Model # 72513.0

Internet #202819068

Store SO SKU #310358

TrafficMASTER Allure Ultra 7.5 in. x 47.6 in. Markum Oak Medium Luxury Vinyl Plank Flooring (19.8 sq. ft. / case)
0088969725134

TrafficMASTER

Allure Ultra 7.5 in. x 47.6 in. Markum Oak Medium Luxury Vinyl Plank Flooring (19.8 sq. ft. / case)

  • Textured planks offer the look and feel of real hardwood flooring
  • Waterproof flooring is easy to install and maintain
  • Get it installed - Call 888-603-7809
$2.99 /sq. ft.
Covers 19.8 sq. ft.
$59.20 /case

Choose Your Options

Markum Oak Medium
  • Clear Cherry
  • Markum Oak Medium
  • Red Cherry
  • Rustic Maple
  • Sawcut Arizona
  • Sawcut Colorado
  • Sawcut Dakota
  • Vintage Oak Cinnamon
  • Vintage Oak Natural
Pack Size
Case

Frequently Bought Together

Product Overview

TrafficMASTER Allure Ultra gives you the richness and deep texture of hardwood flooring with luxurious embossing for a beautiful look and feel. Dramatic 7.5 in. x 47.6 in. planks are quiet underfoot and offer state of the art click-lock installation technology. Allure Ultra’s NEW DropLock 100 installation system allows for easy, no-glue installation, saving time, effort and money. The floating floor installs over most existing surfaces including concrete, wood and vinyl. With Allure Ultra, you can transform any room in your home quickly and easily.

  • Markum Oak Medium color finish offers the natural look of real wood plank flooring
  • 5 mm thickness x 7.5 in. width x 47.6 in. length
  • 12 mil commercial-grade wear layer with a ceramic bead overlay
  • Highly durable resilient flooring can be used almost anywhere in your home or business
  • 100% waterproof construction prevents warping, mold and mildew
  • For use indoors and in temperature controlled environments only
  • Easy to clean and maintain
  • Refer to the installation guide for detailed instructions
  • All online orders for this item ship via parcel ground and may arrive in multiple boxes
  • 8 planks per case

Info & Guides

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Specifications

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Warranty / Certifications

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Customer Questions & Answers

Should Allure Ultra be applied directly over cement floor which has some staining & glue residue or should some sort of vapor barrier be put down?

Cement floor has been scraped and leveled
Asked by: Anonymous
My advice is do not waste your money putting this down in the basement. I laid down Allure Ultra and what seemed like a perfect fit only ended up as boards peeling apart later. When I told Home Depot about it, they were quick to point out my floor must not be level. I did patch jobs to even out the floor, but if your basement floor is sloped to a central drain, don't even bother because you will be flushing your money down the toilet. I've concluded the $1700+ I spent on Allure Ultra has been the worst money I have ever spent. If people tell you otherwise, be very cautious... you are rolling the dice on whether or not it works, so unless you're OK with potentially losing the money you've spent, don't do it. You have been warned.
Answered by: Jorge
Date published: 2016-07-08

what is the wear layer on this product? How scuff and tear resistant would it be in a retail installlation?

Asked by: creativedrapery
it scuffs up real easy. any furniture movement will scratch and scuff. and it is so slick our heavy couch slides when we sit down.
Answered by: BryanB
Date published: 2017-05-18

Installing under a toilet and cabinets

We were considering Pergo but decided on this product because it is 100% waterproof. Our research on floating floors is to "not" install them under islands and cabinets but yet under a stove and refrigerator is fine. I read that some people have installed this product under cabinets but what about toilets? I cannot find anything in the instructions as to what the manufacturer recommends. Thoughts?
Asked by: KenR
I removed the toilet, installed the flooring and reinstalled the toilet. It is not hard to do and you will have a much nicer, more professional looking job, and not have to be concerned about perfectly trimming the planks to meet the toilet base. Just be sure to buy a new wax ring and maybe longer toilet hold down bolts, which are not expensive at all.
Answered by: rodder98
Date published: 2017-03-02

How is this stuff cut?

I scored twice and got nowhere. My husband scored several more times and finally broke through after he slammed it onto the wall corner. I can't imagine doing 312 square feet like this! The knife blades were new.
Asked by: wonderwoman
I'm a 23 year old total newbie at floor installation. I did my entire house with this. You gotta be smarter than the floor. I used heavy duty scissors (almost like hedge clippers to cut length. If I had to cut the width, well let me tell you that any method would be torture. So I used a tablesaw. As long as you're skilled at holding it down it will be Easy peasy. But if you have a tiny pebble under a chair and slide backward, your floor will take a beating. It's not scratch proof at ALL. Although my dogs nails don't ever scratch it. Be really cautious about keeping your floors clean and I guess you'll be fine.
Answered by: CarpentersDaughter
Date published: 2017-03-14
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Customer Reviews

