0020066193652

Rust-Oleum Specialty

Model # 247596

Internet # 202351175

Store SKU # 430032

30 oz. Magnetic Primer Kit

$19.98 /each
  • Convert almost any interior surface into a custom magnetic board
  • Top Coat with any Latex Paint, Dry Erase or Chalkboard Paint
  • Stir often, use foam roller to multiple coats

FREQUENTLY BOUGHT TOGETHER

PRODUCT OVERVIEW

Model # 247596

Internet # 202351175

Store SKU # 430032

The Rust-Oleum Specialty 30 oz. Magnetic Primer is a base coat that allows you to create a surface that attracts magnets almost anywhere. You can use it to create a fun and unexpected way to hang notes, photos and more. This paint may be applied to wood, metal, masonry, drywall and plaster; and then top-coated with any latex paint or even Chalkboard paint.

California residents: see  Proposition 65 information

  • Oil-based formula can be applied to wood, metal, masonry, drywall and plaster
  • Top-coat with any latex paint or even chalkboard paint
  • Dries to the touch in 30 minutes
  • Covers up to 16 sq. ft.
  • For interior use
  • Cleans easily with mineral spirits
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes Paint Care fee in the following states: CA, CO, CT, MN, OR, RI, VT
  • Note: product may vary by store

Info & Guides

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SPECIFICATIONS

Dimensions
Container Size 
1 QT-Quart 
Coverage Area (sq. ft.) 
16 
Details
Coating Product Category 
Paint 
Dry to touch (min.) 
30 
Paint/Stain Base Material 
Acrylic 
Paint/Stain Clean Up 
Mineral Spirits 
Paint/Stain Key Features 
No additional features 
Paint/Stain/Waterproofer Product Type 
Specialty Finish/Small Project 
Returnable 
90-Day 
Sheen 
Flat/Matte 
Specialty Finish 
Magnetic 
Tint Base 
Base 1 
Transparency 
Solid 

MORE PRODUCTS WITH THESE FEATURES

Sheen: Flat/Matte
Transparency: Solid
Price: $10 - $20
Brand: Rust-Oleum Specialty
Container Size: 1 QT-Quart
Review Rating: 2 & Up
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26 Questions55 Answers

Customer Questions & Answers

30 oz. Magnetic Primer Kit
30 oz. Magnetic Primer Kit

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This question is from 30 oz. Magnetic Primer Kit
 
6 answers

would this hold a matchbox car?

This question is from 30 oz. Magnetic Primer Kit
Asked by
las vegas
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February 18, 2015
I want to create a car strip around my sons room and then paint it black so we can put some match box cars on them. Do you think it will hold?
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Asked by
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December 16, 2015
Answer: 
YES. This is exactly what I got it for. I painted a road on my son's wall to put small cars on.
BUT- you will need at least 3 coats of the primer and to glue neodymium magnets on the bottom of the cars (come on people, she didn't mean will it hold a non magnetic car). They're also called rare earth magnets but they're neither rare nor expensive. When you get the paint also pick up the magnets, Home Depot
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YES. This is exactly what I got it for. I painted a road on my son's wall to put small cars on.
BUT- you will need at least 3 coats of the primer and to glue neodymium magnets on the bottom of the cars (come on people, she didn't mean will it hold a non magnetic car). They're also called rare earth magnets but they're neither rare nor expensive. When you get the paint also pick up the magnets, Home Depot carries a set of 6 at a reasonable price. But you're going to need several oats to attract the magnet enough to hold the weight of the car. We also got a road-sign standard magnet and it adheres to just one coat. I'll post a picture.
Read Less
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Asked by
Murfreesboro Tennessee
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Home Improvement Profile: DIYer
August 27, 2015
Answer: 
No it will not.
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Asked by
elyria ohio
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Home Improvement Profile: DIYer
May 7, 2015
Answer: 
No, that will not work. The name is a little miss leading as the paint is not magnetic. It has metal particles in it which adds enough "steel" to the wall that a magnet will stick to it.
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Asked by
West Chester, OH
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March 25, 2015
Answer: 
No way!
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Asked by
St. Louis, MO
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Home Improvement Profile: DIYer
February 19, 2015
Answer: 
No. With this paint, the magnet needs to be in full contact with the wall. Matchbox cars would stick out from the wall some distance and would fail. This paint works best with big flat magnets.
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Asked by
Middletown, CT
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February 19, 2015
Answer: 
No. The paint is not magnetic in the sense that it sticks to metal, it has metal flakes in it so that magnets stick to it. You might want to research and see if you can buy some magnet strips to do that job but I'm afraid that the magnets would NOT be strong enough to hold the cars.
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This question is from 30 oz. Magnetic Primer Kit
 
6 answers

i already have latex paint on the wall, will this oil base formula adhere correctly? then I can top with latex again?

