Model # 63535.0

Internet #202819067

Store SKU #1001218280

Store SO SKU #310262

TrafficMASTER Allure Ultra 7.5 in. x 47.6 in. Stratford Oak Resilient Vinyl Plank Flooring (19.8 sq. ft. / case)
0088969635358

TrafficMASTER

Allure Ultra 7.5 in. x 47.6 in. Stratford Oak Resilient Vinyl Plank Flooring (19.8 sq. ft. / case)

$2.99 /sq. ft.
Covers 19.80 sq. ft.
$59.20 /case

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Product Overview

TrafficMASTER Allure Ultra gives you the richness and deep texture of hardwood flooring with luxurious embossing for a beautiful look and feel. Dramatic 7.5 in. x 47.6 in. planks are quiet underfoot and offer state of the art click-lock installation technology. Allure Ultra's NEW DropLock 100 installation system allows for easy, no-glue installation, saving time, effort and money. The floating floor installs over most existing surfaces including concrete, wood and vinyl. With Allure Ultra, you can transform any room in your home quickly and easily.

  • Stratford Oak color finish offers the natural look of real wood plank flooring
  • 5 mm thickness x 7-1/2 in. width x 47.6 in. length
  • 12 mil commercial-grade wear layer with a ceramic bead overlay
  • Highly durable resilient flooring can be used almost anywhere in your home or business
  • 100% waterproof construction prevents warping, mold and mildew
  • For use indoors and in temperature controlled environments only
  • Easy to clean and maintain
  • Refer to the installation guide for detailed instructions
  • All online orders for this item ship via parcel ground and may arrive in multiple boxes
  • 8 planks per case

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Customer Questions & Answers

23 Questions40 Answers

Customer Questions & Answers

Allure Ultra 7.5 in. x 47.6 in. Stratford Oak Resilient Vinyl Plank Flooring (19.8 sq. ft. / case)
Allure Ultra 7.5 in. x 47.6 in. Stratford Oak Resilient Vinyl Plank Flooring (19.8 sq. ft. / case)

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4 answers

Is the allure plank flooring scratch resistant? I want to install in my beach house where sand underfoot is an issue.

This question is from Allure Ultra 7.5 in. x 47.6 in. Stratford Oak Resilient Vinyl Plank Flooring (19.8 sq. ft. / case)
Asked by
JG
Maine
May 6, 2013
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Answers (4)

Asked by
Sparta, wi
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Home Improvement Profile: DIYer
October 20, 2016
Answer: 
it will work perfectly in that environment, the surface is very durable, even if it were to get scratched or gouged, the color is all the way through it will not look any different.
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Asked by
Anonymous
O'hare Illinois
Home Improvement Profile: DIYer
March 8, 2014
Answer: 
As a beach house is not a residence kept at a reasonable temperature, I'd question the environmental conditions per warranty... i.e.
Unfortunately Allure flooring is not designed to be installed in interior rooms where temperatures will vary as much as they would in a three-season room. The frequent changes in temperature will cause issues with the installation and the product will not work as designed.
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Asked by
Modesto, CA, USA
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July 30, 2013
Answer: 
Seems to be have 2 dogs and sandy soil.
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May 7, 2013
Answer: 
it is scratch resistant but not scratch proof. The ULTRA product does have a ceramic bead coating so it will hold up better than the Allure Grip-Strip but sand could still scratch.
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3 answers

CAN THIS BE INSTALLED OVER A TILE FLOOR

This question is from Allure Ultra 7.5 in. x 47.6 in. Stratford Oak Resilient Vinyl Plank Flooring (19.8 sq. ft. / case)
Asked by
NORTH ARLINGTON NJ 07031
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March 22, 2016
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Asked by
Sparta, WI
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October 20, 2016
Answer: 
absolutely, that is a great place to install over. I would make sure that non of the tiles were loose and install.
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March 23, 2016
Answer: 
No, it cannot be installed over tile.
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March 23, 2016
Answer: 
Thank you for your question. Yes, you can install this flooring over a stone, ceramic, or terrazzo tile floor. Grout lines of larger than 1/4" should be filled with a floor leveler.
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3 answers

Our basement was not troweled completely smooth. Would this work in given situation?

