Model # 105005

Internet #204885141

BEHR Premium Plus 5-gal. #590E-1 Lavender Ice Zero VOC Flat Interior Paint

BEHR Premium Plus

5-gal. #590E-1 Lavender Ice Zero VOC Flat Interior Paint

$112.00 /each

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Product Overview

BEHR Premium Plus Zero VOC, Self-Priming Interior Flat is 100% acrylic and provides a mildew resistant finish. This easy-clean flat provides excellent touch-up, ultimate durability and exceptional hide. The finish displays a non-reflective, matte appearance.

California residents: see   Proposition 65 information

  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • 100% acrylic finish for easy cleaning
  • Tough and durable matte finish
  • Exceptional hide, covers up to 2000 sq. ft. depending on color selected and surface porosity
  • Easy soap and water clean-up
  • Exceptional latex formula provides a mildew resistant finish
  • Self priming finish that seals the surface
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes Paint Care fee in the following states: CA, CO, CT, ME, MN, OR, RI, VT

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Customer Questions & Answers

Is it ok to paint it on a ceiling? (3 questions)

Q1: I've never painted before... and while I was searching for this Behr Paint, I saw some of them were labeled for "ceiling." Do we use different type of paint for walls and ceilings? Q2: I am looking for a sample of Behr Premium Plus Ultra Pure White #1050. I couldn't find it on the Home Depot website... Do they have them in the store? Q3: I found a 10 year old(probably older) Behr #1050 paint that the previous home owner had left... It's not dried but looks kind of yellowish and smells like poison. I shouldn't use this, right...? Thank you...
Asked by: Mimi
I would never paint semigloss paint on walls or ceilings. Semigloss is best for windows, doors, trim, and cabinets. Ceiling paint is flat, as all walls should also be. Rental properly is often painted with semigloss on walls for cleaning ease however it just doesn't look good. A sheen doesn't belong on a wall or ceiling.
Answered by: TomTom4049
Date published: 2016-09-04

Can BEHR Premium Plus 1-gal. Ultra Pure White Flat Zero VOC Interior Paint be used over new drywall or do I need a primer?

Asked by: Anonymous
I would not recommend this paint to anyone for any application
Answered by: Doug
Date published: 2017-01-05

I need to paint a wall white that's already been pre painted dark brown do i need a first coat of primer?

The wall has designs colored in dark brown. I know this product has primer in in but i need to know if it's recommended to use a bucket of primer by it self first or can i achieve same result by using this product by it self?
Asked by: Elgin
I would use a better paint. With this paint you will have to do two or three coats.
Answered by: Noname
Date published: 2017-01-17

Do you have to add tint or can you use it straight from the can (unsure about solids content)?

Asked by: abc
No tint required.
Answered by: Larry
Date published: 2017-02-20
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Customer Reviews

5-gal. #590E-1 Lavender Ice Zero VOC Flat Interior Paint is rated 4.8 out of 5 by 188.
Rated 5 out of 5 by from Great Product We have always had excellent results with the Behr paints. Therefore, when we decided to repaint the walls in the living room in our condo, we went with Behr. The results were excellent. One coat covered without any problem. The walls were painted using Behr paint 5 years ago, they still looked good, but we were looking to change color. [This review was collected as part of a promotion.]
Date published: 2017-02-03
Rated 5 out of 5 by from Great Paint I use BEHR all of the time. There have been a couple of instances, for convenience or price; that I have used other brands. I always regret it immediately. The other paints just run and are watery. One of my most recent projects was painting my sons room a dark gray/blue. It was originally a light beige. It took one coat and one can of paint for a 12x15 room. Love this paint.
Date published: 2017-01-10
Rated 5 out of 5 by from Great Paint We've painted every room in our house with Behr Premium Plus Interior Flat and have been so happy with the results. The coverage is outstanding. Cleanup is a breeze. The colors are rich and true. Purchased on the recommendation of Consumer Reports, and it has lived up to its rating. [This review was collected as part of a promotion.]
Date published: 2016-11-03
Rated 5 out of 5 by from never pay more I have been using Behr Premium Plus flat paint on every wall in the last two houses I have owned and updated. I can see no reason to pay more for paint. This paint goes on well, has good coverage, and cleans up easily. The breadth of color choices is more than you would ever need. [This review was collected as part of a promotion.]
Date published: 2016-11-03
Rated 5 out of 5 by from Superb coverage w/ just one coat I own / manage 11 apartments and I use Behr Premium Plus Interior Flat to paint all areas in the apartments, except for the kitchen & bath where I use a satin sheen. Having used other cheaper paint brands, I found that my time is worth money, so it is better to go w/ the more expensive Behr paint and get the job done in one coat. With cheaper paints I would have to put a 2nd coat and so any savings in the cost of the paint was burned w/ extra man hours of effort. I know that this product is highly rated by Consumer Reports and I have verified there rating through many years of experience. I would highly recommend this product to others. The only thing I caution about is make sure you have prepared your walls. You must remove any grease or oil based marks, such as colored markers, on them before painting. Also, if you have build up smoke deposits on the walls you are going to have to scrub the walls & apply a good primer to lock those odors in. [This review was collected as part of a promotion.]
Date published: 2016-11-05
Rated 5 out of 5 by from Love this product! I am by no means a pro painter. This flat paint is super forgiving and works well to cover any scratches. It blends right in! We just bought a house and repainted the entire interior and exterior with BEHR paint. Def buy this paint. [This review was collected as part of a promotion.]
Date published: 2016-11-03
Rated 5 out of 5 by from Premium Paint The paint was of good quality and no thickening on the bottom of the can. The color was well blended and applying the paint was easy, smooth and even without the need to retouch. Great paint quality without a premium price! [This review was collected as part of a promotion.]
Date published: 2017-02-02
Rated 5 out of 5 by from Best paint ever! I used a swatch from a different brand, but I made sure that I took the swatch to Home Depot to get Behr paint. Best cleanable paint and the best quality! Also the longest lasting, fresh colors! [This review was collected as part of a promotion.]
Date published: 2016-09-24
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