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Asked by
new york
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January 14, 2015
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Asked by
Murfreesboro Tennessee
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August 27, 2015
Answer: 
Yes, it is designed for this type application. I would recommend that the surface that it will applied to be adequate (free of any imperfections), before applying. Also keep your top coat thickness to a thin as possible and still give you the desired look/color. The thicker the top coat, the weaker the holding power is.
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Asked by
Mpls-St Paul area
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Home Improvement Profile: DIYer
June 30, 2015
Answer: 
The wall I covered was a sheet rock wall with white latex paint. The primer adhered just fine. And while it is black, one coat of light to medium blue latex paint covered it perfectly.
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Asked by
Florida
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June 14, 2015
Answer: 
Hi Bobby,
I did just that and it worked well. I put on four coats of this over latex paint and then put on four coats of primer (Kilz2) and finished with two coats of latex paint. Worked great for me.
Hope this helps,
Tom
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Asked by
West Chester, OH
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March 25, 2015
Answer: 
Yes, it will adhere correctly, but if you coat over with latex again, it will be rough feeling.
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Asked by
Middletown, CT
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January 19, 2015
Answer: 
Yes it will. I did my application over latex with no adhesion issues. However, this is NOT as magnetic as you may be led to believe. I NINE coats with very little magnetic properties noticed. Light weight magnets do stick, but you can't hang up something (i.e. your kids art work from school). All in all, the whole process was a BIG waste of time.
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Asked by
St. Louis, MO
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January 19, 2015
Answer: 
I put it on top of Kilz PVA, then topped it with Latex. The next coat I will be doing is Rustolium Dry Erase paint on top of that. So far, no problems.
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This question is from 30 oz. Magnetic Primer Kit
 
5 answers

How many square feet does this cover ?

This question is from 30 oz. Magnetic Primer Kit
Asked by
Benton Harbor Mi.
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February 4, 2015
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Asked by
Murfreesboro Tennessee
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August 27, 2015
Answer: 
The label state 16 sq. ft. but, That would be the max to achieve a thick enough coating to allow the magnets to have a strong enough metal surface to bond to. Also keep in mind the top coat (paint, dry erase coating, etc) that will be applied, as this will decrease its ability to work as desired.
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Asked by
Mpls-St Paul area
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June 30, 2015
Answer: 
One can covers 16 sq ft. If you want it to work apply you need to apply it to the equivalent of one can to 16 sq ft. That means 7 layers.
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Asked by
West Chester, OH
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March 25, 2015
Answer: 
Less than what the can says!
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Asked by
Middletown, CT
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February 4, 2015
Answer: 
The package says UP TO 16 SQFT (3 coats)... I used an entire kit to cover ~10SQFT (7 coats), and the surface is BARELY magnetic. My daughters' magnetic ABC's barely stick and some won't stick at all. If you are planning to hangup stuff like your kid's artwork, forget it, I even tried the strongest magnets I could buy. The product was FAR TOO MUCH WORK with minimal success. I would recommend getting a Read More
The package says UP TO 16 SQFT (3 coats)... I used an entire kit to cover ~10SQFT (7 coats), and the surface is BARELY magnetic. My daughters' magnetic ABC's barely stick and some won't stick at all. If you are planning to hangup stuff like your kid's artwork, forget it, I even tried the strongest magnets I could buy. The product was FAR TOO MUCH WORK with minimal success. I would recommend getting a some sheetmetal and painting it. Also, DON"T TRY PAINTING THE WHITEBOARD PAINT as the topcoat, it is far too thick and Rust-Oleum even told me this over the phone (Yes, I called and asked) Read Less
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Asked by
St. Louis, MO
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February 4, 2015
Answer: 
I put it in a 3 foot by 7 foot area and it went 2 1/2 coats. I do recommend that you put several coats on. In that 3x7 area, I used two cans.
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This question is from 30 oz. Magnetic Primer Kit
 
4 answers

Can I use Dry Erase paint over top of the magnetic primer kit?

This question is from 30 oz. Magnetic Primer Kit
Asked by
Cincinnati, Ohio
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March 5, 2015
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Asked by
Murfreesboro Tennessee
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August 27, 2015
Answer: 
We did this same application, with decent results. The magnetism isn't what we would have hoped for, but could be due to the Dry Erase coating having to be applied so thick to ensure a smooth finish for it. Chip clips will not hold, but an individual magnet holds just fine.
Hope this helps,
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Asked by
elyria ohio
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May 7, 2015
Answer: 
I covered the magnetic primer with latex wall paint then covered that with clear chalkboard paint and it worked great.
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Asked by
West Chester, OH
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March 25, 2015
Answer: 
Yes.
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Asked by
St. Louis, MO
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Home Improvement Profile: DIYer
March 5, 2015
Answer: 
I did. While the attraction is weaker, it still holds a rare earth magnet (the flat sheet magnets). It will not hold a sheet of paper to the surface though. Note use a foam roller to pint this on the wall. Also, purchase the magnetic paint the day you are going to use it, and have them shake it up good. This paint loves to separate while setting in the can. This is just the metal sinking to the bottom of Read More
I did. While the attraction is weaker, it still holds a rare earth magnet (the flat sheet magnets). It will not hold a sheet of paper to the surface though. Note use a foam roller to pint this on the wall. Also, purchase the magnetic paint the day you are going to use it, and have them shake it up good. This paint loves to separate while setting in the can. This is just the metal sinking to the bottom of the can. You want the metal on the wall. I would also put one coat of Kilz primer over the magnetic paint since the magnetic paint is black in color and will bleed through. Give the magnetic a week to cure before putting any other paint on it.. Read Less
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CUSTOMER REVIEWS

