Model # 66411

Internet #202352551

Store SKU #330382

Store SO SKU #962356

TrafficMASTER Allure Ultra 7.5 in. x 47.6 in. 2-Strip Clear Cherry Luxury Vinyl Plank Flooring (19.8 sq. ft. / case)


Allure Ultra 7.5 in. x 47.6 in. 2-Strip Clear Cherry Luxury Vinyl Plank Flooring (19.8 sq. ft. / case)

  • Textured planks offer the look and feel of real hardwood flooring
  • Waterproof flooring is easy to install and maintain
  • Get it installed - Call 855-632-8528
$2.99 /sq. ft.
Covers 19.8 sq. ft.
$59.20 /case

Choose Your Options

Clear Cherry
  • Clear Cherry
  • Markum Oak Medium
  • Red Cherry
  • Rustic Maple
  • Sawcut Arizona
  • Sawcut Colorado
  • Sawcut Dakota
  • Vintage Oak Cinnamon
  • Vintage Oak Natural
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Frequently Bought Together

Product Overview

TrafficMASTER Allure Ultra gives you the richness and deep texture of hardwood flooring with luxurious embossing for a beautiful look and feel. Dramatic 7.5 in. x 47.6 in. planks are quiet underfoot and offer state of the art click-lock installation technology. Allure Ultra's simple angle-slide-lock installation system allows for easy, no-glue installation, saving time, effort and money. The floating floor installs over most existing surfaces including concrete, wood and vinyl. With Allure Ultra, you can transform any room in your home quickly and easily.

  • 2-Strip Clear Cherry color finish offers the natural look of real wood plank flooring
  • 5 mm thickness x 7.5 in. width x 47.6 in. length
  • Appropriate grade for installation: Above grade, On grade or Below grade
  • Highly durable resilient flooring can be installed over wood, vinyl, concrete, or tile subfloors
  • Residential and Commercial use
  • Easy to clean and maintain - 100% waterproof construction prevents warping, mold, and mildew
  • Don't forget your coordinating trim and molding - available on
  • Online orders for this item may ship in multiple parcel packages or on a pallet via truckline carrier depending on order quantity
  • For use indoors and in temperature-controlled environments only
  • 20 mil commercial-grade wear layer with a ceramic bead overlay
  • 100% waterproof construction prevents warping, mold and mildew
  • Features an embossed texture to mimic the intricacies of authentic wood
  • Refer to the installation guide for detailed instructions
  • Backed by a lifetime limited residential warranty and 10-year limited commercial warranty
  • View The Home Depot's Vinyl Flooring Buying Guide

Info & Guides

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Coverage Area (sq. ft./case)
Product Length (in.)
Product Thickness (mm)
Product Width (in.)
Width (in) x Length (in)
7.5 x 47.6


Color Family
Clear Cherry
Commercial / Residential
Commercial / Residential
Mark Resistant,Scratch Resistant,Skid Resistant,Stain Resistant,Waterproof
Flooring Product Type
Vinyl Plank
Indoor Only
Installation Type
Installs Over Subfloor
Product Weight (lb.)
Vinyl Style
Vinyl Surface Type

Warranty / Certifications

Manufacturer Warranty
Lifetime limited residential, 10-year limited commercial

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Customer Questions & Answers

Should Allure Ultra be applied directly over cement floor which has some staining & glue residue or should some sort of vapor barrier be put down?

Cement floor has been scraped and leveled
Asked by: Anonymous
My advice is do not waste your money putting this down in the basement. I laid down Allure Ultra and what seemed like a perfect fit only ended up as boards peeling apart later. When I told Home Depot about it, they were quick to point out my floor must not be level. I did patch jobs to even out the floor, but if your basement floor is sloped to a central drain, don't even bother because you will be flushing your money down the toilet. I've concluded the $1700+ I spent on Allure Ultra has been the worst money I have ever spent. If people tell you otherwise, be very cautious... you are rolling the dice on whether or not it works, so unless you're OK with potentially losing the money you've spent, don't do it. You have been warned.
Answered by: Jorge
Date published: 2017-08-09

How is this stuff cut?

I scored twice and got nowhere. My husband scored several more times and finally broke through after he slammed it onto the wall corner. I can't imagine doing 312 square feet like this! The knife blades were new.
Asked by: wonderwoman
There is a cutter for this flooring that is about $50 that I used to do two bedrooms and closets that works great. Scoring wasn't easy and time consuming.
Answered by: Russ
Date published: 2017-08-04

what is the wear layer on this product? How scuff and tear resistant would it be in a retail installlation?

