Model # 20612

Internet #100595236

Store SO SKU #797868

TrafficMASTER Allure Allure 6 in. x 36 in. Red River Luxury Vinyl Plank Flooring (24 sq. ft. / Case)

Discontinued TrafficMASTER Allure

Allure 6 in. x 36 in. Red River Luxury Vinyl Plank Flooring (24 sq. ft. / Case)

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Frequently Bought Together

Product Overview

Use TrafficMASTER Allure 6 in. x 36 in. Resilient Vinyl Plank Flooring to add the warm, comfortable style of real stone to your interior living space. This highly durable, water-resistant flooring is great for use in basements, kitchens, bathrooms and high traffic areas. The floating floor installs over most existing surfaces including concrete, wood and vinyl with no floor preparation or adhesives required. It offers a patented GripStrip design for simple installation.

  • Red River color finish offers the natural look of real stone flooring
  • 3.8 mm thickness x 6 in. width x 36 in. length
  • 4 mil wear layer
  • Water-resistant planks can be used almost anywhere in your home
  • Patented GripStrip design offers easy installation over most existing floors
  • For use indoors and in temperature controlled environments only
  • Easy to clean and maintain
  • Refer to the installation guide for detailed instructions
  • Online orders for this item may ship in multiple parcel packages or on a pallet via truckline carrier depending on order quantity
  • 16 planks per case

Info & Guides

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Coverage Area (sq. ft./case)
Product Length (in.)
Product Thickness (mm)
Product Width (in.)
Width (in) x Length (in)
6 x 36


Color Family
Red River
Commercial / Residential
Mark Resistant,Scratch Resistant,Skid Resistant,Stain Resistant
Indoor Only
Installation Type
Grip Strip
Installs Over Subfloor
Product Weight (lb.)
Vinyl Style
Pavers & Stone
Vinyl Surface Type

Warranty / Certifications

Manufacturer Warranty
25-year limited residential

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Customer Questions & Answers

Is this product ok to install in a travel trailer? We want to replace the flooring and are wondering if we could use this product.

Asked by: Bucky
Thank you for your question, we do not recommend using Allure in a non-temperature controlled home.
Answered by: HalsteadProduct
Date published: 2015-09-20


Asked by: Anonymous
You can order one on-line for $8.85 each, the model number is 100020612
Answered by: HalsteadProduct
Date published: 2015-09-17

i live in a trailer 16x80 and looking at doing only living room 2 bathrooms and hallway how many cases would i need

living room about 16x16 bathroom 4x4 other bathroom 8x8 and hallway about 20x3 and washer hallway about6x6. these r just estimates not exact. thank you
Asked by: leste
Thank you for your question. Each case contains 24 sq. ft. of flooring. You will need 20 cases of flooring, including the 10% overage we recommend for waste and mistakes.
Answered by: HalsteadProduct
Date published: 2016-02-01

Do you have to prep at all if the floor is slightly unlevel?

Asked by: Steph
Hello Steph and thank you for your question. You will need to first level the floor before installing the TrafficMASTER Allure Red River Resilient Vinyl Plank Flooring. If you are installing over a concrete subfloor, fill large cracks or voids (over 1/8 inch x 1/8 inch) with a cementitious patching/leveling compound. Wood subfloors should be sturdy, flat and have little flexibility. Best wishes on your project.
Answered by: DesigningWoman
Date published: 2015-11-07
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Customer Reviews

Allure 6 in. x 36 in. Red River Luxury Vinyl Plank Flooring (24 sq. ft. / Case) is rated 4.1 out of 5 by 13.
Rated 5 out of 5 by from Great Stuff These planks are so easy to install, they look great and are super affordable. I installed Allure in a small bathroom first because it seemed too good to be true, especially for the price, but after several months of bath time splashing and toileting mishaps by two preschool boys I was sold. It is so easy to clean, dries quickly and is definitly water proof. We installed "Red River" in our kitchen over two months ago and I love it. It is a bit darker than I expected but I am pleased with the color. It hides dirt and it is easy to clean. I highly recommend.
Date published: 2011-10-31
Rated 1 out of 5 by from Unuseable I purchased this after agonizing for months over what flooring I wanted to use. I finally found one I really liked, and I was excited about installing it. When the product arrived, at least 10 of the planks had chunks broken off of the part that the other planks stick to. I say at least half, because as I tried to see how far down they were broken, they were crumbling as I tried to pick each one up. Since I spent so much time finding just what I wanted, I am going to give this one another try after I get credited back for the initial box. By the way, the outside box was in perfect condition. I believe the product was packaged already broken, and not broken by FedEx. I have to say though that dealing with the Home Depot Online was quite refreshing. I didn't have to sit online listening to a message telling me to hold. A representative answered the phone immediatelyk, and she made the return an easy process and also told me I would get a discount on my repurchase.
Date published: 2008-01-08
Rated 5 out of 5 by from Looks Great! We recently installed Allure Vinyl Plank flooring in a 19' x 11' room where we have our pool table. It was very easy to work with and lay down, even where we had to make cuts for some weird angles. It's the first floor we ever laid and had no significant problems. It looks very good in the room. I would recommend it to anyone.
Date published: 2011-03-19
Rated 2 out of 5 by from Disappointed. I have installed Allure vinyl plank flooring in three rooms of my house with the textured oak and pine. It is very easy to lay down, cuts well with tin snips, glue strips hold well without gapping. It can be marred, caution with furniture legs. Overall I was very pleased. However, I am very disappointed with the Red River. It is not as colorful as I'd expected from the pictures; there were odd "scuffed" patterns in some plank surfaces apparently from manufacturing; it spots very easily even with plain water and I can't get them out; I did apply the Allure sealer, but it didn't help much. I might try a textured Allure plank floor again in a low traffic area, but I won't buy any more smooth surface patterns.
Date published: 2013-03-18
Rated 5 out of 5 by from Great product This is a great alternative to tile in our entryway. Lays down quick and easy, all you really need is a square and a utility knife. I really recommend dry laying after you do your first row, that way you can cut the end-of-the-row pieces first (the ones not needing the up-facing adhesive), and use the left over as your starting stagger pieces (with the up-facing adhesive). Will be using it in the kitchen and garage entry as well.
Date published: 2011-07-20
Rated 5 out of 5 by from Turned out great We installed the Red River plank flooring in our new bathroom. I agree with others that the online picture makes it look like it has reds and greens, but it is really just all brown. That was okay with me. I chose it because I didn't want wood, or tile lines to match, so this was pretty much it. It looks fantastic. I think it looks like old brown leather. We were able to do this with just one box since there are no lines to match. My husband did it himself- after doing the kitchen in planks he prefers it to other flooring. He thinks this might scratch easier than the tile-looking type we have in the kitchen. We'll see if we have any trouble. Having it shipped to our home for a low shipping cost was great!
Date published: 2013-09-19
Rated 5 out of 5 by from Like it and will use it again. I ordered Red River online and the color was not exactly as I expected from the pictures, not as colorful. And it tends to show superficial scuffs maybe because of the flat finish. I put the Red River in the entry way so am glad for its high water resistance. The Allure is very easy to work with and the quality very good for the price.
Date published: 2012-03-27
Rated 4 out of 5 by from great product very easy to install, looks very nice, great product, same look as sheet vinyl but without the expertise required to install.
Date published: 2012-04-10
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