Message to Our Customers

TrafficMASTER Allure Ultra

Model # 72516.0

Internet # 202819072

7.5 in. x 47.6 in. Kentucky Oak Resilient Vinyl Plank Flooring (19.8 sq. ft. / case)

This item has been discontinued.
The Home Depot no longer carries this specific product.
Please select another option below.

$3.44 /sq. ft.
Covers 19.8 sq. ft.
$68.11 /case


Model # 72516.0

Internet # 202819072

Store SO SKU # 311128

TrafficMASTER Allure Ultra gives you the richness and deep texture of hardwood flooring with luxurious embossing for a beautiful look and feel. Dramatic 7.5 in. x 47.6 in. planks are quiet underfoot and offer state-of-the-art click-lock installation technology. Allure Ultra’s simple angle-slide-lock installation system allows for easy, no-glue installation, saving time, effort and money. The floating floor installs over most existing surfaces including concrete, wood and vinyl. With Allure Ultra, you can transform any room in your home quickly and easily.

  • Kentucky Oak color finish offers the natural look of real wood plank flooring
  • 5.0 mm height x 7.5 in. width x 47.6 in. length
  • 20 mil commercial-grade wear layer with a ceramic bead overlay
  • Highly durable resilient flooring can be used almost anywhere in your home or business
  • 100% waterproof construction prevents warping, mold and mildew
  • For use indoors and in temperature controlled environments only
  • Easy to clean and maintain
  • Refer to the Installation Guide for detailed instructions
  • All online orders for this item ship via parcel ground and may arrive in multiple boxes
  • 8 planks per case

Info & Guides

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Approximate Tile Size 
Coverage Area (sq. ft./case) 
Product Length (in.) 
Product Thickness (in.) 
Product Thickness (mm) 
Product Width (in.) 
Color Family 
Kentucky Oak 
Commercial / Residential 
Commercial / Residential 
Flooring Product Type 
Vinyl Plank 
Mark Resistant 
Product Weight (lb.) 
4.95 lb 
Scratch Resistant 
Skid Resistant 
Stain Resistant 
Vinyl Surface Type 
Warranty / Certifications
Manufacturer Warranty 
Lifetime limited residential, 10-year limited commercial 


Rated 4.2 out of 5 by 861 reviewers.
Rated 5.0 out of 5.0 by LOVE THIS FLOOR!! I have three big dogs and was looking for a floor that was durable and looked great. I GOT IT!! I was going to install wood look tile in my great room when I came across this at HD. I loved the real wood look and all the choices. The fact that its 100% waterproof.... WHAT... NICE!! It was so easy to install and is not cold on your feet like tile . My dogs have been horse playing on it for two weeks now and not one scratch!! I never thought vinyl could be so nice. LOVE! LOVE! LOVE! April 2, 2013
Rated 2.0 out of 5.0 by Great looking, but disappointed in wearability... The floor is easy enough to install and looked amazing. However, almost immediately we noticed that it scratches very easily. First was the stove, and the dishwasher. Then our fridge left two HUGE scratches and now our 8 year old granddaughter moves her chair at the kitchen table and the floor scratches. As my husband said "you look at this floor and it scratches". This has been very disappointing to us, to pay this kind of money for what they call a "commercial grade" floor and an eight year old can't even move her chair. We bought enough to do our dining room and living room but we are considering calling the whole thing lost and starting all over with a product that actually delivers! April 4, 2014
Rated 5.0 out of 5.0 by Easy to install Looks like wood Great to clean Beats wood laminate hands down. My ice maker water supply burst in April. My wood laminate didn't stand a chance. I had to tear out and replace it all but 2 bedrooms. The company who removed the water and the flooring told me about this LVP flooring that if it got wet you could pull it up, dry it off and put it back down. It doesn't require an underlayment and installs right on top of your concrete or wood floor. It logos and feels better than laminate and is much quieter when the dogs run through the house. It installs so easy that anybody can do it, even you women out there who want to try it. I say go for it. My only suggestion is to keep the blade in your razor knife sharp throughout the process. It makes all the difference in the world. July 30, 2013
Rated 4.0 out of 5.0 by amazing product This product is incredible. We ordered one box of the Kentucky Oak and one of the Country Walnut to sample, and although another product was chosen, we were quite impressed with the look and quality of both of these. The Country Walnut, especially, looks like real wood. The Kentucky Oak has some sheen to it that takes away from the "real" look. But we were still leaning heavily in the direction of Allure simply because it is more water-resistant than typical laminates, and had a hard time deciding on what to use for this particular project. If Allure continues along the path of the "real" look, we'll look at it again for other projects. December 4, 2012
Rated 5.0 out of 5.0 by Beautiful I just had the floor installed today and I am very happy with the way it looks. The feel of the planks underfoot is lovely and foot falls are quiet. The only negative is that our installer scratched it moving the oven in and out but a little stain took care of that. July 31, 2012
Rated 5.0 out of 5.0 by Very Nice Looking Final Product We LOVE the final look of our kitchen, but installation was not nearly as easy as the sales associate at HD indicated it would be. For one thing, the floor comes without detailed installation instructions. Go to the internet to get precise instructions. Also, the flooring is VERY sturdy, which means you can't actually cut it with a utility knife. We used a power table saw and even though our kitchen is small (less than 60 sq. feet) we managed to dull one blade so badly we had to change it. The directions say to start on the left side. I think if you are left handed you might want to start on the right side. Because you don't glue it down you can easily correct mistakes (e.g., if you lay a board and it's not quite straight). When cutting, we found it helpful to mark cut lines (or "keep this side" notes) on the floor using regular blackboard chalk. The short pieces you're left with make excellent plant coasters. Instead of using 1/8 inch spaces at the wall edges, 1/8 to 1/4 inch scrap wood is much easier to control. Use knee pads or a gardening pad for crawling on the floor and have one person lay boards while the other cuts, but both confirm measurements. This was a GREAT alternative to sheet vinyl, since we couldn't install tile because of the existing cabinets. To bridge the slight gap between the kitchen floor and the (real) oak dining room floor, we used an oak door sill, which we stained to match the kitchen. (There are at least 3 different types of sills, so buy all 3, see which works best and return the others.) December 4, 2011
Rated 5.0 out of 5.0 by Superior Product A little tough to install. Each plank has to be carefully inspected after placement to make sure seams are perfectly flush. Anything less than perfect will cause problems. The final result is a beautiful durable floor. Great for any floor that might have water spills. February 10, 2015
Rated 5.0 out of 5.0 by Easy installation For the price point this flooring was very is to install and seems very durable. Looks very nice also October 7, 2014
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Curbside Truck Shipping (By Appointment) includes delivery to receiving area/dock for businesses or curbside for residential orders. The carrier will contact you to make a delivery appointment with a 4 hour window once the items have arrived at the local hub in your area. Delivery appointments are required. Small orders may ship via Standard Shipping with no delivery appointment.

If product is eligible for shipping to AK, HI and US Territories additional transit time and remote surcharges may apply.