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1 gal. Ultra Pure White Semi-Gloss Enamel Low Odor Interior Paint & Primer

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  • Durable finish, resists dirt & grime
  • Semi-Gloss sheen best for kitchens, bathrooms, cabinets & trim
  • Seals both uncoated and previously painted surfaces
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Product Overview

BEHR PREMIUM PLUS is available in 1 gallon and 5 gallons providing excellent hide and coverage

Excellent Hide and Coverage

Excellent hide ensuring stress-free coverage, wall-to-wall



Delivers durability at a great value

BEHR PREMIUM PLUS is available in one gallon and five gallons providing stain resistance

Stain Resistant

With stain-blocking and stain-resisting benefits, your walls will endure whatever life throws their way

BEHR color chips

Find Your Perfect Color

Browse our collections of popular and trending colors

Roller painting wall


Resists dirt and grime, washable finish

Priming seals porous surfaces, blocks stains, hides previous colors, promotes adhesion

Paint and Primer

A primer coat may be needed on some surfaces. See label for details

BEHR PREMIUM PLUS Exterior Paint cans


Exceptional results at a great value

Non-reflective finish that’s easy to clean and touches up

PREMIUM PLUS Interior Flat

Non-reflective finish that’s easy to clean and touches up

BEHR PREMIUM PLUS Interior Eggshell can

BEHR PREMIUM PLUS Interior Eggshell

Soft, velvety appearance that resist dirt and grime

BEHR PREMIUM PLUS Interior Satin can


Pearl like finish that is easy to clean

BEHR PREMIUM PLUS Interior Semi-Gloss can

BEHR PREMIUM PLUS Interior Semi-Gloss

Sleek, radiant sheen with mildew-resistant finish

BEHR PREMIUM PLUS Interior Hi-Gloss can


Brilliant, shiny appearance and a durable, glass-like finish

BEHR PREMIUM PLUS Interior Ceiling paint can

BEHR PREMIUM PLUS Interior Ceiling Flat

Non-reflective finish that hides minor surface imperfections

BEHR PREMIUM PLUS Interior Paint & Primer offers exceptional durability and hide with a finish that resists mildew and stains. In addition, you'll enjoy the benefits of a low odor paint. PREMIUM PLUS is highly ranked by independent 3rd party labs and meets LEED and GREENGUARD GOLD requirements.
  • Ideal for kids’ rooms, hallways, kitchens, bathrooms, doors, windows, trim, cabinets, shutters and interior furniture
  • Semi-Gloss Enamel sheen offers a radiant, sleek appearance
  • Ultra Pure White is part of BEHR's Designer Collection Color Palette
  • 1 gallon covers up to 400 sq. ft. depending on application and surface porosity
  • Shop all White Designer Collection Products
  • For best results - to enhance color fidelity, cover stains/oil-based or glossy surfaces or seal highly porous substrates - please use a Behr primer such as BEHR Kitchen, Bath & Trim Stain-Blocking Primer & Sealer No. 75 to prep prior to painting
  • Apply when air and surface temperatures are between 50°F-90°F (10°C-32°C)
  • Low odor for safer air quality
  • Paint and Primer offering exceptional durability
  • 100% acrylic base provides mildew resistant finish
  • Easy application and excellent hide ensures stress-free coverage
  • Superior stain-blocking and stain-resistance
  • Advanced scrubbability makes it easy to maintain the color and finish
  • Easy soap and water cleanup
  • BEHR PREMIUM PLUS is a GREENGUARD GOLD Certified product. It is certified to GREENGUARD standards for low chemical emissions into indoor air during product usage; For more information, visit ul.com/gg
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes a PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, NY, OR, RI, VT, WA
  • BEHR PREMIUM PLUS is backed with a Lifetime Limited Warranty

  • California residents

Additional Resources

From the Manufacturer

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Container Size1 Gallon


Approximate Coverage (sq. ft.)400Base MaterialAcrylic
Color FamilyWhiteColor/FinishUltra Pure White
Dry to touch (min.)60 minHexadecimal ValueF8F9F4
HSL Value72.0:29.4:96.7Minimum Temperature for Use (F)50
Number of coats recommended2Paint & Primer in OneYes
Paint Key FeaturesLow Odor,Paint & Primer in OnePaint TypeInterior Paint
Paint/Stain Clean UpSoap & WaterProfessional Paint Supplies & ValuesPro Supplies
Protection TypeMildew ResistantReturnableNon-Returnable
RGB Value248:249:244SheenSemi-Gloss
Surface Material UseBrick,Drywall,Masonry,Plaster,Stucco,Vinyl,WoodTime before recoating (hours)2
Tint BaseBase 1TransparencySolid

Warranty / Certifications

Certifications and ListingsGreenguard GoldManufacturer WarrantyLifetime Limited Warranty

