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BEHR Premium Plus Ultra

Model 175301

Internet #203557771

Home Decorators Collection 1 gal. #HDC-MD-16 Cherry Red Flat/Matte Interior Paint

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Product Overview

BEHR PREMIUM PLUS ULTRA Interior Paint and Primer in One will change the way you paint and save you time. This performance-driven paint, featuring NANOGUARD technology, offers superior stain removal and excellent hide in fewer coats. This exciting product delivers the beautiful color you want with the exceptional durability you need.

California residents: see   Proposition 65 information

  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • Low VOC, 100% acrylic base provides exceptional adhesion and durability
  • Matte sheen offers a low-reflective appearance to help hide surface imperfections
  • 1 can covers up to 400 sq. ft. depending on surface porosity
  • Advanced stain-blocking formula
  • Stain and scuff resistant
  • Easy to clean for your convenience
  • Antimicrobial-mildew resistant finish helps maintain a lasting freshly painted appearance in high-moisture areas
  • "Part of the BEHR HDC Modern palette"
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes Paint Care fee in the following states: CA, CO, CT, MN, OR, RI, VT



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Customer Questions & Answers

114 Questions218 Answers

Customer Questions & Answers

Home Decorators Collection 1 gal. #HDC-MD-16 Cherry Red Flat/Matte Interior Paint
Home Decorators Collection 1 gal. #HDC-MD-16 Cherry Red Flat/Matte Interior Paint

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0 answers

Will this seal old wood such as a wooden fence

This question is from 1 gal. Ultra Pure White Matte Interior Paint and Primer in One
Asked by
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September 29, 2016
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1 answer

We have a semi-gloss throughout the whole living room including the ceiling what kind of prep do I need to do on celling

This question is from 1 gal. Deep Base Flat/Matte Interior Paint
September 27, 2016
The current paint color is a semi gloss I'm looking to do flat or satin is it the same price
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Answer (1)

Asked by
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September 28, 2016
Answer: 
Hello DYIOceansideCA,
Great question. Since the ceiling is glossy, the best way we recommend prepping the surface is by scuff sanding to promote adhesion and cleaning the surface.
Best regards,
Kevin
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1 answer

Does this replace Behr Premium Plus Ultra Pure White 1850 interior flat enamel?

This question is from 5 gal. #1850 Ultra Pure White Flat/Matte Interior Paint
Asked by
venice, fl
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September 25, 2016
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Answer (1)

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September 26, 2016
Answer: 
Hi Brenda!
Thanks for writing in! The No. 1750 Premium Plus Ultra did not replace the No. 1850 Premium Plus. However, it is a comparable product with the same sheen. Hope this helps, and good luck on your project! Best, Jeanette P.
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2 answers

is this the lightest shade of white there is?

This question is from 1 gal. Ultra Pure White Matte Interior Paint and Primer in One
Asked by
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September 20, 2016
needs to match my new bathfitter shower white
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Answers (2)

Asked by
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September 21, 2016
Answer: 
Hello gc,
Our ultra pure white color is the brightest white we have.
Best regards,
Kevin
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Asked by
Westerville, Ohio
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Home Improvement Profile: DIYer
September 20, 2016
Answer: 
Yes, this is what I would call "pure white", should match well
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Customer Reviews

Rated 4.5 out of 5 by 769 reviewers.
Rated 5.0 out of 5.0 by Great Paint! We just bought a new home with some not so attractive paint color in the rooms. We used Behr ultra paint and the colors are so beautiful and they covered the old paint so well! September 13, 2016
Rated 5.0 out of 5.0 by Paint. The great neutralizer! This paint and primer in one is amazing. We actually had a wall in two different rooms that had been accent walls. After eight years I was ready to change up the look. We painted over the dark accent color and it covered the wall and the old color in two good coats of the lighter paint. August 2, 2016
Rated 5.0 out of 5.0 by Great paint and works perfect This paint covers great. Purchased this for ceiling paint. Pretty white and goes on easy. Doesn't run and is very affordable. September 20, 2016
Rated 4.0 out of 5.0 by Matte Very white but I don't think 1 gal can cover 400 sf September 13, 2016
Rated 5.0 out of 5.0 by The only paint I buy now. We just purchased our new house 6 months ago and so far I have painted three rooms with Behr Premium Plus Ultra matte paint. before that I had never used it before. it has to be the best paint I've ever used. June 28, 2016
Rated 5.0 out of 5.0 by Nice Paint for a Lot Less This paint goes on as smoothly and covers as well as the much higher priced name brand paint at the stand alone stores. Again, it covered very well and looks nice and smooth. I have already touched up one spot and the touch up can't be found on the wall now. A tip for nice touch-ups..........use a small brush to put it on the wall, then make a ball out of a paper towel and touch the spot to give it the textured look of a roller. You may have to add more paint and touch it again until the paper towel is wet enough to leave the proper look. Definitely recommend the paint. September 13, 2016
Rated 5.0 out of 5.0 by Great House Paint with Primer added This is a great house paint, inside and out. Very smooth application. Knowledgeable store staff. August 30, 2016
Rated 5.0 out of 5.0 by Very nice coverage This is a very nice paint with very little smell and virtually no splatter when rolling on walls. Also, you actually get a full gallon of paint. Many paint company's are now only giving you 116 oz. I still did two coats to get excellent coverage, but I'm very picky. June 24, 2016
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