Model # 105001

Internet #204896891

BEHR Premium Plus 1-gal. #ICC-23 Silver Tradition Zero VOC Flat Interior Paint

BEHR Premium Plus

1-gal. #ICC-23 Silver Tradition Zero VOC Flat Interior Paint

  • Durable finish
  • Seals both uncoated and previously painted surfaces
  • Resists dirt & grime
$2597 /each
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Frequently Bought Together

Product Overview

  • Durable finish
  • Seals both uncoated and previously painted surfaces
  • Resists dirt & grime
BEHR Premium Plus Zero VOC, Self-Priming Interior Flat is 100% acrylic and provides a mildew resistant finish. This easy-clean flat provides excellent touch-up, ultimate durability and exceptional hide. The finish displays a non-reflective, matte appearance.
  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • 100% acrylic finish for easy cleaning
  • Tough and durable matte finish
  • Exceptional hide, 1 can covers up to 400 sq. ft. depending on color selected and surface porosity
  • Easy soap and water clean-up
  • Exceptional latex formula provides a mildew resistant finish
  • Self priming finish that seals the surface
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT

Product Overview

BEHR Premium Plus Zero VOC, Self-Priming Interior Flat is 100% acrylic and provides a mildew resistant finish. This easy-clean flat provides excellent touch-up, ultimate durability and exceptional hide. The finish displays a non-reflective, matte appearance.

California residents: see   Proposition 65 information

  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • 100% acrylic finish for easy cleaning
  • Tough and durable matte finish
  • Exceptional hide, 1 can covers up to 400 sq. ft. depending on color selected and surface porosity
  • Easy soap and water clean-up
  • Exceptional latex formula provides a mildew resistant finish
  • Self priming finish that seals the surface
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT

Info & Guides

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Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Grays
Color Number
ICC-23
Color/Finish
Silver Tradition
Dry to touch (min.)
60
HSL Value
22.5:10.3:84.7
Hexadecimal Value
DCD7D4
Interior/ Exterior Paint
Interior Paint
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant
RGB Value
220:215:212
Returnable
Non-Returnable
Sheen
Flat/Matte
Time before recoating (hours)
2
Tint Base
Base 1
Transparency
Solid

Warranty / Certifications

Manufacturer Warranty
LIFETIME LIMITED WARRANTY

Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Grays
Color Number
ICC-23
Color/Finish
Silver Tradition
Dry to touch (min.)
60
HSL Value
22.5:10.3:84.7
Hexadecimal Value
DCD7D4
Interior/ Exterior Paint
Interior Paint
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant
RGB Value
220:215:212
Returnable
Non-Returnable
Sheen
Flat/Matte
Time before recoating (hours)
2
Tint Base
Base 1
Transparency
Solid

Warranty / Certifications

Manufacturer Warranty
LIFETIME LIMITED WARRANTY

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Questions & Answers

Is it ok to paint it on a ceiling? (3 questions)

Q1: I've never painted before... and while I was searching for this Behr Paint, I saw some of them were labeled for "ceiling." Do we use different type of paint for walls and ceilings? Q2: I am looking for a sample of Behr Premium Plus Ultra Pure White #1050. I couldn't find it on the Home Depot website... Do they have them in the store? Q3: I found a 10 year old(probably older) Behr #1050 paint that the previous home owner had left... It's not dried but looks kind of yellowish and smells like poison. I shouldn't use this, right...? Thank you...
Asked by: Mimi
Q1 - Ceiling white is generally a flat paint and will give the feeling of more warmth in the room...,.. It's a good thing. Q2 - I don't believe HD has "Samples". The high end paint stores have 4(?) ounce samples but the price of their paints make them VERY expensive. Get the color swatch/cards and do the best you can. It'll be fine. Q3 - Spread some on some cardboard every few days until it's all gone and dried up . That's the only safe way of disposing it. I wouldn't think of using paint that's questionable ~ it's too much work to worry about the price of the paint.
Answered by: Jimbo
Date published: 2017-03-02

Can BEHR Premium Plus 1-gal. Ultra Pure White Flat Zero VOC Interior Paint be used over new drywall or do I need a primer?

Asked by: Sal
I would not recommend this paint to anyone for any application
Answered by: Doug
Date published: 2017-08-22

Do you have to add tint or can you use it straight from the can (unsure about solids content)?

Asked by: abc
This paint can be used straight out of the can or tinted. My wife and I chose to go with a light, antique white color by the name of "Knit Cotton".
Answered by: NoNickname
Date published: 2017-09-04

I need to paint a wall white that's already been pre painted dark brown do i need a first coat of primer?

