Zinsser 1-gal. Bulls Eye 1-2-3 White Water Based Interior/Exterior Primer and Sealer-2001 - The Home Depot
Message to Our Customers


Model # 2001

Internet # 100398391

Store SKU # 389749

1-gal. Bulls Eye 1-2-3 White Water Based Interior/Exterior Primer and Sealer

Zinsser 1-gal. Bulls Eye 1-2-3 White Water Based Interior/Exterior Primer and Sealer

This item has been discontinued.
The Home Depot no longer carries this specific product.

$19.98 / each


Model # 2001

Internet # 100398391

Store SKU # 389749

Zinsser Bulls Eye 1-2-3 1-gal. Water Based White Primer and Sealer provides excellent adhesion to glossy surfaces without sanding. It's great for interior and exterior surfaces. Outstanding low VOC and low odor formula is designed to resist blistering, peeling and mold and mildew growth. Works great in low temperatures, inhibits rust and seal tannig bleed.

California residents: see  Proposition 65 information

  • For all surfaces, use on interior and exterior new or previously painted drywall, wood, masonry and more, Adheres to tough surfaces, such as chalky exterior siding and trim, galvanized metal and hardboard
  • It features a breathable, water-based formula designed to resist blistering, peeling and mold and mildew growth
  • Covers up to 400 sq. ft.
  • Flat/Matte white finish
  • Permanently blocks and seals common stains, graffiti and tannin bleed, Rust inhibitive - great for new metal
  • Dries to the touch in 35 minutes
  • Fast drying, ultra low odor water based primer and sealer is Perfect for everyday use and can be applied under or over any topcoat
  • Dried film is mold and mildew resistant making it ideal for high-humidity areas such as laundry rooms and bathrooms
  • Clean up with soap and water
  • Subject to or will include a PaintCare recycling fee in the following states: CA, CT, MN, OR, RI, VT

Info & Guides

You will need Adobe® Acrobat® Reader to view PDF documents. Download a free copy from the Adobe Web site.


Product Size (oz.) 
Application Method 
Spray, Roller or Brush 
Soap & Water 
Color Family 
Dry to touch (min.) 
Inverted spray ability 
Paint Product Type 
Primer Sealer 
Primer Purpose 
Color Changing,Odor Blocking,Stain Blocking 
UV Resistant 
Warranty / Certifications
Manufacturer Warranty 
Satisfaction Guaranteed 


Rated 4.5 out of 5 by 15 reviewers.
Rated 5.0 out of 5.0 by Real good primer Used this yesterday to prime my exterior concrete foundation. It's block, with a skim coat of concrete over it. Some of it was chipped, and showed different colors of gray. I patched it where needed, and the patching was white (patches not shown in photos). I gave it all one heavy coat of this primer, using a half inch nap roller, and it covered real well. The patches and concrete now look uniformly bright white, thanks to the hiding properties of this primer. Later, I gave it an exterior topcoat (soft gray). The roller seemed to skid on the primer, like it was high gloss or something, so left some tracks. I'll need to go over it lightly, a thin second coat. I should have had the primer tinted at the store. "Coverage." Does that mean how well it hides (very well), or how far you can paint with a gallon (not great)? I think I would have gotten less than 200 square feet out of a gallon, but my project was smaller than that. The claimed 400-450 might be possible on previously painted smooth wallboard if you stretch it out, I don't know. Anyway, it made a nice coating on the porous concrete, and it seems like a solid base on which to paint. April 17, 2015
Rated 5.0 out of 5.0 by Kitchen cabinets We used Bulls Eye to prime our kitchen cabinets before painting them white. We never sanded the finish off the cabinets and the primer adhered perfectly. We have a two and a four year old who are very hard on the cabinets and we haven't had any problems. I recommend this primer to anyone looking for a strong primer that will last. March 14, 2015
Rated 5.0 out of 5.0 by Great product Bought it because it was on an 'introductory sale" and 50% off rate otherwise I would have bought a known brand.. Had professional painters use BullsEye123 last year to paint a 100 year-old pressed metal ceiling that was badly flaking and for a kitchen ceiling and wall and other ceilings. AMAZING cover over scraps, spakle, stains and blemishes. So amazing that we just did the one coat of BullsEye and didn't bother about the top coat of ceiling paint and I could get the job done in less days work. Only trouble is that in Australia it costs $A60 ($US50) for 4 litres (just over 1 gall) - I guess that's the price we have to pay for living in the world's best country. January 27, 2015
Rated 5.0 out of 5.0 by Great for Priming Ceramic Tile I used this primer to prep my backsplash for painting; I probably could have used 1 coat but I used 2 coats just to be sure. I let each coat dry and waited 24 hours before applying the high gloss alkyd paint. Very happy with the final result. August 12, 2014
Rated 5.0 out of 5.0 by Incredible Cover even for Grout, Aluminum and Tile This is simply amazing stuff! As I never could stand the brown colors in the 1" ceramic tiles on my bathroom floors, hate grout in general, couldn't afford to have this removed & replaced with vinyl, my project concept was to paint over it all with white epoxy paint and add tiny chips of blue and black to the finished product. The Home Depot people are FABULOUS and recommended this amazing latex no-fume primer which was very user friendly with both brush and roller. As there was much discoloration on some white vinyl and on the aluminum uprights of my shower doors, I used it on these, too! TERRIFIC results. Next day did the Latex one-step epoxy paint treatment and added the tiny chips...looks incredible and brand new. Like we have a white granite floor! I have several other fix-it uses planned for this. It's my new cover-it-up for anything "best friend" :-) June 5, 2010
Rated 5.0 out of 5.0 by Excellent Primer For Maple Bench I used Zinsser Bullseye 1-2-3 primer for preparing a maple bench to be painted and experienced excellent results. August 26, 2014
Rated 1.0 out of 5.0 by TERRIBLE PRODUCT.... I'm a small-job contractor with no ties to the paint industry other than as a customer. We used it to prime wood deck rails and arbor, and all of the product claims are not true: it DID NOT AT ALL cover the water stains on the wood and took many coats in repeated attempts to try to get it to cover. With fingers crossed, we painted, only to have the stains bleed thru. We primed again, painted again, in a repeated process that took far too long. The stuff is VERY DRIPPY, not nearly as viscous as a good quality product. Further, it was fairly delicate, scratched too easily, and one morning after a dew, we found the stuff easily peeled off of the work we had done. On a following project, we used Kilz, and it turned out to be a much better product - was thicker - less drippy - and did a good job of covering stains. Kilz2 was good, Kilz Premium was very good, even thicker. January 9, 2015
  • 2015-05-05T11:25:18.472-05:00
  • bvseo_lps, prod_bvrr, vn_prr_5.6
  • cp-1, bvpage1
  • co_hasreviews, tv_15, tr_15
  • loc_en_US, sid_100398391, prod, sort_default
2 >>


Store Exclusive. This item is available for purchase in select stores only.