BEHR Premium Plus Ultra 1-Gal. Pure White Flat Enamel Interior-175001 at The Home Depot
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BEHR Premium Plus Ultra

Model # 175001

Internet # 100670959

1-Gal. Pure White Flat Enamel Interior

BEHR Premium Plus Ultra 1-Gal. Pure White Flat Enamel Interior

This item has been discontinued.
The Home Depot no longer carries this specific product.

$31.98 / each
Item cannot be shipped to the following state(s): AK,CA,CT,GU,HI,OR,PR,RI,VI,VT


In Stock



Model # 175001

Internet # 100670959

With Nanoguard technology and a durable, raw-material formulation, the Behr Premium Plus Ultra 1-Gal. Flat Interior Paint and Primer stays looking freshly painted over time. The mildew-resistant combination paint and primer is designed for use on interior surfaces. And offers excellent coverage.

California residents: seeProposition 65 information

  • Suitable for use on interior walls and trim
  • Formulated for application with brushes, rollers and sprays
  • Water-based formula functions as a paint and a primer in one
  • Flat sheen offers a matte finish
  • Excellent hiding capability for great coverage
  • 1 container covers up to 400 sq. ft.
  • NANOGUARD technology provides durability and surface protection
  • Easy to clean for your convenience
  • Resists mildew growth to maintain a pristine appearance
  • Subject to or will include a PaintCare recycling fee in the following states: CA, CT, OR, RI, VT
  • Actual paint colors may vary from on-screen and printer representations
  • Click here to use our paint calculator and estimate how much paint you need to complete your project

Info & Guides

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Assembled Depth (in.)  6.75 in  Assembled Height (in.)  7.75 in 
Assembled Width (in.)  6.75 in  Base  Base 1 
Cleanup  Soap & Water  Color Family  Whites 
Color/Finish  Ultra Pure White  Container Size  1 GA-Gallon 
Coverage Area (sq. ft.)  400  Dry to touch (min.)  120.0 
Functions as a primer  Yes  Interior Paint & Stains Product Type  Paint & Primer In One 
Interior/Exterior  Interior  Manufacturer Warranty  Limited Lifetime Guarantee 
Paint Product Type  Interior Paint/Stain  Paint Type  Water Based 
Primer required  Yes  Product category  Wall & trim 
Returnable  Non-Returnable  Sheen  Flat/Matte 
Time before recoating (hours)  4.0  Tintable  Yes 


Rated 4.2 out of 5 by 504 reviewers.
Rated 4 out of 5 by SHEEN WARNING The bottom line: DO NOT use this product if you are looking for a genuinely flat finish; use the Behr "Premium PLUS Flat" instead. CU calls this product "Behr Premium Plus Ultra Flat Enamel." The name is very deceptive, though certainly unintentionally so. It appears that the product is an "ultra flat" paint, but the word "ultra" is a product-line designation, not a description of the sheen. This product is "flat" only in comparison with the paints within the Behr enamel products. The actual sheen is "eggshell" or even "satin" when compared with most any other paint, including Behr's other products (as I recently paid $10,000 to discover). The company would do its customers a great service by using sheen designations that apply across all of its products, not just within a single product line. "Flat" should not be a term of variable meaning within a single brand. September 1, 2013
Rated 5 out of 5 by Behr paint I ordered a paint I was currently using and knew I was going to need more. The Home Depot had this brand on sale and it was a stock color (Ultra Pure White). It arrived within 3 days and was exceptionally well packaged. Free shipping! The Ultra Premium paint covers well although if the color you are painting over is shades deeper or lighter than the one you are using, two coats is a must and sometimes three. April 29, 2014
Rated 2 out of 5 by Shocked I purchased this paint Jan.31, 2013 and used it twice. The third time I poured it into the paint tray on 2-04-2014 it had chunks in the paint. In 30 years of painting I have never encountered this in a latex that is that new and remained sealed. I have 2 more gallons and will probably use a strainer bag to insure that it is chunk free! February 5, 2014
Rated 2 out of 5 by Very Disappointed I've used regular Behr paint for many years, and have always been very satisfied, never shopped for paint elsewhere. However, my most recent purchase of a gallon of Sandstone Cove in the "Premium Plus Ultra" flat matte paint plus primer provided very poor coverage when covering a very similar color. Simply said, a paint plus primer touted to cover in one coat - should not require two coats, especially when covering a similar color. I asked the clerk at Home Depot if there were other complaints. She replied "several" people have told her that they preferred Glidden over Behr brand paints. My time is too valuable to spend on poor quality paint products. I will not buy Behr brand paint again. October 13, 2013
Rated 4 out of 5 by Did the job We had to cover what I called a "Granny Green" wall in our master bedroom, and it worked really well. We did use two coats but that was just to cover our bases. There were some green specks shining through on the first coat and we maybe could've gotten away with just the one coat but we did another because we had the extra paint. It wasn't the best paint ever, but it wasn't the worst either. I also used really effective paint rollers which I think made a difference. Dries quickly which was a huge bonus! Also, the odor was faint - I see some people said otherwise, but I thought the chemical smell was subtle. April 18, 2013
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