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Model #305001

Store SKU #928046

1 gal. Ultra Pure White Semi-Gloss Enamel Low Odor Interior Paint & Primer

$3798
/gallon
  • Durable finish, resists dirt & grime
  • Semi-Gloss sheen best for kitchens, bathrooms, cabinets & trim
  • Seals both uncoated and previously painted surfaces
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$3798

Product Overview

BEHR PREMIUM PLUS is available in 1 gallon and 5 gallons providing excellent hide and coverage

Excellent Hide and Coverage

Excellent hide ensuring stress-free coverage, wall-to-wall

BEHR PREMIUM PLUS logo badge

BEHR PREMIUM PLUS

Delivers durability at a great value

BEHR PREMIUM PLUS is available in one gallon and five gallons providing stain resistance

Stain Resistant

With stain-blocking and stain-resisting benefits, your walls will endure whatever life throws their way

BEHR color chips

Find Your Perfect Color

Browse our collections of popular and trending colors

Roller painting wall

DURABLE, LONG-LASTING FINISH

Resists dirt and grime, washable finish

Priming seals porous surfaces, blocks stains, hides previous colors, promotes adhesion

Paint and Primer

A primer coat may be needed on some surfaces. See label for details

BEHR PREMIUM PLUS Exterior Paint cans

BEHR PREMIUM PLUS Exterior Paints

Exceptional results at a great value

Non-reflective finish that’s easy to clean and touches up

PREMIUM PLUS Interior Flat

Non-reflective finish that’s easy to clean and touches up

BEHR PREMIUM PLUS Interior Eggshell can

BEHR PREMIUM PLUS Interior Eggshell

Soft, velvety appearance that resist dirt and grime

BEHR PREMIUM PLUS Interior Satin can

BEHR PREMIUM PLUS Interior Satin

Pearl like finish that is easy to clean

BEHR PREMIUM PLUS Interior Semi-Gloss can

BEHR PREMIUM PLUS Interior Semi-Gloss

Sleek, radiant sheen with mildew-resistant finish

BEHR PREMIUM PLUS Interior Hi-Gloss can

BEHR PREMIUM PLUS Interior Hi-Gloss

Brilliant, shiny appearance and a durable, glass-like finish

BEHR PREMIUM PLUS Interior Ceiling paint can

BEHR PREMIUM PLUS Interior Ceiling Flat

Non-reflective finish that hides minor surface imperfections

BEHR PREMIUM PLUS Interior Paint & Primer offers exceptional durability and hide with a finish that resists mildew and stains. In addition, you'll enjoy the benefits of a low odor paint. PREMIUM PLUS is highly ranked by independent 3rd party labs and meets LEED and GREENGUARD GOLD requirements.
  • Ideal for kids' rooms, hallways, kitchens, bathrooms, doors, windows, trim, cabinets, shutters and interior furniture
  • Semi-Gloss Enamel sheen offers a radiant, sleek appearance
  • Ultra Pure White is part of BEHR's Designer Collection Color Palette
  • 1 gallon covers up to 400 sq. ft. depending on application, color selected, and surface porosity
  • Use a high quality 3/8 in. - 1/2 in. nap roller cover, nylon/polyester brush or airless sprayer 0.015 in. - 0.019 in. spray tip and 60 mesh filter
  • For best results - to enhance color fidelity, cover stains/oil-based or glossy surfaces or seal highly porous substrates - please use a Behr primer such as BEHR Kitchen, Bath & Trim Stain-Blocking Primer & Sealer No. 75 to prep prior to painting
  • Apply when air and surface temperatures are between 50°F-90°F (10°C-32°C)
  • Low odor for safer air quality
  • Paint and Primer offering exceptional durability
  • 100% acrylic base provides mildew resistant finish
  • Easy application and excellent hide ensures stress-free coverage
  • Superior stain-blocking and stain-resistance
  • Advanced scrubbability makes it easy to maintain the color and finish
  • Easy soap and water cleanup
  • BEHR PREMIUM PLUS is a GREENGUARD GOLD Certified product. It is certified to GREENGUARD standards for low chemical emissions into indoor air during product usage; For more information, visit ul.com/gg
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes a PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, NY, OR, RI, VT, WA
  • BEHR PREMIUM PLUS is backed with a Lifetime Limited Warranty
  • Online Price includes a PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI, VT, WA
  • BEHR PREMIUM PLUS is backed with a Lifetime Limited Warranty






  • California residents

Additional Resources

From the Manufacturer

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Specifications

Dimensions

Container Size1 Gallon

Details

Approximate Coverage (sq. ft.)400Base MaterialAcrylic
Color FamilyWhiteColor/FinishUltra Pure White
Dry to touch (min.)60 minHexadecimal ValueF8F9F4
HSL Value72.0:29.4:96.7Minimum Temperature for Use (F)50
Number of coats recommended2Paint & Primer in OneYes
Paint Key FeaturesLow Odor,Paint & Primer in OnePaint TypeInterior Paint
Paint/Stain Clean UpSoap & WaterProfessional Paint Supplies & ValuesPro Supplies
Protection TypeMildew ResistantReturnableNon-Returnable
RGB Value248:249:244SheenSemi-Gloss
Surface Material UseBrick,Drywall,Masonry,Plaster,Stucco,Vinyl,WoodTime before recoating (hours)2
Tint BaseBase 1TransparencySolid

Warranty / Certifications

Certifications and ListingsGreenguard GoldManufacturer WarrantyLifetime Limited Warranty

Questions & Answers

Typical questions asked about products:

  • Is the product durable?
  • Is the product easy to use?
  • What are the dimensions of the product?

