been easier. Whether you choose TrafficMASTERTM allure® GripStripTM planks or tiles, or the simple click-lock action of interlocking vinyl planks like TrafficMASTERTM allure® ULTRA, you can install an entire floor cleanly, easily in just a few hours.


TrafficMASTERTM allure® GripStripTM and Ultra Flooring:


  • Are the ultimate do-it-yourself flooring solution and can be installed in hours
  • Are warm and quiet underfoot
  • Can be installed over radiant heated floors (do not turn up heat above 85 degrees)
  • Require minimal floor prep or underlayment needed and no other adhesives are required
  • Must be acclimated in the room of installation for 24-48 hours
  • Offer many choices for the easy installation of realistic wood-look planks and ceramic-like tiles


Types and Materials

Vinyl Plank Flooring: If you are looking for a realistic wood-look floor without the costs of expensive materials and labor that go with real wood, resilient vinyl plank flooring is a great option. Floating vinyl planks are easy to install, low maintenance, versatile and one of the most affordable flooring options you can buy.  The floating floor means the planks attach to each other, not to your subfloor, for ease of installation. Vinyl plank flooring is available in more colors and patterns than ever before giving your living space, kitchen, bathroom, laundry room and entryway many options to refresh your home design. There are two floating floor installation systems that make installing vinyl plank flooring easy for do-it-yourselfers:  interlocking planks with click-lock edges (made by various manufacturers) and interlocking planks with adhesive grip edges (called GripStripTM by TrafficMASTERTM Allure®).
TrafficMASTERTM Allure® offers two types of floating vinyl plank and tile flooring based on installation method, plank thickness, wear layer and warranty:
  • TrafficMASTERTM Allure® GripstripTM Resilient Vinyl Flooring and
  • TrafficMASTERTM Allure® Ultra Interlocking Resilient Vinyl Flooring

(PDF chart needed here)
TrafficMASTERTM Allure® GripstripTM 
TrafficMASTERTM Allure® GripStripTM  encompasses a 6 x 36-inch Plank and  a 12 x 36-inch tile product that feature simple GripStripTM installation. The patented GripStripTM design means the planks install right over your old floor with minimal trimming or floor preparation required. GripStrip™ vinyl planks secure to each other, simply lay the overlapping GripStrip™ of one plank on to the GripStrip™ of an adjacent plank and press together. No other adhesive is required. The realistic looking planks are designed for easy handling. To cut, simply score and snap.
(PDF chart needed here)
TrafficMASTERTM Allure® GripStripTM vinyl planks are durable, water resistant and stand up to everyday traffic in your home. Because the planks are water resistant, they can be installed in almost any room in your house and are perfect for use in bathrooms, laundry rooms or basements.
(image needed here)
TrafficMASTERTM Allure® Ultra
(image needed here)
TrafficMASTERTM Allure® Ultra resilient vinyl flooring features innovative locking edges that make fitting the planks together easy.  Just angle, slide and lock the planks into place. They lock to each other, not to your subfloor. No glue or special underlayment is necessary. 
(PDF chart needed here)
Offered in dramatic extra-wide 8.7 inches (220mm) x 47.6 inches (1210mm) planks, or wide 7.5 inches (190 mm) x  47.6 inches (1210mm) planks, TrafficMASTER Allure® Ultra  combines the ease of click-lock flooring with a 20-mil wear layer  and a ceramic bead overlay for superior durability. The added wear layer gives the flooring a commercial grade 10-year warranty and a lifetime residential warranty. 100% waterproof and highly durable means TrafficMASTERTM Allure® Ultra can be used almost anywhere in your home or business. Long-lasting 5mm thick planks are comfortable and quiet under foot and feature luxurious embossing for the natural look and feel of real wood.
(PDF chart needed here)
Other interlocking vinyl planks with click-lock edges
There are a few manufacturers making resilient vinyl planks with click-lock edges these days, all with varying specs that you need to watch out for. Here is a chart that compares plank thickness, wear layer and warranties so you can get a sense of what you need to look for when comparing brands. 
(PDF chart needed here)
Choosing the right wear layer and finish for your home or business will help ensure high-quality, long-lasting performance.


If you plan to do the job yourself, make sure you have the right tools in hand and enough material to complete the installation. Even if you have a professional do the installation, take good care of your new floor to ensure longevity.
Tools needed:
  • Utility knife
  • Straight edge
  • Tape measure
  • Sharp shear or tin snips for cutting around irregular objects
  • 1/8 or 1/4-inch spacers
  • Hand roller and 75 to 100 floor roller (for GripStripTM flooring only)

Purchase a minimum of 10-percent extra to cover mistakes, trimming and for future needs and or replacement. Most installations require about 10-percent overage. However this can vary depending upon the room size and layout.
Number of Cartons to Purchase:
For TrafficMASTERTM allure® GripStripTM flooring:  Allure Planks are 36 x 6-inches or 1.5 square feet per plank. 16 planks per case = 24 square feet per case. Allure Tiles come 24 square feet per case as well. So, if your room is 10 x 10 feet or 100 square feet, including 10% overage would mean purchasing 5 cases (120 square feet).
For TrafficMASTERTM allure® ULTRA, the WIDE Planks come in 47.6 x 8.7-inches (121 cm x 22 cm) or 2.88 square feet per plank, 7 planks per case = 20.06 square feet per case. The 190mm planks come in 47.6 x 7.5-inches (121 cm x 19 cm) or 2.48 square feet per plank, 8 planks per case = 19.8 square feet per case. For both plank sizes, if your room is 10 x 10-feet or 100 square feet,  purchase 6 cases (120 square feet).
Care: To keep TrafficMASTERTM Allure® resilient vinyl flooring looking its best, dust mop or vacuum your floor at least twice a week, or more often in heavy traffic areas. Do not use a household dust cleaner of any kind as this may cause the floor to become slick or damage the finish. Simply sweep the floor as often as needed. Always sweep or vacuum your allure floor before cleaning so that all loose dirt and particles are removed. Use a hard surface attachment on your vacuum. Never use a vacuum with a beater bar.
Food spills should be cleaned up as rapidly as possible with a quality liquid vinyl cleaner. Make sure the cleaner you choose is non-abrasive.  Powdered cleaners, oil soaps, dishwasher detergents, or other dusting products are not recommended. Use a non-rinsing, biodegradable cleaner that leaves no residue or haze and requires no rinsing after application.
  • Do not wax your Allure floor. The surface of your allure floor is very dense and nonporous. This prevents wax from penetrating and thus will build up a bed for yellowing and dirt collection.
  • Do not use a steam cleaner on allure flooring as it may result in permanent damage to your floor and will void the warranty.
  • Avoid exposure to direct sunlight for prolonged periods of time. Most types of flooring will be affected by continuous strong sunlight.  Excessive temperatures are not good for resilient floors.

Warranties: Warranties vary by product. Defer to manufacturer information included with your purchase.