Model # 175005

Internet #203202093

Store SKU #421036

BEHR Premium Plus Ultra 5 gal. Ultra Pure White Flat Matte Interior Paint
0678885070014

BEHR Premium Plus Ultra

5 gal. Ultra Pure White Flat Matte Interior Paint

  • Stain-blocking paint & primer in one
  • Excellent durability & hide in fewer coats
  • Finish resists satins and scuffs
$129.00 /each

Frequently Bought Together

Product Overview

BEHR Premium Plus Ultra Interior is a high performance paint and primer in one that will change the way you paint and help you get your project done quicker. It combines the properties of an innovative paint with a multi-purpose primer all in one can. The extra protective shell, featuring Nanoguard technology, offers a finish that stays looking new longer, for ultimate durability. Choose from 386 exclusive designer hues or over 2000 beautiful Behr colors to find your perfect color.

California residents: see   Proposition 65 information

  • Paint and primer in one
  • Advanced stain-blocking formula
  • Excellent hiding capability in fewer coats
  • Stain, scuff and mar resistant
  • Easy to clean finish
  • Simple application with brushes, rollers and sprays
  • Flat enamel sheen offers a low-luster, matte appearance
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT



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Customer Questions & Answers

Will this cover midnight blue semigloss?

I have Midnight blue (almost black) semi gloss and also a dark Mustard semi gloss on the walls? Will one coat cover these colors?
Asked by: Kat
Semi gloss, maybe not, I would put two coats on. Do it once and it's done forever.
Answered by: YesDearMan
Date published: 2017-02-13

Is this good for ceilings?

Asked by: Gbaez
Yep
Answered by: jsoda
Date published: 2017-02-10

Can the Ultra Pure White Flat/Matte Interior be used directly onto drywall without using drywall primer?

Asked by: Shurron
No, absolutely not. I purchased this paint after being assured that a primer would not be necessary. Three coats later I could still see the difference between the areas that were taped and the bare drywall. When I went back to Home Depot and mentioned this to the head of the paint department, they told me that the claim that primer is not necessary is "a fib". Save your money, You are much better off getting the Kilz primer and using one of the less expensive Behr i300 for the top coat.
Answered by: Rico
Date published: 2016-01-25

Can this flat/matte paint be used for kitchens and bathrooms?

Some people recommend a gloss for kitchen and bathroom. (the shower and tub area have tile from floor to ceiling)
Asked by: BGRMOM
It's all a matter of personal taste, but definitely do not recommend flat or matte paint for bathrooms and kitchens. It has the least amount of sheen and will have very poor scrub-ability as a result. I learned my lesson the hard way. Light scrubbing can discolor and remove the paint finish.
Answered by: palebeachbum
Date published: 2016-04-03
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Customer Reviews

5 gal. Ultra Pure White Flat Matte Interior Paint is rated 4.6 out of 5 by 754.
Rated 1 out of 5 by from I have used this product several times with excellent results in my home and others....not this t... I have used this product several times with excellent results in my home and others....not this time. I had about 65 feet of lineal wall to paint over a similar but lighter color. After two coats the finish was very uneven...shiny to flat and very poor coverage. I contacted the local Home Depot which gave me a number to call at Behr. I called and explained the situation. I was told I would have to prime all of the walls and apply two finish coats. Behr did furnish 1 gallon of primer and 1 gallon of paint. Not enough to complete the job but a start. I primed all of the walls and applied finish coats. The paint had very poor coverage and hiding ability even over primer. The finish is more semi gloss rather than matte or flat. The other rooms where I have used this product in the past have a very nice soft, matte finish. I don't know what has changed with this product but I will not be using it again. A simple repaint turned into a very time consuming project. When I have time, the entire areas will have to be repainted to my satisfaction with a different product.
Date published: 2016-12-06
Rated 5 out of 5 by from Consistently reliable coverage I recently purchased reno home and used Behr Paint for every single room. Without hesitation, I would recommend this paint. Very consistent coverage, every time! [This review was collected as part of a promotion.]
Date published: 2016-11-05
Rated 4 out of 5 by from Great color. The color is amazingly white white! However, it would still require to paint two coats to entirely cover up the old paint marks. Overall, it is a great product.
Date published: 2016-09-27
Rated 5 out of 5 by from Excellent coverage, no need for two coats. Also, paint does not splatter but covers good on texture. Excellent coverage, no need for two coats. Also, paint does not splatter but covers good on texture.
Date published: 2016-12-09
Rated 5 out of 5 by from Amazing coverage and color selection. I've recently taken on the project of repainting an entire house (my first house) and did not automatically go with Behr paint which was a huge mistake. The first two rooms I painted turned out horrible. The paint did not cover well and was more expensive and it also ran. As I moved onto the bedroom I decided to switch paint and went with this brand. The difference was immediately apparent. This paint covers so well with so little. It is also very reasonably priced and the color selection is amazing. I will never be using anything else. [This review was collected as part of a promotion.]
Date published: 2016-09-25
Rated 5 out of 5 by from Great coverage We just completely renovated a new home and we used Behr Ultra for every room, except one. It goes on easily and leaves a beautiful finish. We bought the Behr Marquee one coat coverage for the largest space and I wish I had bought it for all the rooms as it definitely did the job. We have always chosen Behr. [This review was collected as part of a promotion.]
Date published: 2017-02-11
Rated 3 out of 5 by from After using Behr products before and being satisfied, this was a disappointment. It took 2 coat... After using Behr products before and being satisfied, this was a disappointment. It took 2 coats after already being primed to cover. Its safe to say, I will never purchase Behr painting products again. Your better off just purchasing Benjamin Moore the first time and getting it done with the least effort. You get what you pay for!
Date published: 2016-11-09
Rated 5 out of 5 by from In love I've painted my house a few different colors since we moved in 5 years ago, never being totally satisfied with any color until NOW! This is a winner!!!! The color, the matte finish. We'd always been told to get egg shell.... but I read that getting matte on grays or blacks is best. And yes yes it is
Date published: 2016-11-22
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