Model # 97513

Internet #203926735

Store SO SKU #452394

TrafficMASTER Allure Plus 5 in. x 36 in. Brown Maple Luxury Vinyl Plank Flooring (22.5 sq. ft. / Case)

Discontinued TrafficMASTER

Allure Plus 5 in. x 36 in. Brown Maple Luxury Vinyl Plank Flooring (22.5 sq. ft. / Case)

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Frequently Bought Together

Product Overview

Use TrafficMASTER Allure Plus 5 in. x 36 in. Resilient Vinyl Plank Flooring to add the warm, comfortable style of real wood to your interior living space. Allure Plus is water-resistant vinyl flooring with a dimensional rounded edge to provide a rich, natural look. The highly durable flooring is great for use in basements, kitchens, bathrooms and high traffic areas. The floating floor installs over most existing surfaces including concrete, wood and vinyl with no floor preparation or adhesives required. It offers a patented GripStrip design for simple installation.

  • Brown Maple color finish offers the natural look of real wood plank flooring
  • 4 mm thickness x 5 in. width x 36 in. length
  • 4 mil commercial-grade wear layer with a ceramic bead overlay
  • Water-resistant planks can be used almost anywhere in your home
  • For use indoors and in temperature controlled environments only
  • Easy to clean and maintain
  • Refer to the installation guide for detailed instructions
  • Online orders for this item may ship in multiple parcel packages or on a pallet via truckline carrier depending on order quantity
  • 18 planks per case

Info & Guides

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Coverage Area (sq. ft./case)
Product Length (in.)
Product Thickness (mm)
Product Width (in.)
Width (in) x Length (in)
5 x 36


Color Family
Brown Maple
Commercial / Residential
Commercial / Residential
Mark Resistant,Scratch Resistant,Skid Resistant,Stain Resistant
Indoor Only
Installation Type
Grip Strip
Installs Over Subfloor
Product Weight (lb.)
Vinyl Style
Vinyl Surface Type

Warranty / Certifications

Manufacturer Warranty
Lifetime limited residential, 6-year light limited commercial

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Customer Questions & Answers

Is this product (vinyl plank) good for bathroom use?

Asked by: Miranda
We put this in the bathroom and so far we have not had any problems since it is in fact water proof. We installed it through the entire house including bedrooms and bathroom and it looks amazing having all one flooring. Just make sure that you caulk the edges that do not go under baseboard and caulk the baseboard too. we did this just to make sure the water would not sit under the flooring. We were also able to find waterproof baseboard too which was nice and a relief because our house previously had water problems.
Answered by: MaeMae
Date published: 2015-09-20

Near radiators

Looking into this product to install in living room and dining room in a 1887 house with radiator heat. Would this product be okay to install around the floor of the radiators?
Asked by: MKB
Thank you for your question. Yes, these products can be installed near radiators. You should leave a 1/8" gap between the radiator and the floor so the planks have room to expand and contract.
Answered by: HalsteadProduct
Date published: 2015-11-25

Can we use this with a heated flooring system?

Asked by: Mike
Hey Mike, As long as you install the heated floor system properly as well as this vinyl plank flooring too over it , then it will work. Joseph
Answered by: JosephHDATL
Date published: 2015-11-07

can this be installed on the cement

Asked by: latb45
Hi latb45, Yes, you may install this flooring over concrete. Below is the manufacturers statement regarding sub floor prep. "Subfloor Preparation: allure can be installed over most existing floors including wood, vinyl, linoleum, ceramic tiles and concrete. All subfloors must be sound, solid and have little flexibility. Tolerance is 1/4" over 10' and the floor should not slope down more than 1" in 6'." Mike,
Answered by: Jet1
Date published: 2015-11-07
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Customer Reviews