Questions & Answers

Typical questions asked about products:

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Customer Reviews

  • 4.4
    out of 66,237 reviews
  • 83%recommend this product
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Showing 1-10 of 66,237 reviews
Living area paint project
The paint was the exact color I requsted. Liked it so much went back fot the 5 Gal.
  • Verified Purchase
  • Recommended
From a contractor: Hands down one of the best exterior paints available JeffsPaintingElmhurst
This paint covers real well. Even the light colors never more than 2 coats needed. Benjamin Moore Moorguard is comparable, almost twice the cost. I hate the plastic cans though - they do not reseal and there’s money down the drain.
  • Verified Purchase
Ultra Bright White is NOT
I've used this paint before and really liked the coverage and low odor. However, this time around has been a bust. Went to local store and looked at the samples. Got a couple samples of the Ultra Bright White in different finishes. Both were very bright, crisp white. Based on that, and prior experience with this same color, I ordered 4 gallons of the Ultra Bright White in eggshell for a property in another state. After applying first coat, contractor called me and said it wasn't all that bright of a white. I asked him to check the cans to make sure it was the Ultra Bright White. He confirmed it was. We thought maybe it was just a matter of needing a second coat. By time I got to property, second coat was on and dried, and the color was definitely NOT "ultra bright white" but more like a off white with a slightly warm tone. We decided to try one more coat. Finished that today, and the final result has an obvious grayish cast. This from an "ultra bright white" eggshell paint. I am now on the phone with Home Depot seeking a refund or exchange for the remaining 2 gallons. Will def not be buying this brand again for any project that requires color accuracy. This is not what I wanted or what was represented in the samples or color swatch.
Response from BehrJul 26, 2022
Hi Needcolor, thank you for your review. I'm sorry to hear that the ultra pure white base looked off white. I can definitely understand your disappointment. Typically, the lighting and surroundings in the room will influence the way the color will turn out. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly for further assistance. Our customer care team is happy to help you! -Giovanna Behr
    The paint had poor hiding coverage on walls. I had...
    The paint had poor hiding coverage on walls. I had to repeat painting for more than 3 times.
    Response from BehrJul 22, 2022
    Hi Don, thank you for your review. I'm sorry to hear that you're not getting good coverage. Our Marquee paint should cover in one coat when tinted to one of the one-coat colors and applied over a previously painted surface. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance; our customer care team is happy to help you! -Ronald Behr
    • Verified Purchase
    2 found this review helpful
    Covers well, low odor, beautiful paint, but over really rough old surfaces it takes a lot of paint.
    Beautiful, low odor paint. the only downside is that when trying to cover older, rough wood, the coverage is much much less than the stated coverage on the can, and still required multiple coats. for the price I had hoped/expected that a single coat would be enough. That being said, I would buy this paint again since it goes on beautifully and does cover well.
    • Verified Purchase
    • Recommended
    1 found this review helpful
    Useful for Difficult to Cover Colors
    I wanted to cover a hideous peach color with a soft lavender. Using a sample of the lavender demonstrated that it would take at least 3 or 4 coats to fully cover the peach. Who has time for that??? I usually don't buy this grade of paint, but decided my time was worth something. It still took two coats, but two coats with a perfect, smooth, gorgeous finish is much better than endless coats and possibly still being unhappy with it. Plus, in the long run one gallon of this was more cost-effective than needing two gallons of something cheaper.
    • Verified Purchase
    • Recommended
    Great paint
    I have painted my house with this paint over 4 years ago . It’s been power washed 3 times and still looks brand new. I just bought a shed so I picked up the same paint . It’s a wonderful product
    • Verified Purchase
    Worst paint I've ever used
    Bought this paint as it is advertised as their best product and covers in one coat. I spent days preping my room for painting for this paint to ruin the wall in 3 minutes. I cut in the corners and ceiling with a brush and proceeded to roll the wall only for all the paint to clump together and create a mess on the wall. The paint drys so quickly that you don't even have time to put more paint on the roller before it begins to stick and pull it off the wall. I would not recommend this to anyone.
    Response from BehrJul 11, 2022
    Hi Nick, thank you for your review. I'm sorry to hear that the paint was drying too fast and clumping. This is not the experience we want for our customers, and I understand your disappointment. To slow down the dry time, you are able to add 4 oz. of water per gallon. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance. Our customer care team is happy to help you! -Giovanna Behr
      4 found this review helpful
      I recently purchased Swiss coffee paint and painted my entire...
      I recently purchased Swiss coffee paint and painted my entire home with exception to my 2 bathrooms and sunroom. My home is so much brighter, seems so much larger and I just love it. The paint is amazing quality. I will highly recommend it!
      • Verified Purchase
      • Verified Purchase
      Showing 1-10 of 66,237 reviews