Model # 247596

Internet #202351175

Store SKU #430032

Rust-Oleum Specialty 30 oz. Magnetic Primer Kit

Rust-Oleum Specialty

30 oz. Magnetic Primer Kit

  • Convert almost any interior surface into a custom magnetic board
  • Top Coat with any Latex Paint, Dry Erase or Chalkboard Paint
  • Stir often, use foam roller to multiple coats
$19.98 /each

Frequently Bought Together

Product Overview

The Rust-Oleum Specialty 30 oz. Magnetic Primer is a base coat that allows you to create a surface that attracts magnets almost anywhere. Use it to create a fun and unexpected way to hang notes, photos and more. Paint may be applied to wood, metal, masonry, drywall and plaster and then top-coated with any latex paint or Chalkboard paint.

California residents: see   Proposition 65 information

  • For interior use on wood, metal, masonry, drywall and plaster to create a magnetic attraction
  • Container provides enough product for three coats of coverage on a 16 sq. ft. area; if coating a surface larger than 16 sq. ft., use additional product
  • Flat finish provides a surface that can be easily top coated with any latex or chalkboard paint
  • Oil-based formula creates a surface that attracts magnets
  • Apply three coats of primer 30 minutes apart, top coat 4 hours after final coat of primer
  • Unique formula contains actual metal particles and cleans up with Mineral Spirits
  • Metal pigments will settle to bottom of can; stir thoroughly prior to use to ensure a smooth, lump free consistency
  • Continue to stir product throughout application to keep metal pigments evenly dispersed
  • Applying to smooth surfaces creates the strongest attraction
  • Use a dense, foam roller and apply with a consistent up and down motion during application
  • Apply at least 3 coats of primer to surfaces, additional coats will intensify attraction to magnetic surface
  • First coat of primer should be sufficient enough to completely hide underlying surface and subsequent coats should be of equal thickness
  • Strong heavy-duty magnets with minimal weight perform best
  • Wait 48 hours before use to ensure surface completely dry
  • Read all instructions prior to use
  • Online Price includes Paint Care fee in the following states: CA, CO, CT, MN, OR, RI, VT
  • Note: product may vary by store

Info & Guides

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Customer Questions & Answers

would this hold a matchbox car?

I want to create a car strip around my sons room and then paint it black so we can put some match box cars on them. Do you think it will hold?
Asked by: LeslyO
It holds magnets; there's not magnets in it.... the car would have to have a magnet glued to it.
Answered by: Wolf
Date published: 2017-02-06

i already have latex paint on the wall, will this oil base formula adhere correctly? then I can top with latex again?

Asked by: bobby
Yes, it is designed for this type application. I would recommend that the surface that it will applied to be adequate (free of any imperfections), before applying. Also keep your top coat thickness to a thin as possible and still give you the desired look/color. The thicker the top coat, the weaker the holding power is.
Answered by: Smitty
Date published: 2016-01-04

How many square feet does this cover ?

Asked by: JRMETZ
The label state 16 sq. ft. but, That would be the max to achieve a thick enough coating to allow the magnets to have a strong enough metal surface to bond to. Also keep in mind the top coat (paint, dry erase coating, etc) that will be applied, as this will decrease its ability to work as desired.
Answered by: Smitty
Date published: 2015-11-07

Works with Whiteboard Paint?

One of the highlights pointed out about this paint is that it works with whiteboard paint. But then other questions/comments I've read say that it doesn't work. This is confusing and misleading to the customer. Can someone clarify if it works with a specific type of whiteboard paint or if the description is incorrect?
Asked by: tatopae
Answered by: Wolf
Date published: 2017-02-06
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Customer Reviews

