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TrafficMASTER Allure

Model # 61232

Internet # 100594662

6 in. x 36 in. Wild Cherry Resilient Vinyl Plank Flooring (24 sq. ft. / case)

This item has been discontinued.
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$2.09 /sq. ft.
Covers 24.0 sq. ft.
$50.16 /case


Model # 61232

Internet # 100594662

Store SO SKU # 797801

Use TrafficMASTER Allure 6 in. x 36 in. Resilient Vinyl Plank Flooring to add the warm, comfortable style of real wood to your interior living space. This highly durable, water-resistant flooring is great for use in basements, kitchens, bathrooms and high traffic areas. The floating floor installs over most existing surfaces including concrete, wood and vinyl with no floor preparation or adhesives required. It offers a patented GripStrip design for simple installation.

  • Wild Cherry color finish offers the natural look of real wood plank flooring
  • 3.8 mm thickness x 6 in. width x 36 in. length
  • 4 mil wear layer
  • Water-resistant planks can be used almost anywhere in your home
  • Patented GripStrip design offers easy installation over most existing floors
  • For use indoors and in temperature controlled environments only
  • Easy to clean and maintain
  • Refer to the installation guide for detailed instructions
  • All online orders for this item ship via parcel ground and may arrive in multiple boxes
  • 16 planks per case

Info & Guides

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Approximate Tile Size 
Coverage Area (sq. ft./case) 
Product Length (in.) 
Product Thickness (in.) 
Product Thickness (mm) 
Product Width (in.) 
Color Family 
Wild Cherry 
Commercial / Residential 
Flooring Product Type 
Vinyl Plank 
Installable over Cork Underlayment 
Mark Resistant 
Product Weight (lb.) 
2.26 lb 
Scratch Resistant 
Skid Resistant 
Stain Resistant 
Vinyl Surface Type 
Low Gloss 
Warranty / Certifications
Manufacturer Warranty 
25-year limited residential 


