Model # 72515

Internet #202819071

Store SO SKU #310991

TrafficMASTER Allure Ultra 7.5 in. x 47.6 in. Espresso Oak Luxury Vinyl Plank Flooring (19.8 sq. ft. / case)
0088969725158

TrafficMASTER

Allure Ultra 7.5 in. x 47.6 in. Espresso Oak Luxury Vinyl Plank Flooring (19.8 sq. ft. / case)

  • Textured planks offer the look and feel of real hardwood flooring
  • Waterproof flooring is easy to install and maintain
  • Get it installed - Call 888-603-7809
$2.99 /sq. ft.
Covers 19.8 sq. ft.
$59.20 /case

Choose Your Options

Espresso Oak
  • Black Walnut
  • Country Walnut
  • Espresso Oak
  • Kentucky Oak
  • Red Mahogany
Pack Size
Case

Frequently Bought Together

Product Overview

TrafficMASTER Allure Ultra gives you the richness and deep texture of hardwood flooring with luxurious embossing for a beautiful look and feel. Dramatic 7.5 in. x 47.6 in. planks are quiet underfoot and offer state of the art click-lock installation technology. Allure Ultra's NEW DropLock 100 installation system allows for easy, no-glue installation, saving time, effort and money. The floating floor installs over most existing surfaces including concrete, wood and vinyl. With Allure Ultra, you can transform any room in your home quickly and easily.

  • Espresso Oak color finish offers the natural look of real wood plank flooring
  • 5 mm thickness x 7.5 in. width x 47.6 in. length
  • 12 mil commercial-grade wear layer with a ceramic bead overlay
  • Highly durable resilient flooring can be used almost anywhere in your home or business
  • 100% waterproof construction prevents warping, mold and mildew
  • For use indoors and in temperature controlled environments only
  • Easy to clean and maintain
  • Refer to the installation guide for detailed instructions
  • All online orders for this item ship via parcel ground and may arrive in multiple boxes
  • 8 planks per case

Info & Guides

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Specifications

Dimensions

Details

Warranty / Certifications

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Customer Questions & Answers

How easy is this floor to clean? Are dark floors harder to keep clean? I love the look but have 3 kids and a dog, need durable and easy to clean.

Asked by: KW30
We installed the dark Espresso Oak and have 2 dogs. We. see. every. pawprint. In hindsight, I'd have gone with a lighter color (though I love the look of the dark wood). It is easy to clean though. Also - put those felt things on the bottom of ALL your furniture legs (even a pretty light chair). It is not scratch resistant, as we have learned the hard way.
Answered by: TJ
Date published: 2017-03-18

Can this be installed over ceramic tile?

I have a floor that i hate and it is ceramic tile. I am trying not to have to do a demo job on the tile, so i was wondering if i could but this floor right over the tile.
Asked by: Anonymous
I installed this product over an old tile floor and didn't skim coat it. It's been 5 years and you still can't tell there was tile with grout lines underneath.
Answered by: cmallen
Date published: 2016-03-31

Can this product be uninstalled and repostioned for a more staggered look?

Asked by: Anonymous
I wouldn't recommend doing that. Please check with the manufacturer, as it could make the flooring unstable. The little grooves on the sides also break fairly easily.
Answered by: POL
Date published: 2015-12-10

how long to get product is it avalable in stores

Asked by: Anonymous
2 to 3 weeks
Answered by: moat
Date published: 2016-11-01
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Customer Reviews

