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Model #305001

Store SKU #928046

1 gal. Ultra Pure White Semi-Gloss Enamel Low Odor Interior Paint & Primer

$3998
/gallon
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  • Durable finish, resists dirt & grime
  • Semi-Gloss sheen best for kitchens, bathrooms, cabinets & trim
  • Seals both uncoated and previously painted surfaces
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Product Overview

BEHR PREMIUM PLUS is available in 1 gallon and 5 gallons providing excellent hide and coverage

Excellent Hide and Coverage

Excellent hide ensuring stress-free coverage, wall-to-wall

BEHR PREMIUM PLUS logo badge

BEHR PREMIUM PLUS

Delivers durability at a great value

BEHR PREMIUM PLUS is available in one gallon and five gallons providing stain resistance

Stain Resistant

With stain-blocking and stain-resisting benefits, your walls will endure whatever life throws their way

BEHR color chips

Find Your Perfect Color

Browse our collections of popular and trending colors

Roller painting wall

DURABLE, LONG-LASTING FINISH

Resists dirt and grime, washable finish

Priming seals porous surfaces, blocks stains, hides previous colors, promotes adhesion

Paint and Primer

A primer coat may be needed on some surfaces. See label for details

BEHR PREMIUM PLUS Exterior Paint cans

BEHR PREMIUM PLUS Exterior Paints

Exceptional results at a great value

Non-reflective finish that’s easy to clean and touches up

PREMIUM PLUS Interior Flat

Non-reflective finish that’s easy to clean and touches up

BEHR PREMIUM PLUS Interior Eggshell can

BEHR PREMIUM PLUS Interior Eggshell

Soft, velvety appearance that resist dirt and grime

BEHR PREMIUM PLUS Interior Satin can

BEHR PREMIUM PLUS Interior Satin

Pearl like finish that is easy to clean

BEHR PREMIUM PLUS Interior Semi-Gloss can

BEHR PREMIUM PLUS Interior Semi-Gloss

Sleek, radiant sheen with mildew-resistant finish

BEHR PREMIUM PLUS Interior Hi-Gloss can

BEHR PREMIUM PLUS Interior Hi-Gloss

Brilliant, shiny appearance and a durable, glass-like finish

BEHR PREMIUM PLUS Interior Ceiling paint can

BEHR PREMIUM PLUS Interior Ceiling Flat

Non-reflective finish that hides minor surface imperfections

BEHR PREMIUM PLUS Interior Paint & Primer offers exceptional durability and hide with a finish that resists mildew and stains. In addition, you'll enjoy the benefits of a low odor paint. PREMIUM PLUS is highly ranked by independent 3rd party labs and meets LEED and GREENGUARD GOLD requirements.
  • Ideal for kids’ rooms, hallways, kitchens, bathrooms, doors, windows, trim, cabinets, shutters and interior furniture
  • Semi-Gloss Enamel sheen offers a radiant, sleek appearance
  • Ultra Pure White is part of BEHR's Designer Collection Color Palette
  • 1 gallon covers up to 400 sq. ft. depending on application and surface porosity
  • Shop all White Designer Collection Products
  • For best results - to enhance color fidelity, cover stains/oil-based or glossy surfaces or seal highly porous substrates - please use a Behr primer such as BEHR Kitchen, Bath & Trim Stain-Blocking Primer & Sealer No. 75 to prep prior to painting
  • Apply when air and surface temperatures are between 50°F-90°F (10°C-32°C)
  • Low odor for safer air quality
  • Paint and Primer offering exceptional durability
  • 100% acrylic base provides mildew resistant finish
  • Easy application and excellent hide ensures stress-free coverage
  • Superior stain-blocking and stain-resistance
  • Advanced scrubbability makes it easy to maintain the color and finish
  • Easy soap and water cleanup
  • BEHR PREMIUM PLUS is a GREENGUARD GOLD Certified product. It is certified to GREENGUARD standards for low chemical emissions into indoor air during product usage; For more information, visit ul.com/gg
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes a PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, NY, OR, RI, VT, WA
  • BEHR PREMIUM PLUS is backed with a Lifetime Limited Warranty



  • California residents

Questions & Answers

Typical questions asked about products:

  • Is the product durable?
  • Is the product easy to use?
  • What are the dimensions of the product?

