Brandon Butler wears two hats at Dagger: leading priority technology projects and overseeing day-to-day operations for the Butter team. ... He works with creative teams to produce innovative, relevant content for Atlanta’s culture channel. Prior to his career at Dagger, Brandon led creative and digital and teams at Accenture, Edelman, Public Broadcasting Atlanta and NBA Digital. Named to Adweek’s Creative 100 in 2021 and Atlanta Magazine’s 500 Most Powerful Leaders in 2020, Brandon has become an in-demand speaker and panelist throughout the region. Brandon obtained his bachelor’s degree of Information Technology from Georgia State University and his MBA from Georgia Tech. Less
Lisa DeStefano is Vice President of Brand Marketing and Creative.... She is responsible for driving the marketing strategy and creative for the enterprise across all media channels, including brand and merchandise marketing, pro, services and private label brands. Prior to joining the Company in 2013, Lisa was vice president of strategic marketing for J.C. Penney. Lisa has a combined 28 years of extensive merchandising and marketing experience which includes various merchant, product development and private brand and marketing roles with retailers American Eagle Outfitters and Limited Brands. Lisa has BA's in merchandising and business administration from Ohio State. More
Jessica Higgins is the Senior Manager Digital Creative and works with the Retail Media+ and Transitional pods. ... A Creative Director with 15 years' experience, she has a passion for in-house creative teams and the value they bring to a company. Prior to joining The Home Depot in 2016, she created integrated advertising campaigns for brands like Chick-fil-A, CDW, Ford, Gold Bond and SeaWorld. A creative techie, she is married and a mother of three, and loves making exciting work that people want to engage in and develop to its full potential. She has a BS in Industrial Design from Georgia Tech.
Rebecca Hood is the Senior Manager, Operations Process on the Creative Services and Operations team. ... Her team provides analytics, process and technology solutions. She is responsible for change management for the marketing and creative organization, such as the Campaign Creative End to End process, DAM implementation, Workfront campaign tracking and the launch of a new Offer Management solution. A content creation and content management leader for over 10 years, Rebecca worked as an archives coordinator, broadcast news producer and content manager before joining The Home Depot.
Ralph is the McKinsey & Company's Ombud for the Americas region. ... More
Michael Jordan is Editor In Chief at Butter.ATL. ... He is also a cofounder of Canopy Atlanta, a nonprofit organization that trains journalists to deliver news from inside communities historically underserved by traditional media. His career began in the marketing and creative departments at Atlanta recording company LaFace Records and then he moved into media, covering local and national stories in a variety of fields. He's been published in The Wall Street Journal, The Guardian, Rolling Stone, Playboy, Eater, AJC, Atlanta Magazine, Creative Loafing, and Thrillist. He co-authored former NFL linebacker Takeo Spikes' book, Behind the Mask, and is an avid home cook and plays alto saxophone. More
Cory Lee is a world traveler and inspirational speaker who recounts his adventures across all seven continents in his powered wheelchair ... from his award-winning personal travel blog, CurbFreeWithCoryLee.com. Cory was recently selected to serve on the All-Inclusive Advisory Panel for a travel media brand that attracts 10 million visitors per month. He uses his platforms to share his messages about accessibility and inspire other wheelchair users to roll out and see everything the world has to offer. More
Alex co-founded López Negrete Communications with his wife, Cathy, in 1985. ... His passion and vision have made his agency one of the country’s most influential, independent, Hispanic-owned-and-operated agencies. Alex’s clients include Bank of America, Walmart, McDonald’s and United Airlines. A founding member of the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), Alex believes in thoughtful, relevant, fully integrated, in-language and in-culture communications. He is currently on the Board of Directors of the Latino Donor Collaborative and the Hispanic Marketing Council. Born in Houston and raised in Mexico City, Alex resides in Houston. He has two children and two granddaughters.
Ellen McKay Lorenzo is Head of Sales and Business Development at Skillshare, ... an online learning community with thousands of inspiring classes for creative and curious people and 13 million members worldwide. Prior to Skillshare, Ellen was a senior leader at Levo, a venture-backed start-up focused on accelerating the success of professional women in the first 10 years of their careers. More
Ashley Rakstis is the Creative Lead for the Item Buying Community and the Templates Pod. ... She brings omni-channel campaigns to life while contributing to the creation of marketing packages and template libraries. Her love for all things orange started many moons ago, working agency side to support advanced planning, brand standards and newsprint initiatives for The Home Depot. After joining The Home Depot in 2013, she added social media and sports marketing to her toolkit and managed the OLA in-house creative team.
Andrew L. Ramirez is the author of 10 books and the founder of KARE Solutions, LLC, a training and consulting company. ... His presentations challenge audiences to create influence and impact by tapping into their personal stories. Prior to being an author, speaker and business strategist, Ramirez was a Fortune 10 leader for 22 years. His debut TEDx talk, “What’s Your InnerVoice Telling You?”, won the hearts of viewers with his inspirational approach. Ramirez advocates communicating through story with honesty and transparency to be an authentic voice personally and professionally. He has five daughters and spends his free time coaching girls’ soccer, entertaining guests or having backyard barbecues.
