Rated 2.3 out of 5 by 54
Rated 5.0 out of 5.0 by Tom Works Great!
First off, I am very surprised this product does not receive higher ratings. It works great! My wife and I purchased a stainless steel refrigerator, which will not attract magnets. She has a rather large magnet obsession and had no place to display them. So, I took the plunge and purchased a can of this and I have to say, I was a bit skeptical because of the reviews. I am very happy with the final product. I put four coats of the magnetic primer on, then four coats of Kilz2 primer (which is needed because the product is black), and finally two coats of paint. I was worried that the amount of primer and paint would hinder the functionality, but it had little effect. All of her refrigerator magnets stick well. I will warn that the odor is what you can expect from an oil based product and it will take a while to stir the primer. Make sure you stir very well and get all the sediment off the bottom of the can. If not, you will probably be writing a bad review.
June 14, 2015
Rated 5.0 out of 5.0 by brush I almost didn't buy this product based on the reviews here... but sure glad that I did
I don't get it. Bad reviews all over the place on this stuff. It's not just home depot, but random blogs, other online commerce sites, etc. My wife wanted a magnetic chalkboard wall and if it wasn't for her persistence (it sure wasn't because of my recommendations, actually quite the opposite) it would have never been used. But, she nagged, and I said alright... not before exploring many other alternatives. I was apprehensive, it didn't work, it was expensive, it smelled bad, it was oil based and messy... anyway, I decided to man up and get it done. First of all, it's oil based... that in itself means putting down a plastic drop cloth (I also used a cloth drop cloth on top of the plastic), using latex gloves and taping off trim that you don't want little spatters of primer on... painting 101. I was working on a 4 foot by 8 foot wall. I read reviews of people doing 6 or 8 passes of this stuff and not getting magnetics to stick... and know what? After a single pass (took the entire can on the 4 foot by 8 foot wall) my kids were sticking their melissa and doug kids toy magnetics just fine. I did two more coats just for the heck of it. Put a coat of their chalkboard paint on top and the magnetics still stuck. Why? I don't know... I sanding my wall to an almost completely smooth surface. I shook the cans vigorously upside down for two minutes each, I used a stir tool attached to my cordless drill (home depot sells them) for another two minutes to lift the magnetic particles off the bottom of the can. I used the entire can within 20 minutes of shaking and stirring and it worked like a champ. Yes, it smells. Yes, it's expensive for primer. Yes, it's messy... but contrary to what I read here.. it works just fine.
February 17, 2014
Rated 4.0 out of 5.0 by EliB Very heavy. Works, but temper your expectations
I put three coats of this (2 cans), plus two coats of the Rust-Oleum chalkboard paint (1 can), onto a 4x8' sheet of 1/4" birch plywood. It is magnetic, but if you want to hold anything besides the magnet itself you will need some good quality rare earth magnets. Make sure you follow the directions about stirring with a paint stick; shaking the can is not sufficient to mix up the magnetic sludge at the bottom.
In the picture you can see the final product. I framed with 1x2" radiata pine boards, and screwed through the back side of the plywood into the frame with 5/8" wood screws. Then I put 3" wood screws in from the front into the studs in my wall.
If you don't have a strong helper, use boxes or a coffee table to elevate and support the chalkboard while you attach to the wall.
March 11, 2014
Rated 4.0 out of 5.0 by Larry paitence is required for this one
Here is what I learned about this paint.
Have paint thinner that is skin safe ready for cleanup.
Buy the paint the day you are going to use it and have the store shake it for twice as long as other paints. The reason is that it does settle, fast and hard.
Buy or have ready a clean 1 gallon paint can so that you can stir it up when you are ready to use it. It does roll on very easily if mixed up well.
Paint multiple thin coats and allow 1 hour between coats. I have done a 4 foot by 7 foot wall. This process takes most of a day for the work to be done and dry between layers. I used two cans for this size.
The base of the paint is runny so have your floor ready for drips and wear old cloths that you do not care about getting stained. Paint thinner will get it off your hands.
I tested it with a refrigerator advertising magnet. That stuck fast and took a bit to get that back off the wall (then I ordered the pizza from the ad on the magnet).
January 1, 2015
Rated 2.0 out of 5.0 by dave Don't buy if you have never used oil based paint before
Just to mirror many of the reviews, this product is VERY difficult to use. It doesnt help that the recomended clean up chemical, xylene, is banned in Placer County. Do not buy this if you have never worked with oil based paint before, its not an easy clean up. I had marginal sucess with getting good coats with a professional sprayer (about an hour to clean it out), and I own my own paint shaker. You have to shake it and apply IMMEDIATELY or the metal settles to the bottom. It should have a consistancy of thick gear oil. Stirring is a waste of time, you will never break up that clump on the bottom.
July 10, 2015
Rated 1.0 out of 5.0 by Jenp613 Terrible Product
This product is all around terrible. I bought it to use under chalkboard paint. I wanted a magnetic chalkboard finish. After numerous coats (ended up using the entire can on a 5x3 area) a magnet wouldn't hold. It would just slide down without anything even being put under the magnet. I would never recommend this product to anyone. Don't waste your time or money on this or the Rustoleum chalkboard paint. The paint ended up being textured no matter how much it was sanded down. The company wasn't helpful either in getting it fixed. They just went over the directions that were already followed. Glidden makes a chalkboard paint that I bought to fix the mess this brand made and it worked beautifully and I was not limited to colors either!
August 18, 2015
Rated 3.0 out of 5.0 by triviaguy works but be prepared
So let me start off by saying that it will work. First, ignore the coverage guidelines. One can is good for a 4x2 section and will need at least 7-8 coats in order to be strong enough for a fridge magnet to hold up a piece of paper. Three coats will hold a kitchen magnet by itself (just barely). Also, the metal in the paint has a tendency to coagulate in the can. I hhad the can shaken at the store but still needed to mix it for half an hour with a combo of tools to break up the brick of metal and to get it the right consistency. When properly mixed it should be the consistency of thick motor oil.
November 2, 2013
Rated 4.0 out of 5.0 by JasonKreuzman Magnetic dry wall !!!
After reading many reviews I was skeptical if this "magnetic" paint would work. I bought 2 cans of this for ~20 sqft. space. After putting on a can and a half magnets stuck like a charm! The wall we painted this on is a textured wall, my advice is to be very generous and stir the can a lot before you paint. Dry wall into a chalk board/magnet wall, brilliant!
July 20, 2014