Model # 105001

Internet #205282138

BEHR Premium Plus 1-gal. #BWC-07 Cotton Blossom Flat Interior Paint

BEHR Premium Plus

1-gal. #BWC-07 Cotton Blossom Flat Interior Paint

  • Durable finish
  • Seals both uncoated and previously painted surfaces
  • Resists dirt & grime
$2597 /each

Frequently Bought Together

Product Overview

For a classic, scrubbable finish in low-traffic areas like living rooms and bedrooms, choose BEHR Premium Plus Zero VOC Flat Interior Paint. This traditional flat sheen creates an all-purpose finish that covers and touches up easily. The non-reflective finish also makes it perfect for ceilings.

California residents: see   Proposition 65 information

  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • 100% acrylic finish for easy cleaning
  • Tough and durable matte finish
  • Exceptional hide, 1 can covers up to 400 sq. ft. depending on color selected and surface porosity
  • Easy soap and water clean-up
  • Exceptional latex formula provides a mildew resistant finish
  • Self priming finish that seals the surface
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT

Info & Guides

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Customer Questions & Answers

Is it ok to paint it on a ceiling? (3 questions)

Q1: I've never painted before... and while I was searching for this Behr Paint, I saw some of them were labeled for "ceiling." Do we use different type of paint for walls and ceilings? Q2: I am looking for a sample of Behr Premium Plus Ultra Pure White #1050. I couldn't find it on the Home Depot website... Do they have them in the store? Q3: I found a 10 year old(probably older) Behr #1050 paint that the previous home owner had left... It's not dried but looks kind of yellowish and smells like poison. I shouldn't use this, right...? Thank you...
Asked by: Mimi
Q1 - Ceiling white is generally a flat paint and will give the feeling of more warmth in the room...,.. It's a good thing. Q2 - I don't believe HD has "Samples". The high end paint stores have 4(?) ounce samples but the price of their paints make them VERY expensive. Get the color swatch/cards and do the best you can. It'll be fine. Q3 - Spread some on some cardboard every few days until it's all gone and dried up . That's the only safe way of disposing it. I wouldn't think of using paint that's questionable ~ it's too much work to worry about the price of the paint.
Answered by: Jimbo
Date published: 2017-03-02

Can BEHR Premium Plus 1-gal. Ultra Pure White Flat Zero VOC Interior Paint be used over new drywall or do I need a primer?

Asked by: Anonymous
I would not recommend this paint to anyone for any application
Answered by: Doug
Date published: 2017-03-09

Do you have to add tint or can you use it straight from the can (unsure about solids content)?

Asked by: abc
This paint can be used straight out of the can or tinted. My wife and I chose to go with a light, antique white color by the name of "Knit Cotton".
Answered by: NoNickname
Date published: 2017-06-13

I need to paint a wall white that's already been pre painted dark brown do i need a first coat of primer?

The wall has designs colored in dark brown. I know this product has primer in in but i need to know if it's recommended to use a bucket of primer by it self first or can i achieve same result by using this product by it self?
Asked by: Elgin
It would cover your brown but not in one coat. I was covering red but used a gallon of soft yellow I had sitting around as a base coat. It worked great. I still put 2 coats of white over it though. But that's just me. I'll be repainting over the brown in my bedroom and will use the same yellow as a base then put the Behr white over it. I'll do my standard two coats over it too.
Answered by: Handiwoman
Date published: 2017-05-30
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Customer Reviews

1-gal. #BWC-07 Cotton Blossom Flat Interior Paint is rated 4.3 out of 5 by 807.
Rated 5 out of 5 by from I have always found BehR Premium Plus to be excellent paint. even consumer reports magazine rates... I have always found BehR Premium Plus to be excellent paint. even consumer reports magazine rates it very highly. Regardless of the various paint brand claims, I have seldom seen any paint really cover in one coat. this time I was painting over a similar color but was still sure that it would require 2 coats. to my surprise, it covered in one coat and looked beautiful. While here, I will offer a tip on saving unused paint. First, never paint directly out of the paint can unless you are sure you are going to use all of it. You will put crud in your paint can if you do. Pour in to another container and super clean the paint can rim. A clean can rim will seal well again and your unused paint will not be contaminated or wasted.
Date published: 2017-02-08
Rated 1 out of 5 by from This was the second 5 gal. pail of this product I had purchased, several months apart. Painting w... This was the second 5 gal. pail of this product I had purchased, several months apart. Painting walls and ceiling with this product. First pail worked beautifully. Good coverage, easy to use and virtually no spatter. The second pail (just recently purchased) spatters like crazy, like you would not believe. I made the mistake to think it would perform like the first pail. What a mess to clean up. Either a formula change or a bad batch. Beware.
Date published: 2017-03-28
Rated 1 out of 5 by from I have been a big advocate of Behr paints in the past. What have you done to your paint? It used... I have been a big advocate of Behr paints in the past. What have you done to your paint? It used to be 2 coats with fresh texture. Not anymore !!! 4 coats for a Premium self priming paint is ridiculous! I am not a rookie, so this is definitely a product issue.
Date published: 2017-03-27
Rated 5 out of 5 by from Used the P&P as a primer and a ceiling cover. It's very easy to apply and covers everything very... Used the P&P as a primer and a ceiling cover. It's very easy to apply and covers everything very nicely. I used to use regular ceiling paint which did a poor job of covering/hiding previous surfaces; the P&P excels at that -- just one coat does the job. .
Date published: 2017-03-14
Rated 5 out of 5 by from 5 Star Review Rating provided by a verified purchaser
Date published: 2017-04-20
Rated 1 out of 5 by from I hate this paint. I used to love Behr interior flat paint, and that's all I ever bought. But now... I hate this paint. I used to love Behr interior flat paint, and that's all I ever bought. But now, with this paint AND PRIMER thing, it's completely changed. The old formula went on nicely and the resultant wall finish was like smooth matte velvet. Now good luck with that. No matter how many coats or how carefully it's applied, the result is an uneven, splotchy, unsightly mess. And "flat"? No such thing any more, apparently. What you end up with is some kind of weird sheen. All in all, what used to be a great paint has now turned into a terrible product.
Date published: 2017-05-05
Rated 4 out of 5 by from This covers well but...does not cover in one coat. Cons: I always put paint on with generous por... This covers well but...does not cover in one coat. Cons: I always put paint on with generous portions and still had to put two coats on. I was covering white paint over cream paint. (Maybe I'm a perfectionist and most people will be happy with one coat.) Pros: Final finish is beautiful. Blends well and doesn't show brush or roller marks. Dries fast so depending on the size of your job and weather conditions, you can get your job done in one day. Easy clean up. If your timing is right, you can take advantage of Behn rebate offer.
Date published: 2017-05-30
Rated 5 out of 5 by from I chose to use this paint to re-paint the entire interior of the home we purchased about 1 year a... I chose to use this paint to re-paint the entire interior of the home we purchased about 1 year ago. My previous experience with Behr paints was exceptional and this experience was also exceptional. We chose to have this paint tinted to the "Knit Cotton" color, which is a light antique white. The rooms we have painted have become brighter and much cleaner looking. The color also highlights the new windows and casing trim which is a natural cherry stain. The overall effect is crisp and elegant.
Date published: 2017-06-13
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