Chris is an executive coach, military veteran, and the CEO of Stretch Creative. ... More
Jesse Galvon Reid wants you to come out and play. That's how she rolls, as a dynamic executive coach integrating emotional intelligence and neuroscience. ... She is the Chief Culture Officer at Stretch Creative, serving as the heart and soul wrangler. She also serves leaders in tech and education to combat loneliness, slays their demons, and develop amazing resiliency. Uniquely joyful and unabashedly fearless, Jesse helps today's often remotely staffed companies create engaged, productive and connected cultures. More
Jason Rice is a 23 year Home Depot veteran, having joined the company in 1998 as a software engineer. ... He currently supports our Marketing and Advertising Technology organization and is heavily involved in our company’s enterprise priority of Personalization. He is focused on data, technology and the systems that drive success within our Audience Marketing and Retail Media+ programs. In his previous life, Jason was a Marine Biologist. He is married with two daughters. More
Lauren Schmuck is an award-winning local comedian, actor and writer. ... As a member of the all-female improv group Pretty Much Sisters, she has entertained crowds from coast to coast, appearing in numerous prestigious comedy festivals, including New York, LA and Detroit. In addition to long runs in local sketch comedy shows, she can also be seen starring in the Amazon Prime series "SIDES" and the short film, "Unemployable." Currently, you can catch Lauren and her fabulous wardrobe in action performing standup comedy at venues across the Atlanta metro.
Carlie Schubert is the Manager, Content Management on the Marketing Technology Operations & Finance team. ... She currently leads the expansion and pilot of RevJet usage into digital channels inclusive of Social, OLA, Retail Media+, email, onsite creative & Rich Content. Carlie has 16 years’ experience at The Home Depot with various roles in creative production for newsprint, email and OLA as well as budget and vendor management.
Ann Shen is an illustrator, author, and hand-letterer based in Los Angeles. ... She has a degree in Writing from UCSD and a BFA in Illustration from Art Center College of Design. Ann has worked in the art and design industry for over 10 years and has been featured on doll packaging, digital stickers, book covers, editorial illustrations, calendars, theme parks and more for Disney, Facebook, and HarperCollins. Ann has written and illustrated three books: "Bad Girls Throughout History," "Legendary Ladies," and "Nevertheless, She Wore It." More
Tracy Woodard has a ton of street cred, literally. ... As President of Mad Housers and team lead case manager for Intown Collaborative Ministries, she's worked in street outreach, shelter construction and harm reduction strategies for decades. Mad Housers builds temporary, emergency shelters for homeless individuals and families. Tracy has an MA in Music from UGA and performs with The Atlanta Contemporary Ensemble, a mixed chamber orchestra specializing in avant-garde music. More
Your Content Compass committee and volunteers are available to answer questions at firstname.lastname@example.org. During Webex sessions, you can ask your hosts questions in the Chat.
If you need technical help with Webex, visit help.webex.com.
Panel, Sessions, and Keynote
All sessions will take place in individual Webex Events. You should have received calendar invites for each one from Marketing and Online Communications. If you are missing an invite for one or more sessions, please contact us at the support email address above.
To join a Webex Event, click the link in the meeting invite. A webpage will load with the session information. If the session has started, you will be able to click the Join Now button to enter. If the Join Now button is grayed out, refresh the page or try again a little later.
In the Webex Event, you and other attendees will be automatically muted, and your cameras will be turned off. To ask a question, provide feedback, or request assistance, enter your comments into the Q&A box. During the Q&A portion of a session, you may also click the hand icon to raise your hand so that your hosts can unmute you to ask your question verbally.
For those who registered for a lunchtime networking session, you will receive a link to the event
After joining the meeting, your networking hosts will explain the activity. You’ll be able to participate and post in the chat.
This year's swag pack is all digital. Here are instructions on how to use each item. If you have any trouble downloading, please try right-clicking and saving instead of left-clicking to open. If neither right- nor left-clicking works, let us know at the support email address above.
• Coloring Book Pages
To open these, you will need software that can open .pdfs, like Adobe Acrobat Reader. Open the files and print them out to color them.
• Video Backgrounds
To use one of the video backgrounds in Webex: Save the file to your computer. Then, in a Webex meeting, turn on your camera, click on the three dots in the bottom menu ("More Options"), and select "Speaker, Microphone, and Camera." Scroll down to the bottom of the Camera section and click on "Change virtual background." Click the gray rectangle with the + sign and navigate to where you saved the video meeting background image. Click on the file, click "Open," and finally click "Apply."
To use one of the video backgrounds in Microsoft Teams: Save the file to your computer. Then, in a Teams video meeting, click on the three dots (More actions) in the menu at the top right. Click on "Apply background effects," then click on "Add new." Navigate to where you saved the video meeting background image. Click on the file, click "Open," and finally click "Apply."
• Content Compass Playlist
Our Content Compass DJ has pulled together some tracks to get you moving and inspire you to Go Forth! To listen to the playlist, you will need a free Spotify account.