Rated 2.4 out of 5 by 75 reviewers.
Rated 4.0 out of 5.0 by Maybe it was the textured wall. I followed the directions and painted chalkboard paint over it. Magnets didn't stick very well so I used the whole can on a 3x3 area, then applied 2 coats of chalkboard paint. The magnets stick better but not well enough to hold photos up, just thin paper. I don't know if this is how it is on all surfaces or because the wall is textured. I have the magnetic chalkboard I wanted so I guess it's a winner. It does take about 10 minutes to stir the stuff up so it is smooth enough to paint with. The fumes weren't too bad. I'd use it again. May 17, 2016
Rated 5.0 out of 5.0 by Awesome project idea The magnetic primer was easy to apply, even after the first coat it was able to hold magnets with my bobby pins. I put it on the wall where I get ready. It definitely saves me from all the lost bobby pins I usually had to replace and the clutter. It is a great project to consider for organisation. January 12, 2016
Rated 5.0 out of 5.0 by Works great, within limits We used this to paint a wall in the conference room of our office, which is over 20' long, with 9' ceilings. The primer works great, and we use it to hold up large drawings during meetings. That said, the magnetic bond is not strong. We use rare earth magnets, and even then, it can take several of them. (They are about 3/8" diameter, so we will experiment with larger ones.) If you aren't trying to hold anything up, even a decorative refrigerator magnet will hold itself, if it isn't too front-heavy. We have also used office magnet-board magnets, but they seem to have a limit of about 8.5x11" sheets, and it can still take two magnets per sheet. We had this professionally applied. I'm sure we could have just done it ourselves, but our painter knew how to handle it and saved us some hassle. December 21, 2015
Rated 1.0 out of 5.0 by Magnetic Paint? Two coats later on a new painted sheet rock wall, no magnets stick. May 18, 2016
Rated 4.0 out of 5.0 by It works! I applied a full (1) quart of this as a primer to a piece of 1/2" mdf ~40" x 60" to make the fabled "magnetic chalkboard" that is all the craze for youngsters these days, and I'm actually a bit surprised that it works given the number of negative reviews posted on this site. I actually tried to talk my wife out of using it, but she insisted that our chalkboard be magnetic so I gave it a whirl. It's not a super strong magnetic attraction but it definitely holds up any magnet that you'd find on the fridge. I followed the directions on the can and took extra time to thoroughly mix by hand with a paint mixing stick ensuring to scrape the bottom and sides to get the gritty magentic sludge stuff fully suspended into the paint. I ended up with 4 coats on the 40" x 60" board (30 mins between coats @ 70 F and 50% RH). I used a high density foam roller designed for smooth surfaces (per the instructions on the can). Do be aware that you are going to end up with a little bit of texture. After 4 hours (per the instructions on the can) I did 2 topcoats (one can per coat) of Rustoleum spray-on chalkboard paint, and voila!, magnetic chalkboard. If you're looking for a super smooth classroom chalkboard surface I'd skip the magnetic primer and go straight to spray on chalkboard paint. December 8, 2015
Rated 1.0 out of 5.0 by Nothing sticks! I followed the instructions. Applied three coats- very smooth look. But the only that that sticks is a very flimsy magnet. The magnet will not hold up even a piece of paper. I did not have any luck with this product! March 29, 2016
Rated 5.0 out of 5.0 by Works Great! First off, I am very surprised this product does not receive higher ratings. It works great! My wife and I purchased a stainless steel refrigerator, which will not attract magnets. She has a rather large magnet obsession and had no place to display them. So, I took the plunge and purchased a can of this and I have to say, I was a bit skeptical because of the reviews. I am very happy with the final product. I put four coats of the magnetic primer on, then four coats of Kilz2 primer (which is needed because the product is black), and finally two coats of paint. I was worried that the amount of primer and paint would hinder the functionality, but it had little effect. All of her refrigerator magnets stick well. I will warn that the odor is what you can expect from an oil based product and it will take a while to stir the primer. Make sure you stir very well and get all the sediment off the bottom of the can. If not, you will probably be writing a bad review. June 14, 2015
Rated 1.0 out of 5.0 by No 4 coats and barely and magnetic stick. Redisgned and used sheet metal. Threw this junk out. February 10, 2016
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