Model # 175301

Internet #204877235

BEHR Premium Plus Ultra 1 gal. #550D-7 Southern Evening Matte Interior Paint and Primer in One

BEHR Premium Plus Ultra

1 gal. #550D-7 Southern Evening Matte Interior Paint and Primer in One

  • Excellent durability & hide in fewer coats
  • Matte sheen best for living rooms, dining rooms & bedrooms
  • Stain-blocking paint & primer in one
$3098 /each
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Frequently Bought Together

Installation Options

Product Overview

  • Excellent durability & hide in fewer coats
  • Matte sheen best for living rooms, dining rooms & bedrooms
  • Stain-blocking paint & primer in one
To bring classic beauty to all of your home’s interior walls, choose BEHR Premium Plus Ultra Interior Matte. This traditional matte paint will create a low-reflective appearance that’s perfect for all of your home's rooms. It’s also great for hiding minor flaws, dents and nicks. Get the beautiful color you want with the exceptional durability you need.
  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • Low VOC, 100% acrylic base provides exceptional adhesion and durability
  • Matte sheen offers a low-reflective appearance to help hide surface imperfections
  • 1 can covers up to 400 sq. ft. depending on surface porosity
  • Advanced stain-blocking formula
  • Stain and scuff resistant
  • Easy to clean for your convenience
  • Antimicrobial-mildew resistant finish helps maintain a lasting freshly painted appearance in high-moisture areas
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes a PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT
  • Click here for a project checklist



Product Overview

  • Excellent durability & hide in fewer coats
  • Matte sheen best for living rooms, dining rooms & bedrooms
  • Stain-blocking paint & primer in one
Model #: 175301
Internet #: 204877235

To bring classic beauty to all of your home’s interior walls, choose BEHR Premium Plus Ultra Interior Matte. This traditional matte paint will create a low-reflective appearance that’s perfect for all of your home's rooms. It’s also great for hiding minor flaws, dents and nicks. Get the beautiful color you want with the exceptional durability you need.

California residents: see   Proposition 65 information

  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • Low VOC, 100% acrylic base provides exceptional adhesion and durability
  • Matte sheen offers a low-reflective appearance to help hide surface imperfections
  • 1 can covers up to 400 sq. ft. depending on surface porosity
  • Advanced stain-blocking formula
  • Stain and scuff resistant
  • Easy to clean for your convenience
  • Antimicrobial-mildew resistant finish helps maintain a lasting freshly painted appearance in high-moisture areas
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes a PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT
  • Click here for a project checklist



Info & Guides

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Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Blues
Color Number
550D-7
Color/Finish
Southern Evening
Dry to touch (min.)
60
HSL Value
200.3:41.6:34.9
Hexadecimal Value
34657E
Interior/ Exterior Paint
Interior Paint
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant
RGB Value
052:101:126
Returnable
30-Day
Sheen
Flat/Matte
Time before recoating (hours)
2
Tint Base
Base 4
Tint Options
Tinted in Store
Transparency
Solid

Warranty / Certifications

Manufacturer Warranty
Limited Lifetime Guarantee

Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Blues
Color Number
550D-7
Color/Finish
Southern Evening
Dry to touch (min.)
60
HSL Value
200.3:41.6:34.9
Hexadecimal Value
34657E
Interior/ Exterior Paint
Interior Paint
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant
RGB Value
052:101:126
Returnable
30-Day
Sheen
Flat/Matte
Time before recoating (hours)
2
Tint Base
Base 4
Tint Options
Tinted in Store
Transparency
Solid

Warranty / Certifications

Manufacturer Warranty
Limited Lifetime Guarantee

Questions & Answers

what is the LRV for Behr 550D-7 SOUTHERN EVENING?

Asked by: LILL
Hello and thank you for your question. The LRV for Southern Evening 550D-7 is 10.7. Hope this helps!
Answered by: Behr
Date published: 2015-09-20
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Customer Reviews

1 gal. #550D-7 Southern Evening Matte Interior Paint and Primer in One is rated 4.8 out of 5 by 514.
Rated 5 out of 5 by from The best paint you will ever use! This is my first time using Behr paint, and i have to say it was the best paint i have ever use, it goes on painless and flawless i would highly recommend this paint to anyone. Good job Behr! [This review was collected as part of a promotion.]
Date published: 2018-05-01
Rated 3 out of 5 by from Coverage not great I purchased A LOT of paint recently. All of the lighter colors (cream/tan) did not cover well. Even with the most expensive "Marquee" level of paint, the original color (light blues and grays) still bled through which meant we ended up having to do double the amount of work in the end putting on additional coats. [This review was collected as part of a promotion.]
Date published: 2018-06-26
Rated 5 out of 5 by from PERFECT! Just bought our first home and have been using this to change the whole house, and wow! I have used Craft Brown throughout the house and it is beautiful! I will never go back to any other brand. This has been great while making our new house home! [This review was collected as part of a promotion.]
Date published: 2018-06-26
Rated 5 out of 5 by from Great Coverage and Color I have used several premium paints over the years, but no interior paint covered with one coat like Behr. No see through, even spread and great color. Very happy with the product and will use again [This review was collected as part of a promotion.]
Date published: 2018-06-26
Rated 5 out of 5 by from Project was a winner! Best paint i ever used. Easy to apply, easy clean up. A great finish included. Covered an older darker color easily. I will never use another paint again. [This review was collected as part of a promotion.]
Date published: 2018-06-26
Rated 5 out of 5 by from Great Coverage Painting over a darker color with a white paint is never easy...until now! One coat did it. I am very happy with this purchase and I will be back. [This review was collected as part of a promotion.]
Date published: 2018-06-26
Rated 5 out of 5 by from Great Paint !! I always buy BEHR paint, great coverage and it hides any flaws that may be on wall . The only paint I will buy. [This review was collected as part of a promotion.]
Date published: 2018-06-26
Rated 5 out of 5 by from best purchase ever this stuff works - one coat coverage - excellent - all the colors you would ever need [This review was collected as part of a promotion.]
Date published: 2018-02-12
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