Model # 247596

Internet #202351175

Store SKU #430032

Rust-Oleum Specialty 30 oz. Magnetic Primer Kit
0020066193652

Rust-Oleum Specialty

30 oz. Magnetic Primer Kit

  • Convert almost any interior surface into a custom magnetic board
  • Top Coat with any Latex Paint, Dry Erase or Chalkboard Paint
  • Stir often, use foam roller to multiple coats
$19.98 /each

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Product Overview

The Rust-Oleum Specialty 30 oz. Magnetic Primer is a base coat that allows you to create a surface that attracts magnets almost anywhere. Use it to create a fun and unexpected way to hang notes, photos and more. Paint may be applied to wood, metal, masonry, drywall and plaster and then top-coated with any latex paint or Chalkboard paint.

California residents: see   Proposition 65 information

  • For interior use on wood, metal, masonry, drywall and plaster to create a magnetic attraction
  • Container provides enough product for three coats of coverage on a 16 sq. ft. area; if coating a surface larger than 16 sq. ft., use additional product
  • Flat finish provides a surface that can be easily top coated with any latex or chalkboard paint
  • Oil-based formula creates a surface that attracts magnets
  • Apply three coats of primer 30 minutes apart, top coat 4 hours after final coat of primer
  • Unique formula contains actual metal particles and cleans up with Mineral Spirits
  • Metal pigments will settle to bottom of can; stir thoroughly prior to use to ensure a smooth, lump free consistency
  • Continue to stir product throughout application to keep metal pigments evenly dispersed
  • Applying to smooth surfaces creates the strongest attraction
  • Use a dense, foam roller and apply with a consistent up and down motion during application
  • Apply at least 3 coats of primer to surfaces, additional coats will intensify attraction to magnetic surface
  • First coat of primer should be sufficient enough to completely hide underlying surface and subsequent coats should be of equal thickness
  • Strong heavy-duty magnets with minimal weight perform best
  • Wait 48 hours before use to ensure surface completely dry
  • Read all instructions prior to use
  • Online Price includes Paint Care fee in the following states: CA, CO, CT, MN, OR, RI, VT
  • Note: product may vary by store

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Customer Questions & Answers

30 Questions65 Answers

Customer Questions & Answers

30 oz. Magnetic Primer Kit
30 oz. Magnetic Primer Kit

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This question is from 30 oz. Magnetic Primer Kit
 
6 answers

would this hold a matchbox car?

This question is from 30 oz. Magnetic Primer Kit
Asked by
las vegas
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February 18, 2015
I want to create a car strip around my sons room and then paint it black so we can put some match box cars on them. Do you think it will hold?
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Asked by
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December 16, 2015
Answer: 
YES. This is exactly what I got it for. I painted a road on my son's wall to put small cars on.
BUT- you will need at least 3 coats of the primer and to glue neodymium magnets on the bottom of the cars (come on people, she didn't mean will it hold a non magnetic car). They're also called rare earth magnets but they're neither rare nor expensive. When you get the paint also pick up the magnets, Home Depot
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YES. This is exactly what I got it for. I painted a road on my son's wall to put small cars on.
BUT- you will need at least 3 coats of the primer and to glue neodymium magnets on the bottom of the cars (come on people, she didn't mean will it hold a non magnetic car). They're also called rare earth magnets but they're neither rare nor expensive. When you get the paint also pick up the magnets, Home Depot carries a set of 6 at a reasonable price. But you're going to need several oats to attract the magnet enough to hold the weight of the car. We also got a road-sign standard magnet and it adheres to just one coat. I'll post a picture.
Read Less
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Asked by
Murfreesboro Tennessee
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August 27, 2015
Answer: 
No it will not.
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Asked by
elyria ohio
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Home Improvement Profile: DIYer
May 7, 2015
Answer: 
No, that will not work. The name is a little miss leading as the paint is not magnetic. It has metal particles in it which adds enough "steel" to the wall that a magnet will stick to it.
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Asked by
West Chester, OH
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March 25, 2015
Answer: 
No way!
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Asked by
St. Louis, MO
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February 19, 2015
Answer: 
No. With this paint, the magnet needs to be in full contact with the wall. Matchbox cars would stick out from the wall some distance and would fail. This paint works best with big flat magnets.
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Asked by
Middletown, CT
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February 19, 2015
Answer: 
No. The paint is not magnetic in the sense that it sticks to metal, it has metal flakes in it so that magnets stick to it. You might want to research and see if you can buy some magnet strips to do that job but I'm afraid that the magnets would NOT be strong enough to hold the cars.
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This question is from 30 oz. Magnetic Primer Kit
 
6 answers

i already have latex paint on the wall, will this oil base formula adhere correctly? then I can top with latex again?

