Content Compass 2018


Content Compass: “Character Counts” is an exciting all-day event built to educate, inspire and help you navigate your best career and personal path. Hear insights from nationally-recognized presenters. Discover your next move with breakout sessions led by some of the best content creators in the business.

Breaker
Spacer

Keynotes

THD




Character Counts

DESIGNING CONTENT FOR
EVERYONE ON THE PLANET

We all create content with good intentions.  We want to make things welcoming, seamless, and maybe even fun for readers. But without a process ensuring our writing is also inclusive, equitable, and compassionate, we can end up embedding all sorts of assumptions in our work ...   More

Keynote speaker: Sara Wachter-Boettcher
Write Your Own Ticket: What Roles Can Content Creators Play?

Content leaders in journalism, the arts and advertising discuss the possibilities in a panel discussion led by HDU Leadership Training Manager John Hembree.

Local Flavor: Cooking Up Community content

Few things can gather people faster than a home-cooked meal, but it's not always enough to keep them together. For that, Food52 developed a content strategy that turned cooks and home enthusiasts into a tight-knit community.

Spacer

Choose Your Path

THD

Breakout Sessions
10:45 a.m.    

Full speed
ahead


Hook Your Audience in 7 Seconds

George Stenitzer
__________

What’s in it for me? If you can’t answer that question for your audience quickly, your content doesn’t stand a chance. ...   More

MAP
IT OUT


Sticky Pads, Sharpies & Designing Content

Corey Landers
__________

Taking your content from inspiration to deployment requires a plan. ...   More

NEW
FRONTieRS


SEO & Earned Media: The Changing Landscape

Ben Quigley
__________

Discover how the SEO and Earned Media landscape has evolved and explore new opportunities ...   More

Breakout Sessions    
1:00 p.m.

GO BIG OR
GO HOME


Scaling Content Through Fearless Entrepreneurship

Gustavo Do Valle & Paulo Orione
__________

Starting a content business is hard. But starting a content business in your dorm room and turning it into a world-class, world-wide industry ...   More

Broadcast
like a baller


Gathering & Distributing Content Worldwide

Chris Campbell
__________

Few organizations are able to gather and distribute content around the world like a modern news network. ...   More

NAVIGATE
CHANGE


The Art of Shifting Strategies in Content

Susannah Darrow
__________

Content is like the weather. Just wait and it will change. But in today’s world, waiting can mean being quickly left behind....   More

Breakout Sessions    
2:00 p.m.

a look inside


Breaking Bias

John Hembree 
__________

Learn how we each bring bias into our work and the workplace. The truth is that diversity is more than...   More

how-to
critique


Stop Right There: The Don'ts of Good Feedback

Sanders Hearne & Sarah Anderson
__________

Feedback is a key part of creating great content. And when you move at Retail Speed, teams need feedback ...   More

Space
Wars


Editing Content for Clarity

Alan Whitley
__________

So many characters, so little space. Squeezing persuasive copy into tinier and tinier spaces ...   More

Book Signing
3:45 p.m.

THD

Meet &
Greet


Book Signing, Coffee, Cookies
& Conversation

Sara Wachter-Boettcher
__________

Spacer

Speakers

THD
Ben Quigley

Ben Quigley

Director of Earned Media and Marketing Technology, The Home Depot

Ben leads the team that has helped us routinely live at or near the top of ...   More

Carlton Hargro

Carlton Hargro

Editor-in-Chief & Co-Publisher, Slo*Mo Media
__________

Carlton has worked as an editor/writer for a variety of local and ...   More

Chris Campbell

Chris Campbell

Project Leader in Broadcast & Satellite Technology
__________

A broadcast and satellite technology veteran, Chris started out as a ...   More

Corey Landers

Corey Landers

Senior UX Designer, Enterprise User Experience, The Home Depot
__________

He focuses on empowering associates to make world-class ...   More

Sarah Anderson

Sarah Anderson

VP, Account Director, 22squared
__________

Sarah has over 12 years of integrated marketing experience, and has ...   More

George Stenitzer

George Stenitzer

Founder & Chief Content Officer, Crystal Clear Communications
__________

George's consultancy helps people create better content and more ...   More

Gustavo Do Valle

Gustavo Do Valle

Co-Founder & CEO, Decora
__________

Gustavo founded Decora from his college room in 2012 with Paulo...   More

John Hembree

John Hembree

Leadership Training Manager,  Home Depot University
__________

An accomplished and active content creator in his own right, John's career ...   More

Blauvelt

Katrina Blauvelt

Senior Director of Digital Communications and Story Lab, The Home Depot
__________

Katrina develops strategy, drives messaging and promotes ...   More

Hearne

Sanders Hearne

SVP, Group Creative Director, 22squared
__________

Sanders has lead his team to 4 years of innovative, engaging creative work ...   More

Sara Wachter-Boettcher

Sara Wachter-Boettcher

Principal, Rare Union
__________

Sara is the principal of Rare Union, a digital product and content strategy ...   More

Susannah Darrow

Susannah Darrow

Principal, Susannah Darrow Consulting
__________

Susannah works to build greater awareness of the arts as a means to ...   More

Merrill Stubbs

Merrill Stubbs

Co-Founder & President, Food52
__________

Merrill built a thriving culinary content community, a place to ...   More

Paulo Orione

Paulo Orione

Co-Founder, Decora
__________

 Paulo lives by the mantra of “Make Amazing Happen.” While his ...   More

Alan Whitley

Alan Whitley

Executive Creative Director, JWT
__________

Alan is an idea-centric writer and creative director who has led ...   More

Chris Reid

Chris Reid

Director of Business Development, Constant Content
__________

Chris has a unique understanding of what it takes to a build world-class ...   More

Spacer


Seating is limited. Get Ready!

Inspired by your suggestions to the VOA & brought to you by Creative Services