Model # 175301

Internet #205293735

BEHR Premium Plus Ultra 1 gal. #BXC-76 Florence Red Matte Interior Paint and Primer in One

BEHR Premium Plus Ultra

1 gal. #BXC-76 Florence Red Matte Interior Paint and Primer in One

  • Excellent durability & hide in fewer coats
  • Matte sheen best for living rooms, dining rooms & bedrooms
  • Stain-blocking paint & primer in one
$3098 /each
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Frequently Bought Together

Installation Options

Product Overview

  • Excellent durability & hide in fewer coats
  • Matte sheen best for living rooms, dining rooms & bedrooms
  • Stain-blocking paint & primer in one
To bring classic beauty to all of your home’s interior walls, choose BEHR Premium Plus Ultra Interior Matte. This traditional matte paint will create a low-reflective appearance that’s perfect for all of your home's rooms. It’s also great for hiding minor flaws, dents and nicks. Get the beautiful color you want with the exceptional durability you need.
  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • Low VOC, 100% acrylic base provides exceptional adhesion and durability
  • Matte sheen offers a low-reflective appearance to help hide surface imperfections
  • Exceptional hide, 1 can covers up to 400 sq. ft. depending on color selected and surface porosity
  • Advanced stain-blocking formula
  • Stain and scuff resistant
  • Easy to clean for your convenience
  • Antimicrobial-mildew resistant finish helps maintain a lasting freshly painted appearance in high-moisture areas
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes a PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT
  • Click here for a project checklist



Product Overview

  • Excellent durability & hide in fewer coats
  • Matte sheen best for living rooms, dining rooms & bedrooms
  • Stain-blocking paint & primer in one
Model #: 175301
Internet #: 205293735

To bring classic beauty to all of your home’s interior walls, choose BEHR Premium Plus Ultra Interior Matte. This traditional matte paint will create a low-reflective appearance that’s perfect for all of your home's rooms. It’s also great for hiding minor flaws, dents and nicks. Get the beautiful color you want with the exceptional durability you need.

California residents: see   Proposition 65 information

  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • Low VOC, 100% acrylic base provides exceptional adhesion and durability
  • Matte sheen offers a low-reflective appearance to help hide surface imperfections
  • Exceptional hide, 1 can covers up to 400 sq. ft. depending on color selected and surface porosity
  • Advanced stain-blocking formula
  • Stain and scuff resistant
  • Easy to clean for your convenience
  • Antimicrobial-mildew resistant finish helps maintain a lasting freshly painted appearance in high-moisture areas
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes a PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT
  • Click here for a project checklist



Info & Guides

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Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Reds / Pinks
Color Number
BXC-76
Color/Finish
Florence Red
Dry to touch (min.)
60
HSL Value
6.0:34.5:34.1
Hexadecimal Value
753F39
Interior/ Exterior Paint
Interior Paint
Minimum Temperature for Use (F)
50
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant
RGB Value
117:063:057
Returnable
30-Day
Sheen
Flat/Matte
Time before recoating (hours)
2
Tint Base
Base 4
Tint Options
Tinted in Store
Transparency
Solid

Warranty / Certifications

Manufacturer Warranty
Lifetime Limited Warranty

Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Reds / Pinks
Color Number
BXC-76
Color/Finish
Florence Red
Dry to touch (min.)
60
HSL Value
6.0:34.5:34.1
Hexadecimal Value
753F39
Interior/ Exterior Paint
Interior Paint
Minimum Temperature for Use (F)
50
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant
RGB Value
117:063:057
Returnable
30-Day
Sheen
Flat/Matte
Time before recoating (hours)
2
Tint Base
Base 4
Tint Options
Tinted in Store
Transparency
Solid

Warranty / Certifications

Manufacturer Warranty
Lifetime Limited Warranty

Questions & Answers

Can I use flat enamel in a bathroom?

Asked by: adjry
No, its not moisture resistant. You got to use semi gloss. You could use high gloss if you like it bright in there
Answered by: Timingchain
Date published: 2018-06-13

Can I use this on a interior metal railing

Asked by: Ken
Yes, this product can use on a interior metal railing.
Answered by: CommunityAnswer
Date published: 2018-04-07

What is the coverage per gallon on this paint

What is the coverage per gallon on this paint
Asked by: ej
This 5-gallon container will cover up to 2000 sq. ft., so each gallon will cover up to 400 sq. ft.
Answered by: CommunityAnswer
Date published: 2018-03-17

What sheen is best? I need a gallon of this to do the entire projector wall, not just the scree...

What sheen is best? I need a gallon of this to do the entire projector wall, not just the screen area. What sheen is the best reflective amount? The projector is a 3200 lumen LED. The projector will be about 12 feet from the screen wall. Some say flat is not reflective enough, others say satin finish is best. Thanks!
Asked by: Mikey
Everything I’ve read says flat/matte is best. No reflection of light and brush strokes disappear. Many people say it’s best to spray it if you have that option. We used flat and it is great.
Answered by: Anne
Date published: 2018-02-16
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Customer Reviews

1 gal. #BXC-76 Florence Red Matte Interior Paint and Primer in One is rated 4.7 out of 5 by 596.
Rated 3 out of 5 by from Coverage not great I purchased A LOT of paint recently. All of the lighter colors (cream/tan) did not cover well. Even with the most expensive "Marquee" level of paint, the original color (light blues and grays) still bled through which meant we ended up having to do double the amount of work in the end putting on additional coats. [This review was collected as part of a promotion.]
Date published: 2018-06-26
Rated 5 out of 5 by from Beautiful vibrant color, it did take two coats to cover the white walls and the one black wall. ... Beautiful vibrant color, it did take two coats to cover the white walls and the one black wall. Looks beautiful, just painted last weekend at daughter's new, 160 yr old house. Shouldn't be a problem with stains, nice and smooth. Surprisingly wasn't a strong smell either, too cold outside to have windows open.
Date published: 2018-05-10
Rated 5 out of 5 by from PERFECT! Just bought our first home and have been using this to change the whole house, and wow! I have used Craft Brown throughout the house and it is beautiful! I will never go back to any other brand. This has been great while making our new house home! [This review was collected as part of a promotion.]
Date published: 2018-06-26
Rated 5 out of 5 by from Great Coverage and Color I have used several premium paints over the years, but no interior paint covered with one coat like Behr. No see through, even spread and great color. Very happy with the product and will use again [This review was collected as part of a promotion.]
Date published: 2018-06-26
Rated 5 out of 5 by from The best paint you will ever use! This is my first time using Behr paint, and i have to say it was the best paint i have ever use, it goes on painless and flawless i would highly recommend this paint to anyone. Good job Behr! [This review was collected as part of a promotion.]
Date published: 2018-05-01
Rated 5 out of 5 by from Project was a winner! Best paint i ever used. Easy to apply, easy clean up. A great finish included. Covered an older darker color easily. I will never use another paint again. [This review was collected as part of a promotion.]
Date published: 2018-06-26
Rated 5 out of 5 by from Great Coverage Painting over a darker color with a white paint is never easy...until now! One coat did it. I am very happy with this purchase and I will be back. [This review was collected as part of a promotion.]
Date published: 2018-06-26
Rated 5 out of 5 by from Great Paint !! I always buy BEHR paint, great coverage and it hides any flaws that may be on wall . The only paint I will buy. [This review was collected as part of a promotion.]
Date published: 2018-06-26
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