Model # 375301

Internet #204880951

BEHR Premium Plus Ultra 1-gal. #640D-7 Pharaoh Purple Semi-Gloss Enamel Interior Paint

BEHR Premium Plus Ultra

1-gal. #640D-7 Pharaoh Purple Semi-Gloss Enamel Interior Paint

$33.23 /each

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Product Overview

BEHR Premium Plus Ultra Semi-Gloss Enamel Interior Paint and Primer in One will change the way you paint and save you time. This performance-driven paint, featuring NANOGUARD technology, offers superior stain removal and excellent hide in fewer coats. This exciting product delivers the beautiful color you want with the exceptional durability you need.

California residents: see   Proposition 65 information

  • Ideal for kids’ rooms, hallways, kitchens, bathrooms, doors, windows, trim, cabinets, shutters and interior furniture
  • Low VOC, 100% acrylic base provides exceptional adhesion and durability
  • Semi-gloss sheen offers a radiant sleek appearance
  • 1 can covers up to 400 sq. ft. depending on surface porosity
  • Advanced stain-blocking formula
  • Stain and scuff resistant
  • Easy to clean for your convenience
  • Antimicrobial-mildew resistant finish helps maintain a lasting freshly painted appearance in high-moisture areas
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes Paint Care fee in the following states: CA, CO, CT, ME, MN, OR, RI, VT



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Customer Questions & Answers

do you have to use drywall primer to treat new drywall before using this product?

Asked by: Anonymous
I would not use on new construction. You can read thru my opinion of product on main page.
Answered by: Shopper
Date published: 2015-11-06

I used behr paint and primer for the first coat -Is it better to use PAINT for the second coat or paint and primer?

Asked by: geranamo
we used the same Behr paint with primer for the second coat. It goes on much richer and smooth giving it depth and solid color.
Answered by: DIYgurl
Date published: 2016-07-15

Does a tint need to be added to BEHR 3750 if white is the color you want to use?

Asked by: Anonymous
Dear Donald: Thanks for posting your question. Behr Ultra Pure White paint base can be used as is without tinting colorants if you are looking for a crisp, bright white color. Behr also offers an array of off-whites with very subtle undertones of color. The influence of the color undertone becomes more apparent when you place the color next to a true white. To "see" the influencing color, grab a Behr Ultra Pure White paint chip and put it next to the off-white colors. You will see the color "pop" out at you! Keep in mind that lighting tends to have a big influence on how colors feel in a room. To ensure that you are completely happy with your color selection, you can purchase 8 oz samples so you can see the colors in your home in different lighting. Good luck with your project.
Answered by: Behr
Date published: 2016-08-07

I am wanting to use this paint in my tattoo studio. Also, I will be painting over already painted...

I am wanting to use this paint in my tattoo studio. Also, I will be painting over already painted brick and patchy, multicolored painted drywall. I am planning on using a primer, even though this product claims to not require it; what primer would be best if I am using a gold color like USM's colors? Would this paint be suitable for sterile environments to repel blood and other bio hazards? Can it be cleaned with MadaCide? Is it best to wash walls before or after patching holes? I am very new to this room painting thing! Thank you in advance!
Asked by: Phonex360
Hi Phonex360, Thanks for writing in! When preparing the walls, it's best to clean the surface after patching and sanding has been done. Then, the project can be primed with something like No. 75 All-In-One Primer & Sealer; this will help the walls get full coverage with less coats of paint. Although the Semi-Gloss Premium Plus Ultra Paint dries to a durable and stain resistant film that's easy to clean, it hasn't been tested to repel blood an other bio hazards. Since the paint is water based, the alcohol in MadaCide can discolor the coating. Once the paint has had 4 weeks to dry, it's recommended to use a mild, non-abrasive liquid detergent instead. Hope this helps, and good luck on your project! Best, Jeanette P.
Answered by: Behr
Date published: 2016-12-02
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Customer Reviews

1-gal. #640D-7 Pharaoh Purple Semi-Gloss Enamel Interior Paint is rated 4.3 out of 5 by 660.
Rated 4 out of 5 by from Excellent Coverage, Beautiful Color PLUS ULTRA gave us excellent coverage! Changing from a dark beige (like Adobe Sand) w/o priming, coverage was so good that we probably could've quit after the first, light coat. Naturally, we applied the second, light coat to get a professional finish, and the luminosity of the color (Aloha) impressed us. One challenge: PLUS ULTRA dries SO quickly that we felt the need to work in just 30-inch columns in order to keep a wet edge workable. [This review was collected as part of a promotion.]
Date published: 2017-01-09
Rated 5 out of 5 by from Semi Gloss Behr Paint & Primer in One I have used this paint on quite a bit of molding in my house. It goes on really easy, coverage is good, odors are minimal. I just really enjoy the product and would recommend it to others. Thanks! [This review was collected as part of a promotion.]
Date published: 2016-11-08
Rated 5 out of 5 by from great Love this paint! I used the ceiling paint and interior wall paint, it went on so easily and covered all the imperfections. I will use it again! [This review was collected as part of a promotion.]
Date published: 2017-02-02
Rated 1 out of 5 by from Bought this paint, thinking it was higher quality. Took four coats to cover flat, pale yellow us... Bought this paint, thinking it was higher quality. Took four coats to cover flat, pale yellow using sponge roller. Not happy. Need to go buy more of this to finish because it takes so many coats to cover. Again, not happy.
Date published: 2016-12-29
Rated 5 out of 5 by from Best Paint I Have Used The Behr Premium Plus Ultra paint has amazing coverage. I was shocked when I covered an ugly dark blue wall with only one coat of a light gray. I thought for sure it would take more than one, but nope... only one coat. It also has amazing clean up ability. With a 13 year old son and a dog, my walls get dirty easily. I don'y know how they do it! All I have do to clean it is take a wet sponge and wipe it. No soap needed and no pressure. It is outstanding paint!! [This review was collected as part of a promotion.]
Date published: 2016-11-03
Rated 5 out of 5 by from Great Coverage I bought a house that the people before me smoked and the room was so dry, my other paint just streaked when put on. Talked to some people and they recommended Behr and I am totally sold on this product. No streaking and no touch up. Does take two coats when ever I paint with it, but I think it is because so dry from smoking and no upkeep. [This review was collected as part of a promotion.]
Date published: 2017-02-03
Rated 5 out of 5 by from Great Purchase I just got my first house and have used this for every room in my house. I have already had stuff get on the wall and it was easy to clean off the paint. I did not have to worry about messing up the paint. I have always used Behr paint because it looks good just as good years later as is does the first day. [This review was collected as part of a promotion.]
Date published: 2017-02-03
Rated 5 out of 5 by from Consistency in Product I used the Behr Premium Plus Ultra in my Water Damage Restoration business. This product is very consistent and meets my requirements for coverage of new drywall or water stained drywall that has been dried. [This review was collected as part of a promotion.]
Date published: 2017-02-11
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