Marketing and Business Development are not two separate and different activities as many in the Architecture, Engineering and Construction (A/E/C) business sector seem to think. Instead, you use "The Marketing Process" to plan, organize and execute more effective Business Development activities and programs. “Directions2” will tell you how and why in great detail which you can follow step-by-step whether you are an established older professional, or an eager new Architect, Engineer or Contractor. Dick Rodgers has personally and formally introduced "The Marketing Process" to four business sectors: Restaurants & Food Service (NRA), Intercollegiate Athletics (NCAA and The Coca-Cola Company), Forestry (U.S.D.A. Forest Service and SAF), and now Professional Business Development for Architecture, Engineering and Construction in “Directions2”. He has performed business development and marketing services in a still-active client relationship with The Coca-Cola Company globally since 1960. He also is PT Associate Professor in the Georgia Institute of Technology 's College of Architecture where he innovated and now teaches AEC Marketing & Business Development.
- Architecture, engineering and construction business
- Business development
- 461 pages