First paperback edition of the "New York Times" best-seller and 2012 IACP Award Winner in the Food Matters category. Based on a James Beard award-winning article from a leading voice on the politics of agribusiness, "Tomatoland” combines history, legend, passion for taste, and investigative reporting on modern agribusiness and environmental issues into a revealing, controversial look at the tomato, the fruit we love so much that we eat $4 billion-worth annually. Supermarket produce sections bulging with a year-round supply of perfectly round, bright red-orange tomatoes have become all but a national birthright. But in "Tomatoland", which is based on his James Beard Award-winning article, "The Price of Tomatoes", investigative food journalist Barry Estabrook reveals the huge human and environmental cost of the $5 billion fresh tomato industry. Fields are sprayed with more than one hundred different herbicides and pesticides. Tomatoes are picked hard and green and artificially gassed until their skins acquire a marketable hue. Modern plant breeding has tripled yields, but has also produced fruits with dramatically reduced amounts of calcium, vitamin A, and vitamin C, and tomatoes that have fourteen times more sodium than the tomatoes our parents enjoyed. The relentless drive for low costs has fostered a thriving modern-day slave trade in the United States.
- Agriculture - environmental aspects
- Specific ingredients - fruit
- Essays and narratives