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Asked by
new york
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January 14, 2015
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Asked by
Murfreesboro Tennessee
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August 27, 2015
Answer: 
Yes, it is designed for this type application. I would recommend that the surface that it will applied to be adequate (free of any imperfections), before applying. Also keep your top coat thickness to a thin as possible and still give you the desired look/color. The thicker the top coat, the weaker the holding power is.
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Asked by
Mpls-St Paul area
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June 30, 2015
Answer: 
The wall I covered was a sheet rock wall with white latex paint. The primer adhered just fine. And while it is black, one coat of light to medium blue latex paint covered it perfectly.
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Asked by
Florida
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June 14, 2015
Answer: 
Hi Bobby,
I did just that and it worked well. I put on four coats of this over latex paint and then put on four coats of primer (Kilz2) and finished with two coats of latex paint. Worked great for me.
Hope this helps,
Tom
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Asked by
West Chester, OH
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March 25, 2015
Answer: 
Yes, it will adhere correctly, but if you coat over with latex again, it will be rough feeling.
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Asked by
Middletown, CT
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January 19, 2015
Answer: 
Yes it will. I did my application over latex with no adhesion issues. However, this is NOT as magnetic as you may be led to believe. I NINE coats with very little magnetic properties noticed. Light weight magnets do stick, but you can't hang up something (i.e. your kids art work from school). All in all, the whole process was a BIG waste of time.
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Asked by
St. Louis, MO
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January 19, 2015
Answer: 
I put it on top of Kilz PVA, then topped it with Latex. The next coat I will be doing is Rustolium Dry Erase paint on top of that. So far, no problems.
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This question is from 30 oz. Magnetic Primer Kit
 
5 answers

How many square feet does this cover ?

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Asked by
Benton Harbor Mi.
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February 4, 2015
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Asked by
Murfreesboro Tennessee
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August 27, 2015
Answer: 
The label state 16 sq. ft. but, That would be the max to achieve a thick enough coating to allow the magnets to have a strong enough metal surface to bond to. Also keep in mind the top coat (paint, dry erase coating, etc) that will be applied, as this will decrease its ability to work as desired.
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Asked by
Mpls-St Paul area
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June 30, 2015
Answer: 
One can covers 16 sq ft. If you want it to work apply you need to apply it to the equivalent of one can to 16 sq ft. That means 7 layers.
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Asked by
West Chester, OH
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March 25, 2015
Answer: 
Less than what the can says!
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Asked by
Middletown, CT
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February 4, 2015
Answer: 
The package says UP TO 16 SQFT (3 coats)... I used an entire kit to cover ~10SQFT (7 coats), and the surface is BARELY magnetic. My daughters' magnetic ABC's barely stick and some won't stick at all. If you are planning to hangup stuff like your kid's artwork, forget it, I even tried the strongest magnets I could buy. The product was FAR TOO MUCH WORK with minimal success. I would recommend getting a Read More
The package says UP TO 16 SQFT (3 coats)... I used an entire kit to cover ~10SQFT (7 coats), and the surface is BARELY magnetic. My daughters' magnetic ABC's barely stick and some won't stick at all. If you are planning to hangup stuff like your kid's artwork, forget it, I even tried the strongest magnets I could buy. The product was FAR TOO MUCH WORK with minimal success. I would recommend getting a some sheetmetal and painting it. Also, DON"T TRY PAINTING THE WHITEBOARD PAINT as the topcoat, it is far too thick and Rust-Oleum even told me this over the phone (Yes, I called and asked) Read Less
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Asked by
St. Louis, MO
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February 4, 2015
Answer: 
I put it in a 3 foot by 7 foot area and it went 2 1/2 coats. I do recommend that you put several coats on. In that 3x7 area, I used two cans.
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This question is from 30 oz. Magnetic Primer Kit
 
4 answers

For use in Day Care

This question is from 30 oz. Magnetic Primer Kit
Asked by
wichita ks
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August 25, 2015
Want to paint the backside of a large dresser to use in a day care setting. Will this allow the kids to use ABC magnets and such for learning activities? If I use magnets to hold a worksheet will the abc magnets still stick through the paper work sheet? Is it strong enough for that? thanks
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Asked by
Santa Clarita, CA
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June 3, 2016
Answer: 
I think the paint is strong enough, if properly applied. We use magnets to hold worksheets to the paint all the time.
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August 27, 2015
Answer: 
Yes Mema, Rust-Oleum Specialty Magnetic Primer is now 3 times stronger and allows you to create a surface that attracts magnets almost anywhere. However, if the back of the dresser is particle board, the product will not work. Be sure to shake the can in an electric shaker in the paint department or stir paint thoroughly for at least 10 minutes, scraping the bottom of the can. Stir to a smooth, lump free Read More
Yes Mema, Rust-Oleum Specialty Magnetic Primer is now 3 times stronger and allows you to create a surface that attracts magnets almost anywhere. However, if the back of the dresser is particle board, the product will not work. Be sure to shake the can in an electric shaker in the paint department or stir paint thoroughly for at least 10 minutes, scraping the bottom of the can. Stir to a smooth, lump free consistency and stir regularly during application. Apply at least 3 coats of primer and no more than 2 coats of top coat for maximum attraction. Rare earth magnets adhere best to treated surface. When applied properly any magnet will work great. Read Less
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Asked by
Murfreesboro Tennessee
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August 27, 2015
Answer: 
Depending on how much area is covered with it. The label says it can cover up to 16 sq ft, (4'x4') which is typically bigger than a dresser. If your area is greater, then I would recomend purchasing another quart of this. Also, upon apply a colored top coat, you must keep it to as few coats as possible, as it will reduce the magnetism of it.
Hope this helps,
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August 26, 2015
Answer: 
Yes, this product is magnetic and will hold a worksheet.
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Customer Reviews

