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1 qt. #730E-1 Polar White Flat Low Odor Interior Paint & Primer

  • Durable finish, resists dirt & grime
  • Flat sheen best for living rooms, dining rooms & bedrooms
  • Seals both uncoated and previously painted surfaces
  • View More Details
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Product Details

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Excellent Hide and Coverage

Excellent hide ensuring stress-free coverage, wall-to-wall


Delivers durability at a great value

Stain Resistant

With stain-blocking and stain-resisting benefits, your walls will endure whatever life throws their way

Find Your Perfect Color

Browse our collections of popular and trending colors


Resists dirt and grime, washable finish

Paint and Primer

A primer coat may be needed on some surfaces.  See label for details


Exceptional results at a great value


Non-reflective finish that’s easy to clean and touches up

BEHR PREMIUM PLUS Interior Eggshell

Soft, velvety appearance that resist dirt and grime


Pearl like finish that is easy to clean

BEHR PREMIUM PLUS Interior Semi-Gloss

Sleek, radiant sheen with mildew-resistant finish


Brilliant, shiny appearance and a durable, glass-like finish

BEHR PREMIUM PLUS Interior Ceiling Flat

Non-reflective finish that hides minor surface imperfections
BEHR PREMIUM PLUS Interior Paint & Primer offers exceptional durability and hide with a finish that resists mildew and stains. In addition, you'll enjoy the benefits of a low odor paint. PREMIUM PLUS is highly ranked by independent 3rd party labs and meets LEED and GREENGUARD GOLD requirements.
  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • Flat sheen provides a non-reflective appearance to help hide surface imperfections and make walls appear smoother
  • 1 quart covers up to 100 sq. ft. depending on application and surface porosity
  • Use a high quality 3/8 in. - 1/2 in. nap roller cover, nylon/polyester brush or airless sprayer 0.015 in. - 0.019 in. spray tip and 60 mesh filter
  • For best results - to enhance color fidelity, cover stains/oil-based or glossy surfaces or seal highly porous substrates - please use a Behr primer such as BEHR Kitchen, Bath & Trim Stain-Blocking Primer & Sealer No. 75 to prep prior to painting
  • Apply when air and surface temperatures are between 50°F-90°F (10°C-32°C)
  • Low odor for safer air quality
  • Paint and Primer offering exceptional durability
  • 100% acrylic base provides mildew resistant finish
  • Easy application and excellent hide ensures stress-free coverage
  • Superior stain-blocking and stain-resistance
  • Advanced scrubbability makes it easy to maintain the color and finish
  • Easy soap and water cleanup
  • BEHR PREMIUM PLUS is a GREENGUARD GOLD Certified product. It is certified to GREENGUARD standards for low chemical emissions into indoor air during product usage; For more information, visit ul.com/gg
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes a PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, NY, OR, RI, VT, WA
  • BEHR PREMIUM PLUS is backed with a Lifetime Limited Warranty
  • BEHR PREMIUM PLUS is backed with a Lifetime Limited Warranty
  • California residents

Additional Resources

From the Manufacturer




Questions & Answers

Q:I am told this is low odor and zero voc, is this correct, I am told the Behr premium plus is zero VOC, is that correct as it doesnt seem to say that, if this is not the correct product I am told you have a zero voc green guard certified
by|Mar 20, 2023
1 Answer
Answer This Question

A:  Hi Eric, thanks for the question. Our Premium Plus Interior Paint is Greenguard certified and is a low-odor zero VOC Paint. Have a great day! -Ronald

by|Mar 22, 2023
    1 found this answer helpful
    Q:Can this paint/primer be used directly on fresh/new drywall or should a separate primer be applied first?
    by|Mar 13, 2023
    1 Answer
    Answer This Question

    A:  Hi MikeP, thank you for your question. Yes, our Premium Plus Paint can be used directly on new drywall. As it's a paint and primer in one, the first coat will act as a primer, and additional coats will provide uniformity. If you'd like to reduce the number of coats of paint needed, you can use our Multi-Surface Primer (No.436) to prime your surface before painting. Best of luck with your project! - Lina

    by|Mar 21, 2023
      Q:I have purchased a ?textured paint? in the past. I believe it contains sand or some similar substance. Do you know what I?m referring to?
      by|Mar 11, 2023
      1 Answer
      Answer This Question

      A:  Hi there, thanks for your question. We have had different types of texture paint for both walls and ceilings, depending on the type of application that you are doing. So we can better help with your question, please feel free to reach out to us directly so we can learn more about your project and assist. We look forward to hearing from you! -Ronald

      by|Mar 13, 2023
        Q:Does this paint need a primer?
        by|Mar 3, 2023
        1 Answer
        Answer This Question

        A:  Hi Katie, thanks for the question. Our Premium Plus Paint has a built-in primer, so for most applications, a separate primer isn't needed. If you are covering over heavy stains or doing a drastic color change, then I'd recommend priming with a separate stain-blocking primer such as our Kitchen Bath & Trim Primer, so lees coats of paint are needed. Have a great day! -Ronald

        by|Mar 13, 2023
          Showing 1-4 of 293

          Customer Reviews

          4.5 out of 5
          • 4.5
            out of 7,114 reviews
          • 88%recommend this product
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          Showing 1-10 of 7,114 reviews
          Used for my doors and I love it!
          • Verified Purchase
          • Recommended
          Covers Red Walls
          I was able to use one coat to cover some dark red walls. Will go in with a second coat to touch up dark spots. Refer to photo attached for side by side comparison
            • Recommended
            I love this paint. high gloss and white....
            I love this paint. high gloss and white.
            • Verified Purchase
            Love this paint. It was very creamy and elegant...
            Love this paint. It was very creamy and elegant looking.
            • Verified Purchase
            Great quality product I painted my home inside and out with Behr
            • Verified Purchase
            Worth it !!!
            Love the color and quality.
            • Verified Purchase
            • Recommended
            This paint is a great quality paint for the price....
            This paint is a great quality paint for the price. Perfect for all rentals.
            • Verified Purchase
            I was hesitant but took chance using it on painted cupboards. Truly surprised it worked great.
              • Recommended
              Best Coverage
              This is the first time we bought Behr Marquee interior paint and it was definitely one coverage. I had primed the walls prior to coloring the wall and this is after letting it dry after 48 hours.
                • Recommended
                Need 2 coats
                We had to use 2 coats to cover a seagreen looking color. We’re satisfied with the result.
                  • Recommended
                  Showing 1-10 of 7,114 reviews

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