Model # 182407

Internet #202016526

Zinsser Bulls Eye 1-2-3 1-Gal. Water-Based White Primer/Sealer-DISCONTINUED

Discontinued Zinsser

Bulls Eye 1-2-3 1-Gal. Water-Based White Primer/Sealer-DISCONTINUED

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Product Overview

The Bulls Eye 1-2-3 1-Gallon Water-Based White Primer/Sealer is a versatile, low-VOC interior/exterior primer that seals porous surfaces and traps most stains. It is specially formulated for use on ferrous and non-ferrous metals, making it ideal for repainting aluminum siding. It also bonds well to wood, plaster, concrete, gloss enamels, hardboard siding, glass and tile. It dries to the touch in 30 minutes and is ready for paint in as little as 1 hour.

  • Ideal for repainting rough, chalky surfaces like aluminum siding
  • Applies with a roller, sprayer or brush
  • Water-based formula bonds to glossy surfaces without scuff sanding
  • Resists peeling and blistering
  • Rust-inhibiting formula can prime ferrous metals
  • Mold and mildew resistant once dry
  • Each gallon covers up to 450 sq. ft., depending on surface porosity
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes Paint Care fee in the following states: CA, CO, CT, MN, OR, RI, VT

Info & Guides

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Application Method
Brush,Paint Sprayer,Roller
Coating Product Category
Color Family
Mildew Resistant
Paint Product Type
Primer Sealer
Paint/Stain Base Material
Paint/Stain Key Features
Mildew Resistant
UV Resistant

Warranty / Certifications

Manufacturer Warranty
Satisfaction Guaranteed

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Customer Questions & Answers

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Customer Reviews

Bulls Eye 1-2-3 1-Gal. Water-Based White Primer/Sealer-DISCONTINUED is rated 3.4 out of 5 by 18.
Rated 5 out of 5 by from I use this on almost everything and recommend it! I've been a professional painter for years and have used this primer on a wide variety of surfaces, interior and exterior. It covers great, has good body, and lasts (important if you can't get back to finish coat for a while). It's almost like satin finish white paint when it dries. It also has great adhesion. I've never had any problem with 123 sticking to any surfaces I've used it on. I've recommended it to several friends and customers over the years! Anyone who doesn't like this product probably didn't know what they were doing...seriously!
Date published: 2011-09-07
Rated 5 out of 5 by from Love It! We painted our entire 40 year old house's interior, priming first with 1-2-3, and couldn't stop exclaiming as to how well it went on and covered EVERYTHING! Rough walls, knocked around skirting boards, louvered doors, you name it. Our house is transformed, and because it dries so quickly, putting on the final coat was quick and easy. I would recommend this to anyone, particularly do-it-yourselfers, as it is a breeze to use, and makes you look like a pro.
Date published: 2012-06-28
Rated 5 out of 5 by from One of the better all around primers. Having recently purchased a house in need of major work, I have tried quite a few primers. The primers we have used are as follows...Benjamin Moore Fresh Start, Kilz2, Gripper, Guardz and Bulleye 1-2-3. I liked bulleye 1-2-3 for ceilings and new drywall. While it is overkill for new drywall it worked amazingly well. The only negative is has a bit of sheen when done. For wood based projects I preferred Fresh Start. While it worked reasonably well on high gloss damaged walls for the price I will normally only use it on wood projects. I have not tried bulleye 1-2-3(on wood) as I still have fresh start which has given me amazing results. Guardz was best on damaged drywall after wall paper removal. Peel stop is an exceptionally close product. It could be used in areas which had previously peeling paint after necessary repairs.(ie try to remove as much as you can sand etc) Gripper is a little thicker than other primers so I did not like it on new ceilings, but enjoyed using it on new drywall(walls) or over high gloss paint.(after prep) I also used it in areas where the previous paint seemed to have low adhesion. Guardz would be another good choice in areas of low adhesion. You could use guardz then a good primer to make sure. Kilz2 was the only one I disliked in general. It might be good at stain blocking etc, but I rather used other combinations to fix whatever problems it excels at... Overall I really liked using bulls eye 1-2-3 especially compared to using kilz2 on my drywall ceilings. Coated well and made it easy to find flaws in my drywall work. Do not worry if you cover it with flat ceiling paint you can hide minor flaws still, but compared to kilz2 it simply seemed to adhere better and made my work easier.
Date published: 2012-08-14
Rated 4 out of 5 by from great for some cases, but not all as listed I've painted professionally for about 9 years, and have experimented with many different paints and primers in the field and around my own residences. For the price, this is my top pick for peeling/flaky paint, and when I want to repaint oil based surfaces with water based. It doesn't adhere very well to metal, as months later I can still scrape the paint off to the bare metal with my fingernail, and it hasn't done a good job of covering water or oily stains either (stick with oil based for those instances). I learned the hard way how glossy it is when I spot primed a ceiling, then painted the whole thing flat, and that one spot was still shiny. Nice on bare wood if you know how to work with it, even nicer when you plan on finishing with a glossy white, but I don't recommend spot priming. I've also had sub-par results sealing masonry, unless you don't mind applying two coats.
Date published: 2013-06-22
Rated 5 out of 5 by from Sticks to everything, and new paint sticks to IT!! I've used this since 2003. I was rehabbing an old house with wooden windows. We sanded like crazy, but there were still areas with old glossy oilbase enamel. This stuff covered beautifully. The new latex semigloss stuck to it really well. Only downside is that scraping it off the window itself is really hard, because it even bonds to glass!!! I used inside and outside. It spreads really well, and the top coat of paint has a nice surface (flat, if it's supposed to be, but nice semi gloss if that's what it is too). This is IMPORTANT for a great finish job. This will save you a ton of money in repaints, extra money for multiple topcoats (with the labor of finish sanding between multiple coats). When using, don't use same brush very long, keep switching and cleaning the brush every hour, cuz it will NEVER come out of the brush, if that's important to you. But this is true of all primers. If you don't get fantastic results with this on any surface, you screwed up somewhere. I'm not a pro, but I've done a lot of refinishing, and this stuff is great, lasts forever.
Date published: 2012-02-26
Rated 5 out of 5 by from One of the best Primers I've Used This is a great primer. Used it for painting peg board, and most recently Formica window sills and my downstairs bath laminate countertop. Goes on smooth (with good prep) and dries quickly. Will be purchasing this primer for my future projects as well!
Date published: 2013-07-30
Rated 4 out of 5 by from Paint will stick with ease I used Zinsser on window trimming where there is allot of moisture due to steaming water from kitchen sink. I just loosened off paint that was chipping or blistering up, then primed it with Zinsser. 8 years later, simi-gloss paint hasn't blistered or chipped. I think this is great stuff.
Date published: 2012-01-31
Rated 1 out of 5 by from Substandard Product This is a substandard product. On my painting project I went with Gliden's Gripper. When I went back to the store for more, they were out. As a result I got this primer. I must say that there is no comparison in how they seal. After using Gripper, I felt I was priming with water. Also, you are much more likely to get runs if you are using an airless sprayer. I was very disappointed with this product. And, by the way, it smalls worse than an oil-based primer. Spend extra couple of bucks and get the real deal.
Date published: 2013-08-06
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