Rated 2.3 out of 5 by 95 reviewers.
Rated 4.0 out of 5.0 by Worked for my project We wanted to make a cover for our gas fireplace to keep our ever curious little ones out of it. We found an idea on Pinterest to have a magnetic chalkboard to act as a cover. I had to build a small frame for the back so it would allow enough clearance for some small area of the fireplace that jetted out about 1.25". I applied 9 coats of the Magnetic Primer to try and ensure that there would be enough on there to work well enough for the play magnets. Then I put 3 coats of the chalkboard paint and it works well enough for our needs. If your expecting magnetic Paint to hold up heavy things then it's not for you and my suggestion would be to try and retrofit something with a true metal backing. But if you're looking for something in the aspect that we were it should work fine. August 26, 2016
Rated 4.0 out of 5.0 by skeptical...but it worked Hesitated because of all the bad review, but pushed on anyway. Applied 3 coats to 18 sqft, and tried it. Used a normal magnet to hold 3 sheets of paper, and it worked. Granted, it's not going to hold tight like a magnet on a piece of metal, but it is functional. Its not like i need to hold a a novel with a single magnet. Next step is to add the chalkboard paint as a top coat. August 20, 2016
Rated 4.0 out of 5.0 by Worked fine on my wall I used the magnetic paint over a lilac colored satin paint. Some frig magnets stuck,some did not.the thinner magnets stuck well so I bought a roll of adhesive magnet from Home Depot It's gonna work great for the pics and stuff my teen wants to place on the wall I was surprised to learn that the paint was black The sales associate didn't mention that He also didn't know the paint required a lot of mixing and shaking So I was surprised again to find the big clump at the bottom of the can At that time I was almost done painting I did my best to soften the clump and spread it onto the last unpainted wall space That section is a little rough and textured but I'm not gonna sand it down and repaint cause I'd need more magnetic paint and that's another $20. That section is above a window not at eye level . The topcoat is Plum I thought I could add pics here ... October 10, 2016
Rated 5.0 out of 5.0 by Read the can and you will be fine The reviews really try to make you think twice, but when you consider the price of paint these days its not that bad for something different, it is messy but its oil based paint I think we are just spoiled with latex. You HAVE to mix it very well when you stir it you notice the sediment if that isn't incorporated what is a magnet going to stick to. And I don't think it really matters how many coats its more about volume used. on the can it say use whole can for 16sqft so if you do 3 coats and have a lot left there isn't enough on the wall. I used two cans for about 35 sqft it took almost five coats to use all the paint but it works just fine and I'm not using rare earth just basic alphabet magnets and I used the chalkboard paint over it. Be ready to spend some time and have a beer but if you keep it mixed its great for the kids. October 8, 2016
Rated 1.0 out of 5.0 by Does Not Work, Waste of Money I applied and tested it with some magnets -- I can get a couple VERY flat magnets to stick, but getting them to hold anything at all is an act of magic. I considered applying additional coats but after reading the reviews have realized I should not waste my time. Instead i bought a piece of cork board, only $5 and I will have a bulletin board instead of a magnetic board!! Oh and this stuff is horrendous. Not like water soluble paint. I had to use oil and dawn soap on my hands for three days straight to remove it. September 26, 2016
Rated 2.0 out of 5.0 by Magnetism is minimal Loved the idea of this paint. I followed the directions exactly and put on 3 coats but it barely holds a magnet let alone a magnet with a note. This is before the last coat I plan to put on which is chalkboard paint. I'm afraid that will minimize the magnetic effect. Pretty expensive to be a flop. Bummer because it is a great idea. September 21, 2016
Rated 3.0 out of 5.0 by Several coats required! This will work, but ONLY if you put on 7-8 coats, which I find a little ridiculous. It's still not incredibly strong, so I'm hoping under a coat of chalk paint it'll hold up. I'm glad this product exists but it definitely requires some elbow grease! Shaking is also very important and it is difficult to get off the skin. September 15, 2016
Rated 4.0 out of 5.0 by Awesome So yes getting store to mix this stuff is a must! Then you must mix again and again. I did a whole wall in my daughters room, two coats and viola! She loves it! September 18, 2016
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