Customer Reviews

  • 4.4
    out of 64,733 reviews
  • 83%recommend this product
Filter by:
Showing 1-10 of 64,733 reviews
Behr Dynasty Products - STAY AWAY!
Long story, short - stay far away from this product! We have been Behr Marquee customers for years and this new Dynasty product misses the mark completely. When rolling or brushing on the product, it would start to come off in a skin like way. Impossible to get a level finish. We quickly scrapped the wall of the Dynasty product and will prep it for another product. Extremely disappointed in Behr and will not be buying another Behr product. Sherwin Williams will be our go to now!
by
Response from BehrJun 28, 2022
Hi Chris, thank you for your review. Sorry to hear that the paint was coming off in a skin-like way, making it impossible to get a level finish. It sounds like the paint may have been drying too fast. When this happens, you can ass up to 4 ounces of water to the paint and it will allow more working time with the paint. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance; our customer care team is happy to help you! -Ronald Behr
    Not a Florida summer time out door product
    Very difficult to work with and extremely sensitive to high ambient temperature. Started drying as I was applying / brushing it on aluminum shutters in the shade. Streaked and dried finish sheen was uneven. I had to sand and recoat with a regular latex enamel and encountered no problems when doing so. I was told by Behr product support that the issue was excessive temperature and I should wait until the temperature decreased below 90 ( which at times it was) which rules out the entire summer and part of the fall. Florda residents who consider using this product outdoors should be aware of this requirement.
    by
    Response from BehrJun 23, 2022
    Hi Richard. Thank you for your review. I'm sorry the paint was drying as you applied it and left a streaky and uneven finish. I recommend letting the paint dry, sanding smooth any texture the paint created, cleaning the surface, letting it dry, then touching up and recoating with paint. And it sounds like you were able to do that, which is great. Customer satisfaction is very important to us, and we appreciate your feedback. Please feel free to reach out to our Customer Care team directly for further assistance. Our team is happy to help you! -Joni Behr
    • Verified Purchase
    1 found this review helpful
    I prefer this paint over all others
    This is my second time using Behr Paint & Primer and it far surpasses other major brands. I love that I can skip the priming. I did need 2 coats but that's expected (and would've needed 3 if I had to prime first) It applies beautifully & dries to perfection. The color selection is outstanding. Can't wait for my next project. I'll definitely be using this again.
    by
    • Verified Purchase
    • Recommended
    Doesn’t always stick
    Peel like skin. Had to remove the peel and use additional dedicated primer. Then why the label says paint/primer?
    by
    Response from BehrJun 16, 2022
    Hi there, thank you for your review. Sorry to hear that the Ultra Paint didn't adhere to the surface you were painting. This is not typical, and I can understand your disappointment. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance; our customer care team is happy to help you! -Ronald Behr
    • Verified Purchase
    Glue
    The consistency of this paint is like white glue. I used it on primed doors. The coverage was actually spotty so when I went back over the less than covered parts, it had already started to dry and resulted in horrible gloppiness on the doors. The consistency is like a thick white glue. Very disappointed. I took a fine sandpaper to them which is a little better. They are in the basement or I’d have to totally redo them - probably get new doors. Get the regular two-coat paint!
    by
    Response from BehrJun 14, 2022
    Hi Susan, thank you for your review. I'm sorry to hear that the paint was thick and difficult to use. This is not typical, as the paint should have a creamy consistency. Our Marquee Paint should cover in one coat when tinted to a one-coat color and applied over a previously painted or primed surface. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance; our customer care team is happy to help you! -Giovanna Behr
      This is the first time I have used BEHR ULTRA....
      This is the first time I have used BEHR ULTRA. I was really impressed how easy it was to apply and how well it covered. I only needed one coat. I thought for sure I would need two gallons and I only needed one. I will definitely use this paint for my future painting needs. I chose the color of Spinning Silk and it looks great.
      by
      • Verified Purchase
      Paint had lumps in it
      I purchased 2 gallons, took to the job and began using. Paint had lumps of semi dried paint "skin " in it. I had to pick off the rollers or pick off the wall if I missed it before I applied the paint. Since it was a mixed color and I had opened the cans to start the job, I could not return to Home Depot. I luckily had enough to finish the job. The attached photos are of the pain lumps in the roller tray, and the one on the roller was placed on the roller to show in more clarity.
      by
        As an interior designer and a homeowner, I have spec'd...
        As an interior designer and a homeowner, I have spec'd a lot of paint colors for walls, trim, ceilings, and exteriors through the years as well as done the labor myself. Due to the exponentially increasing price of paint, I chose Behr over a competitor due to its cost and quality. The coverage was great and it went on smoothly in my newly renovated living room. Love the new lids/spouts too.
        by
        • Verified Purchase
        Applies smoothly and evenly. The color is very nice...
        Applies smoothly and evenly. The color is very nice
        by
        • Verified Purchase
        Covers in one coat
        We have painter the whole house eith this paint and we are very please how it turned out.
        by
        • Verified Purchase
        Showing 1-10 of 64,733 reviews