#1 Home Improvement Retailer

Content Compass 2021


Ready to move forward into the world of content with renewed energy and a sense of possibility? Then, let’s Go Forth!

Get ready for insightful speakers, dynamic interactive sessions and practical advice that’ll steer your career and personal development in the direction you want.

Join us Sept. 21, 2021

Register Now

 

Digital Swag

Digital Swag
Skillshare 3-Month Gift Card

Skillshare 3-Month Gift Card*

Learn a new skill
(*limited to first 100 registrants)

Road Less Traveled Worksheets

Road Less Traveled Worksheets

Make your own road map

Coloring Book Pages

Coloring Book Pages

Fun for everyone

Virtual Backgrounds

Virtual Backgrounds

Show your Content Compass pride

Free Productivity Plan

BONUS! Free Productivity Plan

Up your time management skills

  


Keynote

Keynote
Jen Hidinger-Kindrick. One Good Turn. Giving Kitchen.

Brandon Butler and Michael Jordan

Butter.ATL


Sit back and take it all in. Brandon and Mike are
going to give us an in-depth look at what it means to bring a brand to the next level. Roll down the windows, turn up the volume and join them as they navigate us through the intersections of innovation, culture, and content.

 


Speakers

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Brandon Butler

Executive Director,
Butter.ATL


Brandon Butler wears two hats at Dagger: leading priority technology projects and overseeing day-to-day operations for the Butter team. He works with creative teams to produce innovative, relevant content for Atlanta’s culture channel. Prior to his career at Dagger, Brandon led creative and digital and teams at Accenture, Edelman, Public Broadcasting Atlanta and NBA Digital. Named to Adweek’s Creative 100 in 2021 and Atlanta Magazine’s 500 Most Powerful Leaders in 2020, Brandon has become an in-demand speaker and panelist throughout the region. Brandon obtained his bachelor’s degree of Information Technology from Georgia State University and his MBA from Georgia Tech.  Less

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Lisa DeStefano

Vice President, Brand Marketing & Creative, The Home Depot


Lisa DeStefano is Vice President of Brand Marketing and Creative.... More

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Jessica Higgins

Senior Manager, Digital Creative, The Home Depot


Jessica Higgins is the Senior Manager Digital Creative and works with the Retail Media+ and Transitional pods. ...   More

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Rebecca Hood

Senior Manager,
Operations Process Creative Services & Operations, The Home Depot


Rebecca Hood is the Senior Manager, Operations Process on the Creative Services and Operations team. ...   More

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Ralph Johnson

Americas Ombud,
McKinsey & Company


Ralph is the McKinsey & Company's Ombud for the Americas region. ...   More

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Michael Jordan

Editor-In-Chief,
Butter.ATL


Michael Jordan is Editor In Chief at Butter.ATL. ...   More

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Cory Lee

Accessible Travel Writer


Cory Lee is a world traveler and inspirational speaker who recounts his adventures across all seven continents in his powered wheelchair ...   More

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Alex López Negrete

President and CEO,
López Negrete Communications


Alex co-founded López Negrete Communications with his wife, Cathy, in 1985. ...   More

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Ellen McKay Lorenzo

CMO, 
Skillshare


Ellen McKay Lorenzo is Head of Sales and Business Development at Skillshare, ...   More

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Ashley Rakstis

Online Art Direction,
Creative Lead for Item Buying & Templates, The Home Depot


Ashley Rakstis is the Creative Lead for the Item Buying Community and the Templates Pod. ...   More

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Andrew Ramirez

Author, Speaker
and Business Strategist,
KARE Solutions


Andrew L. Ramirez is the author of 10 books and the founder of KARE Solutions, LLC, a training and consulting company. ...   More

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Chris Reid

CEO,
Stretch Creative


Chris is an executive coach, military veteran, and the CEO of Stretch Creative. ...   More

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Jesse Galvon Reid

Chief Culture Officer,
Stretch Creative


Jesse Galvon Reid wants you to come out and play. That's how she rolls, as a dynamic executive coach integrating emotional intelligence and neuroscience. ...   More

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Jason Rice

Senior Director – Technology, The Home Depot


Jason Rice is a 23 year Home Depot veteran, having joined the company in 1998 as a software engineer. ...   More

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Lauren Schmuck

Comedian


Lauren Schmuck is an award-winning local comedian, actor and writer. As a member of the all-female improv group Pretty Much Sisters, she has entertained crowds from coast to coast, appearing in numerous prestigious comedy festivals, including New York, LA and Detroit. In addition to long runs in local sketch comedy shows, she can also be seen starring in the Amazon Prime series "SIDES" and the short film, "Unemployable." Currently, you can catch Lauren and her fabulous wardrobe in action performing standup comedy at venues across the Atlanta metro.
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Carlie Schubert

Marketing Ops
Technology Manager,
The Home Depot


Carlie Schubert is the Manager, Content Management on the Marketing Technology Operations & Finance team. ...   More

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Ann Shen

Illustrator, author, and hand-letterer


Ann Shen is an illustrator, author, and hand-letterer based in Los Angeles. ...   More

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Tracy Woodard

President,
Mad Housers


Tracy Woodard has a ton of street cred, literally. ...   More

 
 

Schedule

Schedule

9:00AM

WELCOME & PANEL DISCUSSION

Stacie Santana


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Lisa DeStefano

 

10 minute break

 

9:40AM

SENDING MIXED SIGNALS: LET’S, LIKE, TALK ABOUT TALKING

Andrew Ramirez


Coming off a roller coaster of a year can leave you excited for the future, but also weary and uncertain. Get a new view with a new Road Map. Join Andrew’s interactive coaching session and discover the course to take as you shift into your next adventure.