The wall has designs colored in dark brown. I know this product has primer in in but i need to know if it's recommended to use a bucket of primer by it self first or can i achieve same result by using this product by it self?
Asked by: Elgin
It would cover your brown but not in one coat. I was covering red but used a gallon of soft yellow I had sitting around as a base coat. It worked great. I still put 2 coats of white over it though. But that's just me. I'll be repainting over the brown in my bedroom and will use the same yellow as a base then put the Behr white over it. I'll do my standard two coats over it too.
Answered by: Handiwoman
Date published: 2017-05-30
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Customer Reviews

1-gal. #ICC-23 Silver Tradition Zero VOC Flat Interior Paint is rated 4.3 out of 5 by 985.
Rated 4 out of 5 by from This covers well but...does not cover in one coat. Cons: I always put paint on with generous por... This covers well but...does not cover in one coat. Cons: I always put paint on with generous portions and still had to put two coats on. I was covering white paint over cream paint. (Maybe I'm a perfectionist and most people will be happy with one coat.) Pros: Final finish is beautiful. Blends well and doesn't show brush or roller marks. Dries fast so depending on the size of your job and weather conditions, you can get your job done in one day. Easy clean up. If your timing is right, you can take advantage of Behn rebate offer.
Date published: 2017-05-30
Rated 3 out of 5 by from I was able to get a perfect color match to the color sample I had from a different paint product... I was able to get a perfect color match to the color sample I had from a different paint product. I had a 11'x 11' room with 2 doors and a two vertical section roll out window. Behr paint always goes on well and is pretty much odorless. I usually can size up a room to the amount needed to do the job. I've been painting rooms for over 40 years in my house and at a part time job painting other homes.. I usually can get 1 good coat with an occasional 'faint missed area' ,here & there but a very light coat as a second coat completes the job on a room this size. I've always had a little left over to finish up. Not so this time. A good 1st coat but the 2 nd light coat never happened. those little missed areas don't show too much so I just settled for the present results. As it's been said,"Good enough for Govt work!" This is the 1st time I've used it with the primer in it. I wonder if that had anything to do with the short 2nd coat . hmmmmmmm !!
Date published: 2017-03-31
Rated 4 out of 5 by from I really like the way this paint goes on. ... I really like the way this paint goes on. It is equally as good quality as other brands that cost more. Also, I like the fact that you can buy samples and test the colors. We have a large area where depending on where the sun is, the color changes, so with the paint samples, I can test in several areas.
Date published: 2017-07-04
Rated 1 out of 5 by from 2 gallons ordered. 2 gallons delivered. Gallon #2 arrived unsealed. Plastic wrapper held paint aw... 2 gallons ordered. 2 gallons delivered. Gallon #2 arrived unsealed. Plastic wrapper held paint away from UPS shipping box. Over 1 pint lost. Can #2 instructions were saturated and not legible.
Date published: 2017-05-23
Rated 5 out of 5 by from 5 Star Review Rating provided by a verified purchaser
Date published: 2017-04-20
Rated 1 out of 5 by from I hate this paint. I used to love Behr interior flat paint, and that's all I ever bought. But now... I hate this paint. I used to love Behr interior flat paint, and that's all I ever bought. But now, with this paint AND PRIMER thing, it's completely changed. The old formula went on nicely and the resultant wall finish was like smooth matte velvet. Now good luck with that. No matter how many coats or how carefully it's applied, the result is an uneven, splotchy, unsightly mess. And "flat"? No such thing any more, apparently. What you end up with is some kind of weird sheen. All in all, what used to be a great paint has now turned into a terrible product.
Date published: 2017-05-05
Rated 5 out of 5 by from I've been paining for many, many years and in my opinion, this is the best Primer/All-in-One pain... I've been paining for many, many years and in my opinion, this is the best Primer/All-in-One paint on the market today - of ANY brand. I've used over 100 gallons of this product so far on my latest project and it has been 100% consistent in it's quality, adhesion and coverage. The fact that it emits zero (0) VOC's is an enormous huge plus. We use plain white (as pictured) for all ceilings. We use the exact same product for the walls as well except that we have it tinted to our needs before leaving the store. I cannot say enough about this product.
Date published: 2017-09-12
Rated 1 out of 5 by from I was thinking I just got a bad container, but after reading all the other negative reviews, I a... I was thinking I just got a bad container, but after reading all the other negative reviews, I agree. Paint is tacky right out of the container. Does not roll on smooth, drys way to fast (immediately after pouring into paint tray), and looks blotchy on walls. Put the third coat on last night, just to wake up this morning attempting to sand most of it off. UGH!! Too many roller marks, and thick patches because of paint drying too fast. Through the years, I have painted my house several times over, and even used this paint , so not sure what's going on this time ( i'm guessing the formula has changed). Very frustrated!! Not sure whether I will try one more thin coat after sanding, or go back to the store for a different brand of paint all together.
Date published: 2017-08-08
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