Model # 247596

Internet #202351175

Store SKU #430032

Rust-Oleum Specialty 30 oz. Magnetic Primer Kit

Rust-Oleum Specialty

30 oz. Magnetic Primer Kit

  • Convert almost any interior surface into a custom magnetic board
  • Top Coat with any Latex Paint, Dry Erase or Chalkboard Paint
  • Stir often, use foam roller to multiple coats
$1998 /each
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Frequently Bought Together

Product Overview

The Rust-Oleum Specialty 30 oz. Magnetic Primer is a base coat that allows you to create a surface that attracts magnets almost anywhere. Use it to create a fun and unexpected way to hang notes, photos and more. Paint may be applied to wood, metal, masonry, drywall and plaster and then top-coated with any latex paint or Chalkboard paint.

California residents: see   Proposition 65 information

  • For interior use on wood, metal, masonry, drywall and plaster to create a magnetic attraction
  • Container provides enough product for three coats of coverage on a 16 sq. ft. area; if coating a surface larger than 16 sq. ft., use additional product
  • Flat finish provides a surface that can be easily top coated with any latex or chalkboard paint
  • Oil-based formula creates a surface that attracts magnets
  • Apply three coats of primer 30 minutes apart, top coat 4 hours after final coat of primer
  • Unique formula contains actual metal particles and cleans up with mineral spirits
  • Metal pigments will settle to bottom of can; stir thoroughly prior to use to ensure a smooth, lump free consistency
  • Continue to stir product throughout application to keep metal pigments evenly dispersed
  • Applying to smooth surfaces creates the strongest attraction
  • Use a dense, foam roller and apply with a consistent up and down motion during application
  • Apply at least 3 coats of primer to surfaces, additional coats will intensify attraction to magnetic surface
  • First coat of primer should be sufficient enough to completely hide underlying surface and subsequent coats should be of equal thickness
  • Strong heavy-duty magnets with minimal weight perform best
  • Wait 48 hours before use to ensure surface completely dry
  • Read all instructions prior to use
  • Online price includes PaintCare fee in the following states: CA, CO, CT, MN, OR, RI, VT
  • Note: product may vary by store

Info & Guides

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Container Size
1 QT-Quart
Coverage Area (sq. ft.)


Application Method
Coating Product Category
Color Family
Dry to touch (min.)
Number per Package
Paint/Stain Base Material
Paint/Stain Clean Up
Mineral Spirits
Paint/Stain Key Features
No additional features
Paint/Stain/Waterproofer Product Type
Specialty Finish/Small Project
Specialty Finish

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Customer Questions & Answers

would this hold a matchbox car?

I want to create a car strip around my sons room and then paint it black so we can put some match box cars on them. Do you think it will hold?
Asked by: LeslyO
It holds magnets; there's not magnets in it.... the car would have to have a magnet glued to it.
Answered by: Wolf
Date published: 2017-02-06

i already have latex paint on the wall, will this oil base formula adhere correctly? then I can top with latex again?

Asked by: bobby
Yes, it is designed for this type application. I would recommend that the surface that it will applied to be adequate (free of any imperfections), before applying. Also keep your top coat thickness to a thin as possible and still give you the desired look/color. The thicker the top coat, the weaker the holding power is.
Answered by: Smitty
Date published: 2016-01-04

How many square feet does this cover ?

Asked by: JRMETZ
The label state 16 sq. ft. but, That would be the max to achieve a thick enough coating to allow the magnets to have a strong enough metal surface to bond to. Also keep in mind the top coat (paint, dry erase coating, etc) that will be applied, as this will decrease its ability to work as desired.
Answered by: Smitty
Date published: 2015-11-07

Works with Whiteboard Paint?

One of the highlights pointed out about this paint is that it works with whiteboard paint. But then other questions/comments I've read say that it doesn't work. This is confusing and misleading to the customer. Can someone clarify if it works with a specific type of whiteboard paint or if the description is incorrect?
Asked by: tatopae
Answered by: Wolf
Date published: 2017-05-22
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Customer Reviews