Asked by: creativedrapery
it scuffs up real easy. any furniture movement will scratch and scuff. and it is so slick our heavy couch slides when we sit down.
Answered by: BryanB
Date published: 2017-05-18

Installing under a toilet and cabinets

We were considering Pergo but decided on this product because it is 100% waterproof. Our research on floating floors is to "not" install them under islands and cabinets but yet under a stove and refrigerator is fine. I read that some people have installed this product under cabinets but what about toilets? I cannot find anything in the instructions as to what the manufacturer recommends. Thoughts?
Asked by: KenR
I removed the toilet, installed the flooring and reinstalled the toilet. It is not hard to do and you will have a much nicer, more professional looking job, and not have to be concerned about perfectly trimming the planks to meet the toilet base. Just be sure to buy a new wax ring and maybe longer toilet hold down bolts, which are not expensive at all.
Answered by: rodder98
Date published: 2017-03-02
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Customer Reviews

Allure Ultra 7.5 in. x 47.6 in. 2-Strip Clear Cherry Luxury Vinyl Plank Flooring (19.8 sq. ft. / case) is rated 4.2 out of 5 by 926.
Rated 4 out of 5 by from First of all, the photo on the box is wrong. The flooring is being installed backwards on the bo... First of all, the photo on the box is wrong. The flooring is being installed backwards on the box. When I saw this I thought, "No way would they print the photo on the box wrong, this must be how to install it." Well, I was wrong. They messed up on the photo on the front of the box. I'll attach it to this review. Check out the installation video then look at the box photo. I cut an entire box for my first run in a large room. Had to throw it all out. It does make me question their quality control when the instructions on the box is wrong. I mean, how does a company miss that?
Date published: 2017-03-12
Rated 1 out of 5 by from First, this picture is a terrible representation of the color. The color and finish is very attr... First, this picture is a terrible representation of the color. The color and finish is very attractive with deep and medium tones. If you go only on the look and potential level of wear, this would get a 5 star. I purchased 46 boxes to replace all of our open concept first floor. It says the easiest floor to install. It is pretty simple, not the easiest to install. I was able to lay down 19 boxes through the living, breakfast and kitchen areas. When starting your first row and going under door trim, it is simple. Ending a room under door trim is almost impossible. That being said, after I finished those rooms for the night everything look great. I had tight seams everywhere except under that door trim.... I took the next day off and came down the stairs on day 2 after installation and "Houston we have a problem". In various places the flooring is separating. Seams on both the long and short end are coming apart. There is no consistency to where it is coming apart. I looked into how to repair these and there is not a way without removing the entire floor up to that point. I have read other reviews and similar things have happened. I followed the directions, acclimated the product for 3+ days, had a flat, clean concrete sub floor. I couldn't have installed it any better. So, the product is defective. The product manual says you have to go through home depot for a claim. After waiting a week for HD to do it, they called and said that I need to contact the manufacturer directly. Going through HD was a big waste of time. I contacted the manufacturer directly and learned a very troubling bit of information. I talked to the warranty department and they asked me many questions about how I installed the flooring. I talked her through the process and she told me that she had been trained on a different installation process. Come to find out that this version of the Allure Ultra that I purchased from HD was an old version of the product and the new version is a "SimpleFit" version where the short end of the plank is installed last in a similar fashion to a "drop and lock" system. To help anyone avoid purchasing the old version, the box was mostly black with silver. The new version is apparently more of a yellow box. I asked her where I can find the new version and they only sell through HD and it is a special order. I searched HD website and there is only 1 version of this new product shown on the website. So to wrap this up, I am waiting on a claim to refund the money for what I have installed. I have to return the rest of the boxes to the store. I would avoid this version of the product. It doesn't stay locked together. I am willing to try the new version but would rather go to a "lay loose" installation. Unfortunately, HD doesn't carry anything like this in a lay loose installation and I really like the look of these vinyl planks.
Date published: 2017-03-23
Rated 4 out of 5 by from TrafficMaster's Allure Ultra is luxury vinyl flooring. It feelss slightly soft under your feet. ... TrafficMaster's Allure Ultra is luxury vinyl flooring. It feelss slightly soft under your feet. I was sold on it because it is waterproof. We put down a little over 400 sq. ft. in our rental unit. We installed it in a living room, kitchen, hall and bathroom. I only gave it four stars because it is labor intensive to install. The click together assembly takes two people and some time to get use to properly installing these planks. I liked the ease of scoring and snapping it off for cuts. We used a jigsaw for notches. Once installed I belive it looks just as good as higher priced laminate flooring.
Date published: 2017-03-15
