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TrafficMASTER Allure

Model # 216612.0

Internet # 202075788

16 in. x 32 in. Ceramique Dawn Resilient Vinyl Tile Flooring (21.3 sq. ft. / case)

This item has been discontinued.
The Home Depot no longer carries this specific product.

$2.98 / sq. ft.
$63.56/  case  (covers 21.33 sq. ft.)


Model # 216612.0

Internet # 202075788

Store SO SKU # 437012

Use TrafficMASTER Allure Large Format 16 in. x 32 in. Resilient Vinyl Tile Flooring to add the warm, comfortable style of real ceramic to your interior living space. This highly durable, water-resistant flooring is great for use in basements, kitchens, bathrooms and high traffic areas. The floating floor installs over most existing surfaces including concrete, wood and vinyl with no floor preparation or adhesives required. It offers a patented GripStrip design for simple installation.

  • Ceramique Dawn color finish offers the natural look of real ceramic tile flooring
  • 4.5 mm thickness x 16 in. width x 32 in. length
  • Water-resistant tiles can be used almost anywhere in your home
  • Patented GripStrip design offers easy installation over most existing floors
  • For use indoors and in temperature controlled environments only
  • Easy to clean and maintain
  • Refer to the installation guide for detailed instructions
  • All online orders for this item ship via parcel ground and may arrive in multiple boxes

Info & Guides

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Approximate Tile Size 
Coverage Area (sq. ft./case) 
Product Length (in.) 
Product Thickness (in.) 
Product Thickness (mm) 
Product Width (in.) 
Square Feet per Box (sq.ft.) 
Color Family 
Ceramique Dawn 
Commercial / Residential 
Commercial / Residential 
Flooring Product Type 
Vinyl Plank 
Installable over Cork Underlayment 
Mark Resistant 
Product Weight (lb.) 
6.0 lb 
Scratch Resistant 
Skid Resistant 
Stain Resistant 
Vinyl Surface Type 
Warranty / Certifications
Manufacturer Warranty 
Lifetime limited residential, 6-year light limited commercial 


Rated 4.2 out of 5 by 20 reviewers.
Rated 4.0 out of 5.0 by Easy to install floating floor This is the second time we have used the Allure product. It is a snap to install, looks great and feels very nice on bare feet. We installed in a bathroom and the only issue that we ran into was the seams where two tiles snapped together, in some spots there was a visible crack line. However this was an easy fix on the light color tiles, I just filled with a small amount of white caulk and it is nearly invisible. The best thing about this product is that you do not need to pull up the old flooring (glued down vinyl in this project) as long as there are no bubbles or uneven spots on the existing floor, this product installs right over the top. Total time for my bathroom project was about 2 hours. January 5, 2013
Rated 5.0 out of 5.0 by Happy with Flooring We very much like the look and quality of our Allure Ceramique Dawn flooring installed by Home Depot. The flooring has transformed our kitchen into a whole new look. The vinyl squares look like real tile from a distance without that cold hard feeling when you walk on it. The installation is key making sure they are interlocked tightly. As an FYI the Ceramique Dawn color will look a little different depending on your lighting so you may want to take home several tiles placing them in different areas of your floor. October 16, 2013
Rated 5.0 out of 5.0 by great flooring We installed this flooring in our guest bathroom. It looks great and feels great to walk on. The planks were hard to cut - my husband used tin snips since nothing else would give a straight cut. He did a great job. To fill in the small cracks between the planks I used white bathtub caulking. We also used the matching vinyl reducer molding. June 4, 2013
Rated 3.0 out of 5.0 by Not as easy as advertised This floor was no where near as easy to install as they claim! I had it professionally installed, and the installers had quite a bit of trouble getting the seams to go together tight. I called the manufacturer and they told us that there was a seam allowance (i.e. VERY obvious gaps) and told me to use a grout to fill in the gaps. It seems strange to use a product that will dry hard on a floating floor - there would be no give. In the end, they were able to make the floor look nice, but nowhere near perfect. It ought to be better for the price! April 28, 2015
Rated 2.0 out of 5.0 by Hard to install We had this installed 2 years ago. Installation was ok at first but getting tiles to not have a gap was near impossible (it shows even more after 2 years). Left yellow mark from small rugs. Very expensive for the outcome. May 13, 2015
Rated 4.0 out of 5.0 by Nice Flooring I choose this flooring for a bathroom project. If you are purchasing more than one box, take the product out and match them before you have any surprises. There were a few tiles that were off color. I did glue them down by the bathtub just in case, I didn't want any water damage. For the most part, it was pretty easy to install. I did use snips but next time I'll use a straight tip. It did take a couple of hours but I am a perfectionist. It was a easy fix for an old bathroom floor. I did purchase grout the same color to fix any OOPS I had and it hid it well. Good product now lets see how long its lasts. September 24, 2010
Rated 5.0 out of 5.0 by Looks fantastic, easy DIY job. We have 3 dogs so we needed flooring that would stand up to their claws and an occasional accident. We also wanted something we could do ourselves in our kitchen and dining room area. The Allure Ceramique Dawm flooring turned out to be a great solution. It looks fantastic. We get many compliments and often get asked if it is real ceramic tile. We have had it down for a couple of years now and it still looks like it did the day we put it down. The folks at Home Depot said you could cut it with a cutter and blade. You can, but the surface of the tile is pretty hard and it is pretty thick. For straight lines you can score and break it like you do with sheet rock, but it's still pretty hard and your hands get tired. A jigsaw makes the job a lot easier. We used a dremel for small cuts too. I was always taught to lay tile from the center of the floor out, but because you are laying one tile on top of the sticky edge of another, you really need to start in a corner. I still measured from the center out to make sure I wouldn't even any real slim pieces at the edge. It goes down great. It can be hard to get the edges perfectly aligned on every tile, but with a little pressure, you can get them pretty tight. There is also a grout you can get to cover up any small gaps if they do bother you. This is a floating floor, so you can put it down over another surface. We had hardwood in our dining room and laminate in our kitchen, but wanted one look throughout but didn't want to ruin the hardwood in case someone wanted it exposed later on down the line. We love the product so much, we put it down in our upstairs bath and plan to do our downstairs bath soon! April 5, 2014
Rated 5.0 out of 5.0 by Excellent product Third Trafficmaster product used. All three worked very well. Put this one down on concrete floor, after sealing the concrete. Was careful making sure tiles were tight against each other so 'grout' lines were good. Cut some with garden shears, others with scissors or carpet knife - depended on how tired my hands were. Put down in bathroom. Will be using again for another bathroom, front foyer and kitchen area. Used the African Wood, 6" X 36", strips in bedroom - looks gorgeous. People that have seen the floors do not believe that they are vinyl! First product used was in a manufactured home that had horrible real tile floors. (Whoever put that floor down did not know what should have been done.) Leveled the grout lines in the real tile before putting down the Trafficmaster, 12" X 36", 3-tile look. Five years later, the floor looks perfect; no problems putting over the old tiles. I am now a 65 year old woman and found these products to be pretty easy to use. If I was 20 years younger I would have been done in less time. The hardest part was cutting the angles for the wood trim that I used. I recommend this product to anyone that wants a beautiful floor at a reasonable price that is easy to keep up. June 29, 2011
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Curbside Truck Shipping (By Appointment) includes delivery to receiving area/dock for businesses or curbside for residential orders. The carrier will contact you to make a delivery appointment with a 4 hour window once the items have arrived at the local hub in your area. Delivery appointments are required. Small orders may ship via Standard Shipping with no delivery appointment.

If product is eligible for shipping to AK, HI and US Territories additional transit time and remote surcharges may apply.