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Model #305001

Store SKU #928046

1 gal. Ultra Pure White Semi-Gloss Enamel Low Odor Interior Paint & Primer

$3398
/gallon
  • Durable finish, resists dirt & grime
  • Semi-Gloss sheen best for kitchens, bathrooms, cabinets & trim
  • Seals both uncoated and previously painted surfaces
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$3398

Product Overview

BEHR PREMIUM PLUS Interior Paint & Primer offers exceptional durability and hide with a finish that resists mildew and stains. In addition, you'll enjoy the benefits of a low odor paint. PREMIUM PLUS is highly ranked by independent 3rd party labs and meets LEED and GREENGUARD GOLD requirements.
  • Ideal for kids’ rooms, hallways, kitchens, bathrooms, doors, windows, trim, cabinets, shutters and interior furniture
  • Semi-Gloss Enamel sheen offers a radiant, sleek appearance
  • 1 gallon covers up to 400 sq. ft. depending on application, color selected, and surface porosity
  • Use a high quality 3/8 in. - 1/2 in. nap roller cover, nylon/polyester brush or airless sprayer 0.015 in. - 0.019 in. spray tip and 60 mesh filter
  • For best results - to enhance color fidelity, cover stains/oil-based or glossy surfaces or seal highly porous substrates - please use a Behr primer such as BEHR Kitchen, Bath & Trim Stain-Blocking Primer & Sealer No. 75 to prep prior to painting
  • Apply when air and surface temperatures are between 50°F-90°F (10°C-32°C)
  • Low odor for safer air quality
  • Paint and Primer offering exceptional durability
  • 100% acrylic base provides mildew resistant finish
  • Easy application and excellent hide ensures stress-free coverage
  • Superior stain-blocking and stain-resistance
  • Advanced scrubbability makes it easy to maintain the color and finish
  • Easy soap and water cleanup
  • BEHR PREMIUM PLUS is a GREENGUARD GOLD Certified product. It is certified to GREENGUARD standards for low chemical emissions into indoor air during product usage; For more information, visit ul.com/gg
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes a PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI, VT, WA
  • BEHR PREMIUM PLUS is backed with a Lifetime Limited Warranty






  • California residents

Info & Guides

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Specifications

Dimensions

Container Size
1 Gallon

Details

Approximate Coverage (sq. ft.)
400
Base Material
Acrylic
Color Family
White
Color/Finish
Ultra Pure White
Dry to touch (min.)
60 min
Hexadecimal Value
F8F9F4
HSL Value
72.0:29.4:96.7
Minimum Temperature for Use (F)
50
Number of coats recommended
2
Paint & Primer in One
Yes
Paint Key Features
Low Odor,Paint & Primer in One
Paint Type
Interior Paint
Paint/Stain Clean Up
Soap & Water
Professional Paint Supplies & Values
Pro Supplies
Protection Type
Mildew Resistant
Returnable
Non-Returnable
RGB Value
248:249:244
Sheen
Semi-Gloss
Surface Material Use
Brick,Drywall,Masonry,Plaster,Stucco,Vinyl,Wood
Time before recoating (hours)
2
Tint Base
Base 1
Transparency
Solid

Warranty / Certifications

Certifications and Listings
Greenguard Gold
Manufacturer Warranty
LIFETIME LIMITED WARRANTY

Questions & Answers

Typical questions asked about products:

  • Is the product durable?
  • Is the product easy to use?
  • What are the dimensions of the product?

Customer Reviews

  • 4.4
    out of 57,531 reviews
  • 83%recommend this product
Filter by:
Showing 1-10 of 57,531 reviews
Reasonable Price, Bit Thick, Good Coverage, Too Shiny
Just used this product in repaint of mud/laundry room which is used as main entrance from garage. Walls take a beating, especially corners and walls next to door. Had gone to couple places to get samples to match paint, folks at HD did best job. Reviewed Behr products with associate and settled on this product (described as their “good” product line). Was cheapest paint/primer option, so bought gallon to test. Other than being exceptionally thick, my only criticism is that the finished eggshell surface was more shiny/glossy than original eggshell finish. Original finish was sprayed on, and assume it lead to a flatter surface. Since we only painted room which is separated from hallway, average person won’t notice differences.
by
    • Recommended
    Terrible! Paint thick, needs 2 coats, feels gummy
    Repainting all the trim and doors in our house and made big mistake using Premium Plus. Paint is very thick, so hard to get a smooth finish. Takes at least 2 coats to cover even white. Finish feels very gummy and is peeling after only 2 weeks. Do not buy!
    by
    Response from BehrNov 30, 2021
    Hi dakota, thank you for your review. I'm sorry to hear that the paint was thick, difficult to work with, and it is now peeling. This is not normal, and I understand your disappointment. I recommend sanding the loose coating off, cleaning the surface, and touching up. The paint takes 30 days to cure and fully harden. It should also have a creamy consistency, typically, covering in two coats. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance; our customer care team is happy to help you! -Giovanna Behr
      Great product
      A very great looking finish
      by
      • Verified Purchase
      • Recommended
      The best
      This is the best paint ever.
      by
      • Verified Purchase
      • Recommended
      Great paint. Painted 10x10 bedroom and closet and used less...
      Great paint. Painted 10x10 bedroom and closet and used less than a gallon. Painted over a light tan and only need to use one coat (rolled a little heavier coating but worked great).
      by
        1 person found this helpful
        Perfect Glossy Hide
        Perfect hide with only 1 coat. Excellent tough finish - second coat may be need when covering very dark finishes.
        by
        • Verified Purchase
        3 people found this helpful
        Brick fireplace
        I wasn't sure if this would work well, but turned out much better than expected. Customer was thinking of putting insert in fireplace. Once they seen finished product they decided not to.
        by
          • Recommended
          One coat
          Painter said it woukd take two coats. It only toke one. Great coverage
          by
          • Verified Purchase
          • Recommended
          1 person found this helpful
          One coat guarantee!
          Lies, terrible coverage, 3 coats not enough. Walls were light blue. Terrible paint, but this review is buried under 40000 paid ones. $90 in and 16 hours, shoulda got a real paint. No more behr!
          by
          Response from BehrNov 8, 2021
          Hi Buyingrealpaintfromnowon, thank you for your review. I'm so sorry to hear our Marquee didn't cover your project in three coats. We guarantee one-coat coverage on previously coated surfaces while using a one-coat color with our Marquee paint. Ultra Pure White is not a one-coat color. Please reach out to us directly so we can learn more about your project and assist. We look forward to hearing from you. -Michael Behr
            2 people found this helpful
            My favorite paint
            I have been using this paint for the last 6 years and as long as they make it i will buy it. It gives a beautiful finish.
            by
            • Verified Purchase
            • Recommended
            Showing 1-10 of 57,531 reviews