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TrafficMASTER Allure Ultra

Model # 66411

Internet # 202352551

Store SKU # 330382

7.5 in. x 47.6 in. 2-Strip Clear Cherry Resilient Vinyl Plank Flooring (19.8 sq. ft. / case)

This item has been discontinued.
The Home Depot no longer carries this specific product.
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$2.97 /sq. ft.
Covers 19.8 sq. ft.
$58.81 / case


Model # 66411

Internet # 202352551

Store SKU # 330382

Store SO SKU # 962356

TrafficMASTER Allure Ultra gives you the richness and deep texture of hardwood flooring with luxurious embossing for a beautiful look and feel. Dramatic 7.5 in. x 47.6 in. planks are quiet underfoot and offer state of the art click-lock installation technology. Allure Ultra’s simple angle-slide-lock installation system allows for easy, no-glue installation, saving time, effort and money. The floating floor installs over most existing surfaces including concrete, wood and vinyl. With Allure Ultra, you can transform any room in your home quickly and easily.

  • 2-Strip Clear Cherry color finish offers the natural look of real wood plank flooring
  • 5.0 mm thickness x 7.5 in. width x 47.6 in. length
  • 20 mil commercial-grade wear layer with a ceramic bead overlay
  • Highly durable resilient flooring can be used almost anywhere in your home or business
  • 100% waterproof construction prevents warping, mold and mildew
  • For use indoors and in temperature controlled environments only
  • Easy to clean and maintain
  • Refer to the installation guide for detailed instructions
  • All online orders for this item ship via parcel ground and may arrive in multiple boxes
  • 8 planks per case

Info & Guides

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Approximate Tile Size 
Assembled Depth (in.) 
47.6 in 
Assembled Height (in.) 
0.197 in 
Assembled Width (in.) 
7.5 in 
Coverage Area (sq. ft./case) 
Product Length (in.) 
Product Thickness (in.) 
Product Thickness (mm) 
Product Width (in.) 
Color Family 
2-Strip Clear Cherry 
Commercial / Residential 
Commercial / Residential 
Flooring Product Type 
Vinyl Plank 
Installable over Cork Underlayment 
Mark Resistant 
Product Weight (lb.) 
4.95 lb 
Scratch Resistant 
Skid Resistant 
Stain Resistant 
Vinyl Surface Type 
Warranty / Certifications
Manufacturer Warranty 
Lifetime limited residential, 10-year limited commercial 


