BEHR Premium Plus Ultra 1-Gal. Ultra Pure White Flat Enamel Interior Paint and Primer in One-175001 at The Home Depot
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BEHR Premium Plus Ultra

Model # 175001

Internet # 203202071

Store SKU # 418300

1-Gal. Ultra Pure White Flat Enamel Interior Paint and Primer in One

BEHR Premium Plus Ultra 1-Gal. Ultra Pure White Flat Enamel Interior Paint and Primer in One

This item has been discontinued.
The Home Depot no longer carries this specific product.

$31.98 / each
Item cannot be shipped to the following state(s): AK,CA,CT,GU,HI,OR,PR,RI,VI,VT


Model # 175001

Internet # 203202071

Store SKU # 418300

BEHR PREMIUM PLUS ULTRA Interior is a high performance Paint and Primer in One that will change the way you paint and help you get your project done quicker. It combines the properties of an innovative paint with a multi-purpose primer all in one can. The extra protective shell, featuring NANOGUARD Technology, offers a Stays Looking New Longer finish for ultimate durability. Choose from 386 exclusive, designer hues or over 2000 beautiful BEHR colors to find your perfect color.

California residents: seeProposition 65 information

  • Paint and a primer in one
  • Advanced stain-blocking formula
  • Excellent hide in fewer coats
  • Stain, scuff and mar resistant
  • Easy to clean finish
  • Simple application with brushes, rollers and sprays
  • Flat enamel sheen offers a low-lustre, matte appearance
  • Subject to or will include a PaintCare recycling fee in the following states: CA, CT, OR, RI, VT
  • Actual paint colors may vary from on-screen and printer representations
  • Click here to use our paint calculator and estimate how much paint you need to complete your project

Info & Guides

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Assembled Depth (in.)  6.63 in  Assembled Height (in.)  7.76 in 
Assembled Width (in.)  6.63 in  Base  Base 1 
Cleanup  Soap & Water  Color Family  Whites 
Color/Finish  Ultra Pure White  Container Size  1 GA-Gallon 
Coverage Area (sq. ft.)  400  Dry to touch (min.)  60 
Functions as a primer  Yes  Interior Paint & Stains Product Type  Wall/Trim Paint 
Interior/Exterior  Interior  Manufacturer Warranty  Limited Lifetime Guarantee 
Paint Product Type  Interior Paint/Stain  Paint Type  Water Based 
Primer required  No  Product category  Wall & trim 
Professional Paint Supplies & Values  Pro Supplies  Returnable  Non-Returnable 
Sheen  Flat Enamel  Time before recoating (hours) 
Tintable  Yes 


Rated 4.7 out of 5 by 345 reviewers.
Rated 5 out of 5 by Amazing Quality! Time for the rest of the House! I bought this brand of paint because of the positive reviews I received from friends and coworkers. I originally just wanted to paint my room, but now, I want to paint the whole house and give it a new refreshing look with this brand! Behr really triumphs in quality and durability. I had some scuff marks on the wall some how, and I took a wet rag and it came right off. I usually have to repaint the whole wall, but Behr's durable paint and primer in-one really sealed the deal with this! (No pun intended!) I look forward to buying more of your paints for the rest of the house. I can't wait for Behr to become a part of my project! July 13, 2014
Rated 5 out of 5 by Excellent coverage and colors! I used Behr when redoing an older home. The home was built in 1940 and the walls looked like they had a layer of paint for nearly every year. Even after a good wash down of the walls they still looked dirty. We were all worried about how painting them would come out, especially going over some dark and dingy colors. The Behr paint came through. Six gallons and five colors later, the old ugly walls come out looking brand new and beautiful. I will admit, I tried a sample size of another brand of paint. After having it on the wall for a week, the old paint colors and dirt were already starting to show. I said No, and went back and got all Behr! I'll never use any other brand. It's worth the little bit more you pay for it, at least for me. I'd like to stay in my home long term and I feel confident the Behr paint will work long term. August 5, 2014
Rated 5 out of 5 by BEHR Paint, YOU are my HERO!! I used BEHR Paint Premium Plus Ultra to paint my entire house. The finish just makes my home beautiful. The paint was so easy to apply and went on like "butta". Plus the other thing I discovered while painting my home was that the paint fumes were drastically reduced from other brands that I have used previously. I've received so many compliments on my walls that the color is so warm and rich. Now I'm looking to repaint my outside shed and I know just what paint to use. Thank you BEHR for making such a quality product. You definitely have a loyal returning customer in me. :) July 11, 2014
Rated 3 out of 5 by Matte finish was formerly flat enamel My entire home is painted with Behr so I didn't want to change manufacturers for color. Purchased in 2011, flat enamel Ultra Premium Plus. Behr has replaced the Flat Enamel with Matte, it showed more sheen lines that expected, and required two full coats even with no color change so it used 2x what I though I would use for coverage. Also the product has a lower voc rating than in 2011, with a very minimal color difference in newer tints used. I wish the flat enamel would come back, I like the durability of it vs flat and matte showed too much sheen inconsistencies. July 12, 2014
Rated 5 out of 5 by Lives up to its claims and out-performs others! I have been painting for the last 20 years. I paint everything from interior walls, exterior surfaces to furniture. When I first started painting I usually purchased my paint from a larger chain store. Then I moved up to one of your competitor's paints. Well, after using Behr Ultra, I will NEVER use any other namebrand product. Oh my goodness! What a difference! Instead of 3 or 4 coats, it only takes one coat of Behr. It goes on like butter, and covers very well. The colors are true; no lavender tinted beige. AND you can have a Behr quality paint in any color. So, if I find a blue that is made by another company, I KNOW that I can have the color AND quality with Behr! I am a die hard fan! No other paints for this lady. July 12, 2014
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Store Exclusive. This item is available for purchase in select stores only.