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Rust-Oleum Specialty

Model # 247596

Internet # 202351175

Store SKU # 430032

30 oz. Magnetic Primer Kit

This item has been discontinued.
The Home Depot no longer carries this specific product.

$19.98 /each




Model # 247596

Internet # 202351175

Store SKU # 430032

The Rust-Oleum Specialty 30 oz. Magnetic Primer is a base coat that allows you to create a surface that attracts magnets almost anywhere. You can use it to create a fun and unexpected way to hang notes, photos and more. This paint may be applied to wood, metal, masonry, drywall and plaster; and then top-coated with any latex paint or even Chalkboard paint.

California residents: see  Proposition 65 information

  • Oil-based formula can be applied to wood, metal, masonry, drywall and plaster
  • Top-coat with any latex paint or even chalkboard paint
  • Dries to the touch in 30 minutes
  • Covers up to 16 sq. ft.
  • For interior use
  • Cleans easily with mineral spirits
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes Paint Care fee in the following states: CA, CO, CT, MN, OR, RI, VT
  • Note: product may vary by store

Info & Guides

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Container Size 
1 QT-Quart 
Coverage Area (sq. ft.) 
Coating Product Category 
Dry to touch (min.) 
Paint Product Type 
Metallic Paint 
Paint/Stain Base Material 
Paint/Stain Clean Up 
Mineral Spirits 
Paint/Stain Key Features 
No additional features 
Paint/Stain/Waterproofer Product Type 
Specialty Finish/Small Project 
RGB Value 
Specialty Finish 
Tint Base 
Base 1 


