BEHR Premium Plus Ultra

Model # 175301

Internet # 203557759

Home Decorators Collection 1-gal. #HDC-MD-04 Totally Black Flat/Matte Interior Paint



Model # 175301

Internet # 203557759

BEHR PREMIUM PLUS ULTRA Interior Paint and Primer in One will change the way you paint and save you time. This performance-driven paint, featuring NANOGUARD technology, offers superior stain removal and excellent hide in fewer coats. This exciting product delivers the beautiful color you want with the exceptional durability you need.

California residents: see  Proposition 65 information

  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • Low VOC, 100% acrylic base provides exceptional adhesion and durability
  • Matte sheen offers a low-reflective appearance to help hide surface imperfections
  • 1 can covers up to 400 sq. ft. depending on surface porosity
  • Advanced stain-blocking formula
  • Stain and scuff resistant
  • Easy to clean for your convenience
  • Antimicrobial-mildew resistant finish helps maintain a lasting freshly painted appearance in high-moisture areas
  • "Part of the BEHR HDC Modern palette"
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes Paint Care fee in the following states: CA, CO, CT, MN, OR, RI, VT
  • Click here to use our paint calculator and estimate how much paint you need to complete your project

Info & Guides

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Container Size 
1 GA-Gallon 
Coverage Area (sq. ft.) 
Color Family 
Totally Black 
Dry to touch (min.) 
Interior/ Exterior Paint 
Interior Paint 
Paint & Primer in One 
Paint/Stain Clean Up 
Soap & Water 
Paint/Stain Key Features 
Mildew Resistant 
Product Style 
RGB Value 
Flat Enamel 
Time before recoating (hours) 
Tint Base 
Base 4 
Warranty / Certifications
Manufacturer Warranty 
Limited Lifetime Guarantee 


Interior/ Exterior Paint: Interior Paint
Color Family: Blacks
Brand: BEHR Premium Plus Ultra
Sheen: Flat Enamel
Container Size: 1 GA-Gallon
Price: $30 - $40
Review Rating: 3 & Up


Rated 3.8 out of 5 by 19 reviewers.
Rated 5.0 out of 5.0 by Perfect for imperfect walls! I live in an older home with less than perfect walls that have a multitude of dents and dings. This paint + primer in matte gives a beautiful finish that diminishes the imperfections and really looks velvety-new! I am so impressed and thrilled! November 4, 2015
Rated 4.0 out of 5.0 by Good Looking Paint! Final color is darker than the sample/expected, but still turned out great! It took two coats to cover a white wall, so that was a disappointment (reason for 4 stars & not 5), but I will note that it goes on better with a brush than it did a roller. Biggest plus, other than the color, is that it took (maybe) only 30 minutes to dry completely; so it was quick to finish. August 27, 2015
Rated 4.0 out of 5.0 by Don't Expect a True Brown As others have said, this color looks to have a hint of green in it and sometimes grey. I see those two colors more than I see any shade of brown. Don't get me wrong though, it still looks great, but if you want brown, this isn't the color for you. It does not come out like the image shows, not even close. September 14, 2015
Rated 5.0 out of 5.0 by I am never using another paint! I bought a gallon of this paint as an "oops" paint. It was a sagey- olive green. I have painted a bathroom, the lower half of the dining room and an accent wall of the living room and I have only used half the can! I have never had a paint actually cover in one coat before this one. It is very fast drying and it seems to self-level and eliminate any brush strokes as well! I can not tell you how pleased I am. I painted over blue in the bathroom and chocolate brown in the other rooms. It covered beautifully and made me look like a pro. Thank you for making this great product! November 29, 2012
Rated 5.0 out of 5.0 by Beautiful ceiling I had often heard of soft tone ceilings. Also, I had used Behr before. This was a perfect combination. July 21, 2015
Rated 3.0 out of 5.0 STRAP YOURSELF IN... As much as I like the color, this is NOT a one coat process. I applied the tinted primer (as recommended by the paint sales dept at Home Depot) to include this paint and I am on my third coat! It does NOT go on even; after cutting in the edges you can see the roller applied a thin coat (and I used the best roller [microfiber] recommended). It's too late now; I am committed to finishing this project, but if you DO undertake this endeavor STRAP YOURSELF IN: You will NOT be done with just one coat. June 3, 2013
Rated 3.0 out of 5.0 by Sheer! It goes on SHEER! 3 stars for the color alone, but be prepared to be painting for a while. I have painted using dark colors before from the Behr line and they went on really nicely. Dark and thick. Most areas did not need more than one coat with a few touch ups here and there. For some reason, this color, "January Garnet" is terrible. It goes on sheer. That is bad when you are aiming for a deep red. After 3 *full* coats the color is beautiful. Its exactly the color I wanted. A deep almost blood red. We went through a whole gallon painting a small bathroom. For a different similar sized bathroom we used less than half a gallon of another dark colored Behr paint. November 18, 2013
Rated 5.0 out of 5.0 by Gold Leaf Paint The Behr oaint has a perfect color and exceptional coverage qualities. August 31, 2011
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