 

10 minute break

 

10:35AM

FINDING A WAY: VALUES, MARKETING AND COVID-19

Tracy Woodard


Whether huts or low riders, Mad Housers' innovative and artful temporary shelters bridge the gap between home and homelessness. Discover how building relationships is the key to success. Learn about networking and the organization's media content strategy to effective audience engagement.

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Jesse Galvon Reid & Chris Reid


There’s no shortcut to growth. Jesse and Chris will break down the importance of emotional intelligence, discuss why it’s important to be present and why being a good travel partner is essential for every career journey.

 

11:00am

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Lauren Schmuck


Join Lauren Schmuck, our THD wingwoman, as she leads us laughing through our lunch break. Lauren will host an Orange-blooded bingo game, with fun facts submitted by everyone in our lunch bunch! You'll learn a lot about your fellow associates and have instant icebreakers if you want to connect later.

 

11:25AM

LUNCH & NETWORKING SESSION

Cory Lee


Through his blog and social media advocacy, Cory has gained a devoted following. But the road to becoming a go-to expert in the accessible travel field hasn’t always been easy. Learn about this 2021 Webby Award winner's successes and challenges to creating engaging content while traveling across all seven continents as a wheelchair user.

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Ralph Johnson


Sometimes to get to your next destination, you need to stop and ask for directions. During this fireside chat, Ralph will provide travel tips for your career journey, including how to get in tune with your aspirations and what it means to show up as your best self.

 

5 minute break

 

12:00PM

CRASH COURSE: WHEN BRANDS GET IT WRONG

Rebecca Hood, Jessica Higgins, Ashley Rakstis & Carlie Schubert

How do we serve up creative content at scale now and in the future? In this session, we break down content to the “atomic” level and explore what we can unlock with data. Find out everything you need to know about atomic assets, modular content, dynamic creative and tech like RevJet and DAM that are serving up the latest in piping hot content.

HARD PATHS: STORIES OF TRIUMPH IN TRAGIC TIMES

Ellen McKay Lorenzo & Ann Shen


Finding new ways to stay awake and inspired on the road to personal development can be tricky. Turn off the cruise control and listen as Ellen and Ann speak to the importance of creativity. Then pull over, grab your pencils, and stretch your creative muscles as Ann leads us through an interactive exercise.

 

12:30PM

UNCHARTED TERRITORY: BRINGING AR HOME

Jason Rice

Power up your presentation and PowerPoint skills. Plug into Jason’s high-energy tips and tricks for making data and information irresistible. Learn how to go from dry and boring to a focused and engaging online presentation that grabs attention and gets your point across.

BLAZING A TRAIL: CREATING NEW WAYS TO GIVE BACK

Alex López Negrete

Seamlessly merge cultural appreciation and content, without crashing into the roadblock of cultural appropriation. Alex will share a few industry trends, what to watch out for and tips on how we can get marketing to multicultural consumers right.

 

5 minute break

 

1:15PM

NEXT STOP: THE MOST WONDERFUL TIME OF THE YEAR

Brandon Butler & Michael Jordan


Sit back and take it all in. Brandon and Mike are
going to give us an in-depth look at what it means to bring a brand to the next level. Roll down the windows, turn up the volume and join them as they navigate us through the intersections of innovation, culture, and content. 

 
 

Event Support

Event Support

Support
Your Content Compass committee and volunteers are available to answer questions at content_compass@homedepot.com. During Webex sessions, you can ask your hosts questions in the Chat.

If you need technical help with Webex, visit help.webex.com.

Panel, Sessions, and Keynote
All sessions will take place in individual Webex Events. You should have received calendar invites for each one from Marketing and Online Communications. If you are missing an invite for one or more sessions, please contact us at the support email address above.

To join a Webex Event, click the link in the meeting invite. A webpage will load with the session information. If the session has started, you will be able to click the Join Now button to enter. If the Join Now button is grayed out, refresh the page or try again a little later.

In the Webex Event, you and other attendees will be automatically muted, and your cameras will be turned off. To ask a question, provide feedback, or request assistance, enter your comments into the Q&A box. During the Q&A portion of a session, you may also click the hand icon to raise your hand so that your hosts can unmute you to ask your question verbally.

Networking Lunch
For those who registered for a lunchtime networking session, you will receive a link to the event

After joining the meeting, your networking hosts will explain the activity. You’ll be able to participate and post in the chat.

Digital Swag
This year's swag pack is all digital. Here are instructions on how to use each item. If you have any trouble downloading, please try right-clicking and saving instead of left-clicking to open. If neither right- nor left-clicking works, let us know at the support email address above.

• Coloring Book Pages
To open these, you will need software that can open .pdfs, like Adobe Acrobat Reader. Open the files and print them out to color them.

• Video Backgrounds
To use one of the video backgrounds in Webex: Save the file to your computer. Then, in a Webex meeting, turn on your camera, click on the three dots in the bottom menu ("More Options"), and select "Speaker, Microphone, and Camera." Scroll down to the bottom of the Camera section and click on "Change virtual background." Click the gray rectangle with the + sign and navigate to where you saved the video meeting background image. Click on the file, click "Open," and finally click "Apply."

To use one of the video backgrounds in Microsoft Teams: Save the file to your computer. Then, in a Teams video meeting, click on the three dots (More actions) in the menu at the top right. Click on "Apply background effects," then click on "Add new." Navigate to where you saved the video meeting background image. Click on the file, click "Open," and finally click "Apply."

• Content Compass Playlist
Our Content Compass DJ has pulled together some tracks to get you moving and inspire you to Go Forth! To listen to the playlist, you will need a free Spotify account.


Content Compass 2020 Logo

Thank you for all your support for The Home Depot's fourth annual Content Compass!