Customer Reviews

  • 4.4
    out of 67,979 reviews
  • 83%recommend this product
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Showing 1-10 of 67,979 reviews
My project came out great using this brand and color...
My project came out great using this brand and color
by
  • Verified Purchase
peeling
owful product peeling and bubble
by
Response from BehrSep 28, 2022
Hello, thank you for your review. I'm sorry to hear that the paint is peeling and bubbling. That is not typical, and I can understand your disappointment. I recommend removing the loose coating, sanding the edges smooth, and cleaning the surface. Once dry, touch up the bare spots and recoat if needed for uniformity. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance; our Customer Care team is happy to help! -Lina Behr
  • Verified Purchase
This is not a primer. There is no adhesion at all.
I bought this because it was highly rated as a great primer and semi-gloss paint. I just needed to paint the kitchen repair and well, this primer did not even stick to anything. Take a look at the picture. The drywall repair patching compound was wiped clean so it was dust free. The 3 layers of paint was left on for over a week before the painter's tape was removed. This peeled off like a removable sticker.
by
Response from BehrSep 13, 2022
Hi helen, thank you for your review. I'm sorry to hear about the adhesion issues. This is not typical, and I can understand your disappointment. When removing painter's tape, I recommend pulling it off at a 45-degree angle while scoring with a blade. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance; our customer care team is happy to help you! -Giovanna Behr
    2 found this review helpful
    It worked great but I wish it wasn't so expensive....
    It worked great but I wish it wasn't so expensive. We were able to use it for it's color and for mixing.
    by
    • Verified Purchase
    It goes very well with the dark color on the...
    It goes very well with the dark color on the front wall !!
    by
    • Verified Purchase
    1 found this review helpful
    Poor adhesion and coverage
    I put Premium Plus on washed and primed walls in our laundry room. I saw streaks and dots of primer where the paint wasn’t adhering, even if I rewetted the roller and went over the spots again. The dry paint has many small spots where the primer shows. The HD paint clerk tried to say it was because there was a contaminant on the walls, but later said it was because I didn’t use HD’s best paint, which is apparently guaranteed not to need multiple coats. I’ll NEVER buy that paint again.
    by
    Response from BehrAug 30, 2022
    Hi JohnW, thank you for your review. I'm sorry to hear about the poor coverage. It is not normal for the paint to show primer spots. The Premium Plus Paint will typically cover in two coats, while darker colors and porous surfaces may require additional coats. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance; our customer care team is happy to help you! -Giovanna Behr
      4 found this review helpful
      Great quality paint...
      Great quality paint
      by
      • Verified Purchase
      1 found this review helpful
      ...
      by
      • Verified Purchase
      1 found this review helpful
      Sad
      Very disappointed in the paint primer and paint and I went through practically two gallons on a small restroom you can see right through the paint I had to go over at least three times
      by
      Response from BehrAug 29, 2022
      Hi Debo, thank you for your review. I'm sorry to hear that you did not get the coverage you expected. Typically, our Premium Plus Paint will cover in two coats, while darker colors and porous surfaces may require additional coats. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance; our customer care team is happy to help you! -Ronald Behr
      • Verified Purchase
      1 found this review helpful
      I don’t get light in my bedroom and wanted to...
      I don’t get light in my bedroom and wanted to lighten things up but didn’t want beige, tan , harsh grey or white walls . I love the color Dove on the walls
      by
      • Verified Purchase
      1 found this review helpful
      Showing 1-10 of 67,979 reviews