Allure Plus 5 in. x 36 in. Brown Maple Luxury Vinyl Plank Flooring (22.5 sq. ft. / Case) is rated 4.3 out of 5 by 8.
Rated 5 out of 5 by from Beautiful, deep colors make a beautiful floor. I bought about 600 square feet worth of Brown Maple, Allure Plus vinyl plank flooring (ordered in-store) and installed it in our master bedroom, living room, and dining room. This color is not (currently) available in stores (not even SAMPLES!), so is a special order only item. The stores have just display sheets of it up. HD, a suggestion... samples for all of your flooring is a good idea. I shouldn't have to pay $9 for a 4" x 4" sample ($3 for the sample, $6 for shipping!?). That said, the Brown Maple really has a lot of beautiful color to it, including reds, grays, browns, and even subtle blues. As a result, it matches just about anything, and the light overall color (not done well in the photo above) really brightens a room. I strongly urge you to look at the real thing in the stores (the flip sheets in the flooring section) rather than rely on the on-line photos. Honestly, the most difficult part of the job was prepping the floor, which in my case meant removal of carpet, padding, tack strips, and some minimal concrete smoothing. After that, getting started is the hard part. The instructions make it out to be a bit easier than it is. Other than in bedrooms, most walls have entry and exit points that mean that the edge deviates by an inch or two. Rather than put down thin strips of flooring in those spaces, I decided to measure what I'd need to cut on earlier strips to make those deviations whole planks. I was nervous as it meant cutting whole planks along their lengths (as my first cuts no less!), but it went well. Scoring the planks to cut/break is quite easy. You don't have to press down with your knife very hard at all (though some pressure is required). If you're breaking off just small amounts (like an inch or so) and particularly lengthwise, have a pair of long pliers handy. You can use them to grab the part you're breaking off near the score mark and bend closer to the score, which works better than your fingers. I've never installed a floor before, and I honestly don't believe a professional could have done a better job. It really looks flawless. My only complaint of any consequence is that I think they should make matching transition pieces (in my case a reducer to put between the tile and this new flooring). Instead, I'm going to try to mix stains and make my own... (not done yet) ...which I'm nervous about.
Date published: 2013-07-20
Rated 4 out of 5 by from Liked this Product We really loved this product for our bathroom floor, the installation was extremely easy, and the look is fantastic, you wouldn't know that it is Vinyl. I would reccommend ordering more than you need. We chose to stagger, like you would with a typical hardwood, and as a result needed much for than expected.
Date published: 2014-03-13
Rated 5 out of 5 by from Great floor Easy install, hard to cut, looks clean and neat, not easy to scratch, great color. Sticks to itself so well, it can break if pulled apart to reposition. Would use again. Put in our dogs room Very slick for them tho.
Date published: 2014-04-22
Rated 4 out of 5 by from Very nice flooring, looks great. This flooring is very nice, a step above the regular Allure. The score with utility knife and snap off to trim/cut this product does not work. I used a tin snip which seemed to work much better. Also tried using a jig saw to trim, but this produces tiny plastic dots that get stuck to the glue strips. Also, once placed and pressed into position, the flooring is very difficult to remove for re-alignment, you more often than not end up tearing some of the adhesive strip or backing off, and either have to repair or use a different strip to replace with. But overall, I am very satisfied with this purchase.
Date published: 2014-07-23
Rated 5 out of 5 by from BEAUTIFUL COLOR Bought this product for living room and bathrooms. It is perfect! Exactly the color shown; hints of brown, grey, and cream. Goes with many furniture color tones. We hired an installer. It was pretty was for him. Looks and feels high end, but not the high price of hardwood or laminate.
Date published: 2015-09-05
Rated 4 out of 5 by from Beautiful Flooring The flooring looks really nice and I love it. We are installing it ourselves and thought that it would be a bot easier because once you stick the pieces together, they are very hard to pull apart if you mess up. Looking back now we which we would have gotten the snap together but the price was much better for this flooring because we got it on sale. I love the fact that it is water proof because i have a dog and its not for clean up and not having to worry, is it going to mess up the flooring. We laid it flat on the concrete which make the flooring had like concrete but we were afraid to add a barrier and the flooring making noise or the barrier moving under the floor. We also laid the flooring at a 45 degree angle which I think makes it look much better. All together we are satisfied with the product for the price.
Date published: 2014-06-24
Rated 4 out of 5 by from Beautiful flooriing So far this flooring is beautiful and I've received tons of compliments on it. Not sure how it's going to do in the long run, since it's just been installed. My only complaint had to do with shipping. 4 boxes arrived with the ends of all the pieces broken off. I returned those and ordered more and one of those boxes arrived with broken ends. Otherwise, it installed quickly and easily and is perfect for my kitchen, laundry room and den areas.
Date published: 2014-07-02
Rated 3 out of 5 by from Scratches very easily!! Looks good, but scratches way to easy! The good thing is easy to install on your own......................................................................
Date published: 2014-05-27
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