Model # 72513.0

Internet #202819068

Store SO SKU #310358

TrafficMASTER Allure Ultra 7.5 in. x 47.6 in. Markum Oak Medium Luxury Vinyl Plank Flooring (19.8 sq. ft. / case)


Allure Ultra 7.5 in. x 47.6 in. Markum Oak Medium Luxury Vinyl Plank Flooring (19.8 sq. ft. / case)

  • Textured planks offer the look and feel of real hardwood flooring
  • Waterproof flooring is easy to install and maintain
  • Get it installed - Call 855-632-8528
$2.99 /sq. ft.
Covers 19.8 sq. ft.
$59.20 /case

Choose Your Options

Markum Oak Medium
  • Clear Cherry
  • Markum Oak Medium
  • Red Cherry
  • Rustic Maple
  • Sawcut Arizona
  • Sawcut Colorado
  • Sawcut Dakota
  • Vintage Oak Cinnamon
  • Vintage Oak Natural
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Frequently Bought Together

Product Overview

TrafficMASTER Allure Ultra gives you the richness and deep texture of hardwood flooring with luxurious embossing for a beautiful look and feel. Dramatic 7.5 in. x 47.6 in. planks are quiet underfoot and offer state of the art click-lock installation technology. Allure Ultra’s NEW DropLock 100 installation system allows for easy, no-glue installation, saving time, effort and money. The floating floor installs over most existing surfaces including concrete, wood and vinyl. With Allure Ultra, you can transform any room in your home quickly and easily.

  • Markum Oak Medium color finish offers the natural look of real wood plank flooring
  • 5 mm thickness x 7.5 in. width x 47.6 in. length
  • Appropriate grade for installation: Above grade, On grade or Below grade
  • Highly durable resilient flooring can be installed over wood, vinyl, concrete, or tile subfloors
  • Residential and Commercial use
  • Easy to clean and maintain
  • Don't forget your coordinating trim and molding - available on
  • Online orders for this item may ship in multiple parcel packages or on a pallet via truckline carrier depending on order quantity
  • For use indoors and in temperature-controlled environments only
  • 8 planks per case

Info & Guides

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Coverage Area (sq. ft./case)
Product Length (in.)
Product Thickness (mm)
Product Width (in.)
Width (in) x Length (in)
7.5 x 47.6


Color Family
Markum Oak Medium
Commercial / Residential
Commercial / Residential
Mark Resistant,Scratch Resistant,Skid Resistant,Stain Resistant,Waterproof
Flooring Product Type
Vinyl Plank
Indoor Only
Installation Type
Installs Over Subfloor
Product Weight (lb.)
Vinyl Style
Vinyl Surface Type

Warranty / Certifications

Manufacturer Warranty
Lifetime limited residential, 10-year limited commercial

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Customer Questions & Answers

Should Allure Ultra be applied directly over cement floor which has some staining & glue residue or should some sort of vapor barrier be put down?

Cement floor has been scraped and leveled
Asked by: Anonymous
My advice is do not waste your money putting this down in the basement. I laid down Allure Ultra and what seemed like a perfect fit only ended up as boards peeling apart later. When I told Home Depot about it, they were quick to point out my floor must not be level. I did patch jobs to even out the floor, but if your basement floor is sloped to a central drain, don't even bother because you will be flushing your money down the toilet. I've concluded the $1700+ I spent on Allure Ultra has been the worst money I have ever spent. If people tell you otherwise, be very cautious... you are rolling the dice on whether or not it works, so unless you're OK with potentially losing the money you've spent, don't do it. You have been warned.
Answered by: Jorge
Date published: 2017-07-13

what is the wear layer on this product? How scuff and tear resistant would it be in a retail installlation?

Asked by: creativedrapery
it scuffs up real easy. any furniture movement will scratch and scuff. and it is so slick our heavy couch slides when we sit down.
Answered by: BryanB
Date published: 2017-05-18

Installing under a toilet and cabinets

We were considering Pergo but decided on this product because it is 100% waterproof. Our research on floating floors is to "not" install them under islands and cabinets but yet under a stove and refrigerator is fine. I read that some people have installed this product under cabinets but what about toilets? I cannot find anything in the instructions as to what the manufacturer recommends. Thoughts?
Asked by: KenR
I removed the toilet, installed the flooring and reinstalled the toilet. It is not hard to do and you will have a much nicer, more professional looking job, and not have to be concerned about perfectly trimming the planks to meet the toilet base. Just be sure to buy a new wax ring and maybe longer toilet hold down bolts, which are not expensive at all.
Answered by: rodder98
Date published: 2017-03-02

How is this stuff cut?

