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BEHR Premium Plus Ultra

Model 175301

Internet #202814141

1-gal. #UL100-6 Red Velvet Interior Flat Enamel Paint

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Product Overview

Behr Premium Plus Ultra Interior is a Low VOC, Paint and Primer in one that saves time and gives you superior coverage in fewer coats. It's performance driven paint and primer in one formulation features Nanoguard technology with an extra-protective shell that offers excellent stain removal and resistance, outstanding water and scuff resistance and great touch up, coverage and hide, creating an easy to clean stays looking new longer finish. Choose from the sophisticated Behr Premium Plus Ultra collection of 386 exclusive, designer hues or choose from over 2000 beautiful Behr colors to find your perfect color.

California residents: see   Proposition 65 information

  • Ideal for application on walls, trim, doors, windows, cabinets, interior furniture and ceilings formulated for easy application with a nylon/polyester brush or 3/8 -1/2 in. nap roller, depending upon surface texture
  • 100% acrylic latex paint and primer in one base provides exceptional adhesion and durability
  • Flat enamel finish provides a non reflective appearance to help minimize surface imperfections and provide easy touch-up
  • Covers up to 400 sq. ft. per gallon
  • High performance paint and primer in one developed using Behr's revolutionary Nanoguard technology
  • Scuff and stain resistant
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes Paint Care fee in the following states: CA, CO, CT, MN, OR, RI, VT



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Customer Questions & Answers

110 Questions207 Answers

Customer Questions & Answers

1-gal. #UL100-6 Red Velvet Interior Flat Enamel Paint
1-gal. #UL100-6 Red Velvet Interior Flat Enamel Paint

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1 answer

Can this product be used on bathroom tile?

This question is from 1 gal. Ultra Pure White Matte Interior Paint and Primer in One
Asked by
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September 12, 2016
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Asked by
Westerville, Ohio
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Home Improvement Profile: DIYer
September 12, 2016
Answer: 
I have not personally used this on tile. If I was I think I would use a Kilz primer then go over it with the interior paint. I think the separate primer coat would be a better way to do it. I would also recommend roughing up the tile surface a little, using maybe 180 grit sand paper or a sanding pad. You want a surface that the paint can grab onto
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For a lounge area would you need an undercoat first?

This question is from 1-gal. #BIC-05 Shabby Chic Pink Matte Interior Paint
Asked by
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September 3, 2016
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September 6, 2016
Answer: 
Hi paul,
Our Premium Plus Ultra Interior paint has a full stain-blocking primer in its formula, so applying a separate undercoat isn't necessary. Your first coat will act as your primer coat, and any additional coats after that (1-2) will build up the color and a uniform finish. Good luck with your project! - Sara
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1 answer

Do you carry oil base white enamel for base boards

This question is from 1-gal. #UL130-8 Riviera Clay Interior Flat Enamel Paint
Asked by
Palm Coast, Florida
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August 26, 2016
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August 26, 2016
Answer: 
Hello Herb,
Thanks for your interest in Behr paint. Yes, we have our Oil-Base Semi-Gloss Enamel paint that is great for base boards, and it can come in White (adding tint is optional with the No. 3800 White base). For availability in your area or for special ordering, please check with the Home Depot. Best wishes for your project!
-Joshua
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Can you get this paint pink?

This question is from 5 gal. #N510-5 Liquid Mercury Color Matte Interior Paint
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August 25, 2016
Looking for a light color for girl's room
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August 26, 2016
Answer: 
Hello msp,
Thanks for your question. Yes, our Ultra Interior Matte paint can be tinted to pink colors. Here are some ideas: She Loves Pink (M160-4), Premium Pink (M140-3), or Pink Elephant (M170-1). You might want to try out some 8 oz. samples first to test the colors in the girl's room. Best wishes!
-Joshua
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Customer Reviews

Rated 4.5 out of 5 by 761 reviewers.
Rated 5.0 out of 5.0 by Paint. The great neutralizer! This paint and primer in one is amazing. We actually had a wall in two different rooms that had been accent walls. After eight years I was ready to change up the look. We painted over the dark accent color and it covered the wall and the old color in two good coats of the lighter paint. August 2, 2016
Rated 5.0 out of 5.0 by The only paint I buy now. We just purchased our new house 6 months ago and so far I have painted three rooms with Behr Premium Plus Ultra matte paint. before that I had never used it before. it has to be the best paint I've ever used. June 28, 2016
Rated 5.0 out of 5.0 by Great House Paint with Primer added This is a great house paint, inside and out. Very smooth application. Knowledgeable store staff. August 30, 2016
Rated 5.0 out of 5.0 by Very nice coverage This is a very nice paint with very little smell and virtually no splatter when rolling on walls. Also, you actually get a full gallon of paint. Many paint company's are now only giving you 116 oz. I still did two coats to get excellent coverage, but I'm very picky. June 24, 2016
Rated 4.0 out of 5.0 by Budget Paint An average to above average paint. If you want a high end paint, Benjamin Moore is the way to go. August 16, 2016
Rated 3.0 out of 5.0 by behr paint had to do a 2nd coat to cover streaks, unevenness in paint..thought paint plus primer was supposed to stop this.. August 9, 2016
Rated 3.0 out of 5.0 by Coverage The amount of and type vehicle & pigment was once required to be placed on the label. This paint has poor coverage, it levels OK, but is a bit drippy, coverage can be greatly improved by adding a dark color pigment. Two drops of cabon black will not be noticed or it will impart a slight blue cast, but it will make it cover like a Behr. I met the owner of this company when back in 1984 at a painters convention. He was introducing his first product,Kills Stain Block,it was cheap and it worked (mostly),a v rapid drying oil base primer. Nicotine stain requires a pigment grain alcohol/shellac primer. Behr Ultra is far better N all reguards May 29, 2016
Rated 5.0 out of 5.0 by Best paint on the market We've been using this paint for several years. Rated in the top 3 in consumers report this year. No surprise to us. As a painting contractor we highly recommend to all our clients. Good even coverage, you can wipe off if it gets dirty. Good price. April 26, 2016
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