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Allure 6 in. x 36 in. Iron Wood Luxury Vinyl Plank Flooring (24 sq. ft. / case)
  • TrafficMASTER
  • Model 72217.0
  • Internet #202885477
  • Store SO SKU #579278

Allure 6 in. x 36 in. Iron Wood Luxury Vinyl Plank Flooring (24 sq. ft. / case)

$1.79 /sq. ft.
Covers 24.0 sq. ft.
$42.96 /case
Discontinued Model:

Model # 72217C

Internet #205705997

Store SO SKU #1001196933

TrafficMASTER Allure Contract 6 in. x 36 in. Iron Wood Luxury Vinyl Plank Flooring (24 sq. ft. / Case)

Discontinued TrafficMASTER

Allure Contract 6 in. x 36 in. Iron Wood Luxury Vinyl Plank Flooring (24 sq. ft. / Case)

  • Highly water-resistant and durable
  • Ceramic bead wear layer adds durability
  • Can be used in most rooms, including basements
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Frequently Bought Together

Product Overview

TrafficMASTER Allure Contract 6 in. x 36 in. Resilient Vinyl Plank Flooring combines patented GripStrip installation technology with a commercial-grade wear layer for greater durability in light commercial applications. Allure Contract is a great choice not only for high traffic residential spaces, but also for your office, studio or small business. The floating floor installs over most existing surfaces including concrete, wood and vinyl with no floor preparation or adhesives required.

  • Iron Wood color finish offers the natural look of real wood plank flooring
  • 3.8 mm thickness x 6 in. width x 36 in. length
  • 4 mil commercial-grade wear layer with a ceramic bead overlay
  • Water-resistant planks can be used almost anywhere in your home
  • Patented GripStrip design offers easy installation over most existing floors
  • For use indoors and in temperature controlled environments only
  • Easy to clean and maintain
  • Refer to the installation guide for detailed instructions
  • All online orders for this item ship via parcel ground and may arrive in multiple boxes

Info & Guides

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Coverage Area (sq. ft./case)
Product Length (in.)
Product Thickness (mm)
Product Width (in.)
Width (in) x Length (in)
6 x 36


Color Family
Iron Wood
Commercial / Residential
Commercial / Residential
Mark Resistant,Scratch Resistant,Skid Resistant,Stain Resistant
Flooring Product Type
Vinyl Plank
Indoor Only
Installation Type
Grip Strip
Installs Over Subfloor
Product Weight (lb.)
Vinyl Style
Vinyl Surface Type
Low Gloss

Warranty / Certifications

Manufacturer Warranty
Lifetime limited residential, 6-year light limited commercial

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Customer Questions & Answers

i currently have carpet and would like to replace with this material, can it be installed on concrete? thanks

this is for a bedroom installation any cons for this area I should consider?
Asked by: deb
Most definitely! One of the benefits of this flooring is it's not too picky about what it goes over, it's very forgiving, any relatively smooth surface will work. Though it's actually simple to do, there is definitely a technique to installing this flooring. There are some good videos on Youtube that helped me immensely. Once you get the hang of it instillation goes quickly.
Answered by: gogocatlounge
Date published: 2016-06-05

How many pieces of plank in this box?

Asked by: Fernie
There are 16 planks per box.
Answered by: CommunityAnswer
Date published: 2016-02-13

Is this flooring phthalate-free?

Considering using this flooring in our home. Is the material phthalate-free?
Asked by: JM
Yes, the flooring is phthalate-free.
Answered by: CommunityAnswer
Date published: 2016-02-13

can i get a sample of this?

Asked by: nikki7
There are samples with the display in the store. They're free.
Answered by: JimR
Date published: 2015-09-20
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Customer Reviews

Allure Contract 6 in. x 36 in. Iron Wood Luxury Vinyl Plank Flooring (24 sq. ft. / Case) is rated 5.0 out of 5 by 3.
Rated 5 out of 5 by from Iron Wood is the best We are updating a home that was built in the early 70's. It's our second home in the last couple of years and the previous home we used wood laminate throughout. This time around we decided to use Allure. We started with the Master Bedroom and then the laundry room. We have three dogs and two cats and urine will delaminate the wood laminate. All you need is a tape measure and a box cutter. I did an 11x10 room in under three hours to include cutting in around two doors and inside of closet. This is some hard stuff and resists scratching and other damage. It feels like real wood underfoot and doesn't have "that sound" you hear with laminate flooring. Actually I can't say enough about how I like this flooring. I would say I'm a step above a DIYer, because my dad was a homebuilder and you can guess where I cut my teeth as a teenager. I know what's good and what isn't. No more laminate.
Date published: 2015-09-18
Rated 5 out of 5 by from Good product, easy to install Like the title says, good product, easy to install. It goes down fast and looks great when it's done. There's definitely a technique to installing this flooring. I strongly suggest watching some youtube videos first, they helped me greatly. Once attached, this product doesn't want to come back apart, which is good for the final installation, but can be tricky when installing. There is a youtube video where the installer joins the seems at an angle while pressing the seam together. This was the technique that worked best for me. It's easy to work with. I scored it with a razor knife and it breaks cleanly along the score. I've heard that vinyl siding shears work well too, but I did it all with the score and break method. This flooring is not picky about what you lay it over, it's very forgiving. I put it directly over an old vinyl floor, and it turned out great. The other advantage to this product is that it's relatively thin. I didn't want to raise the height of my floor much, and this product is only about an eighth of an inch in thickness, but very strong. TrafficMaster makes a similar product that snaps together, which I have used in the past. This stick together product is far easier, in my opinion, to install. The picture makes the flooring look dark brown, but it is actually almost black.
Date published: 2015-04-29
Rated 5 out of 5 by from Great product I've used this product many times. It always looks great and easy install. Highly recommended.
Date published: 2016-06-24
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