Rated 4.4 out of 5 by 3111 reviewers.
Rated 1.0 out of 5.0 by Looks good for the first few months, horrible after that. We have had this down for just over three years. We loved this at first, but after a few months the durabilty of this product that is promised is horrible. I have areas of the flooring that have been worn down to the black backing just from everyday traffic. It was installed in the first floor of my house. The seams are all coming apart and yes we followed instruction of installation for rolling the seams. If I can save anyone from making the same mistake we did, do not go for the inexpensive fix because in a few years its not worth it. I wish we had saved our money we paid for this flooring because now I am suffering looking at it daily to save up money to replace it. Yes there is a warranty on it however is all they cover will be to replace the planks that are defective, Yea! now I get planks that do not match the current floor because they are never the same unless they are in the same batch. Just not worth trying to replace something that will only look good for a few months. Looked for the maker Halstead New England on the internet and the do not have a website that I can find. Guess I will have to do snail mail to let them know how disappointed I am in their product. June 7, 2011
Rated 4.0 out of 5.0 by Easy & Looks Great! We purchased 30 boxes after reading the reviews in various website. Most other chat type sites are only aware of the "in store" colors. We have 2 Danes, 2 lap dogs & 2 cats. Carpet had to go! The reasonable cost (no extra costs of glue/underlayment etc) made this a must try. We installed with no issues. TIPS use water proof double sided carpet tape on the wall edges to speed up installation and keep everything lined up. Take care when laying-roll from the top tab down the length to keep a straight tight fit . If the glue edge get dust or hair-it does not stick as it should. Goes down fast after the first two rows! As with ANY flooring type, use care when moving furniture use foot pads . Virtually WATERPROOF! We put a very thin poly underlayment as our 'older' home had questionable sub-flooring . This flooring is softer than some other types-feels better when walking on it, but does 'indent' easier. Only draw back was no stair solutions. Stair caps would improve the look a hundred fold! February 16, 2008
Rated 4.0 out of 5.0 by Basement flooring This flooring was easy to install and looks great on the basement. June 24, 2015
Rated 5.0 out of 5.0 by Easy Install- Just Plan Ahead! We had vinyl tiles in our entryway that was very likely put down with asbestos based glue, so we were concerned about pulling them up. After much searching, we decided that a floating floor was the best option for us. Thankfully, the Allure flooring is super easy to install (you'll need a straight edge and utility knife at a minimum) and looks great for what it is. To avoid planks coming apart, be absolutely sure that no dust/dirt/debris get on the sticky parts, otherwise it'll surely come up. If you do it right, you won't have any problems with the planks coming apart. We had a few spots where we accidentally got dust on them and they did come apart, but I used superglue to stick them back together and that did the trick. You will be cutting the edges and it doesn't always come out perfectly straight, so it's best if you remove the baseboards first, that way the flooring edge will be hidden underneath. Although the instructions say to keep it 1/4" away from the wall, because it is not real wood you actually don't need to worry about expanding/contracting as much. We placed ours at the very edge and have had zero problems after 4 months. To secure it from moisture getting underneath (we weren't worried about damage, we were worried about mold since this product is water resistent and would be impossible to dry out quickly), we used clear caulk at the baseboards. One of the issues we ran into when installing was discovering that our walls were not straight (i.e. the corners weren't at 90 degrees, so if we followed along one wall, all the planks would be slanted! Doublecheck which corner you are going to start at to ensure that your planks will be straight! Otherwise you will end up trying to angle the planks by cutting along the length....definitely NOT a good idea! The only other thing I would share is that you should definitely measure and plan ahead for how much you need to order based on your room. We ordered the recommended 10% more and ended up using EXACTLY the number of planks ordered- no extras. I was super worried I was going to accidentally cut a piece the wrong length and have to wait another week or so for a new box! It helped to draw out the layout of the planks on graph paper, but we did it after we ordered it. I recommend you do it beforehand, otherwise you might be out of luck! Count us lucky!! As for the Wild Cherry- the color came out great! It is true to the photo. The flooring is super easy to clean! So glad we had an alternative to ripping out the vinyl tiles of the 70s!! Overall, I recommend this product! We finished a 10x7 entryway installation in less than 2 hours! March 18, 2011
Rated 4.0 out of 5.0 by Vinyl more like hardwoodlook than laminates - The look: rates 5.The color, grain, and lack of duplicate patterns seem more realistic than the laminates. Visitor have thought it is wood. - Ease of Care: rates 5. It's in the kitchen with all that occurs. Typically, just use water and microfiber mop. - Durability: rates 4.5 I've had only a month. However, I dragged the stubborn refrigerator when installing and it's blemish-free, Of course also 2 dogs including our 50# 4 month puppy. That's a test. So far, so good. - Ease of installation: rates a 2 - there were not instructions snd I did it reversing the working edge from the desired, The adhesive strip is very sticky, it can be repositioned, but difficult. It is easy to score and snap though. However, I was able to still do it alone in one full day. It's a "floating" floor, so it's actually best to leave the existing intact. There's no need for a bottom layers (as similar products require). FYI: female with some handy-person skills. In conclusion - I will use this again. I am shocked I am using vinyl flooring as I usually prefer higher-end products- but this is a new world of vinyl! April 9, 2009
Rated 5.0 out of 5.0 by The flooring that beats all flooring The appearance is amazing. It looks just like a wood floor but is easier to keep clean. I am very happy with this purchase and this product. I would definitely recommend it to my friends. January 13, 2015
Rated 4.0 out of 5.0 by purched after reading reviews easy to to cut with a razor knife.was able to install in my kitchen in one day April 22, 2015
Rated 5.0 out of 5.0 by Beautiful so far! My husband installed it in a day- no fumes/odors some have complained off. looks great- mops easy. had to put felt pads under chairs and table. March 18, 2014
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