Model 63582.0

Internet #202819064

Store SO SKU #304955

Allure Ultra 7.5 in. x 47.6 in. Red Mahogany Resilient Vinyl Plank Flooring (19.8 sq. ft. / case)

$2.99 /sq. ft.
Covers 19.80 sq. ft.
$59.20 /case

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Product Overview

TrafficMASTER Allure Ultra gives you the richness and deep texture of hardwood flooring with luxurious embossing for a beautiful look and feel. Dramatic 7.5 in. x 47.6 in. planks are quiet underfoot and offer state of the art click-lock installation technology. Allure Ultra's NEW DropLock 100 installation system allows for easy, no-glue installation, saving time, effort and money. The floating floor installs over most existing surfaces including concrete, wood and vinyl. With Allure Ultra, you can transform any room in your home quickly and easily.

  • Red Mahogany color finish offers the natural look of real wood plank flooring
  • 5 mm thickness x 7.5 in. width x 47.6 in. length
  • 12 mil commercial-grade wear layer with a ceramic bead overlay
  • Highly durable resilient flooring can be used almost anywhere in your home or business
  • 100% waterproof construction prevents warping, mold and mildew
  • For use indoors and in temperature controlled environments only
  • Easy to clean and maintain
  • Refer to the installation guide for detailed instructions
  • All online orders for this item ship via parcel ground and may arrive in multiple boxes
  • 8 planks per case