I scored twice and got nowhere. My husband scored several more times and finally broke through after he slammed it onto the wall corner. I can't imagine doing 312 square feet like this! The knife blades were new.
Asked by: wonderwoman
I'm a 23 year old total newbie at floor installation. I did my entire house with this. You gotta be smarter than the floor. I used heavy duty scissors (almost like hedge clippers to cut length. If I had to cut the width, well let me tell you that any method would be torture. So I used a tablesaw. As long as you're skilled at holding it down it will be Easy peasy. But if you have a tiny pebble under a chair and slide backward, your floor will take a beating. It's not scratch proof at ALL. Although my dogs nails don't ever scratch it. Be really cautious about keeping your floors clean and I guess you'll be fine.
Answered by: CarpentersDaughter
Date published: 2017-03-14
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Customer Reviews

Allure Ultra 7.5 in. x 47.6 in. Markum Oak Medium Luxury Vinyl Plank Flooring (19.8 sq. ft. / case) is rated 4.2 out of 5 by 909.
Rated 5 out of 5 by from I replaced 300 sq.ft. of older rigid laminate flooring in my kitchen with this product. If ther... I replaced 300 sq.ft. of older rigid laminate flooring in my kitchen with this product. If there are no obstructions, it lays pretty quickly and it's easy to score and cut across the width. It took about 5 evenings to finish the project. A couple of tips: 1. Be prepared to fiddle with the first 2 rows to get tight joints. 2. We ended up having to use a 3-4" wide putty knife and a hammer to tap things in place and that often threw other boards out of place. 3. Complex cuts are easier with a jigsaw or coping saw. Fine metal cutting blades work better. You can make perpendicular cuts with a hacksaw and then score between those cuts but you'll need pliers to snap the piece out. 4. Ripping it lengthwise is best done with a tablesaw or contractor's saw. 5. It is difficult to lay the last row when there are obstructions like baseboard heaters or you're trying to fit it under molding. 6. Remove door molding as necessary to simplify the cuts needed. 7. Make sure the room temperature is well above 65F (18C). 70F (21C) seemed to be high enough to make the boards flexible enough to install. 8. If you can remove all the appliances and furniture from the room, it will go much more quickly. 9. Doors may or may not have to be removed. So far we like the flooring. Time will tell how well it wears, especially near the kitchen door.
Date published: 2017-01-18
Rated 5 out of 5 by from I got the floor to install in two bathrooms and a spare bedroom. The floor was easy to install a... I got the floor to install in two bathrooms and a spare bedroom. The floor was easy to install and was easy to cut to fit around the toilet and vents. I like the texture because it gives the floor depth and makes it look like a real wood floor, not to mention it is not as slippery. This floor is not the most expensive, but also is not cheap and does not look cheap. I plan to do more floor work once I can afford to purchase more.
Date published: 2017-01-18
Rated 3 out of 5 by from I would not say it lives up to it's own billing as the easiest floor you will ever install. I ha... I would not say it lives up to it's own billing as the easiest floor you will ever install. I have installed 3/4 inch hickory in the past, a notoriously hard wood making installation more difficult and found that easier to get the seems to bond between the planks than this (even though I followed the directions completely). Perhaps a professional would have better luck. I do find the floor very high quality and really like the dimensional aspect of it vs a perfectly flat board once I got it installed. The feel underfoot is also much nicer than ceramic. The product is ideally suited to be below grade and that is where I am using it.
Date published: 2017-01-18
Rated 4 out of 5 by from First of all, the photo on the box is wrong. The flooring is being installed backwards on the bo... First of all, the photo on the box is wrong. The flooring is being installed backwards on the box. When I saw this I thought, "No way would they print the photo on the box wrong, this must be how to install it." Well, I was wrong. They messed up on the photo on the front of the box. I'll attach it to this review. Check out the installation video then look at the box photo. I cut an entire box for my first run in a large room. Had to throw it all out. It does make me question their quality control when the instructions on the box is wrong. I mean, how does a company miss that?
Date published: 2017-03-12
Rated 5 out of 5 by from The product is fairly easy to work with, being able to score the surface then split a plank in tw... The product is fairly easy to work with, being able to score the surface then split a plank in two. Note that if you have a more intricate cut to make it can be difficult to score it accordingly, but once you get that far it's still fairly easy to split, even along uneven lines. The Ultra is about twice as thick, so it takes a good bit more force to snap them apart. If you don't have strong hands/fingers you may want to arrange something to stick the pieces in to give you more leverage. Just be careful not to scratch them. Note that the interlocking parts are relatively easy to damage, so take care when you lay them together. They don't always lock easily, but with a rubber mallet and the correct angle of application it usually comes together well enough. Also note that once laid, when you manipulate the planks to snap new pieces in, some previously laid parts can pull apart. In those cases try to get them aligned from previously laid to newly laid and you should be fine. I would say that if you are NOT patient you may want to get someone else to do it, or help you if you can stay calm with them. After a while it becomes tedious, but not any more difficult. Make sure you have knee pads! You'll be spending several hours on your knees. Mine strapped in the back, which rubbed the backs of both legs a little raw. Not sure if maybe some petroleum jelly may have helped.
