Content Compass 2019

CONTENT COMPASS 2019: Personal Best

NEXT STOP: THE FUTURE.
IS YOUR CONTENT READY?

The Home Depot Content Compass Conference

We’ll point you in the right direction on Tuesday, September 24, 2019 • SSC Main Auditorium

“Personal Best” means constantly looking for innovative ways to raise the
bar for each image and every word we create. It’s pushing ideas like
personalized content while asking yourself, “How can I make this better?”
It means evaluating your own career ROI and kicking it up a notch with new,
creative approaches to your work and our brand’s promise.

Breaker

 

Keynotes

THD

 

Karen Anderson Singer: Tiny Steps: The Art of Trying Something New

11:50 a.m.

Tiny Steps:
The Art of Trying Something New


What gets you out the door every morning? For Karen it’s a commitment to stretching her boundaries and trying something that hasn’t been done before. As a successful artist whose work has sparked a worldwide movement, that’s a tall order. Come hear Karen talk about harnessing the power of and cultivating your creative passion, one small leap of faith at a time.

Keynote speaker: Matt Simpson

4 p.m.

THINK BIG PICTURE:
Creating Accessible Content for Everyone


Championing the "can do" spirit in everyone is at the heart of everything The Home Depot does. Few people exemplify that spirit as successfully as Paralympian Matt Simpson. Hear from this world-class athlete about how vital accessible content has been to him in reaching his own personal best, on and off the field. Get inspired to create helpful, personalized mobile and online content that works for all people, whatever their range of hearing, movement or sight.

 

Panel

 

Write Your Own Ticket: What Roles Can Content Creators Play?

9:30 a.m.

Write Your Own Ticket: What Roles Can Content Creators Play?


Personalization is all the rage. What does it mean for content creators? How does it work best at The Home Depot? Get direction, insight and advice from some of the best content creators in the business world in this panel discussion led by John Hembree.

 

Choose Your Path

THD

Breakout Sessions
10:45 a.m.    

new roads


Trends in Content Strategy

Henry Diller
__________

Ready to win at this content strategy game? This interactive session kicks ...   More

switching direction


Difficult Conversations

John Hembree
__________

When faced with difficult conversations, we often worry they ...   More

time to fly


What's Your Creative Superpower?

Harry Vardis
__________

What kind of creative thinker are you? How are you creative? ...   More

 

Breakout Sessions    
1:00 p.m.

new frontiers


Bringing Digital Content
to Stores

Andy Hodge
__________

The right content can instantly transform an uncommitted shopper ...   More

  Going
My Way


Your Personal Brand

Tolu Akande
__________

If a leader or peer were asked to describe you, what would they say? ...   More

Message Map


One Idea, Many Voices

George Stenitzer
__________

How you frame your communication depends on the audience. But what if ...   More

 
 

Breakout Sessions    
2:00 p.m.

Navigating Life


Real Content for Real People

Tiffany Mitsui & Allison Cawley 
__________

Data-driven marketing. Behavior triggers. Speaking to customers in ...   More

Change the World


The Business of Giving

Kristine Cohn
__________

In the days of flashing lights, video cameras and social media, how i  More

Beam Me Up


Connecting Niche Content and Brands

Carlton Hargro
__________

From Area 51 groupies to gaming enthusiasts, brands are discovering ...   More

 

Breakout Sessions
3:00 p.m.    

THD

World-Class Image


Movies, CGI and Tailored Tech

Brandy Drew
__________

From Spider-Man to stylish sofas, CGI brings images to life at the movies and at...   More

Ride Out


Meeting Customers Where They Are

Amanda Sabreah
__________

Simply put, great marketing is talking with the right person at the right time with...   More

Going Social


The Power of Strategic Partnerships

Ruthie Young
__________

In March of 2018, Pinterest did something revolutionary. See an intriguing case ...   More

 

Speakers

THD
Ben Quigley

Andy Hodge

Sr. Manager, Learning Strategy,
The Home Depot
__________

Andy's career at The Home Depot started in the Paint department ...   More

Carlton Hargro

Carlton Hargro

Former Editor-in-Chief & Co-Publisher,
Slo*Mo Media
__________

Carlton has worked as an editor/writer for a variety of local and ...   More

Karen Anderson Singer

Karen Anderson Singer

Principal Artist and Director,
Tiny Doors ATL
__________

Karen is the creator of Tiny Doors ATL, an art installation experience ...   More

Wendy Lam Wellons

Wendy Lam Wellons

Manager, Associate Communications at Story Lab, The Home Depot
__________

Wendy manages the editorial, visual and new media storytellers who keep ...   More

 

Katy Nardozzi

Katy Nardozzi

Enterprise Customer Success Manager,
MarketMuse
__________

Katy maximizes content marketing efforts at MarketMuse by working to ...   More

George Stenitzer

George Stenitzer

Founder & Chief Content Officer,
Crystal Clear Communications
__________

George's consultancy helps people create better content and more ...   More

Monique Peters

Monique Peters

Senior Manager, Marketing Technology Product Management, The Home Depot
__________

Experienced in leading large-scale marketing initiatives, Monique ...   More

John Hembree

John Hembree

Leadership Training Manager, 
Home Depot University
__________

An accomplished and active content creator in his own right, John's career ...   More

 
 

Tolu Akande

Tolu Akande

Manager, Career Coaching,
The Home Depot
__________

Tolu is a professional career coach who prides himself on transforming ...   More

Allison Cawley

Allison Cawley

Creative Strategy Manager,
Strategic Marketing the Home Depot
__________

Allison drives creative strategy and development for custom, audience-  More

Kristine Cohn

Kristine Cohn

Field Specialist,
The Home Depot Foundation
__________

Kristine's journey of service extends from her volunteer work with ...   More

Henry Diller

Henry Diller

Manager,
Online Product Management
__________

Henry is a seasoned product veteran with 20 years of experience. He has ...   More

 

Brandy Drew

Brandy Drew

Creative Services Producer,
The Home Depot
__________

Brandy leverages her extensive experience in film, television and ...   More

Tiffany Mitsui

Tiffany Mitsui

Senior Manager, Agile Marketing,
The Home Depot
__________

Tiffany leads day-to-day operations and development of data-driven, ...   More

Amanda Sabreah

Amanda Sabreah

CEO and Founder,
Partnr
__________  

Amanda is a trendsetter and thought leader in Atlanta-area marketing. An ...   More

Henry Vardis

Harry Vardis

Founder and President,
Creative Focus, Inc.
__________

Harry is Executive in Residence at Coles College of Business at ...   More

 

Matt Simpson

Matt Simpson

Paralympian,
2016 Silver Medalist  

Matt Simpson won a silver medal at the Paralympic Games Rio 2016 as ...   More

Ruthie Young

Ruthie Young

Manager, Strategic Media Partnerships, The Home Depot

Experienced in paid media, marketing strategy, brand strategy ...   More

 


Seating is limited. Get Ready!

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