Model # 272479

Internet #203985969

Store SKU #1000005201

Zinsser 13 oz. Bulls Eye 1-2-3 Plus Primer Spray


13 oz. Bulls Eye 1-2-3 Plus Primer Spray

$448 /each
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Frequently Bought Together

Product Overview

The Zinsser Bulls Eye 1-2-3 Plus 13 oz. Flat White Interior/Exterior Primer Spray is an all-purpose, high performance primer designed to block all water and oil base stains. Advanced Technology primer prevents blistering, peeling and inhibits rust. Excellent adhesion, sticks to various surfaces including glossy materials, chalky siding, masonry and metal. Takes the guesswork out of primer selection.

California residents: see   Proposition 65 information

  • Ideal for interior and exterior applications
  • Ensures longer life of top coats
  • Covers up to 15 sq. ft.
  • White smooth finish is great under any topcoat
  • Completely blocks all stains - water, tannin bleed, smoke and more
  • Dries to touch in just 30 minutes, allowing projects to be completed quickly
  • Advanced technology oil based formula penetrates and seals porous surfaces
  • Clean up with mineral spirits
  • Online Price includes Paint Care fee in the following states: CA, CO, CT, MN, OR, RI, VT

Info & Guides

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Container Size
13 OZ-Ounce
Coverage Area (sq. ft.)


Aerosol / NonAerosol
Coating Product Category
Color Family
Dry to touch (min.)
Number per Package
Paint/Stain Base Material
Paint/Stain Clean Up
Mineral Spirits
Paint/Stain Key Features
Inverted spray ability
Paint/Stain/Waterproofer Product Type
Primer Purpose
Color Changing,Odor Blocking,Stain Blocking
Substrate/Surface Use Type
All Surfaces

Warranty / Certifications

Manufacturer Warranty
Satisfaction guaranteed for full refund of purchase price

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Customer Questions & Answers

Can this primer be used as a vehicle primer before painting?

Asked by: jimmy
Thanks for reaching out, Jimmy! We would like to hear more about your application and see if Rust-Oleum Zinsser Bulls Eye 1-2-3 Plus Primer Spay would be suitable for your application. Feel free to give us a call at 866-585-8430 to talk with us!
Answered by: Rust-OleumSupport
Date published: 2017-01-30

Does this spray come out as white?

Asked by: DE
Yes, Rust-Oleum Zinsser Bulls Eye 1-2-3 Primer is a white primer.
Answered by: Rust-OleumSupport
Date published: 2016-07-20

Can this be used on outdoor plastic containers/pots/planters ?

Asked by: Projectmoverandshaker
Yes, Zinsser Bulls Eye 1-2-3 Plus Primer Spray is great for all projects, indoors and out! For best results, allow the primer to dry for two hours before applying the next coat.
Answered by: Rust-OleumSupport
Date published: 2016-03-04

Can this be used if I'm painting with a latex paint?

Asked by: Julie
Yes, this product is suitable if painting with a latex paint.
Answered by: CommunityAnswer
Date published: 2017-02-26
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Customer Reviews

13 oz. Bulls Eye 1-2-3 Plus Primer Spray is rated 2.3 out of 5 by 12.
Rated 1 out of 5 by from LOW RATING FOR APPLICATION OF PRODUCT I shook this can longer than directions state. Could not ge... LOW RATING FOR APPLICATION OF PRODUCT I shook this can longer than directions state. Could not get the can to stop sputtering large droplets at start and end of spray. This was a new can off the shelf. I even soaked cap in mineral spirits but did not change anything. And NO I didn't stick anything into the hole. I'm not new to spray paint/primer. I normally use Kilz for spray primer but I thought I'd give this a shot since I really like the roll/brush primer.
Date published: 2017-04-04
Rated 5 out of 5 by from This primer is amazing, especially over spakle. It levels out as you spray. Very little fixes t... This primer is amazing, especially over spakle. It levels out as you spray. Very little fixes to be made, and these were all my fault for overspraying a few areas. Great bonding! Finally looking forward to painting my gloss, after a few bad choices earlier which cost me weeks of work.
Date published: 2017-03-05
Rated 1 out of 5 by from My 2nd least favorite spray primer As another reviewer stated, this spray primer spit and spewed large droplets of primer while spraying a more fine mist and yes, I did shake it for over a minute after the ball started to rattle. The nozzle also clogged very quickly and I was given a nice surprise with one can where solids had to be sprayed out of the nozzle before paint would flow. I paint intricate laser cut items weekly and picked this up since the recommended oil based primer spray was even worse than this. I need to cover laser char on my wood and this did not block it one bit. You have to get the shellac based primer to keep the char stain from rising to the surface.
Date published: 2016-04-26
Rated 1 out of 5 by from Good Product - Gone Bad Good Product gone bad! We build and repurpose lots of furniture. About 8 months ago we started using Rust-Oleum Zinnser Bulls eye 123 Spray Primer Gray and we loved it. The past few months we have not had one good can out of the countless cases we have bought. We can shake the can for 20 minutes upon opening a can and continuous during application, spray short bursts, keep it stored in our home in room temperature conditions. We have even tried storing the cans upside down after shaking. "NOTHING" WORKS :( The cans "Spit", "Sputter", "Throw droplets onto our projects and all over the area we are working on and below", " drips BADLY at the valve to the point it drips on the ground, all over the can and builds up"!!! You don't get a nice even texture due to this malfunction. We are so discouraged and hope Rust-Oleum listens to consumers complaints as we would love to see a fix to this problem. I have videos of several cans I would love to share with Rust-Oleum that supports my review and frustration. I have attached on video, and a couple photos for starters. To those who have no issues, We are "seriously jealous"
Date published: 2016-09-16
Rated 1 out of 5 by from terrible product. Added 2 days to my job. Followed the directions to a T and had my piece perfectly sanded and free from dust/dirt...not my first rodeo. Gorgeous, humidity-free, 75 degree day and the can applied what looked like chalky "texture". My mid century piece now looks like it has been painted with sand paint and has to wait 2 days to be re-sand. I am extremely disappointed to say the least. DO NOT USE this product!!!!
Date published: 2016-09-15
Rated 1 out of 5 by from The worst I like zinsser but this didn't work for me.The can spit the primer onto my project.The coverage wasn't as good as I expected also.
Date published: 2016-10-14
Rated 2 out of 5 by from Poor Product Experience Despite just a few reviews, I asked about the product and was assured it was the best choice for a spray primer. I should have listened to the review not to buy this. The spray clogs very quickly, spewing paint overspray on the user, and everything in sight, AND drips all over the dropcloth. What a mess! The paint gets into the base of the nozzle and makes it hard to press and release when gunked up. Design is part of the problem. Spray is uneven and spotty - a strong burst of paint is followed by a spit. As far as amount of product, check the product specs; the sq feet this covers is much lower than other sprays. Cleanup is horrible, the consistency of the overspray is like thick paste. I even had to scrub with mineral spirits it was so tough. You spend more time cleaning up the overspray, drips, your hands than it is worth. Use a brush and paint a primer instead.
Date published: 2015-12-10
Rated 1 out of 5 by from Defective I had a can of this sitting on the shelf for a couple of months and then it failed big time when I first tried to use it. It sprayed large chunks of what looked like confetti for about a second and then the feed tube blocked up and I was not able to get anything more out of it. A total waste of money.
Date published: 2016-06-18
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