Date published: 2017-01-24
Rated 1 out of 5 by from First, this picture is a terrible representation of the color. The color and finish is very attr... First, this picture is a terrible representation of the color. The color and finish is very attractive with deep and medium tones. If you go only on the look and potential level of wear, this would get a 5 star. I purchased 46 boxes to replace all of our open concept first floor. It says the easiest floor to install. It is pretty simple, not the easiest to install. I was able to lay down 19 boxes through the living, breakfast and kitchen areas. When starting your first row and going under door trim, it is simple. Ending a room under door trim is almost impossible. That being said, after I finished those rooms for the night everything look great. I had tight seams everywhere except under that door trim.... I took the next day off and came down the stairs on day 2 after installation and "Houston we have a problem". In various places the flooring is separating. Seams on both the long and short end are coming apart. There is no consistency to where it is coming apart. I looked into how to repair these and there is not a way without removing the entire floor up to that point. I have read other reviews and similar things have happened. I followed the directions, acclimated the product for 3+ days, had a flat, clean concrete sub floor. I couldn't have installed it any better. So, the product is defective. The product manual says you have to go through home depot for a claim. After waiting a week for HD to do it, they called and said that I need to contact the manufacturer directly. Going through HD was a big waste of time. I contacted the manufacturer directly and learned a very troubling bit of information. I talked to the warranty department and they asked me many questions about how I installed the flooring. I talked her through the process and she told me that she had been trained on a different installation process. Come to find out that this version of the Allure Ultra that I purchased from HD was an old version of the product and the new version is a "SimpleFit" version where the short end of the plank is installed last in a similar fashion to a "drop and lock" system. To help anyone avoid purchasing the old version, the box was mostly black with silver. The new version is apparently more of a yellow box. I asked her where I can find the new version and they only sell through HD and it is a special order. I searched HD website and there is only 1 version of this new product shown on the website. So to wrap this up, I am waiting on a claim to refund the money for what I have installed. I have to return the rest of the boxes to the store. I would avoid this version of the product. It doesn't stay locked together. I am willing to try the new version but would rather go to a "lay loose" installation. Unfortunately, HD doesn't carry anything like this in a lay loose installation and I really like the look of these vinyl planks.
Date published: 2017-03-23
Rated 4 out of 5 by from TrafficMaster's Allure Ultra is luxury vinyl flooring. It feelss slightly soft under your feet. ... TrafficMaster's Allure Ultra is luxury vinyl flooring. It feelss slightly soft under your feet. I was sold on it because it is waterproof. We put down a little over 400 sq. ft. in our rental unit. We installed it in a living room, kitchen, hall and bathroom. I only gave it four stars because it is labor intensive to install. The click together assembly takes two people and some time to get use to properly installing these planks. I liked the ease of scoring and snapping it off for cuts. We used a jigsaw for notches. Once installed I belive it looks just as good as higher priced laminate flooring.
Date published: 2017-03-15
Rated 3 out of 5 by from I give this recommendation with some serious hesitations. I purchased and installed this produc... I give this recommendation with some serious hesitations. I purchased and installed this product in July 2016 in my small 1 bedroom condo- so it has been down for almost a year now. It was installed in all spaces except for the kitchen and bathrooms which were already tiled. This was my first time installing flooring but I'm very handy and have done more complicated home improvement projects such as rebuilding a deck in the past. I had three major issues/complaints... (1) Cutting the planks didn't go quite like the videos. Using a utility knife was only feasible if the cut was straight and even then, popping it apart took a lot. I have scars from deep cuts all over my arms and eventually started applying the pressure over a bannister. Anything more complicated than that such as around corners and other intricacies, you're going to need something else. I used a jig saw and marked up the back side with a wax pencil with the pattern to cut. That makes a huge mess and is so slow. Good luck finding another way to do it. (2) The quality of your sub-floor is very important. Mine wasn't as level as I expected- the previous carpet and pad hid that. The loft area had some type of plywood subfloor that's not very solid. Again, previously hidden by old flooring. In these areas, the "interlock" isn't as tight because of the play in the floor. Despite everything I tried. You can use filler/putty for laminate/vinyl to hide this - took some time to find a good match but it looks good when done. But in these areas, when you walk on the flooring, it makes a weird squeaky/popcorn noise. (3) BIGGEST ISSUE - this floor marks and scratches easily despite what all of the marketing says. Heavy furniture even with felt pads seems to be indenting it already. I tried scratching it before installing it and couldn't do it. Yet somehow even being a fairly careful person, there are fine scratches showing up. The overall look is attractive. It's clearly not wood, but it's a good looking alternative when hardwood isn't practical. If I had it to do all over, I'd probably install something else. But now that it's in, it'll do. OH, and if you haven't already, get an installation kit: tapping block and tight space tapper.
Date published: 2017-04-05
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