Rated 3 out of 5 by from I give this recommendation with some serious hesitations. I purchased and installed this produc... I give this recommendation with some serious hesitations. I purchased and installed this product in July 2016 in my small 1 bedroom condo- so it has been down for almost a year now. It was installed in all spaces except for the kitchen and bathrooms which were already tiled. This was my first time installing flooring but I'm very handy and have done more complicated home improvement projects such as rebuilding a deck in the past. I had three major issues/complaints... (1) Cutting the planks didn't go quite like the videos. Using a utility knife was only feasible if the cut was straight and even then, popping it apart took a lot. I have scars from deep cuts all over my arms and eventually started applying the pressure over a bannister. Anything more complicated than that such as around corners and other intricacies, you're going to need something else. I used a jig saw and marked up the back side with a wax pencil with the pattern to cut. That makes a huge mess and is so slow. Good luck finding another way to do it. (2) The quality of your sub-floor is very important. Mine wasn't as level as I expected- the previous carpet and pad hid that. The loft area had some type of plywood subfloor that's not very solid. Again, previously hidden by old flooring. In these areas, the "interlock" isn't as tight because of the play in the floor. Despite everything I tried. You can use filler/putty for laminate/vinyl to hide this - took some time to find a good match but it looks good when done. But in these areas, when you walk on the flooring, it makes a weird squeaky/popcorn noise. (3) BIGGEST ISSUE - this floor marks and scratches easily despite what all of the marketing says. Heavy furniture even with felt pads seems to be indenting it already. I tried scratching it before installing it and couldn't do it. Yet somehow even being a fairly careful person, there are fine scratches showing up. The overall look is attractive. It's clearly not wood, but it's a good looking alternative when hardwood isn't practical. If I had it to do all over, I'd probably install something else. But now that it's in, it'll do. OH, and if you haven't already, get an installation kit: tapping block and tight space tapper.
Date published: 2017-04-05
Rated 4 out of 5 by from I bought this product rather than a wood laminate because Consumer Reports tested both and said t... I bought this product rather than a wood laminate because Consumer Reports tested both and said that for scratch resistance and water resistance this product is better. I have installed wood laminate flooring before and this vinyl is a little harder to install. The problem I had is that it is much thinner than wood laminate so the locking features are very small and tend to unlock during installation, especially when the vinyl flexes during the first few runs. The installation instructions say to shim it away from the wall for a quarter inch when installing, but you have to shim many places so the run of planks doesn't flex an unlock the planks. It does look good and the texture is good. It doesn't look like vinyl when installed.
Date published: 2017-03-21
Rated 1 out of 5 by from if you like scratches or a dulling from micro scratches buy this. we have other laminate in an ou... if you like scratches or a dulling from micro scratches buy this. we have other laminate in an out building over ten years old and it looks good this looks so bad its was embarrassing after six months. we now cover it everywhere we can with rugs as anything moved on this floor will scuff it up. our kids play table, rolling office chair, wood chairs. moving the fridge on its wheels to clean. all of these scratched it up. our wood dining room chairs have all but destroyed it. I thought it would last as well as the cheapest lam that we bought for our out building our dog sleep in and kids play in but we were wrong,
Date published: 2017-01-16
Rated 5 out of 5 by from We had this flooring installed in the kitchen and dining room area three months ago, and I couldn... We had this flooring installed in the kitchen and dining room area three months ago, and I couldn't be happier. It's easy care, warm, and quite to walk on. I've had wood floors in the past and although they are beautiful, they take some upkeep. With this vinyl floor, I don't have to worry about splashing a little water on the floor. A buckled wood floor is a sorry sight. Plus, this flooring does not creak and shift like some of the floating wood floors out there. The subtle variations in the flooring does a good job of hiding dirt.
Date published: 2017-03-27
Rated 5 out of 5 by from I have read alot of reviews about this flooring. This flooring was introduced to me by a Professi... I have read alot of reviews about this flooring. This flooring was introduced to me by a Professional Installer. Some of the reviews say that a pro even had a hard time. The Contractor that recommended this told me, "This is great flooring if you put the time into the install". I had a Pro Contractor doing our bathroom and he took one look at it and said "This stuff I have never worked with and it sure looks very difficult to install." He then said if I want it, I will have to install it myself. Now to my install, (keep in mind, I am not a handy man at all, I implemented everything I know about this floor from what the salesman at Home Depot told me and common sense.) I have done two rooms so far, and will be doing my Hall, Living Room and Dining Room/Kitchen with this . The key to this installs is you cannot be in a rush. you do not need a hammer of any kind, you need to spend time to tap it in with your palm, lightly. You should watch a few videos about installing this, it is super easy, I am not kidding. If you do not spend the time to make sure you get the seams tight they do spread apart, you can feel it when it is in. My first room has been in for over 1 year, not spreading at all. My wife and I took our time to tap it in with our palm (wear a glove). You have to lock the left side in by lifting it up a bit, then at an angle you put the long side in, then tap....seriously that is it. As I said I am not a handy man, but this is great if you take your time. So back to the Bathroom Contractor. He left and I had it done in 2 hours, even taking a coffee break. He came back after I had it done. He got down and looked, and said, "wow, you did a great job, I was wrong about this stuff it looks great." So don't go by the reviews that say they had a pro do it, I have never done a project like this before, I can paint, but that was about it. Very Very worth the money. On a side note; if you put a underlayment down, since this is vinyl it can feel a little more like vinyl with a squish/bounce. Very minimal, but my family can tell a difference between the two roooms I did, one with underlayment one without. I used the AntiMicrobial Airguard more expensive "foam balls" one from Home Depot, but I would probably use underlayment in a heavy traffic area like a hall or living/dining rooms. Take the time to try the few that are laying on the shelf at Home Depot, ask questions, take you time, It will be time well spent.
Date published: 2016-11-07
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