Model # HD62-73

Internet #202598065

Martha Stewart Living 10 oz. Paprika - Terra Cotta Paint

Martha Stewart Living

10 oz. Paprika - Terra Cotta Paint

$558 /each
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Product Overview

The Martha Stewart Living 10 oz. Flat Terra Cotta Specialty Finish works well for indoor applications. The finish comes in a paprika color for aesthetic appeal and dries to the touch in as little as 30 minutes for fast and efficient use. It resists mildew growth for durability and can be recoated after 1 hour.

  • Acrylic formula is designed for indoor applications
  • Flat sheen helps provide a non-reflective appearance
  • Provides coverage for areas up to 12 sq. ft.
  • Dries to the touch in 30 minutes for fast applications
  • Easy cleanup with soap and water for convenience
  • Designed to resist mildew growth for longevity
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes Paint Care fee in the following states: CA, CO, CT, MN, OR, RI, VT

Info & Guides

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Container Size
10 OZ-Ounce
Coverage Area (sq. ft.)


Aerosol / NonAerosol
Application Method
Apply with palette/putty knife or brush
Application Method
Coating Product Category
Color Family
Oranges / Peaches
Color Number
Dry to touch (min.)
HSL Value
Hexadecimal Value
Interior Paint & Stains Product Type
Faux/Decorative Paint
Mildew Resistant
Paint & Primer in One
Paint Product Type
Faux Paint Finishes and Glazes
Paint/Stain Base Material
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant
Paint/Stain/Waterproofer Product Type
Specialty Finish/Small Project
Primer required
RGB Value
Time before recoating (hours)
Tint Base
Base 1

Warranty / Certifications

Manufacturer Warranty

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Customer Questions & Answers

can i use this for the cabinets?

can i use this for the cabinets?
Asked by: kay
Kay, Yes, you can use Texture terra Cotta on cabinetry.. but it must have a primer coat on the surface to improve the adhesion. A palette knife or a trowel would be best for application, but it can be applied with a brush if you mix it with a small amount of like-colored paint. It will destroy a brush, so use a cheap, coarse (disposable) bristle brush for a nice effect. -DecoArt Paint Guru
Answered by: DecoArt Product Guru
Date published: 2017-08-02
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Customer Reviews

10 oz. Paprika - Terra Cotta Paint is rated 4.4 out of 5 by 10.
Rated 5 out of 5 by from I love this stuff! I bought this to cover uneven surfaces on our bathroom walls. It applies quickly and easily and dries fast. I love the finished product! We applied it over Martha Stewart paint color "Punch" and it adds a bit of depth to the color since we didn't apply the Terra Cotta very heavily. Now I'm trying to figure out where else I can use it! The only con is that there is no application instructions, so I had to come up with my own tools and method- but it still looks wonderful!
Date published: 2012-09-09
Rated 5 out of 5 by from By Far, a really great product! We moved into our home 5 years ago. Nearly all the walls were beige knockdown. Because the paint was fresh and my furnishings are all very colorful and eclectic, I didn't rush to change anything. A couple of trips to Mexico changed all that but I couldn't find the right product. In the past, I spent a great deal of time, energy and money creating the desired look in my other home. Fifteen years later, I wanted something easier to accomplish the same effect. When I presented my dilemna to a very nice sales person at our local Home Depot, he introduced me to this product. Although I didn't follow the directions, I fell in love with the amazing, rich colors as well as the built-in texture and I just knew exactly what to do with this product. If you're looking for a Mexican, Tuscan or Middle Eastern look, this product and its wide range of colors and texture, is just what you're looking for. It's very easy to use, washes up with water, can be used right out of the jar or you can thin it a bit with a little water to get the desired effect. Here's a photo of my gorgeous Mexican wall.
Date published: 2013-10-02
Rated 5 out of 5 by from Great product made pot brand new Great product made pot brand new
Date published: 2016-11-01
Rated 5 out of 5 by from thisd creates a coveted new look I use this differently. I pallet it on the product, then I stipple it with a sponge to get an adobe look. Then I let it dry 2 days. Then I give it a 2nd stippled coat & let it dry 2 days. Then I cover any cracks & let that dry 2 days. Then I coat it with a flat clear sealant. It looks fantastic! Why did you take this out of the stores? You need a spanish gold colored one. This is great for a Spanish look. I took a beat up old bookcase most people would throw away & I made it look new & fabulous! I also made a cupboard for my kitchen & an ugly old case now looks spanish & new!
Date published: 2013-01-29
Rated 3 out of 5 by from I gave it away For the right project it's great paint but not for me , the colors are excellent but it is very textured I wanted a plaster look not as though I'd put it on with a trowel . I have given it to a friend who thinks it wonderful.
Date published: 2015-01-20
Rated 4 out of 5 by from Applies easily to wood surface - too pricey for large project I purchased this because it was $3.00, my oldest child favorite color has always been orange, and we had a cork board border to paint. It goes on easily and was much more pliable than I thought it would be. You do need to be doing a small job to buy these paints because a little goes a little way. This particular color had been marked down from $7.00 - otherwise would not have tried product. Looks like real terra cotta.
Date published: 2012-09-18
Rated 2 out of 5 by from Terra Cotta Paint Great color. Do not like the sand texture and it is not the Penny Copper color that I needed to finish painting living room. Martha S. paints are great. Sad you no longer carry.
Date published: 2014-12-10
Rated 5 out of 5 by from Excellent for craft lovers! I purchased this product to paint old garden pots that I have in my collection. What I love is I can have any color garden pot for my plants and this terra cotta is true and makes each and every garden pot unique and beautiful! I highly recommend it to any one who loves the look of terra cotta!
Date published: 2014-02-18
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