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Internet # 202761505

Model # 105001

Store SKU # 923827

1 gal. Ultra Pure White Flat Low Odor Interior Paint & Primer

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  • Durable finish, resists dirt & grime
  • Flat sheen best for living rooms, dining rooms & bedrooms
  • Seals both uncoated and previously painted surfaces
  • View More Details
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Product Details

BEHR PREMIUM PLUS Interior Paint & Primer offers exceptional durability and hide with a finish that resists mildew and stains. In addition, you'll enjoy the benefits of a low odor paint. PREMIUM PLUS is highly ranked by independent 3rd party labs and meets LEED and GREENGUARD GOLD requirements.
  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • Flat sheen provides a non-reflective appearance to help hide surface imperfections and make walls appear smoother
  • Ultra Pure White is part of BEHR's Designer Collection Color Palette
  • 1 gallon covers up to 400 sq. ft. depending on application and surface porosity
  • Shop all White Designer Collection Products
  • For best results - to enhance color fidelity, cover stains/oil-based or glossy surfaces or seal highly porous substrates - please use a Behr primer such as BEHR Kitchen, Bath & Trim Stain-Blocking Primer & Sealer No. 75 to prep prior to painting
  • Apply when air and surface temperatures are between 50°F-90°F (10°C-32°C)
  • Low odor for safer air quality
  • Paint and Primer offering exceptional durability
  • 100% acrylic base provides mildew resistant finish
  • Easy application and excellent hide ensures stress-free coverage
  • Superior stain-blocking and stain-resistance
  • Advanced scrubbability makes it easy to maintain the color and finish
  • Easy soap and water cleanup
  • BEHR PREMIUM PLUS is a GREENGUARD GOLD Certified product. It is certified to GREENGUARD standards for low chemical emissions into indoor air during product usage; For more information, visit ul.com/gg
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes a PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, NY, OR, RI, VT, WA
  • BEHR PREMIUM PLUS is backed with a Lifetime Limited Warranty
  • California residents


Container Size: 1 Gallon


Container Size1 Gallon


Approximate Coverage (sq. ft.)400Base MaterialAcrylic
Color FamilyWhiteColor/FinishUltra Pure White
Dry to Touch (min.)60 minHexadecimal ValueF8F8F2
HSL Value60.0:30.0:96.1Minimum Temperature for Use (F)50
Number of coats recommended2Paint & Primer in OneYes
Paint Key FeaturesLow Odor, Paint & Primer in OnePaint TypeInterior Paint
Paint/Stain Clean UpSoap & WaterProfessional Paint Supplies & ValuesPro Supplies
Protection TypeMildew ResistantReturnableNon-Returnable
RGB Value248:248:242SheenFlat/Matte
Surface Material UseBrick, Ceiling, Drywall, Masonry, Plaster, Stucco, Vinyl, WoodTime before recoating (hours)2
Tint BaseBase 1TransparencySolid

Warranty / Certifications

Certifications and ListingsGreenguard GoldManufacturer WarrantyLifetime Limited Warranty

Questions & Answers

Q:Is this zero voc paint?
by|Dec 8, 2023
0 Answer
Answer This Question
Q:When do expect to get your Behr Premium Plus interior flat paint
by|Dec 4, 2023
1 Answer
Answer This Question

A:  Dear Valued Home Depot Customer, to better answer your question, please contact the HD.com customer service department at 800-430-3376 call any day between 6 a.m. and 2 a.m. EST, they can either answer your question or transfer you to your local store to answer your specific question.

by|Dec 5, 2023
    Q:When is the paint fully cured?
    by|Dec 1, 2023
    1 Answer
    Answer This Question

    A:  Hi there, thanks for the question. It takes approximately 30 days for the paint to cure completely. Have a great day! -Ronald

    by|Dec 1, 2023
      Q:will this go over latex paint? our walls are normally painted but the base boards are latex painted
      by|Nov 20, 2023
      1 Answer
      Answer This Question

      A:  Hi Maddie, thanks for the question. Our Premium Plus Interior Paint & Primer in One is an acrylic/latex paint, so it will be a good choice for painting your baseboards. Have a great day! -Ronald

      by|Dec 7, 2023
        1 found this answer helpful
        Showing 1-4 of 368

        Customer Reviews

        4.5 out of 5
        • 4.5
          out of 8,164 reviews
        • 88% recommend this product
        Filter by:
        Showing 1-10 of 8,164 reviews
        Looks amazing on my bathroom ceiling!
            Excellent color and great quality.
              • Verified Purchase
              Wonderful color; great coverage, barely any odor. It’s been my favorite color for years.
              • Verified Purchase
              I was disappointed because it did not match the color of my living room. Now I have to have a make over of the whole living room. It will cost me more dollars to do it ???
              Response from BehrAug 28, 2023
              Hi Billy, thank you for your review. I'm sorry to hear your color didn't turn out as expected. Colors are typically influenced by the lighting and surroundings of a project, and it's always best to use the same paint for touch-ups to help with uniformity. To fix the issue, I recommend painting the surface corner to corner to help it blend in with any surrounding areas of the same color. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance; our Customer Care team is happy to help! -Lina Behr
              • Verified Purchase
              1 found this review helpful
              Amazing color
              The color is very beautiful, pretty dark in person or when painted on wall. Maybe just on mines . I recommend getting it glossed . Mines isn’t but I should’ve . Overall it’s beautiful
                • Recommended
                Does not go on well plus it has a bad odor do not recommend this product
                Response from BehrMay 30, 2023
                Hello, thank you for your review. Please feel free to reach out to us directly so we can learn more about your project and assist. We look forward to hearing from you! -Giovanna Behr
                  • Recommended
                  1 found this review helpful
                  Beautiful color.
                  This paint and color covered very well without having to do a second coat.
                    2 found this review helpful
                    Used for my doors and I love it!
                    • Verified Purchase
                    • Recommended
                    1 found this review helpful
                    Showing 1-10 of 8,164 reviews