Allure Ultra 7.5 in. x 47.6 in. Espresso Oak Luxury Vinyl Plank Flooring (19.8 sq. ft. / case) is rated 4.1 out of 5 by 206.
Rated 2 out of 5 by from The plank style has changed,old style had bevels on all edges, new style is square edges , doesn'... The plank style has changed,old style had bevels on all edges, new style is square edges , doesn't look as nice , I have recommened this product to many clients because of the old look, will no longer install this product due to change.
Date published: 2016-12-27
Rated 1 out of 5 by from DO NOT BUY!!! We got it installed by qualified contractor and at first the floor was great. But o... DO NOT BUY!!! We got it installed by qualified contractor and at first the floor was great. But over the course of a few weeks the floor starts to separate. My contractor is returning but tells me that most of the floor will need to be pulled up and relayed. He also stated that the floor will probably do the same thing after relaying it. We did our entire first floor with this flooring. My contractor reports that this is a problem with the Traffic Master Allure flooring. From online postings, the manufacture is blaming everyone and everything but not taking any responsibility for the problem. So much for the life time residential guaranty.
Date published: 2017-05-04
Rated 2 out of 5 by from Not so easy to assemble as people made it out to be. Yes, it's easy to measure, score, and break.... Not so easy to assemble as people made it out to be. Yes, it's easy to measure, score, and break. It does click together, but it requires either a special tool (which you can purchase from HD) or a lot of attention to ensure that all the grooves are perfectly aligned. And even with the tool, getting it aligned and in the groove when you get up next to a wall is very difficult. My big complaint is that it scratches easily. Not nearly as tough as wood, and when it does scratch there doesn't seem to be anything you can do to repair it. I purchased the Allure vs. the much cheaper options because I thought it would be tougher, but that doesn't seem to be the case.
Date published: 2017-04-11
Rated 2 out of 5 by from The product's design has changed since our initial purchase. The locking system from today's pro... The product's design has changed since our initial purchase. The locking system from today's product is different from what was available 8 months ago. It is no longer compatible if you intend to use it to extend the flooring into another room or use it to repair damage to existing Allure Ultra floors. The new locking system is easier to use than the previous one. The old system was horrible. I have installed many different flooring materials and this was the most exhausting and frustrating. You can try your luck with the new stuff, but if it was manufactured prior to 2017 it might not go so well.
Date published: 2017-03-07
Rated 5 out of 5 by from Make it Right Awesome stuff... Easy quick. Took about 6-7 hours to do the whole job and I took off all the moldings & pulled out the fridge and Stove. A quick, cheap, DIY upgrade to make a Great impression
Date published: 2016-06-29
Rated 3 out of 5 by from I'm more or less happy with this product though I take issue with the feature of scratch resistan... I'm more or less happy with this product though I take issue with the feature of scratch resistance. We have already scratched it a few times with minor shifting of the position of a chair and couch. As my husband said, at least with hardwood, you can refinish. Because of how the planks all interlock, it would seem quite difficult to replace a single scratched plank. It was also much harder to install than the instructional video and implied. Easy enough to connect the long sides, but we had a number of planks that seemed impossible to connect on the short side, some are even a little bent, now that they're installed. They are under an area rug, so it isn't visible, but we found it much, much more trickier to install than we had expected.
Date published: 2017-03-18
Rated 2 out of 5 by from We used this product about 4 years ago on a bathroom project and LOVED it. It had smooth seams an... We used this product about 4 years ago on a bathroom project and LOVED it. It had smooth seams and installed very easily. I had a few planks left over, so I ordered the exact same product for a new bathroom project. Unfortunately, the joints had been changed slightly, so I couldn't use the old pieces with the new - which caused me to buy more of this product than originally planned. WHich ended up costing more money than budgeted. Anyway, the new product did not fit together quite as well as the original. The end seams are the worst. Most of the seams just don't quite fit together right so the floor is rough. I still like the quality, look and feel of the plank, but the changes to the engineering of the seams make this product much less desirable.
Date published: 2017-01-16
Rated 4 out of 5 by from For the most part, these planks were very easy to install. I used a utility knife to cut the pla... For the most part, these planks were very easy to install. I used a utility knife to cut the planks to size and that worked very well. I had trouble with the end to end joint not being tight and therefore not as smooth as I had hoped. They did not click together as well as the long joints. I was also very disappointed when I discovered that the planks I ordered for a new project did not match up with the exact same product that I had left over from a project two years ago. Traffic Master has changed the design of the joint just slightly, so I could not use the old planks with the new ones even though the SKUs and article numbers were the same. We have had this product (old style) in our bathroom for over two years and are very happy with it. It is easy to clean, the joints stayed together very well and it is very comfortable on bare feet. I love the red mahogany color. It matches perfectly with the original stained fir trim in our 1920s bungalow.
Date published: 2017-01-04
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