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TrafficMASTER Allure Ultra

Model # 63535.0

Internet # 202819067

Store SKU # 1001218280

7.5 in. x 47.6 in. Stratford Oak Resilient Vinyl Plank Flooring (19.8 sq. ft. / case)

This item has been discontinued.
The Home Depot no longer carries this specific product.
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$3.44 /sq. ft.
Covers 19.8 sq. ft.
$68.11 / case


Model # 63535.0

Internet # 202819067

Store SKU # 1001218280

Store SO SKU # 310262

TrafficMASTER Allure Ultra gives you the richness and deep texture of hardwood flooring with luxurious embossing for a beautiful look and feel. Dramatic 7.5 in. x 47.6 in. planks are quiet underfoot and offer state of the art click-lock installation technology. Allure Ultra’s simple angle-slide-lock installation system allows for easy, no-glue installation, saving time, effort and money. The floating floor installs over most existing surfaces including concrete, wood and vinyl. With Allure Ultra, you can transform any room in your home quickly and easily.

  • Stratford Oak color finish offers the natural look of real wood plank flooring
  • 5 mm thickness x 7-1/2 in. width x 47.6 in. length
  • 20 mil commercial-grade wear layer with a ceramic bead overlay
  • Highly durable resilient flooring can be used almost anywhere in your home or business
  • 100% waterproof construction prevents warping, mold and mildew
  • For use indoors and in temperature controlled environments only
  • Easy to clean and maintain
  • Refer to the installation guide for detailed instructions
  • All online orders for this item ship via parcel ground and may arrive in multiple boxes
  • 8 planks per case

Info & Guides

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Approximate Tile Size 
Coverage Area (sq. ft./case) 
Product Length (in.) 
Product Thickness (in.) 
Product Thickness (mm) 
Product Width (in.) 
Color Family 
Stratford Oak 
Commercial / Residential 
Commercial / Residential 
Flooring Product Type 
Vinyl Plank 
Installable over Cork Underlayment 
Mark Resistant 
Product Weight (lb.) 
4.95 lb 
Scratch Resistant 
Skid Resistant 
Stain Resistant 
Vinyl Surface Type 
Warranty / Certifications
Manufacturer Warranty 
Lifetime limited residential, 10-year limited commercial 


Rated 4.2 out of 5 by 905 reviewers.
Rated 5.0 out of 5.0 by Good Product I used an installer and watched - it seemed very easy to install, however you must make sure you make precise cuts. We held it off either side of the walls and used 1/4 round because we felt it would expand and if it didn't have room to expand it may buckle a little. Overall it is really a great looking product, goes down easy and is very durable. We are extremely happy with the product. We also used it on the stairs and it looks great. September 30, 2014
Rated 5.0 out of 5.0 by This product is tough and should look good for many years to come. Great flooring. Did a 9x12 foot bathroom and it is perfect. Goes down very well, but was difficult in some of the edges where there was very little wiggle room. Excellent in resisting scratches and other damage. Plans are to do the kitchen, living, and dining room next with the very same flooring material. June 3, 2014
Rated 4.0 out of 5.0 by looks very good Once you have a system going its not bad to install. If you have a long run of more than 3 planks its best to have help. Attach the ends first and then tilt the whole run up and insert to previous row. I found that a piece of wood to tap rows together worked really well. Be very cautious not to damage the edge or the next row will not go together correctly. The wood block does not sit directly on the floor, it sits on the small lip and taps against the top edge of plank, This really tightened up the horizontal joints. I installed this product in my kitchen/dinning area and had some fancy cuts around cabinets. The utility knife works o.k. but your hand will get sore. I found that a knife blade in my hand held jig saw worked fantastic. Smooth cut and saved my hand. I did notice that the vertical joints did not always stay really tight as the horizontal joints did. I think the planks were not as square as they needed to be.(FROM THE FACTORY) About 1/3 of them had a small dark line after installation. December 3, 2013
Rated 5.0 out of 5.0 by Love the floor. Easy to install and didn't take long. Would recommend this product. Customer service and ship to store didn't take long to arrive. Room was done in a week from top to bottom. Easy snap together, Cutting for angles was a breeze. Floor washes great. No glues needed. Love the floor. July 3, 2013
Rated 2.0 out of 5.0 by Questionable claim on Ease of Installation Laid it in a small condo bathroom, approximately 25 square feet of floor area. Not the "Easiest Floor in the World" to install, especially the frustrating first 3 or so courses. Difficult to cut precisely by hand lengthwise, as the razor knife tends to follow a grain line rather than a straightedge (which also tends to slip on surface). Requires multiple, multiple, multiple passes of knife to score adequately for snapping, in any orientation. Will have to see how this product perseveres in this installation (and how fast the memory fades), before considering using again, it was that frustrating. June 25, 2015
Rated 5.0 out of 5.0 by top choice alternative for tile or wood floor Planks are so easy to install just make sure you have a good measuring tape a sharp scoring tool and a plastic mallet (not really required) other thing to consider is when you are doing cuts near door frame, you can try doing it first on paper and then drawing it on the plank for a more precision cut. the floor feels very natural , luxurious .. very happy. June 9, 2015
Rated 4.0 out of 5.0 by Say goodbye to your dated bathroom floor Easy to install. Just measure and mark the portions to be cut off, score with a strong paper cutter and snap off the unwanted portions, leaving a neat, clean end.Very easy to clean, feels soft and great to walk on. June 11, 2015
Rated 2.0 out of 5.0 by Looks great, Installation terrible Saw Allure with glue strip at my son's, looked great. I purchased the Allure Ultra which has a click together system. Product looks great uninstalled, getting it clicked together is next to impossible. A good seam can open up a row or two later during the installation, I gave up going back to try and close them up. I am not sure why because the seams were locked together. Some joints are beautiful while others have gaps. I took two 30' rows apart twice trying to fix the gaps without any luck, so I gave up and put it together with gaps. I am not finished with the room yet but people who have seen say it looks like the gaps you get with real wood. The look of the planks is beautiful and I really like the look, the click process is terrible. That's my opinion, you decide for yourself if you can live with gaps, the look and finish is great. I am a DIY'er, not a professional but I have built decks, house additions, installed all kinds of siding, finished basements, etc. I know my way around a tool belt. February 10, 2015
  • 2015-08-28T11:14:05.975-05:00
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