Info & Guides

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Customer Reviews

Rated 4.1 out of 5 by 28 reviewers.
Rated 5.0 out of 5.0 by This flooring is awesome! We installed this flooring in a high traffic breezeway and it looks incredible. It's very hard to tell that it is not wood flooring. The only negative is that the flooring seems to scratch easily when you move furniture across, but these are just surface scratches that wipe off easily with a damp rag. The size of the space was 12 x 27 and my husband and a professional flooring installer had it installed in about 7 hours. You do have to make sure that when you measure the width of the space, you are not leaving a small sliver of flooring for the edges, so if you have to rip a piece at the beginning to make it fit properly, plan for this. Ordering 10% more material than the actual space worked out nicely. We've got some pieces left over in case of damage later on. January 19, 2016
Rated 3.0 out of 5.0 by Good flooring - Really Poor Shipping & Handling - Damaged Product Great option for flooring. Poor instructions. Terrible customer service & shipping & handling. Doesn't install as easy as they say it does. Make sure you check the areas you've already went over to make sure they have not come apart. Also if you bend, there is a touchy threshold on the joint areas where it will break easily if you are not careful. May 31, 2016
Rated 5.0 out of 5.0 by This is a great flooring product I have spent over $70,000 on my basement man cave and the flooring was the last step were I didn't want to cut corners. I originally wanted laminate but the concrete flooring was too uneven. I ended up going with the Allure Ultra where price was actualy more and I had concerns since it was vinyl and thinner. However, after getting it installed I am extremely pleased. The floor looks great and friends & family love it. July 14, 2014
Rated 4.0 out of 5.0 by very problematic to install, and it gouges and scratches easily We purchased this product to replace highly toxic laminate flooring which we had bought from Lumber Liquidators. We wanted something beautiful as well as durable, and were assured it was easy to install. It is actually extremely difficult to install. It gouges and scratches easily, it bleaches out if a rubber comfort mat is used over it, and you must use approved chemical cleaners to wash it. It is also expensive. That being said, it is such an improvement over the formaldehyde-soaked laminate it replaced that it merits a positive though qualified recommendation. It is beautiful indeed, and is quiet and very comfortable to walk on. So far it has been easy to keep clean. Buy it, enjoy it. Just don't expect a simple and easy installation. December 8, 2015
Rated 4.0 out of 5.0 by After a long wait, very pleased with the outcome Product was available online only. After a long wait, and a few hiccups in the delivery process, 15 cartons of the flooring arrived in good condition. It took me two days to install 300 sf by myself, working around cabinetry. If it was a blank slate it would have gone down in half a day. It blends perfectly with a floating bamboo floor previously installed using the seam molding. I used an underlayment pad similar to the bamboo to ensure the dissimilar floors were at the same level. Couple of helpful hints. Directions indicate start from left corner with tongue out. A better instruction should say start from the furthest left corner and show which is the tongue side. That being said, working around cabinetry, forced the installation to require pieces fit under the groove. I found that if you just nip out the corner as it is on the tongue side the piece falls right in place. The click is a finesse, not muscle technique. If you accidentally score/scratch where you don't want take a spoon and burnish the material back in place, virtually invisible. I found nippers (tile, or nail type) very helpful in fitting around cabinets. If you find you need to cut flat seams and butt together, put a little clear poly caulk on the edge and it holds together and is almost invisible. July 29, 2014
Rated 4.0 out of 5.0 by Very beautiful floor, but... I have now laid about 900 square feet of this flooring across 4 rooms and the entry of my home's ground floor. I've done it all alone and it's taken me about 5 weekends, so far, including laying new sub-floor in two of the rooms. Except for those two rooms, the rest of the flooring has been laid directly on top of an old, cracked ceramic tile floor without any underlayment. The floors are absolutely gorgeous and the new material is much warmer and quieter than the old. It's also soft and "cushiony", which is a very nice change. The vinyl material is easily worked with my standard construction knife, but I've gone through 3 full packages of replacement blades. The boxes of planks come with plain paper between them which make very handy templates for problem areas like door jambs. I really like the fact that I can sit and whittle the planks with the knife around problems for a custom fit. It sure beats having to go to a saw to make all the cuts like with hardwood or ceramic. I cannot make any firm judgement on the durability yet as it's not even 2 months old. I did have to replace several planks, not once but twice, because the refrigerator scratched them when trying to get it back in its hole. We have had to install felt pads on the bottoms of every chair and table leg in the house. The planks are not too hard to install, but they aren't quite as easy as the ads would suggest. The locking feature is NOT as positive as I could wish and I can see many areas where the joints have relaxed to the point that I can see the gray of the material in the joints rather than the brown of the surface pattern. My wife and others who have seen the floor all love the appearance and don't mention these flaws, so I am not considering ripping them out and redoing them, but I am somewhat disappointed in that aspect of the floor. I did use an installation kit (intended for laminate or hardwood flooring) that a friend loaned me and I seriously recommend it to others. The kit has a hard rubber block with various ledges running lengthwise on it. The installer places the appropriate ledge against the outside edge of the newly installed plank and then uses a hammer to try to finalize the lock with the previous row. There's also a metal bar with hooked ends that is useful when you get to a wall and can't get directly to the outside edge to hit it. The installation instructions that come with this flooring do NOT mention the need for any extra tools, but it is a LOT easier to install if you have that kit. One other issue I have with this flooring is that they do not offer any accessories, like thresholds, for finishing the rooms. I have taken great care to try to line things up at the exposed edges, but they don't really look properly finished. Another problem is with trying to find something to use to clean it. You cannot use a regular upright vacuum cleaner on it and they warn you not to use regular cleaning liquids, either. They recommend some biodegradable stuff that you can supposedly buy at Home Depot, but the ones in Maryland don't carry any of it. So far we've been limited to a broom and plain water with a sponge. So, I guess my final word on this flooring is this: it is beautiful and relatively easy to install (compared to hard wood) and I love the fact that the "Ultra" flooring is 100% waterproof (do be careful not to accidentally buy the non-Ultra, adhesive-bonded stuff, which isn't). I am somewhat disappointed with the locking feature, but I don't know that anybody else's system would be any better. I was more than a little annoyed when my fridge tore it up twice, but it has held up well other than that, although that has only been a matter of weeks, not years. I will attach a couple photos so folks can judge for yourselves how it looks in my case. Sorry about the ones that are upside-down. I've removed and reloaded them 4 times, but the server keeps inverting them for some reason. November 21, 2012
Rated 1.0 out of 5.0 by Home Remedies Just finished installing 400 sq.ft....NEVER AGAIN! It's NOT easy, seams are too soft to hold securely, instructions gloss over difficulty of aligning top left corner of each new board. Look closely and see that the pictures on the box actually contradict the instruction sheet (direction of installation and placement of second plank relative to first). Yikes- did anybody do ANY testing before pushing this on the market?? This is a major disappointment after satisfactory results with the adhesive overlap version. Too bad Traffic Master Allure didn't stay with what they know. April 17, 2015
Rated 5.0 out of 5.0 by Love the product Very easy to install. Use a hacksaw to cut in details. Make sure that you have a lot of sharp razors, but it does snap very well as advertised. I did a very high traffic foyer and am very happy. Watch the dogs slipping on it though. We have to keep a rug. August 13, 2015
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