30 oz. Magnetic Primer Kit is rated 2.4 out of 5 by 104.
Rated 5 out of 5 by from Read the can and you will be fine The reviews really try to make you think twice, but when you consider the price of paint these days its not that bad for something different, it is messy but its oil based paint I think we are just spoiled with latex. You HAVE to mix it very well when you stir it you notice the sediment if that isn't incorporated what is a magnet going to stick to. And I don't think it really matters how many coats its more about volume used. on the can it say use whole can for 16sqft so if you do 3 coats and have a lot left there isn't enough on the wall. I used two cans for about 35 sqft it took almost five coats to use all the paint but it works just fine and I'm not using rare earth just basic alphabet magnets and I used the chalkboard paint over it. Be ready to spend some time and have a beer but if you keep it mixed its great for the kids.
Date published: 2016-10-08
Rated 2 out of 5 by from Not a great magnetic hold I bought this product to make a "magnet wall" in my daughter's room. I followed the directions very carefully and applied 3 coats. Despite the three coats, I was still unable to even put a small magnet on the wall. It would not hold at all. Very good concept, but for whatever reason it wasn't strong enough to hold even the lightest magnet.
Date published: 2016-12-03
Rated 2 out of 5 by from I would not buy this product again. Hopefully since you're reading this you've read all the revi... I would not buy this product again. Hopefully since you're reading this you've read all the reviews before purchasing. I however, did not read the reviews before purchasing, so when I went to start my project and opened the can, I was very surprised by the chunky nature of the paint. Turns out, you have to have the jar professionally mixed otherwise you'll never get it to the consistency needed to actually paint. Since I was ready to complete my project at that moment, I had to abandon my hopes of using the magnetic paint and return it.
Date published: 2017-02-14
Rated 1 out of 5 by from Does Not Work, Waste of Money I applied and tested it with some magnets -- I can get a couple VERY flat magnets to stick, but getting them to hold anything at all is an act of magic. I considered applying additional coats but after reading the reviews have realized I should not waste my time. Instead i bought a piece of cork board, only $5 and I will have a bulletin board instead of a magnetic board!! Oh and this stuff is horrendous. Not like water soluble paint. I had to use oil and dawn soap on my hands for three days straight to remove it.
Date published: 2016-09-26
Rated 4 out of 5 by from Worked fine on my wall I used the magnetic paint over a lilac colored satin paint. Some frig magnets stuck,some did not.the thinner magnets stuck well so I bought a roll of adhesive magnet from Home Depot It's gonna work great for the pics and stuff my teen wants to place on the wall I was surprised to learn that the paint was black The sales associate didn't mention that He also didn't know the paint required a lot of mixing and shaking So I was surprised again to find the big clump at the bottom of the can At that time I was almost done painting I did my best to soften the clump and spread it onto the last unpainted wall space That section is a little rough and textured but I'm not gonna sand it down and repaint cause I'd need more magnetic paint and that's another $20. That section is above a window not at eye level . The topcoat is Plum I thought I could add pics here ...
Date published: 2016-10-11
Rated 2 out of 5 by from We applied 7 coats and still unable to get one magnet to stick. We applied 7 coats and still unable to get one magnet to stick.
Date published: 2017-01-15
Rated 4 out of 5 by from skeptical...but it worked Hesitated because of all the bad review, but pushed on anyway. Applied 3 coats to 18 sqft, and tried it. Used a normal magnet to hold 3 sheets of paper, and it worked. Granted, it's not going to hold tight like a magnet on a piece of metal, but it is functional. Its not like i need to hold a a novel with a single magnet. Next step is to add the chalkboard paint as a top coat.
Date published: 2016-08-21
Rated 4 out of 5 by from Works great! we made a magnetic chalkboard wall. hard to apply This product works great but only if applied correctly - and it's hard to apply. I think the people who haven't had luck with it didn't get the tarry magnetic particles onto their walls. We used 2 entire cans on an ~18sqft wall and regular fridge magnets all stick great. It is oil based (and thus smelly), and it comes out of the can like thick black tar. The tarry stuff is the magnetic material - and needs to be stirred into solution and applied to your wall. Forget mixing it in the can - our store mixed it on the shaker and I shook it a lot as well, it didn't work. Get a 1-gallon bucket and a strong stir stick... it took me 5-10 min of hard churning to get it all mixed up. I then dumped it into a paint tray and covered with a trash bag between coats. Even then, there were a few small clumps that ended up on the wall - I recommend getting some latex gloves and just wiping those off while painting. If you use a firm foam roller like the can recommends, you may have luck smoothing those out... I didn't because the foam rollers hold less paint and I didn't want to work that hard. I did four thick coats to apply both cans. Very happy with the result! We covered it with chalkboard paint and now have a magnetic chalkboard wall. Our toddler loves it!
Date published: 2017-01-07
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