Allure Ultra 7.5 in. x 47.6 in. Markum Oak Medium Luxury Vinyl Plank Flooring (19.8 sq. ft. / case) is rated 4.2 out of 5 by 887.
Rated 1 out of 5 by from if you like scratches or a dulling from micro scratches buy this. we have other laminate in an ou... if you like scratches or a dulling from micro scratches buy this. we have other laminate in an out building over ten years old and it looks good this looks so bad its was embarrassing after six months. we now cover it everywhere we can with rugs as anything moved on this floor will scuff it up. our kids play table, rolling office chair, wood chairs. moving the fridge on its wheels to clean. all of these scratched it up. our wood dining room chairs have all but destroyed it. I thought it would last as well as the cheapest lam that we bought for our out building our dog sleep in and kids play in but we were wrong,
Date published: 2017-01-16
Rated 5 out of 5 by from I replaced 300 sq.ft. of older rigid laminate flooring in my kitchen with this product. If ther... I replaced 300 sq.ft. of older rigid laminate flooring in my kitchen with this product. If there are no obstructions, it lays pretty quickly and it's easy to score and cut across the width. It took about 5 evenings to finish the project. A couple of tips: 1. Be prepared to fiddle with the first 2 rows to get tight joints. 2. We ended up having to use a 3-4" wide putty knife and a hammer to tap things in place and that often threw other boards out of place. 3. Complex cuts are easier with a jigsaw or coping saw. Fine metal cutting blades work better. You can make perpendicular cuts with a hacksaw and then score between those cuts but you'll need pliers to snap the piece out. 4. Ripping it lengthwise is best done with a tablesaw or contractor's saw. 5. It is difficult to lay the last row when there are obstructions like baseboard heaters or you're trying to fit it under molding. 6. Remove door molding as necessary to simplify the cuts needed. 7. Make sure the room temperature is well above 65F (18C). 70F (21C) seemed to be high enough to make the boards flexible enough to install. 8. If you can remove all the appliances and furniture from the room, it will go much more quickly. 9. Doors may or may not have to be removed. So far we like the flooring. Time will tell how well it wears, especially near the kitchen door.
Date published: 2017-01-18
Rated 5 out of 5 by from I got the floor to install in two bathrooms and a spare bedroom. The floor was easy to install a... I got the floor to install in two bathrooms and a spare bedroom. The floor was easy to install and was easy to cut to fit around the toilet and vents. I like the texture because it gives the floor depth and makes it look like a real wood floor, not to mention it is not as slippery. This floor is not the most expensive, but also is not cheap and does not look cheap. I plan to do more floor work once I can afford to purchase more.
Date published: 2017-01-18
Rated 3 out of 5 by from I would not say it lives up to it's own billing as the easiest floor you will ever install. I ha... I would not say it lives up to it's own billing as the easiest floor you will ever install. I have installed 3/4 inch hickory in the past, a notoriously hard wood making installation more difficult and found that easier to get the seems to bond between the planks than this (even though I followed the directions completely). Perhaps a professional would have better luck. I do find the floor very high quality and really like the dimensional aspect of it vs a perfectly flat board once I got it installed. The feel underfoot is also much nicer than ceramic. The product is ideally suited to be below grade and that is where I am using it.
Date published: 2017-01-18
Rated 4 out of 5 by from First of all, the photo on the box is wrong. The flooring is being installed backwards on the bo... First of all, the photo on the box is wrong. The flooring is being installed backwards on the box. When I saw this I thought, "No way would they print the photo on the box wrong, this must be how to install it." Well, I was wrong. They messed up on the photo on the front of the box. I'll attach it to this review. Check out the installation video then look at the box photo. I cut an entire box for my first run in a large room. Had to throw it all out. It does make me question their quality control when the instructions on the box is wrong. I mean, how does a company miss that?
Date published: 2017-03-12
Rated 5 out of 5 by from I was concerned at first after reading some of the reviews on this site as whether to buy Allure ... I was concerned at first after reading some of the reviews on this site as whether to buy Allure Ultra flooring. I took a chance and am glad I did. I had no problem with installation and the planks snapped together as they should. I laid them over top of an existing vinyl floor in a kitchen, which was approximately 15x20. The hardest part was cutting them. I used an old hand crank tile saw I borrowed from my dad. It took me about 4 hours to complete, but I was working alone. It's been down for about two months now and looks fantastic. I haven't seen any scratches on the vinyl and I'm not easy on it and neither are my dogs. I love the durability of the planks and the fact they're waterproof. Also I sealed the baseboard with silicone caulking in case water would work its way under them. Remember the surface is waterproof, the ends are not. I would highly recommend this product and will be buying more soon to finish an adjoining laundry room.
Date published: 2017-01-16
Rated 5 out of 5 by from Awesome floor We put this in our house 2 years ago except for two bedrooms. We finally did those two rooms. Easy to install and practically indestructible. We have dogs and after 3 years still looks like new.
Date published: 2017-01-17
Rated 5 out of 5 by from The product is fairly easy to work with, being able to score the surface then split a plank in tw... The product is fairly easy to work with, being able to score the surface then split a plank in two. Note that if you have a more intricate cut to make it can be difficult to score it accordingly, but once you get that far it's still fairly easy to split, even along uneven lines. The Ultra is about twice as thick, so it takes a good bit more force to snap them apart. If you don't have strong hands/fingers you may want to arrange something to stick the pieces in to give you more leverage. Just be careful not to scratch them. Note that the interlocking parts are relatively easy to damage, so take care when you lay them together. They don't always lock easily, but with a rubber mallet and the correct angle of application it usually comes together well enough. Also note that once laid, when you manipulate the planks to snap new pieces in, some previously laid parts can pull apart. In those cases try to get them aligned from previously laid to newly laid and you should be fine. I would say that if you are NOT patient you may want to get someone else to do it, or help you if you can stay calm with them. After a while it becomes tedious, but not any more difficult. Make sure you have knee pads! You'll be spending several hours on your knees. Mine strapped in the back, which rubbed the backs of both legs a little raw. Not sure if maybe some petroleum jelly may have helped.
Date published: 2017-01-24
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