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BEHR Premium Plus

Model # 101201

Internet # 202761504

Store SKU # 923728

1-gal. Swiss Coffee Flat Zero VOC Interior Paint

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$25.97 /each


Model # 101201

Internet # 202761504

Store SKU # 923728

BEHR PREMIUM PLUS ZERO VOC, Self-Priming Interior Flat is 100% Acrylic and provides a mildew resistant finish. This easy-clean flat provides excellent touch-up, ultimate durability, exceptional hide and a non-reflective, matte appearance.

California residents: see  Proposition 65 information

Info & Guides

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Container Size 
1 GA-Gallon 
Coverage Area (sq. ft.) 
Base 1 
Soap & Water 
Color Family 
Swiss Coffee 
Dry to touch (min.) 
Interior/Exterior Paint 
Interior Paint 
Paint & Primer in One 
Paint Features 
Mildew Resistant 
Paint Type 
Professional Paint Supplies & Values 
Pro Supplies 
RGB Value 
Time before recoating (hours) 
Warranty / Certifications
Manufacturer Warranty 
Limited Lifetime Guarantee 


Rated 4.7 out of 5 by 211 reviewers.
Rated 5.0 out of 5.0 by Doesn't go bad! We bought a bunch of this paint when we first moved into our house 10 years ago expecting to repaint the basement and garage. We used a bit then never finished! Years later we opened the paint to find it was still good and we repainted part of the job we originally intended to do. We just sold the house and again used the left over paint to repaint walls that needed retouching. Amazing! I would have expected to have to buy new paint and deal with matching when the old stuff worked just fine! May 8, 2015
Rated 5.0 out of 5.0 by Awesome Paint I own a number of rental properties. After using other paint, I thought I’d try BEHR Premium paints on new rental. The interior required 25 gallons of paint. The paint rolled wonderfully and it covered some amazingly hideous colors! The previous owners had dark reds and oranges in some of their bedrooms, however, this paint covered it! The paint has been there for 2 years and I needed to touch up some areas where the prior tenants rubbed the wall. The area that concerned me was next to the sliding glass door where they had a rocker. They used to leave the curtains open all of the time so they could watch the birds, which meant these walls were in direct sunlight. To my surprise, I was able to touch up that 1 area and the room looked perfect again. I’m a BEHR customer now! Thank you for a wonderful product! May 7, 2015
Rated 5.0 out of 5.0 by Was perfect Just did my kitchen. After taking all the very old wallpaper off and washing down the walls I was hoping this paint was the right choice. I worked so hard to get the walls ready. The paint is awesome !! One coat did it and it looks beautiful. Water wash up and now I'm enjoying my old kitchen. It doesn't look old any more. I can wash finger prints off without worrying about wiping paint away!!! May 6, 2015
Rated 5.0 out of 5.0 by Great product!! I had bought an off brand paint to start in my daughters room, it was not the finish or color I was going for. Bought this paint in both colors and I love it!! So easy to use even for a first time painter like me! May 8, 2015
Rated 5.0 out of 5.0 by The only paint we use We love the ease of coverage and durability of Behr paints. Also the convenience and availability makes getting the job done quick and easy. Also the ability to color match has come in handy on more than one occasion. May 6, 2015
Rated 5.0 out of 5.0 by I've been using this product for years I have three rental condos which I paint with Ultra Pure White every 5 or 6 years. I love the paint and the coverage along with the bright, clean look of the finished product. May 7, 2015
Rated 5.0 out of 5.0 by Love My STERLING SILVER! My original color was Some Enchanted Evening which was a Deep lavender color by BEHR .I picked Sterling Silver Premium Plus Interior Flat for My Bedroom the paint covered the walls Beautifully & with a White ceiling gave my room a whole new look.I Love my room & I add more color with my comforters, pillows & throw rugs very Bright & Airy! So Many colors to choose & the small paint samples are Great if your having a hard time choosing the right color. April 22, 2015
Rated 5.0 out of 5.0 by Covered in 1 coat Impressed that we were able to pain our living room a dark grey in just one coat. paint went on evenly after drying (before it dried, it looked like it hadnt gone on as think in some spots). May 6, 2015
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Store Exclusive. This item is available for purchase in select stores only.