Model # 175401

Internet #204106611

BEHR Premium Plus Ultra 1 gal. #PPU7-5 Pure Earth Matte Interior Paint and Primer in One

BEHR Premium Plus Ultra

1 gal. #PPU7-5 Pure Earth Matte Interior Paint and Primer in One

  • Excellent durability & hide in fewer coats
  • Matte sheen best for living rooms, dining rooms & bedrooms
  • Stain-blocking paint & primer in one
$3098 /each
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Installation Options

Product Overview

  • Excellent durability & hide in fewer coats
  • Matte sheen best for living rooms, dining rooms & bedrooms
  • Stain-blocking paint & primer in one
To bring classic beauty to all of your home’s interior walls, choose BEHR Premium Plus Ultra Interior Matte. This traditional matte paint will create a low-reflective appearance that’s perfect for all of your home's rooms. It’s also great for hiding minor flaws, dents and nicks. Get the beautiful color you want with the exceptional durability you need.
  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • Low VOC, 100% acrylic base provides exceptional adhesion and durability
  • Matte sheen offers a low-reflective appearance to help hide surface imperfections
  • 1 can covers up to 400 sq. ft. depending on surface porosity
  • Advanced stain-blocking formula
  • Stain and scuff resistant
  • Easy to clean for your convenience
  • Antimicrobial-mildew resistant finish helps maintain a lasting freshly painted appearance in high-moisture areas
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT



Product Overview

  • Excellent durability & hide in fewer coats
  • Matte sheen best for living rooms, dining rooms & bedrooms
  • Stain-blocking paint & primer in one
Model #: 175401
Internet #: 204106611

To bring classic beauty to all of your home’s interior walls, choose BEHR Premium Plus Ultra Interior Matte. This traditional matte paint will create a low-reflective appearance that’s perfect for all of your home's rooms. It’s also great for hiding minor flaws, dents and nicks. Get the beautiful color you want with the exceptional durability you need.

California residents: see   Proposition 65 information

  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • Low VOC, 100% acrylic base provides exceptional adhesion and durability
  • Matte sheen offers a low-reflective appearance to help hide surface imperfections
  • 1 can covers up to 400 sq. ft. depending on surface porosity
  • Advanced stain-blocking formula
  • Stain and scuff resistant
  • Easy to clean for your convenience
  • Antimicrobial-mildew resistant finish helps maintain a lasting freshly painted appearance in high-moisture areas
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT



Info & Guides

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Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Browns / Tans
Color Number
PPU7-5
Color/Finish
Pure Earth
Dry to touch (min.)
120
HSL Value
30.0:17.8:58.0
Hexadecimal Value
A79481
Interior/ Exterior Paint
Interior Paint
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant
RGB Value
167:148:129
Returnable
Non-Returnable
Sheen
Flat/Matte
Time before recoating (hours)
4
Tint Base
Base 3
Transparency
Solid

Warranty / Certifications

Manufacturer Warranty
Limited Lifetime Guarantee

Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Browns / Tans
Color Number
PPU7-5
Color/Finish
Pure Earth
Dry to touch (min.)
120
HSL Value
30.0:17.8:58.0
Hexadecimal Value
A79481
Interior/ Exterior Paint
Interior Paint
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant
RGB Value
167:148:129
Returnable
Non-Returnable
Sheen
Flat/Matte
Time before recoating (hours)
4
Tint Base
Base 3
Transparency
Solid

Warranty / Certifications

Manufacturer Warranty
Limited Lifetime Guarantee

Questions & Answers

Is this a semi-gloss I'm using it on m Base moulding and interior door

Asked by: Ed
In my opinion semi-gloss never looks good on trim, it looks like the paint has faded and needs new paint. Use high gloss.
Answered by: sad
Date published: 2018-01-21

cover darker color with white

I have 2 walls that are dark greenish and I would like the walls white will 1 coat paint with primer do the job. I am going to paint the walls myself. Will the paint with primer work.
Asked by: myhouse
I will join Team NO. One coat did not cover a light blue wall and make it white. I would plan on two coats.
Answered by: Sandy
Date published: 2018-01-16

is this paint latex paint

Asked by: buba
I'm not sure if it is a latex or acrylic latex, but it is a water soluable paint.
Answered by: NJM
Date published: 2017-07-19

Can this be used on type S masonry stucco on an interior wall?

Asked by: Kyle
Yes but you'll need to use mesh. DO NOT go directly over drywall. You really should describe what wall type you want to apply this on to get a proper answer.
Answered by: sad
Date published: 2018-01-26
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Customer Reviews

1 gal. #PPU7-5 Pure Earth Flat/Matte Interior Paint is rated 4.4 out of 5 by 1538.
Rated 5 out of 5 by from Behr Paint and Behr Primer, are my go-to paint/primer for all my paint projects. Walls, ceilings,... Behr Paint and Behr Primer, are my go-to paint/primer for all my paint projects. Walls, ceilings, and painting furniture. I use Behr paint for my home and for my business, Bella Rosa Appliques~ Furniture & Architectural Appliques/Onlays. It works perfectly on the Rose and Leaves Ceiling Medallion/Ring and the Bird Appliques, in a room I am working on. Awesome Paint, Great Coverage!
Date published: 2017-08-29
Rated 2 out of 5 by from Was supposed to be one coat, was not. Had to press hard to get paint to stay in corners and arou... Was supposed to be one coat, was not. Had to press hard to get paint to stay in corners and around trim which left brush marks. Did not go on as smooth as Sherwin Williams.
Date published: 2017-09-19
Rated 1 out of 5 by from I have never seen paint bubble up on a wall... I have never seen paint bubble up on a wall and drip like the behr paint. Will never by the paint again.
Date published: 2017-11-07
Rated 3 out of 5 by from The paint dried incredibly fast, not easy to overlap roller strokes because of it. It did cover ... The paint dried incredibly fast, not easy to overlap roller strokes because of it. It did cover the paint in almost one coat, did require touchups all over the room even though I thought I was being thorough while rolling. I will not use this product again, not worth the extra expense and touchups. I would have rather painted 2 coats of the regular paint for complete coverage.
Date published: 2017-09-22
Rated 1 out of 5 by from First time using Behr Premium Plus Ultra. Very sorry for taking the advice of the employee with ... First time using Behr Premium Plus Ultra. Very sorry for taking the advice of the employee with this paint. Paint was runny and peeled off the walls when rolled over. I would have expected better with the price of this paint.
Date published: 2017-11-24
Rated 1 out of 5 by from I've used Behr paint for about 30 years now. ... I've used Behr paint for about 30 years now. This was the worst ever. Coverage was so bad that it took 5, yes 5, coats of the new white paint to cover an old off-white paint that was previously on the walls. Shame on Behr!
Date published: 2017-10-18
Rated 5 out of 5 by from One Coat Really covers in one coat. I bought off the oops bin and wasn't expecting much. I had to cover a very dark brown paint and got this in the Canvas luggage color. Covered it right up! I will be using this brand from now on.
Date published: 2017-10-13
Rated 2 out of 5 by from I was surprised at how poorly this paint & primer covered and probably won't purchase this again ... I was surprised at how poorly this paint & primer covered and probably won't purchase this again after having to use 2 coats of flat white to cover a pale yellow wall.
Date published: 2017-10-17
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