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TrafficMASTER Allure Ultra

Model # 51711

Internet # 202490890

7.5 in. x 47.6 in. Vintage Oak Natural Resilient Vinyl Plank Flooring (19.8 sq. ft. / case)

This item has been discontinued.
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$3.44 /sq. ft.
Covers 19.8 sq. ft.
$68.11 /case


Model # 51711

Internet # 202490890

Store SO SKU # 960442

TrafficMASTER Allure Ultra gives you the richness and deep texture of hardwood flooring with luxurious embossing for a beautiful look and feel. Dramatic 7.5 in. x 47.6 in. planks are quiet underfoot and offer state of the art click-lock installation technology. Allure Ultra’s simple angle-slide-lock installation system allows for easy, no-glue installation, saving time, effort and money. The floating floor installs over most existing surfaces including concrete, wood and vinyl. With Allure Ultra, you can transform any room in your home quickly and easily.

  • Vintage Oak Natural color finish offers the natural look of real wood plank flooring
  • 5.0 mm thickness x 7.5 in. width x 47.6 in. length
  • 20 mil commercial-grade wear layer with a ceramic bead overlay
  • Highly durable resilient flooring can be used almost anywhere in your home or business
  • 100% waterproof construction prevents warping, mold and mildew
  • For use indoors and in temperature controlled environments only
  • Easy to clean and maintain
  • Refer to the installation guide for detailed instructions
  • All online orders for this item ship via parcel ground and may arrive in multiple boxes
  • 8 planks per case

Info & Guides

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Approximate Tile Size 
Coverage Area (sq. ft./case) 
Product Length (in.) 
Product Thickness (in.) 
Product Thickness (mm) 
Product Width (in.) 
Color Family 
Vintage Oak Natural 
Commercial / Residential 
Commercial / Residential 
Flooring Product Type 
Vinyl Plank 
Installable over Cork Underlayment 
Mark Resistant 
Product Weight (lb.) 
4.95 lb 
Scratch Resistant 
Skid Resistant 
Stain Resistant 
Vinyl Surface Type 
Warranty / Certifications
Manufacturer Warranty 
Lifetime limited residential, 10-year limited commercial 


