Model # 375001

Internet #204383638

BEHR Premium Plus Ultra 1 gal. #73 Off White Semi-Gloss Enamel Interior Paint

BEHR Premium Plus Ultra

1 gal. #73 Off White Semi-Gloss Enamel Interior Paint

  • Stain-blocking paint & primer in one
  • Excellent durability & hide in fewer coats
  • Finish resists stains and scruffs
$3298 /each
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Frequently Bought Together

Product Overview

  • Stain-blocking paint & primer in one
  • Excellent durability & hide in fewer coats
  • Finish resists stains and scruffs
BEHR Premium Plus Ultra Interior Paint and Primer in One will change the way you paint and save you time. This performance-driven paint, featuring NANOGUARD technology, offers superior stain removal and excellent hide in fewer coats. This exciting product delivers the beautiful color you want with the exceptional durability you need.
  • Ideal for kids’ rooms, hallways, kitchens, bathrooms, doors, windows, trim, cabinets, shutters and interior furniture
  • Low VOC, 100% acrylic base provides exceptional adhesion and durability
  • Semi-Gloss sheen offers a radiant sleek appearance
  • 1 can covers up to 400 sq. ft. depending on surface porosity
  • Advanced stain-blocking formula
  • Stain and scuff resistant
  • Easy to clean for your convenience
  • Antimicrobial-mildew resistant finish helps maintain a lasting freshly painted appearance in high-moisture areas
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT



Product Overview

  • Stain-blocking paint & primer in one
  • Excellent durability & hide in fewer coats
  • Finish resists stains and scruffs
Model #: 375001
Internet #: 204383638

BEHR Premium Plus Ultra Interior Paint and Primer in One will change the way you paint and save you time. This performance-driven paint, featuring NANOGUARD technology, offers superior stain removal and excellent hide in fewer coats. This exciting product delivers the beautiful color you want with the exceptional durability you need.

California residents: see   Proposition 65 information

  • Ideal for kids’ rooms, hallways, kitchens, bathrooms, doors, windows, trim, cabinets, shutters and interior furniture
  • Low VOC, 100% acrylic base provides exceptional adhesion and durability
  • Semi-Gloss sheen offers a radiant sleek appearance
  • 1 can covers up to 400 sq. ft. depending on surface porosity
  • Advanced stain-blocking formula
  • Stain and scuff resistant
  • Easy to clean for your convenience
  • Antimicrobial-mildew resistant finish helps maintain a lasting freshly painted appearance in high-moisture areas
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT



Info & Guides

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Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Whites
Color Number
1873
Color/Finish
Off White
Dry to touch (min.)
120
HSL Value
34.3:31.3:86.9
Hexadecimal Value
E8DFD3
Interior/ Exterior Paint
Interior Paint
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant
RGB Value
232:223:211
Returnable
Non-Returnable
Sheen
Semi-Gloss
Time before recoating (hours)
4
Tint Base
Base 1
Transparency
Solid

Warranty / Certifications

Manufacturer Warranty
Limited Lifetime Guarantee

Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Whites
Color Number
1873
Color/Finish
Off White
Dry to touch (min.)
120
HSL Value
34.3:31.3:86.9
Hexadecimal Value
E8DFD3
Interior/ Exterior Paint
Interior Paint
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant
RGB Value
232:223:211
Returnable
Non-Returnable
Sheen
Semi-Gloss
Time before recoating (hours)
4
Tint Base
Base 1
Transparency
Solid

Warranty / Certifications

Manufacturer Warranty
Limited Lifetime Guarantee

Questions & Answers

Which white paint for ceiling and trim goes with classic taupe walls?

