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Model #105001

Store SKU #923827

1 gal. #BWC-01 Simply White Flat Low Odor Interior Paint & Primer

$2598
  • Durable finish, resists dirt & grime
  • Flat sheen best for living rooms, dining rooms & bedrooms
  • Seals both uncoated and previously painted surfaces
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Price:
$2598

Product Overview

BEHR PREMIUM PLUS Interior Paint & Primer offers exceptional durability and hide with a finish that resists mildew and stains. In addition, you'll enjoy the benefits of a low odor paint. PREMIUM PLUS is highly ranked by independent 3rd party labs and meets LEED and GREENGUARD GOLD requirements.
  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • Flat sheen provides a non-reflective appearance to help hide surface imperfections and make walls appear smoother
  • 1 gallon covers up to 400 sq. ft. depending on application, color selected, and surface porosity
  • Use a high quality 3/8 in. - 1/2 in. nap roller cover, nylon/polyester brush or airless sprayer 0.015 in. - 0.019 in. spray tip and 60 mesh filter
  • For best results - to enhance color fidelity, cover stains/oil-based or glossy surfaces or seal highly porous substrates - please use a Behr primer such as BEHR Kitchen, Bath & Trim Stain-Blocking Primer & Sealer No. 75 to prep prior to painting
  • Apply when air and surface temperatures are between 50°F-90°F (10°C-32°C)
  • Low odor for safer air quality
  • Paint and Primer offering exceptional durability
  • 100% acrylic base provides mildew resistant finish
  • Easy application and excellent hide ensures stress-free coverage
  • Superior stain-blocking and stain-resistance
  • Advanced scrubbability makes it easy to maintain the color and finish
  • Easy soap and water cleanup
  • BEHR PREMIUM PLUS is a GREENGUARD GOLD Certified product. It is certified to GREENGUARD standards for low chemical emissions into indoor air during product usage; For more information, visit ul.com/gg
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes a PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI, VT, WA
  • BEHR PREMIUM PLUS is backed with a Lifetime Limited Warranty






  • California residents

Info & Guides

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Specifications

Dimensions

Container Size
1 Gallon

Details

Approximate Coverage (sq. ft.)
400
Color Family
White
Color/Finish
Simply White
Dry to touch (min.)
60
Hexadecimal Value
F5F0E6
HSL Value
40.0:42.9:93.1
Minimum Temperature for Use (F)
50
Number of coats recommended
2
Paint & Primer in One
Yes
Paint Key Features
Low Odor,Paint & Primer in One
Paint Type
Interior Paint
Paint/Stain Clean Up
Soap & Water
Protection Type
Mildew Resistant
Returnable
Non-Returnable
RGB Value
245:241:228
Sheen
Flat/Matte
Surface Material Use
Brick,Ceiling,Drywall,Masonry,Plaster,Stucco,Vinyl,Wood
Time before recoating (hours)
2
Tint Base
Base 1
Transparency
Solid

Warranty / Certifications

Certifications and Listings
Greenguard Gold
Manufacturer Warranty
LIFETIME LIMITED WARRANTY

Questions & Answers

Typical questions asked about products:

  • Is the product durable?
  • Is the product easy to use?
  • What are the dimensions of the product?

Customer Reviews

  • 4.8
    out of 704 reviews
  • 97%recommend this product
Filter by:
Showing 1-10 of 704 reviews
Bought and used this paint five years; it still looks...
Bought and used this paint five years; it still looks brand new on my kitchen walls. Marquee is the best paint for quality and value, and a time saver too because of its excellent one coat coverage and self priming.
by
    Easy to use - Great Coverage
    [This review was collected as part of a promotion.] I have used Behr products for many years - I have always been impressed with the quality and durability of the paint. This purchase was no exception!
    by
      • Recommended
      Worst paint ever.
      Painting my living room, kitchen, and dining room it’s taken three days and three coats I will never buy this paint again.
      by
      Response from Giovanna, Behr Customer CareDec 2, 2021
      Hello, thank you for you review. I'm sorry to hear about the poor coverage that you're getting. I understand what it is like to run into more work than expected, and I want to help. Our Premium Pus Paint will typically cover in two coats, while darker colors and porous surfaces may require additional coats. I'll reach out to you in a private email to find the best way to help. Have a great day! -Giovanna
        Fantastic Paint
        [This review was collected as part of a promotion.] Love Behr paint. One coat, easy clean up. Pricey but worth it.
        by
          • Recommended
          Great product
          [This review was collected as part of a promotion.] One coat product with smooth but Thick product to apply.
          by
            • Recommended
            Two Times the Color
            When I bought the Interior Premium Plus flat paint and primer little did I know I would be getting married! I loved the ease of covering my old walls and the way this paint wears and cleans up! My fiancée like the color so much he suggested we use it in our home too! Behr is the only paint we will use in our home!
            by
              • Recommended
              Great paint
              [This review was collected as part of a promotion.] I needed a little touch up paint and this was perfect!
              by
                • Recommended
                My Go TO Paint for all interior walls
                [This review was collected as part of a promotion.] I've been using the Premium Plus interior flat for over 20 years. Flat is my fave sheen and I love that I can wash/scrub this with no issues at all.
                by
                  • Recommended
                  Excellent
                  [This review was collected as part of a promotion.] I use this paint for all my apartments and it is excellent every time, good coverage with 1 coat , true color , looks great , tenants love it.
                  by
                    • Recommended
                    Best paint ever !
                    [This review was collected as part of a promotion.] I love this color so much! I’m going to paint my in law’s interior soon the same color !
                    by
                      • Recommended
                      Showing 1-10 of 704 reviews