PureSoft fiber is luxurious and pillowy soft, it's like walking on a cloud. This carpet was made with active families in mind. PureColor provides the ultimate performance in fiber with its virtually stain proof coloration, coupled with the soil resistant “SoilShield”. PureColor will stay clean longer, clean easier and stay more vibrant. The attributes of PureColor combine to make a durable, high value, high performance carpet fiber. Innovation takes a step up with PureColor, the clear choice for value and performance.