Asked by: Linn
I would recommend Behr Ultra. You can actually buy a Tester size of 8 oz and try it out. This is both paint & primer in one, applies smoothly & evenly, easy to clean with just water & soap, and besides, it carries a Lifetime Warranty.
Answered by: Ania216
Date published: 2015-10-07

Can rosy lavender cover bright yellow without applying kilz

Asked by: Norma
Hi Norma, Thank you for posting your question. It is difficult to estimate how many coats you will need to cover a previous coating just based on color. The only time we can guarantee one coat coverage is when you are painting with the Marquee Interior Paint when it is tinted to a One-Coat Guaranteed Color and is applied over a previously painted surface. Rosy Lavender is not part of that One-Coat Collection. One thing to note is that our Premium Plus Ultra Paint (as well as our Premium Plus and Marquee Paints) are paint and primer in one. Happy painting! Regards, Amanda
Answered by: BrandAnswers
Date published: 2017-09-22

Can this paint be used on a closet door... (wood surface)

Asked by: Lee
Hi lee, While Premium Plus Ultra can be used on wooden closet doors, I don’t recommend using a paint sample for your project. Our samples don’t have the same durability as our regular paint and are primarily used to make color decisions. I recommend purchasing a quart of paint instead. Kind regards, Doris
Answered by: BrandAnswers
Date published: 2017-09-04

What is the LRV for this off white?

Asked by: Salena
Hello, The LRV is 75.34 Best regards, Kevin
Answered by: BrandAnswers
Date published: 2017-06-15
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Customer Reviews

1 gal. #73 Off White Semi-Gloss Enamel Interior Paint is rated 4.5 out of 5 by 576.
Rated 5 out of 5 by from Perfect for bathroom I hate painting and always expect it to look awful but this paint was easy to apply and looks perfect. [This review was collected as part of a promotion.]
Date published: 2017-06-28
Rated 4 out of 5 by from Great coverage Color was great and covered well. Overall paint was very good. [This review was collected as part of a promotion.]
Date published: 2017-06-28
Rated 5 out of 5 by from The color is absolute beautiful in our bedroom! It is... The color is absolute beautiful in our bedroom! It is exactly as shown on your site. We can't believe how precise it is. We were so impressed we ordered Limo scene for the hallway and it also looks amazing! Your site where the colors can be compared is accurate and allowed for great selections. We will be ordering more in the future.
Date published: 2017-09-06
Rated 2 out of 5 by from Cannot answer about the quality as I have not used... Cannot answer about the quality as I have not used the paint yet. It did arrive in a somewhat damaged condition. Some of the paint had spilled (leaked?) into the plastic protective bag. Seems as if the top was not put on the tub securely. When I use the paint in a few days, I will see much was actually wasted when I open the tub.
Date published: 2017-06-13
Rated 1 out of 5 by from This is a tricky review for me to write because over the past 5 years or so with any indoor paint... This is a tricky review for me to write because over the past 5 years or so with any indoor painting project I would purchase this brand. So March 10th of this year I bought a this can of paint without hesitation to question the quality or shelf life and went on just fine and was in love with the color. but fast forward to August 8th of this year. I grabbed my paint from where i store 20+ other cans that are years older and have never had this problem with when re opening. After prepping the room i opened the paint to find that it was curdled and gooey. Which sounds like a user error, but I always reseal and store according to recommended by pro painters. I am very disappointed that this can of paint does not store well because i had well over half a can left and has been only 5 months since its been used the first time. Was looking forward to using this beautiful color again without having to drop all that money on a new can. This experience did not meet my expectations and super disappointed.
Date published: 2017-08-08
Rated 5 out of 5 by from Love this paint! I was able to paint my entire living room - 4 walls in 3 different colors in just a day with this paint! Excellent coverage over existing paint and no need to prime prior to application! [This review was collected as part of a promotion.]
Date published: 2017-08-21
Rated 5 out of 5 by from Perfect for Doors! We painted our interior doors that were previously unfinished and unpainted. With only two coats they looked perfect! [This review was collected as part of a promotion.]
Date published: 2017-06-30
Rated 5 out of 5 by from Met Expectations Product was color consistent and covered a dark color well. Paint went on very nicely. Very satisfied. [This review was collected as part of a promotion.]
Date published: 2017-07-01
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