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TrafficMASTER Allure Ultra

Model # 72515.0

Internet # 202819071

7.5 in. x 47.6 in. Espresso Oak Resilient Vinyl Plank Flooring (19.8 sq. ft. / case)

This item has been discontinued.
The Home Depot no longer carries this specific product.
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$3.44 /sq. ft.
Covers 19.8 sq. ft.
$68.11 /case


Model # 72515.0

Internet # 202819071

Store SO SKU # 310991

TrafficMASTER Allure Ultra gives you the richness and deep texture of hardwood flooring with luxurious embossing for a beautiful look and feel. Dramatic 7.5 in. x 47.6 in. planks are quiet underfoot and offer state of the art click-lock installation technology. Allure Ultra’s simple angle-slide-lock installation system allows for easy, no-glue installation, saving time, effort and money. The floating floor installs over most existing surfaces including concrete, wood and vinyl. With Allure Ultra, you can transform any room in your home quickly and easily.

  • Espresso Oak color finish offers the natural look of real wood plank flooring
  • 5.0 mm thickness x 7.5 in. width x 47.6 in. length
  • 20 mil commercial-grade wear layer with a ceramic bead overlay
  • Highly durable resilient flooring can be used almost anywhere in your home or business
  • 100% waterproof construction prevents warping, mold and mildew
  • For use indoors and in temperature controlled environments only
  • Easy to clean and maintain
  • Refer to the installation guide for detailed instructions
  • All online orders for this item ship via parcel ground and may arrive in multiple boxes
  • 8 planks per case

Info & Guides

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Approximate Tile Size 
Coverage Area (sq. ft./case) 
Product Length (in.) 
Product Thickness (in.) 
Product Thickness (mm) 
Product Width (in.) 
Color Family 
Espresso Oak 
Commercial / Residential 
Commercial / Residential 
Flooring Product Type 
Vinyl Plank 
Installable over Cork Underlayment 
Mark Resistant 
Product Weight (lb.) 
4.95 lb 
Scratch Resistant 
Skid Resistant 
Stain Resistant 
Vinyl Surface Type 
Warranty / Certifications
Manufacturer Warranty 
Lifetime limited residential, 10-year limited commercial 


Rated 4.2 out of 5 by 880 reviewers.
Rated 5.0 out of 5.0 by About 2 years in... After roughly 2 years, I can say I really love this product. Installed by myself about 300sq ft in a basement directly over concrete. It's quite durable and feels great under foot. One issue I had was with cat litter - if not swept daily, the litter would put fine scratches in the floor if you did something like slide a box with litter underneath. Switched litter and problem solved. Also, over time those fine scratches seem to disappear! Another note, replacing carpet with this floor reduced humidity levels in my basement noticeably. Air is much lighter and feels cleaner. Floor also accommodates some of the slightly unleveled areas of concrete. Would recommend self leveling concrete if you can do it. Looks great still, would highly recommend! December 12, 2013
Rated 5.0 out of 5.0 by beautiful i just had Home Depot come in and do both my bathroms....since its water proof...this stuff is amazing im gonna get my whole downstairs done with this what other people say...its not as dark as the sample on the website shows but has a nice rich color...looks like real wood and feels like real wood..great product October 27, 2011
Rated 5.0 out of 5.0 by Nicer and more durable than our $8/ft real wood I bought this sight unseen from HD online. The pick-up in store was easy and professional and saved us on the shipping as these boxes are heavy. We saw sample product in the store(of similar product) and didn't realize this was a click product(no big deal) not the tape version sold in the store. Yes, it was more expensive than the offerings in the store but well worth it. The dark brown color has no major undertones and has a warm dark brown/black so could go well with about any paint color/combo. I installed it by myself in 3 hours. We used it in our kitchen and needed to install a transition molding piece for the ceramic tile surronding. I found a near perfect match at my local HD in a real wood prefinished MDR piece. I heard mixed reviews on the laminate moldings and wanted a longer piece than 72". It worked out perfect! All in all buy this if your on a budget or want the Ferrari for the economy car price. Many people have commented that it was nicer than our real wood floors in our bedrooms. This seems like it will last a long time and does not scratch easy. September 4, 2013
Rated 5.0 out of 5.0 by Espresso Oak is Stunning My husband installed this in our foyer, hallway, 1/2 bath, kitchen, living room and dining room. It was quick and easy to install with the right tools. It's beautiful (espresso oak) & durable, we love it because it's waterproof we have a dog and two grandsons, the only problem is - it shows every crumb and dog hair but the color is stunning. April 23, 2015
Rated 5.0 out of 5.0 by High Quality Floor We recently renovated our kitchen, dining room, foyer and 1/2 bathroom. After looking at nearly every type of flooring we decided on using the TrafficMASTER Allure Ultra thruout and we are glad we did. I am a DIY type guy and installed the floor myself ( 23 boxes) and it was very easy to work with. The planks snap together tightly and are fairly easy to cut ( just score and snap off). The floor looks great and have been told several times by others who visit how nice it really looks. We used the expresso oak and it has a deep chocolate color and a grain look. It has a better feel on your feet then tile or vinyl too. I would not hesitate to recommend this product to anyone, in fact I already did and they are putting it thruout their basement. This is a high quality product. You won't regret this flooring. February 25, 2015
Rated 4.0 out of 5.0 by Really love this floor - one drawback though.. We really love the overall look, and it was super easy to install. The waterproof aspect is legit - We had a flood the day after installation, and the floor was fine! We pulled most of it up, let it dry out overnight, and reinstalled in less than an hour. The only con (and this could be a big one for many people) is that it scratches very easily. Due to the dark color, it shows. July 21, 2015
Rated 5.0 out of 5.0 by Great We got this floor for our dining and kitchen area. Also by our front door. My husband installed it himself and after the first row it went down easy. The only problem he ran into was cutting around the doors. Make sure your razor knife is sharp and you have metal sheers for cutting around things. We have dogs and kids and put house is always busy, we have the floor down for about 3 weeks and not one problem with scratches or wear. I would recommend this to everyone. November 5, 2013
Rated 5.0 out of 5.0 by Looks great, easy to work with. This product is very easy to install and looks great. March 27, 2013
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Curbside Truck Shipping (By Appointment) includes delivery to receiving area/dock for businesses or curbside for residential orders. The carrier will contact you to make a delivery appointment with a 4 hour window once the items have arrived at the local hub in your area. Delivery appointments are required. Small orders may ship via Standard Shipping with no delivery appointment.

If product is eligible for shipping to AK, HI and US Territories additional transit time and remote surcharges may apply.