Rated 2.3 out of 5 by 58 reviewers.
Rated 5.0 out of 5.0 by Works Great! First off, I am very surprised this product does not receive higher ratings. It works great! My wife and I purchased a stainless steel refrigerator, which will not attract magnets. She has a rather large magnet obsession and had no place to display them. So, I took the plunge and purchased a can of this and I have to say, I was a bit skeptical because of the reviews. I am very happy with the final product. I put four coats of the magnetic primer on, then four coats of Kilz2 primer (which is needed because the product is black), and finally two coats of paint. I was worried that the amount of primer and paint would hinder the functionality, but it had little effect. All of her refrigerator magnets stick well. I will warn that the odor is what you can expect from an oil based product and it will take a while to stir the primer. Make sure you stir very well and get all the sediment off the bottom of the can. If not, you will probably be writing a bad review. June 14, 2015
Rated 5.0 out of 5.0 by I almost didn't buy this product based on the reviews here... but sure glad that I did I don't get it. Bad reviews all over the place on this stuff. It's not just home depot, but random blogs, other online commerce sites, etc. My wife wanted a magnetic chalkboard wall and if it wasn't for her persistence (it sure wasn't because of my recommendations, actually quite the opposite) it would have never been used. But, she nagged, and I said alright... not before exploring many other alternatives. I was apprehensive, it didn't work, it was expensive, it smelled bad, it was oil based and messy... anyway, I decided to man up and get it done. First of all, it's oil based... that in itself means putting down a plastic drop cloth (I also used a cloth drop cloth on top of the plastic), using latex gloves and taping off trim that you don't want little spatters of primer on... painting 101. I was working on a 4 foot by 8 foot wall. I read reviews of people doing 6 or 8 passes of this stuff and not getting magnetics to stick... and know what? After a single pass (took the entire can on the 4 foot by 8 foot wall) my kids were sticking their melissa and doug kids toy magnetics just fine. I did two more coats just for the heck of it. Put a coat of their chalkboard paint on top and the magnetics still stuck. Why? I don't know... I sanding my wall to an almost completely smooth surface. I shook the cans vigorously upside down for two minutes each, I used a stir tool attached to my cordless drill (home depot sells them) for another two minutes to lift the magnetic particles off the bottom of the can. I used the entire can within 20 minutes of shaking and stirring and it worked like a champ. Yes, it smells. Yes, it's expensive for primer. Yes, it's messy... but contrary to what I read here.. it works just fine. February 17, 2014
Rated 4.0 out of 5.0 by Very heavy. Works, but temper your expectations I put three coats of this (2 cans), plus two coats of the Rust-Oleum chalkboard paint (1 can), onto a 4x8' sheet of 1/4" birch plywood. It is magnetic, but if you want to hold anything besides the magnet itself you will need some good quality rare earth magnets. Make sure you follow the directions about stirring with a paint stick; shaking the can is not sufficient to mix up the magnetic sludge at the bottom. In the picture you can see the final product. I framed with 1x2" radiata pine boards, and screwed through the back side of the plywood into the frame with 5/8" wood screws. Then I put 3" wood screws in from the front into the studs in my wall. If you don't have a strong helper, use boxes or a coffee table to elevate and support the chalkboard while you attach to the wall. March 11, 2014
Rated 4.0 out of 5.0 by paitence is required for this one Here is what I learned about this paint. Have paint thinner that is skin safe ready for cleanup. Buy the paint the day you are going to use it and have the store shake it for twice as long as other paints. The reason is that it does settle, fast and hard. Buy or have ready a clean 1 gallon paint can so that you can stir it up when you are ready to use it. It does roll on very easily if mixed up well. Paint multiple thin coats and allow 1 hour between coats. I have done a 4 foot by 7 foot wall. This process takes most of a day for the work to be done and dry between layers. I used two cans for this size. The base of the paint is runny so have your floor ready for drips and wear old cloths that you do not care about getting stained. Paint thinner will get it off your hands. I tested it with a refrigerator advertising magnet. That stuck fast and took a bit to get that back off the wall (then I ordered the pizza from the ad on the magnet). January 1, 2015
Rated 3.0 out of 5.0 by works but be prepared So let me start off by saying that it will work. First, ignore the coverage guidelines. One can is good for a 4x2 section and will need at least 7-8 coats in order to be strong enough for a fridge magnet to hold up a piece of paper. Three coats will hold a kitchen magnet by itself (just barely). Also, the metal in the paint has a tendency to coagulate in the can. I hhad the can shaken at the store but still needed to mix it for half an hour with a combo of tools to break up the brick of metal and to get it the right consistency. When properly mixed it should be the consistency of thick motor oil. November 2, 2013
Rated 2.0 out of 5.0 by Don't buy if you have never used oil based paint before Just to mirror many of the reviews, this product is VERY difficult to use. It doesnt help that the recomended clean up chemical, xylene, is banned in Placer County. Do not buy this if you have never worked with oil based paint before, its not an easy clean up. I had marginal sucess with getting good coats with a professional sprayer (about an hour to clean it out), and I own my own paint shaker. You have to shake it and apply IMMEDIATELY or the metal settles to the bottom. It should have a consistancy of thick gear oil. Stirring is a waste of time, you will never break up that clump on the bottom. July 10, 2015
Rated 4.0 out of 5.0 by Worked for me!!! The box says "Now 3 times stronger" so maybe that's why it worked for me when it didn't for others in previous reviews. I painted a 3' X 4' section of my daughter's room with this and it worked great. I did put 5 coats on and used the entire can (instead of the recommended 3 coats) so it did take some patience. Then I top coated it with 2 coats of latex paint. I have some heavy wooden magnets that I made and they stick great. And I tried a regular refrigerator magnet with a piece of paper and that worked too. The cons are that the odor is terrible so she couldn't sleep in her room that night while it aired out with the fan on and the window open. I'm on day two and the room is still airing out. And, the primer splatters all over the place! Gloves are necessary if you don't want to spend hours scrubbing your hands. And cover everything with plastic or you'll end up with a big mess. It does what I need it to do though so I am very satisfied with the end result. November 12, 2011
Rated 4.0 out of 5.0 by Magnetic dry wall !!! After reading many reviews I was skeptical if this "magnetic" paint would work. I bought 2 cans of this for ~20 sqft. space. After putting on a can and a half magnets stuck like a charm! The wall we painted this on is a textured wall, my advice is to be very generous and stir the can a lot before you paint. Dry wall into a chalk board/magnet wall, brilliant! July 20, 2014
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