BEHR Premium Plus Ultra 1-Gal. Ultra Pure White Flat Enamel Interior Paint and Primer in One-175001 - The Home Depot

BEHR Premium Plus Ultra

Model # 175001

Internet # 203202071

Store SKU # 418300

1-Gal. Ultra Pure White Flat Enamel Interior Paint and Primer in One

BEHR Premium Plus Ultra 1-Gal. Ultra Pure White Flat Enamel Interior Paint and Primer in One

This item has been discontinued.
The Home Depot no longer carries this specific product.

$31.98 / each


Model # 175001

Internet # 203202071

Store SKU # 418300

BEHR PREMIUM PLUS ULTRA Interior is a high performance Paint and Primer in One that will change the way you paint and help you get your project done quicker. It combines the properties of an innovative paint with a multi-purpose primer all in one can. The extra protective shell, featuring NANOGUARD Technology, offers a Stays Looking New Longer finish for ultimate durability. Choose from 386 exclusive, designer hues or over 2000 beautiful BEHR colors to find your perfect color.

California residents: seeProposition 65 information

  • Paint and a primer in one
  • Advanced stain-blocking formula
  • Excellent hide in fewer coats
  • Stain, scuff and mar resistant
  • Easy to clean finish
  • Simple application with brushes, rollers and sprays
  • Flat enamel sheen offers a low-lustre, matte appearance
  • Subject to or will include a PaintCare recycling fee in the following states: CA, CT, OR, RI, VT
  • Actual paint colors may vary from on-screen and printer representations
  • Subject to or will include a PaintCare recycling fee in the following states: CA, CT, OR, RI, VT, MN
  • Click here to use our paint calculator and estimate how much paint you need to complete your project

Info & Guides

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Assembled Depth (in.)  6.63 in  Assembled Height (in.)  7.76 in 
Assembled Width (in.)  6.63 in  Container Size  1 GA-Gallon 
Coverage Area (sq. ft.)  400 
Application Method  spray, roller or brush  Base  Base 1 
Cleanup  Soap & Water  Color Family  Whites 
Color/Finish  Ultra Pure White  Dry to touch (min.)  60 
Functions as a primer  Yes  Hazardous Code  No Air 
Interior Paint & Stains Product Type  Wall/Trim Paint  Interior/Exterior  Interior 
Paint Product Type  Interior Paint/Stain  Paint Type  Water Based 
Primer required  No  Product category  Wall & trim 
Professional Paint Supplies & Values  Pro Supplies  RGB Value  250:247:245 
Returnable  Non-Returnable  Sheen  Flat Enamel 
Time before recoating (hours)  Tintable  Yes 
Warranty / Certifications
Manufacturer Warranty  Limited Lifetime Guarantee 


Rated 4.7 out of 5 by 372 reviewers.
Rated 5 out of 5 by Best paint I've ever used I bought this paint to go over the top of a dark blue color in a bedroom. The new color was a light gray. I could not believe how well it covered in just one coat. For a quality job, this is the paint of choice. September 22, 2014
Rated 5 out of 5 by Transformed our whole first floor We bought this paint with every intention of doing the painting ourselves, but we came to our senses and realized it was too big of a job for us so we hired a painter. The professional painter we hired raved about his paint. He complimented us on our selection of such a good paint. He said it covered well in just one coat and it looked really good after he was finished. He hadn't used this Behr paint before but said he was very impressed with it. That made us feel really good about purchasing this paint. And we love how it's transformed the look of our interior. I'm a Behr fan!!! October 6, 2014
Rated 5 out of 5 by behr-y successful! I am so glad I chose this product to enhance my living, dining, and kitchen room! We chose three very different colors (all with this same finish) and they never failed to get the exact color we had hoped for! No matter what color you choose, you will get the results you desire with this kind of finish. Also, it both paints and primes at the same time so less work for you! The finish was so smooth, creamy, and flawless. The coverage was perfect as well! All in all, I highly recommend showing some love on your home with this. It'll liven up the look of your house, guaranteed! October 3, 2014
Rated 2 out of 5 by Not impressed Paid extra for this past hoping to only have to paint one coat. Ain't gonna happen. Roller takes off the paint I just put on the wall. Not worth the extra price. November 17, 2014
Rated 5 out of 5 by total house transformation. Behr paints are the best on the market and beat the other higher priced ones hands down. I purchased a house last year and redid my living room, entry and master bedroom in Gobi Desert. It matches very well with my décor and is a very nice neutral color, without being bland. I am still working on what colors to paint the rest of the rooms. And will need an exterior paint job next year. It will be Behr all the way. October 3, 2014
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Store Exclusive. This item is available for purchase in select stores only.