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BEHR Premium Plus Ultra

Model 175301

Internet #203557735

Home Decorators Collection 1 gal. #HDC-CL-09 Persimmon Red Flat/Matte Interior Paint

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Product Overview

BEHR PREMIUM PLUS ULTRA Interior Paint and Primer in One will change the way you paint and save you time. This performance-driven paint, featuring NANOGUARD technology, offers superior stain removal and excellent hide in fewer coats. This exciting product delivers the beautiful color you want with the exceptional durability you need.

California residents: see   Proposition 65 information

  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • Low VOC, 100% acrylic base provides exceptional adhesion and durability
  • Matte sheen offers a low-reflective appearance to help hide surface imperfections
  • 1 can covers up to 400 sq. ft. depending on surface porosity
  • Advanced stain-blocking formula
  • Stain and scuff resistant
  • Easy to clean for your convenience
  • Antimicrobial-mildew resistant finish helps maintain a lasting freshly painted appearance in high-moisture areas
  • "Part of the BEHR HDC Classic palette"
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes Paint Care fee in the following states: CA, CO, CT, MN, OR, RI, VT



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Customer Questions & Answers

112 Questions218 Answers

Customer Questions & Answers

Home Decorators Collection 1 gal. #HDC-CL-09 Persimmon Red Flat/Matte Interior Paint
Home Decorators Collection 1 gal. #HDC-CL-09 Persimmon Red Flat/Matte Interior Paint

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2 answers

is this the lightest shade of white there is?

This question is from 1 gal. Ultra Pure White Matte Interior Paint and Primer in One
Asked by
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September 20, 2016
needs to match my new bathfitter shower white
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Answers (2)

Asked by
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September 21, 2016
Answer: 
Hello gc,
Our ultra pure white color is the brightest white we have.
Best regards,
Kevin
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Asked by
Westerville, Ohio
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Home Improvement Profile: DIYer
September 20, 2016
Answer: 
Yes, this is what I would call "pure white", should match well
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2 answers

Can I use without tinning coloran

This question is from 1 gal. Ultra Pure White Matte Interior Paint and Primer in One
Asked by
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September 17, 2016
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Answers (2)

Asked by
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September 19, 2016
Answer: 
Hello Gustav,
We appreciate your question. Yes, the bases like this one that are called Ultra Pure White (product numbers end in 50) can be used as is without added colorant. It'll give you the whitest white that we have. Hope this helps!
-Joshua
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Springfield, Mo
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Home Improvement Profile: DIYer
September 18, 2016
Answer: 
I used it in my portable Graco sprayer without thinning. Worked perfect for me.
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2 answers

Can this product be used on bathroom tile?

This question is from 1 gal. Ultra Pure White Matte Interior Paint and Primer in One
Asked by
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September 12, 2016
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Asked by
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September 13, 2016
Answer: 
Hi Tim,
Thanks for your question. We don't recommend applying this paint to bathroom tile. We currently don't have another product we can recommend, so I suggest reaching out to your local Home Depot to see if they have a different product that will adhere to bathroom tile. I wish you the best with your project! - Sara
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Asked by
Westerville, Ohio
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Home Improvement Profile: DIYer
September 12, 2016
Answer: 
I have not personally used this on tile. If I was I think I would use a Kilz primer then go over it with the interior paint. I think the separate primer coat would be a better way to do it. I would also recommend roughing up the tile surface a little, using maybe 180 grit sand paper or a sanding pad. You want a surface that the paint can grab onto
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1 answer

For a lounge area would you need an undercoat first?

This question is from 1 gal. #BIC-05 Shabby Chic Pink Matte Interior Paint
Asked by
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September 3, 2016
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Asked by
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September 6, 2016
Answer: 
Hi paul,
Our Premium Plus Ultra Interior paint has a full stain-blocking primer in its formula, so applying a separate undercoat isn't necessary. Your first coat will act as your primer coat, and any additional coats after that (1-2) will build up the color and a uniform finish. Good luck with your project! - Sara
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Customer Reviews

Rated 4.5 out of 5 by 768 reviewers.
Rated 5.0 out of 5.0 by Great Paint! We just bought a new home with some not so attractive paint color in the rooms. We used Behr ultra paint and the colors are so beautiful and they covered the old paint so well! September 13, 2016
Rated 5.0 out of 5.0 by Paint. The great neutralizer! This paint and primer in one is amazing. We actually had a wall in two different rooms that had been accent walls. After eight years I was ready to change up the look. We painted over the dark accent color and it covered the wall and the old color in two good coats of the lighter paint. August 2, 2016
Rated 5.0 out of 5.0 by The only paint I buy now. We just purchased our new house 6 months ago and so far I have painted three rooms with Behr Premium Plus Ultra matte paint. before that I had never used it before. it has to be the best paint I've ever used. June 28, 2016
Rated 5.0 out of 5.0 by Nice Paint for a Lot Less This paint goes on as smoothly and covers as well as the much higher priced name brand paint at the stand alone stores. Again, it covered very well and looks nice and smooth. I have already touched up one spot and the touch up can't be found on the wall now. A tip for nice touch-ups..........use a small brush to put it on the wall, then make a ball out of a paper towel and touch the spot to give it the textured look of a roller. You may have to add more paint and touch it again until the paper towel is wet enough to leave the proper look. Definitely recommend the paint. September 13, 2016
Rated 5.0 out of 5.0 by Very nice coverage This is a very nice paint with very little smell and virtually no splatter when rolling on walls. Also, you actually get a full gallon of paint. Many paint company's are now only giving you 116 oz. I still did two coats to get excellent coverage, but I'm very picky. June 24, 2016
Rated 5.0 out of 5.0 by Best paint on the market We've been using this paint for several years. Rated in the top 3 in consumers report this year. No surprise to us. As a painting contractor we highly recommend to all our clients. Good even coverage, you can wipe off if it gets dirty. Good price. April 26, 2016
Rated 5.0 out of 5.0 by Great paint and works perfect This paint covers great. Purchased this for ceiling paint. Pretty white and goes on easy. Doesn't run and is very affordable. September 20, 2016
Rated 5.0 out of 5.0 by Excellent results Excellent coverage, excellent final product, easy to clean up afterwards. Perfect match to sample made by technician. September 20, 2016
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