Model # 725110.0

Internet #202819077

Store SO SKU #344963

TrafficMASTER Allure Ultra 7.5 in. x 47.6 in. Markum Oak Light Luxury Vinyl Plank Flooring (19.8 sq. ft. / Case)

Discontinued TrafficMASTER

Allure Ultra 7.5 in. x 47.6 in. Markum Oak Light Luxury Vinyl Plank Flooring (19.8 sq. ft. / Case)

Frequently Bought Together

Product Overview

TrafficMASTER Allure Ultra gives you the richness and deep texture of hardwood flooring with luxurious embossing for a beautiful look and feel. Dramatic 7.5 in. x 47.6 in. planks are quiet underfoot and offer state of the art click-lock installation technology. Allure Ultra’s simple angle-slide-lock installation system allows for easy, no-glue installation, saving time, effort and money. The floating floor installs over most existing surfaces including concrete, wood and vinyl. With Allure Ultra, you can transform any room in your home quickly and easily.

  • Markum Oak Light color finish offers the natural look of real wood plank flooring
  • 5 mm thickness x 7.5 in. width x 47.6 in. length
  • 20 mil commercial-grade wear layer with a ceramic bead overlay
  • Highly durable resilient flooring can be used almost anywhere in your home or business
  • 100% waterproof construction prevents warping, mold and mildew
  • For use indoors and in temperature controlled environments only
  • Easy to clean and maintain
  • Refer to the installation guide for detailed instructions
  • All online orders for this item ship via parcel ground and may arrive in multiple boxes
  • 8 planks per case

Info & Guides

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Warranty / Certifications

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Customer Questions & Answers

Whar about transitions for these floors? are they available?

Asked by: Anonymous
a company called Zamma has matching transitions. you can do a search on and you will find them
Answered by: HalsteadProduct
Date published: 2015-09-17

Is it normal for this floor to have a glitter-like sparkle in some lights?

I just received the floor and at first, I loved it, but now noticing the floor looked very sparkly at certain angles, as if someone dropped glitter on it. Is this normal? Do all Traffic Master floors have this?
Asked by: Matt
That is very unusual and certainly the first time I have ever heard that. Try washing it with mild soap and warm water. If you are still dissatisfied you can call our Customer Service number at 866-843-8453
Answered by: HalsteadProduct
Date published: 2015-09-20

Can I use this product in the basement on concrete floor?

Asked by: Sammy
Yes, you can use the Allure ULTRA product directly over the concrete. If you feel that you have high levels of moisture install a 6 mill poly prior to installing the flooring.
Answered by: HalsteadProduct
Date published: 2015-09-17

How would Allure Ultra withstand being in a cottage in SE Wisconsin where there is no heat for the winter months?

Asked by: Anonymous
dapadaro, Allure flooring is not suggested for rooms that are not climate controlled. Exposure to temperatures under 15°F can cause the adhesive to fail and the flooring to come apart. Knowing how the weather is out here in the Midwest for the winter, it gets REAL chilly out, so I would suggest against it. - Jay
Answered by: Anonymous
Date published: 2015-11-07
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Customer Reviews

Allure Ultra 7.5 in. x 47.6 in. Markum Oak Light Luxury Vinyl Plank Flooring (19.8 sq. ft. / Case) is rated 5.0 out of 5 by 3.
Rated 5 out of 5 by from This product looks and feels great in my kitchen. I couldn't be more thrilled with the appearance of the flooring. I hope it is as resilient as it is good looking. I am not sure if I could have gotten through the installation without the use of a miter saw and table saw but with those two items I got a professional installation, if I do say so myself. My kitchen has an L-shaped counter and recessed areas plus the re-arranging of a stove and refrigerator and it took me a weekend to install. Except for the wear, since I just installed it and don't know yet, I am thrilled with this product.
Date published: 2012-08-28
Rated 5 out of 5 by from Nice flooring option. Purchased this for a bedroom. Very happy with the result. Installation took only about 3 to 4 hours with nothing more than a tape measure, a T-square, and a utility knife.
Date published: 2014-03-03
Rated 5 out of 5 by from Really easy to install Really is easy to install - just take your time & be sure it is snapped together. Looks Great
Date published: 2013-08-06
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