30 oz. Magnetic Primer Kit is rated 2.3 out of 5 by 118.
Rated 4 out of 5 by from Notes/lessons learned when you purchase this product: 1) Use a roller, pan and paint brush that y... Notes/lessons learned when you purchase this product: 1) Use a roller, pan and paint brush that you are going to throw away later. No amount of remover will get those products back to use for other paint jobs. You will have to toss all those products in a bag and throw them away. 2) Ask the paint desk to spin/stir the can(s) to get it all mixed up. I then used them the same day they got mixed. Thus, I am not sure how quickly the magnetic pieces in the paint would settle if not used right away. 3) Cover the painted area thoroughly as this paint tends to splatter and if it gets on carpet or your outlet covers, it does not come off easily (or not) at all. It will smear. 4) the paint smells. Open windows if you can. It kept the smell for several days and is now just an odd, maybe magnetic? smell (but nothing I cannot live with). That being said on lessons learned, this was a fun project. I did a small triangle wall in my basement (the wall that has the stairs that go upstairs). The paint is black, which was great. I hear you can paint over it but I liked leaving it black as that was my plan. I have a ton of magnets I have collected throughout the years from various places, etc. and was excited to see if I could put them on this wall. Majority of them did stay (the heavier ones simply slide down the wall. no big deal though). The ones that do fall or slide off wall do leave a bit of a skid mark to be careful when placing them. I have had the magnets on the wall now for over 2 weeks and none have lost the magnetism. I saw other reviews that said this didn't work. I was hoping to put some picture frame magnets on that wall but they are too heavy. For the area of wall I painted (see pictures), I bought 2 cans and they were perfect for this size wall (cans are smaller than a normal sized can of paint - pint sized). See pictures to see the odd sized magnets, etc. I do plan to add more magnets to the wall and a friend suggested getting some "word" magnets to make sentences to place on the wall. :) It's a great, fun addition to what I am slowly creating as a Game room in the basement. Hope your fun project turns out great like mine!
Date published: 2017-04-19
Rated 4 out of 5 by from Pretty cool! Not as perfect as a piece of metal... Pretty cool! Not as perfect as a piece of metal for magnetism but holds all kinds of magnets for my daughters playroom wall
Date published: 2017-03-07
Rated 4 out of 5 by from Worked for my project We wanted to make a cover for our gas fireplace to keep our ever curious little ones out of it. We found an idea on Pinterest to have a magnetic chalkboard to act as a cover. I had to build a small frame for the back so it would allow enough clearance for some small area of the fireplace that jetted out about 1.25". I applied 9 coats of the Magnetic Primer to try and ensure that there would be enough on there to work well enough for the play magnets. Then I put 3 coats of the chalkboard paint and it works well enough for our needs. If your expecting magnetic Paint to hold up heavy things then it's not for you and my suggestion would be to try and retrofit something with a true metal backing. But if you're looking for something in the aspect that we were it should work fine.
Date published: 2016-08-26
Rated 4 out of 5 by from It works pretty good; better than the reviews. The key is having a strong magnet... things with p... It works pretty good; better than the reviews. The key is having a strong magnet... things with plastic like or ferrite magnets won't work. Search for push pin magnets for success with this product. Of course, several coats are necessary and you can even paint over with chalkboard paint, for a double-whammy... and it doesn't have to be flat black.
Date published: 2017-02-06
Rated 4 out of 5 by from skeptical...but it worked Hesitated because of all the bad review, but pushed on anyway. Applied 3 coats to 18 sqft, and tried it. Used a normal magnet to hold 3 sheets of paper, and it worked. Granted, it's not going to hold tight like a magnet on a piece of metal, but it is functional. Its not like i need to hold a a novel with a single magnet. Next step is to add the chalkboard paint as a top coat.
Date published: 2016-08-21
Rated 4 out of 5 by from Wasn't as magnetic as I was hoping... Wasn't as magnetic as I was hoping
Date published: 2017-04-22
Rated 1 out of 5 by from We used the product as directed (2 coats) and then tested before putting any paint/primer over th... We used the product as directed (2 coats) and then tested before putting any paint/primer over the top. Its magnetic capabilities were incredibly weak and would barely hold up magnetics; would definitely hold hold anything between the magnetic and the wall. What a huge waste of money - would never recommend to anyone else. Also, FYI, the primer is BLACK, so you need to have a top quality paint/primer to cover it up. Also, if you don't paint the entire wall with it, it leaves a visible bump around the outline, so even if you paint over it, you can still see the area you painted. We now need the contractor to come back and re-board the entire wall.
Date published: 2017-04-24
Rated 5 out of 5 by from Read the can and you will be fine The reviews really try to make you think twice, but when you consider the price of paint these days its not that bad for something different, it is messy but its oil based paint I think we are just spoiled with latex. You HAVE to mix it very well when you stir it you notice the sediment if that isn't incorporated what is a magnet going to stick to. And I don't think it really matters how many coats its more about volume used. on the can it say use whole can for 16sqft so if you do 3 coats and have a lot left there isn't enough on the wall. I used two cans for about 35 sqft it took almost five coats to use all the paint but it works just fine and I'm not using rare earth just basic alphabet magnets and I used the chalkboard paint over it. Be ready to spend some time and have a beer but if you keep it mixed its great for the kids.
Date published: 2016-10-08
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