This question is from Allure Ultra 7.5 in. x 47.6 in. Stratford Oak Resilient Vinyl Plank Flooring (19.8 sq. ft. / case)
Asked by
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May 19, 2014
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Asked by
Sparta, wi
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October 20, 2016
Answer: 
The floor does not have to be completely flat for the product to work. Since it is a floating floor it will flex some over the less smooth patches, obviously smooth would be ideal but not necessary. I think you will be surprised how well it will work.
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Asked by
Kings Mountain, NC, USA
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June 3, 2014
Answer: 
As long as the surface is fairly even it does not have to be smooth. I installed on a wood floor that was rough due to previous water damage. The finish is now as solid and smooth as areas where there was no damage.
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June 2, 2014
Answer: 
Thank you for your question, we recommend your floor flatness be 3/16" over 10' but you must be very careful that the subfloor is not too bumpy as it could cause the flooring to not lock in. You could try Allure Grip-strip.
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3 answers

do i have to order this product or the store have it

This question is from Allure Ultra 7.5 in. x 47.6 in. Stratford Oak Resilient Vinyl Plank Flooring (19.8 sq. ft. / case)
Asked by
marcos
new brunswicj new jersey
August 26, 2012
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Asked by
Sparta, wi
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October 20, 2016
Answer: 
I had to order online my store did not stock this product, but it is well worth the wait.
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Asked by
FL
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October 25, 2012
Answer: 
It was a special order for me. Not sure tthis is universally true for all stores.
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August 27, 2012
Answer: 
You would have to order it...you can order it on line or at the store.
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Customer Reviews

Rated 4.1 out of 5 by 60 reviewers.
Rated 3.0 out of 5.0 by Seeing the same 3 patterns over and over. Overall the tile is easy to install once you get the knack of "wiggling" to get a flush fit. It's relatively easy to make cuts for door edges and corners without damaging the tile. My biggest complaint is that the tiles come in 8 different "patterns" and 3 are predominant throughout the boxes. I purchased 101 cases and have gone through 60 so far and the same 3 "patterns" comprise over 40% of the tiles! Be prepared for a lot of repetition since you'll see those 3 a lot! Good product so far but REALLY IRRITATING to have so little equality among the patterns as you can see from the picture. That's what 10 boxes looks like after it has been sorted out by pattern. August 4, 2016
Rated 4.0 out of 5.0 by Love the finished floors! Certainly took me a while to get the hang of how to install the planks, but then it was pretty cool! Warning to first timers: If you're watching youtube videos to see how to install this product, make sure the people in the video are talking about the same product. There are a million different kinds of click and lock planks, and they do NOT install the same way. Wish the company had better videos... theirs seemed more like ads for the product than actually how-to tips. I finally found a good one, but I don't remember the link now. Sorry. August 8, 2016
Rated 4.0 out of 5.0 by DECENT FLOORING - good value Overall well satisfied with this product. A person needs to be sure this is the type of flooring that does the job for them. My floor is tough because of my old, old house. Smoothed out the floor with plywood, but was unable to level it. Flooring still looks great and doing a good job. Be aware, will scar from moving heavy objects and dogs not allowed! July 19, 2016
Rated 5.0 out of 5.0 by INSTALLED IN MASTER BATHROOM AND GUEST BATHROOM This product I have been using for over a year and is holding up very well , look as nice as the day we installed it. It was very easy to cut and install. Will be installing in high traffic hallway at laundry room. Love the look and have had compliments from everyone that has seen it. I would highly recommend this product, the finish is not a fake looking shiny surface. With the led lights in the bathroom it sparkles a little in the wood grain. Best decision I have made. I would recommend it highly to everyone. October 20, 2016
Rated 5.0 out of 5.0 by I love my new floor! My sister and I installed this flooring in 2 rooms. The first 2 rows are a pain to start. I recommend using a 2x4 to place against the wall to do at least 3 rows then put in your spacers. The other thing to check for, sometimes where it snaps together, little pieces break off and you can't get a tight fit. Just make sure the track is clean of any debris. When doing around door jams it is easier to square your cuts and use sand less grout. It is easy to score and snap. It can be cut on the table saw or band saw and the top side looks perfect. You can leave your floor boards on (took mine off because I redid the walls) and add quarter round to cover the gap. I have 2 dogs (one big one small) that chase each other all the time and they haven't scratched the flooring. It's easy to clean. I'm really happy with my new floor and plan on doing 2 more rooms. April 26, 2016
Rated 3.0 out of 5.0 by Not the easiest floor to lay! Looks nice if you know how to lay it right...took us 3 different tries to get it seamless. Glad we only had a small area and deterred me from putting it anywhere else! September 15, 2016
Rated 5.0 out of 5.0 by Flooring Looked beautiful. Easy to assemble. Will be using it for bedroom flooring. September 6, 2016
Rated 4.0 out of 5.0 by hard to install The quality of the product is very good, but the floor is sometimes hard to install, especially from the side end. Some of the time i was not able to do it manually, so I had to hammer it in. August 16, 2016
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