Rated 4.2 out of 5 by 909 reviewers.
Rated 5.0 out of 5.0 by A Great Floor for the Money There are many things to like about this flooring product; 1] Full floating, click installation. Goes down fast. 2] Labor saving. Cut by score & snap rather than power saw. This saves many steps [and stair trips if doing 2nd floor work]. You cut it where you're working. No dust, no waste. Occasional use of table saw for long rips were our only trips outside. Notches were best done w/ jig saw which we used inside. 3] No padding or vapor barrier required. This saves time and money when installing. 4] WATERPROOF! Great for basements, kitchens, baths, and laundry rooms. 5] Appearance. It looks more natural than any vinyl product I've seen to date. I'm particularly addressing the Vintage Oak series, which has a deep texture and looks hand scraped. 6] Warranty- Lifetime Residential, 10 year Commercial against wear. 7] Cost. At about $3 per sq. ft, it's a VG choice in my book. 8] Cleans easily. We use a vacuum or broom for dry dirt. A damp rag takes care of any spills. From a lifetime of experience I sincerely recommend you choose a medium tone floor. Very dark/very light floors show EVERYTHING. my choice was Vintage Oak Natural. I'm not disappointed. 9] Feels good 'underfoot'. Several of our guests have commented on this. It feels good to me barefoot. Negatives are few and some are unavoidable as follows; 1] Slippery. But only in stocking feet. Also beware of small rugs/mats that do not have a skid resistant backing. 2] Scratch Resistance. So far, it has stood up well to our two 70 lb. dogs w/ sandy feet, however furniture or appliances w/ sandy grit on wheels/legs/glides can certainly scratch the surface.This is pretty much true of all floors. If you need really serious scratch resistance, consider porcelain tile. 3] Impression. Though I've not seen this yet, I'm fairly certain heavy furniture/appliances will eventually indent the vinyl from their weight. Time will tell... I'm not planning on moving my heavy stuff ever again, anyway! November 26, 2012
Rated 5.0 out of 5.0 by Looks fantastic in the home! We didn't do the installation ourselves, but had Home Depot's contractor do it, so I have no idea about the difficulty in installation. Be that as it may, we are totally pleased with the appearance of this vinyl plank. It looks fantastic, and we couldn't be more pleased. March 25, 2015
Rated 5.0 out of 5.0 by Beautiful floor! Beautiful floor and moulding. Very pleased. Purchased on Fast shipping. August 4, 2015
Rated 5.0 out of 5.0 by Best Flooring Solutions for Folks with Dogs This 100% waterproof vinyl flooring looks great in the three rooms where I had it installed to replace carpet my four little rescue dogs had ruined. I haven't had it long enough to tell how it will hold up, but the best thing about it is it's easy to clean. Love the medium-shade color too since it's not so dark as to show dust or my dogs' shedding white hair. Real wood or laminate would never hold up to my little rescues' "accidents". I had it professionally installed and installers said it takes a bit of wiggling to get the planks to click together properly. Had white vinyl 3/4 round strips installed between flooring and baseboard, giving the illusion that it's an extended baseboard. (Better than ripping out old baseboard and re-installing it or replacing it with new baseboard, plus the white vinyl trim is waterproof too.) Installers still need to install "reducer" trim (which is not offered by this Allure manufacturer) between existing hall tile and new Allure Ultra. Even though the manufacturer does not offer trim, I do not see this as a negative since I believe it looks better to use the white vinyl 3/4" round trim near baseboard and real oak reducer trim stained to match the color of the vinyl planks. Real oak reducer trim enhances the illusion that the flooring is wood. With a few throw rugs, this flooring looks lovely and modern with its clean lines yet holds up to the frequent clean ups necessary with four little rescue dogs. I love this flooring so much I'm planning to have it installed in my rental property so that I never have to replace carpet again! May 1, 2013
Rated 5.0 out of 5.0 by Looks great, easy to install We put this product in our basement. Even though our basement is modern looking, we have an older house and liked the look of the wide boards, the golden color and the burl texture. It was very easy to install, don't pay someone else to do it, it's not worth it. Just score and break the planks. I had to score several times, my husband just once. We used a table saw for the long rips. Re-use your end plank at the start of the next row to reduce waste. This product was a bit more expensive than other brands, but when we brought samples home and compared, we liked it best - wider boards, thicker weight and nicer looking woodgrain. My only issue was that we had to wait almost two weeks for it to be delivered. Came on a truck and we had to store it in our garage and carry the boxes in - a pain, but still worth it. September 23, 2014
Rated 5.0 out of 5.0 by Great Color My only complaint with these planks would be that some of the indentions in the texture are a little glossy which makes it look a bit like there is water drops on it. Other than that, the quality and color are great. September 25, 2013
Rated 3.0 out of 5.0 by Needs some enhancements This product would be good for a smaller room that has possibly 1 door way. I installed over 2000 SQ FT and had to fit the floor sections together at the door frames whic were undercut to allow the product to fit under the casing and jams. There are other competitor products that can be installed by tapping the pieces together as the locking mechanism can lock on at a flat angle. This is the 5th locking floor installation I have done, this is not the worst product out there it would be number 2 from the top, look around for other manufacturers if you have a large complicated area to install in. August 20, 2015
Rated 3.0 out of 5.0 by Not the best quality control Poor quality control. I purchased 45 boxes for the floor in my finished basement. The product was produced in two separate lots. One lot would not fit end-to-end with the other lot - left a gap. It was a good thing they fit side-to-side. My installer recognized the problem early so was able to "plan" around it but it could have been a bad situation. It looks good on the floor and appeared easy to install as it was cut with a knife - not a saw like has to be done with laminate. Be advised that it provides a pretty hard surface on top on concrete. Also, this is the "commercial" grade. I would make you aware that it is thicker than the non-commercial, has a wear surface much thicker but comes at an additional cost. The store was not very helpful in product selection. The installer recommended the product so I went online and did some research. Store did not handle many colors and no commercial grade so I had to gamble with the online color. April 14, 2015
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