Rated 4.2 out of 5 by 862 reviewers.
Rated 3.0 out of 5.0 by Looks beautiful but a pain to install We purchased 1600 sq ft of this flooring for our entire 1st floor of our house. We are going on 20 days of installing it on weekends and after work with the help of my brother in law who does tile and flooring for a living. Thank god for him, because otherwise we would not have been able to complete this job. Every box says "easiest floor ever" which it is most certainly not. I recommend having someone with skills help you install and to prepare for at least double the time you had expected for the install. Some things we found we absolutely needed to get the job done (on top of the suggested items) were jig saw, vinyl cutter, white soft rubber mallet, chalk line, angles, shims, and lots of patience, also buy at least 1 box extra for mistakes which are easy to make. Positives.. although we just finished the floors they seem very durable they have not scuffed or scratched from my dogs or us moving furniture around. The stair tread caps we purchased matched perfectly so did the transition strip we purchased. Once we finally got it all down without gaps it looks like it will hold up really well to moisture. Most of all it looks BEAUTIFUL! Really I have had tons of compliments on it, it looks and feels so real and now that the nightmare of installing it is over we couldn't be happier with the way it turned out. I haven't got my house all the way back together yet, but I do have a few progress pictures. January 20, 2015
Rated 4.0 out of 5.0 by Plank flooring (click lock) Bought 30 cases to cover 600sq ft with 10% waste as outlined in instructions. Allowed flooring to acclimate for 48 hours prior to install over concrete slab in living room and dining room. Out of the box the floor is solid, not flimsy and packaged well to reduce damage in shipment. The click lock mechanism is sort of a pain, but once you get into a rhythm, it goes down easily. Score with utility knife, bend and snap it...... Cutting is easy on the ends, a little more difficult lengthwise, but still the same method. Making cuts to go around floor features ie: 90 degree cuts are the same, score a few times with straight edge, I learned that using pliers to hold part to snap it off worked better for me. I did keep a small piece of waste material to use as a block to set the row of planks, as well as a rubber mallet to tap them in place...... You may want to slide the piece of scrap along the channel to clear out the grooves, I found leftover material in them which forced me to pull sections apart and start again. Great flooring, I've never done any type of floor, and it looks great, deep embossing, nice warm tone to the room now, highly recommended for the beginner. December 24, 2013
Rated 4.0 out of 5.0 by Great product. Love the new floor! What a great product. We remodeled our kitchen using this flooring system. We have a 120 year old farm type house that has settled over the years so finding a completely level floor or square corner is the exception. This product was perfect for our kitchen floor since it is flexible and lays well over some slight floor heaves. Although the instructions say you can chose to install this floor over existing flooring, we choose to rip up the two old floors (tile over linoleum) down to the sub flooring. After a light sanding of the remaining glue on the sub flooring, we installed this floor. I had a friend, who installs hard wood floors professionally, come over and give me a hand. The only complaint he had was that some of the pieces did not snap together easily. They took a little force but eventually snapped together. Overall though, the job went very nice and surprisingly quickly. May 28, 2013
Rated 5.0 out of 5.0 by Durable and Dog Friendly! First -- **INSTALLATION TIP**: My installer softened planks w standard torch for sweating plumbing and it then hand cuts very easily with razor. As a result super tight even on complicated trim and transitions to the point I've never put thresholds or even caulk! No sub flooring or underlayment directly on slab which I'd never do with anything else except tile. Entire first floor was done in about a day and a half (~1000 sq ft). Also surprising there is no curling even when narrow edge pieces with no trim to hold down (see images). I have big dogs and a active teen. 2 years in, this floor looks new and not a nick or scratch with Great Danes running on it and an active son w size 13 shoes! People swear it is laminate or wood. I have had separation in one area (by sliding door - door has known leak), but I suspect rain came in under the door to cause. Because it is so flexible to uninstall as well (no glue - this is tongue and grove and boards flex some), I am simply going to pull that small area and reinstal (and I kept some extra planks just incase). This also is an area that probably didn't get acclimated as the box recommends because it was done first (and we didn't seen that notice). It is a gem to be standing or walking on all day long, unlike tile which is hard on the body after a long day. Has just enough give without being spongy or springy. Only real issue is that because it has the grain of real wood imprinted, scrubbing to get the dirt out of grain is periodically needed. Close up photos are recent and thus 2 years post install, so you can see how it holds up beautiful! March 10, 2014
Rated 5.0 out of 5.0 by Floor looks great I have never laid a floor before but needed to do something after our daylight basement flooded due to a broken pipe in the upstairs bath and we tore out the carpet (55 yr old female). Under it we found asbestos tile. After a lot of research I bought this product. I laid 19 boxes this weekend and it looks great. Biggest thing is to get that first row square (I had a very crooked wall that took about 3 hours to lay). Once that was done it was pretty easy. It was a little scary to "snap" the boards and took a little strength. Found that scoring at least 3 times made this easier. For little cuts a pliers to bend the small pieces worked (kind of like a nippers). Door ways are a bear but with patience you can have a great looking floor ( mine is 21 x 16). It does scratch easily so invest in felt pads for your furniture! And I can say I did it myself! June 7, 2011
Rated 5.0 out of 5.0 by Looks great ! Has texture, so it does not look so "artificial". just beautiful I installed this in a bedroom myself ..and no.. I have never never done anything like this before and am 67 years young. READ READ READ the instructions. I had some problem with the initial installing.. but "got it" after a couple of rows. Would be easier with two people of course. It did take me two days, because I decided to not try to do too much in one day. We then did a hall and kitchen floor and will do our living room and dining room as well . It is so easy to care for, even with a very active young Boxer and grandkids and their friends in and out of the house. It is holding up really well, considering this is Florida with sand sand and more sand. January 12, 2013
Rated 5.0 out of 5.0 by Love the way it snaps together. The product took a minute to figure out the best way for me personally to install. After the first few pieces it went rather quickly. October 14, 2012
Rated 5.0 out of 5.0 by We LOVE our flooring! We installed this product in our home nearly a year and a half ago, replacing the 20 year old carpet (or so it looked) in all bedrooms and the main hallway. It is fabulous. Even a recent home appraiser thought it was real hardwood. We like it because it doesn't scratch with our small dog and cat living inside, cleans easily, has cut down on our allergies, is cool to the touch in the summer and warm on our feet in the winter, is easy to install, is easy to clean, and hides dirt. Our plan is to put this flooring into our bathrooms and kitchen and dining areas so that this will be the only flooring in our home. A great buy that we continue to recommend to friends who need flooring. May 13, 2011
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